Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 93, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Eiler, Olivia. Parking & Transportation Services Announces Zone Changes, Price Increases, New Services
• Kast, Monica & Andrew Henderson. Funds & Roses – Floral Shop, Agriculture
• Smith, Camryn. Kentucky Mesonet Releases New Weather App
• Ziege, Nicole. Timothy Caboni, Student Government Association President Respond to Harassment
• Marsupial Awards
• Austin, Emma. Exploring the Beauty of Las Catararatas del Iguazu
• Blackshire, Michael. Lost to the Streets – Gun Violence
• Zambrano, Max. Shop Campus is the New Buy Local
• Eaton, Tyler. Board of Regents Approves Greg Collins’ New Contract – …

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates with order of exercises for all WKU campuses.

Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters

Undergraduate Honors Theses

This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.

Seeking Representations Of Afrocentric Beauty: A Comparative Content Analysis Of Advertisements In Essence Magazine, Roy Phillips Jr.

Journalism Undergraduate Honors Theses

This comparative content analysis will investigate how African American women are depicted in Essence magazine advertisements and seeks to answer the research question: Are the characteristics of advertisements in Essence magazines significantly different when under complete corporate ownership compared to being under primarily African American ownership? The specific goal is to examine the extent to which Afrocentric or Eurocentric depictions are being reinforced, if at all, and to observe if depictions of African American women are shifting or are immobile. To do this, the study will compare advertisements in Essence magazines in 2001, when the magazine was 51 percent Black-owned, …

Dove’S “Real Beauty” Campaign: A Critical Analysis Of An Integrated Communications Campaign That Sought To Change Fat Stigma, Taylor Georgeson

Renée Crown University Honors Thesis Projects - All

My Capstone project analyzed Dove’s “Real Beauty” integrated communications campaign to determine whether it succeeded in its original goals and to see what it could demonstrate for the future of campaigns and branding. The campaign sought to make women feel comfortable in their own skin, and since 2004 it has launched dramatic billboards and short videos to get the attention of women of all ages and share empowering messages and images with them.

I created a survey that asked questions similar to what Dove originally asked women in 2004 when it began its campaign. My goal was to see what …

“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter

Electronic Theses and Dissertations

The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …

Ministry With Community: Analysis Of Public Relations Issues And Proposed Solutions, Sarah Piper

Honors Theses

Although Millennials are not yet in their primacy as nonprofit donors, forward-thinking nonprofits are changing how they conduct business to better engage millennials in anticipation of their future rise to primacy. Accommodating the desires and expectations unique to the members of this generation is challenging for many organizations because effectively engaging with millennials requires a shift in organizational communication and engagement practices. This project seeks to build a body of relevant knowledge that can be used by Ministry with Community, a local nonprofit organization, to evolve its current engagement and communication practices to better appeal to local millennials. To build …

Ua12/2/1 College Heights Herald, Vol. 93, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Henderson, Andrew & Nicole Ziege. Fearing for My Life – Andi Dahmer, Harassment
• Deletter, Emily. Kelly Burch Institute Established to Aid Student Success
• Chamber of Conflict – Student Government Association
• Hormell, David. Maintaining a Spirit of Objectivity in American Politics
• Leboeuf, Hannah. Song & Dance – Greek Week
• Yaacoub, Sarah. Right on Cue – Cue Time Cocktails & Billiards
• Kizer, Drake. Local Art Studio Makes Antique Items New Again – Resurrection Shop
• Moore, Noah. ENACTUS Brings Students Skills in Entrepreneurship
• Sisler, Julie. Winemakers to Speak …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine rating restaurants, stores, bars and music.

Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers, Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi

Dept. of Organisation & Professional Development Publications

The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about the product Samsung Tab S, and to pass it to other members of their network. From this experiment, different members of their network participated in generating, passing, and receiving messages to develop a preliminary structured perception which was converted to generate scale items to measure attitude. Then an independent empirical study was conducted among …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Henderson, Andrew. Timothy Caboni Announces $16 Million in Cuts
• Ziege, Nicole. Dissolved – University College
• Deletter, Emily. First of Three Candidates for Provost Visit WKU - Jeffery Osgood
• Eiler, Olivia. Woman Reports Burglary, Assault in Bowling Green
• Editorial Cartoon re: Kern Alexander & College Heights Herald
• Save Student Newsrooms – Editorial Independence
• Dimeo, Chris. San Juan Smokehouse: A Plate Where Two Worlds Meet
• Leonard, Nicole. The Rise of Identity Politics in Society
• Eaton, Tyler. WKU Athletes Make Up 5 Percent of C-USA Honor Roll
• Stahl, …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

United Airlines' Public Relations Crisis, Katie Crowther, Andrew Mueller, Jared Van De Crommert, Laura Arroyo, Matt Jones

SCOM Undergraduate Research Conference

This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 36 [37], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deletter, Emily. Cuts Leave Honors College without Two Employees
• Harsh, Spencer. Fight for Food – Food Pantry
• Stahl, Matt. Kentucky Street Apartments Set Rent to Increase
• Stahl, Matt. Parking Permit Prices Could Increase Due to Budget Cuts
• Fight Night: Tensions Loom Over Upcoming Student Government Association Election
• Vogler, Emily. Editorial Cartoon re: Student Government Association
• Harsh, Spencer. Rock Climbing: A Quest Toward a Healthier Lifestyle
• Walker, Silas. Throwing Punches: Sigma Chi Fight Night
• Chisenhall, Jeremy. Football Team Dismisses Quinton Baker
• Jessie, Alec. Up to Speed …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 36, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deletter, Emily. Pension Protest – Teachers
• Harsh, Spencer. WKU Pride Index Ranks Low - LBGTQ
• Deletter, Emily. College Heights Herald Lawsuit Back in Court
• Price, Morgan. Hilltopper Hall Construction to End in Time for Fall 2018
• Teacher Takeover - Pensions
• Coyle, Cameron. Rady Player One Embraces 1980s Style & Nostalgia
• Brown, Cameron. Easter Weekend Win – Baseball
• Heichelbech, Evan. For Life – Roger Osborne, Fans
• Chisenhall, Jeremy. Financial Concerns, Competition Pushed Michelle Clark-Heard Away
• Eaton, Tyler & Jeremy Chisenhall. Athletic Success Brings WKU More Exposure …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …