Public Relations and Advertising Commons^™

Retiring The Mack: Preparing Campus Community For Library Construction Project, Ady Dewey

Strategic Public Relations Projects

The Bridgewater campus was on the verge of a dramatic change as the Alexander Mack Memorial Library transformed into the John Kenny Forrer Learning Commons. The project impacted every student as the Mack closed its doors in May 2018, library services were moved to another building and warehouse, and new study spaces were created on campus. Despite this project touching every current and prospective student, there was not a distinct communication plan to reach this audience.

At the request of the library administration, the Strategic Public Relations class planned and recommended how to promote and educate the campus community about …

Telling Room: Color In Action, Ryan Poag, Meaghan Gonsior

Thinking Matters Symposium Archive

The Telling Room is a nonprofit writing center in Portland that helps young writers ages 6 to 18 build confidence, strengthen literacy skills, and provide real opportunities for students to display their creativity for audiences. Every year they approach creative writing through a unique theme to help keep young writers engaged. Their anthology’s theme this year is COLORS. Colors can symbolize and illustrate various aspects of life including human emotion, energy levels, and cultural phenomena. Using the connection between color and creativity, we have embarked on a project to produce a series of six short videos based on the colors …

Ua19/16/1 Hilltopper Football 2018 Spring Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for spring 2018.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU football from January to July.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team January to July 2018.

Ua51/1 Collections & Connections, Jennifer Wilson, Editor

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights a message from the new Dean Susann deVries, the creation of the Connie Foster Student Scholarship Endowment, SOKY Bookfest, 2018 Used Book Sale, and a Spring Semester Calendar of Events.

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from January to June 2018.

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Reception Invitation, Lucy Bratton, Taylor Wilson

Facing Dayton: Materials to Invite Engagement

Invitation to reception and celebration for completion and release of "Facing Dayton: Neighborhood Narratives." Invitation is two-sided and folded.

Promotional Poster: Reception And Celebration, Lucy Bratton, Taylor Wilson

Facing Dayton: Materials to Invite Engagement

Poster promotes celebration and reception for the completion and release of Facing Dayton: Neighborhood Narratives.

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Email Invitation, Lucy Bratton, Taylor Wilson

Facing Dayton: Materials to Invite Engagement

Invitation sent via email, inviting people to reception and celebration for the completion and release of "Facing Dayton: Neighborhood Narratives."

Communicating Environmental Risks: Local Newspaper Coverage Of Shellfish Bacterial Contamination In Maine, Brianne Suldovsky, Eva Arbor, Victoria Skillin, Laura Lindenfeld

Communication Faculty Publications and Presentations

Coastal resources play a vital role in Maine’s cultural and economic wellbeing, contributing an estimated 168 billion dollars to the Maine economy. There are numerous risks to the sustainability of Maine’s shellfishing industry and working waterfront, including pathogenic bacterial pollution. In this study, we ask a broad fundamental question central to science and environmental journalism: how do newspapers cover localized environmental risks and what are the implications of those approaches? Utilizing the northeastern US state of Maine’s shellfishing industry as an exemplar environmental issue, this study examines how Maine’s two most read newspapers, the Bangor Daily News and the Portland …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Student Government Association Tension Causes Longer Deliberation, Uncertainty
• Smith, Camryn. Sexual Assault Awareness Month Kicks Off
• Collins, Emma. Fourth Dean Plans to Step Down from WKU – Jeffrey Katz
• Eiler, Olivia. Interfraternity Council Passes New Academic Bylaws
• Aud, Shawna. Tast the Rainbow, Not Just the Skittles
• Vogler, Emily. Editorial Cartoon re: Entertainment
• Leonard, Nicole. Breaking the Glass: Entertainment Needs to Show Real American Experience
• Hormell, David. Donald Trump Demonstrates the Art of Pivot
• Walker, Silas. Colors of Culture – Holi Festival
• Sisler, Julie. …

Ua12/2/1 Night & Day, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding basketball. Article by Jeremy Chisenhall.

History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn

LSU Master's Theses

This quantitative content analysis uses course descriptions to find changes in journalism education at the University of Missouri, Louisiana State University, and the University of North Carolina over 100 years. This study found that there are two influencing factors that are inherent to the journalism profession: advances in technology and the maturity of the profession itself. These two influencing factors produced changes in technology used in curriculum, course focus (e.g. skill, theory, general knowledge, and history), and course topics (e.g. advertising, broadcasting, public relations, etc.) This study also found that leadership is the most influential factor of change in journalism …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman

LSU Master's Theses

During an election cycle, social media newsfeeds and TV screens are overrun with political advertisements and celebrity politics. Publicity has become a critical component of presidential elections. While many argue that a reliance on publicity developed with the popularization of the television, I argue that a dependency on publicity occurred in the early-to- mid 1900’s with three publicity experts who paved the way for future elections. Robert Woolley in Woodrow Wilson’s 1916 campaign exercised unprecedented management over his publicity bureau and used new techniques catering to new mediums of the time; Albert Lasker in Warren Harding’s 1920 campaign merged the …