Public Relations and Advertising Commons^™

Ua12/2/1 Fit: A Health & Wellness Guide, Wku Student Affairs

WKU Administration Documents

Special magazine of College Heights Herald regarding health and fitness.

• Childress, Nicole. Welcome to Fit
• Southers, Mariah. CVS Shares 4 Ways to Beat the Flu
• Childress, Nicole. Do It Yourself Face Masks
• Goodlett, Ryan. Juices Add Zest to Life
• Southers, Mariah & Bryson Lacasse. Classic Shortcuts – WKU Campus Map
• Wells, Spencer. Little Fox Bakery Offers Sweet Treats for Every Diet
• Southers, Mariah. Turning Up the Heat – Hot Yoga
• Goodlett, Ryan. Iron Woman – Melinda Grimsley-Smith
• Wells, Spencer. Preston Health & Fitness Center: More Than Just a Gym

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole & Rebekah Alvey. Is Mold in Dorms Making You Sick? – Housing & Residential Life
• Singlton, John. Delta Tau Delta Returns to Campus After Four-year Hiatus
• DeLetter, Emily. WKU Limited Use of White Squirrel Logo
• DeLetter, Emily. City Passes Grant Application to Revitalize Riverfront
• Allen, Ellie. Editorial Cartoon re: Banished Squirrel
• Banished? #SaveOurSquirrel
• Hovell, Nolan. Worst Day Ever: The Day We Lost Malcolm Miller aka Mac
• Hanks, Michelle. Bowling Green Fiestaval
• Webster, Mark. Nothing But Love – Houston Edison
• Kizer, Drake. Spikeball Gains …

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Zeige, Nicole. Detailing Student Government Association President’s Lawsuit Against WKU – Andi Dahmer
• Singleton, John. We Got Caged – Cage the Elephant
• Breu, Natasha. New Technology in Dorms Keeps Track of Housing Services
• Hicks, Amelia. Former Professor & Civil Rights Activist Dies at 83 – Alan Anderson
• Dobbs, Jack. Student Government Association President Prepares for a Challenging Year – Stephen Mayer
• Maliciously Untrue? Saving Face? – Andi Dahmer
• Coyle, Cameron. The Nun Largely Disappoints with Cheap Scares
• Cage the Elephant on Stage
• Fletcher, Griffin. Rite …

Ua12/2/1 College Heights Herald, Vol. 94, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Remembering Alex Davis
• Breu, Natasha. WKU Alumni Highlight First University of Kentucky Medical School Class – Dixi Secula
• Deletter, Emily. Confucius Institute to Stay at WKU Despite Bill
• Singleton, John. WKU Launches International Year of Cuba in 2018.
• Dressman, Jake. A Short Guide for Going Greek
• Hovell, Nolan. Comedy: An Unlikely Source for Truth
• Higher-Ed Counseling Offices Struggling
• Hanks, Michelle. Ready, Set, Go! – Beech Bend Drag Strip
• Bunton, Gabby & Laurel Deppen. Furnished – Aaron Price, Noah Shreve
• Yaacoub, Sarah. Students with …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Ua19/16/1 2018-19 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2018-19 season.

Creating Dialogic Moments In Municipal Deliberation: The Case Of Recycling In Nebraska, Janell C. Walther

Department of Communication Studies: Dissertations, Theses, and Student Research

Networked communication has changed the nature of the public sphere by making it more accessible to more people; however, the networked public sphere also creates issues such as echo chambers, information overload, and polarization. Further, use of algorithms that influence media consumption amplifies to role of information on social identity. This “infocentric identity” driven by algorithms may increase polarization among those interacting in the networked public sphere. Previous research indicates that municipalities are often insulated from such national-level polarization. However, given this infocentric identity, many municipalities may experience polarization to some degree. This study examines if , and how, municipal …

Ua12/2/1 College Heights Herald, Vol. 94, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. WKU Alum, Churchill Downs Vice President Dies at 62 – John Asher
• Ziege, Nicole. Top Performers Could Get Up to 6% - Salaries
• Deletter, Emily. University Senate Welcomes WKU’s New Provost – Terry Ballman
• Ziege, Nicole. 6 Important Stories You Missed This Summer – Tuition, Admissions, Provost, Lawsuits, Strategic Planning, Budget
• Fleming, Kayla. Money More Money
• Edwards, Brandon. Editorial Cartoon re: Timothy Caboni’s Budget
• Doubling Down: Lawsuit Inhibits Important Journalism – Open Records
• Gabhart, Ebonne. In Case You Missed Barak Obama’s Keynote Speech …

How Do New Media Environments Influence Consumer Responses To Advertising? A Meta-Analytic Approach To Ad Avoidance, A-Reum Jung

LSU Doctoral Dissertations

This study aims to a) identify a comprehensive list of the antecedents and consequences of ad avoidance, b) examine how strongly they relate to ad avoidance, and c) investigate how those relationships differ across media formats. In order to fulfill these purposes, two studies (a meta-analysis and an online survey) were conducted. The meta-analysis yielded 52 antecedents and 7 consequences. Ad-related perception, ad tactics, personal characteristics, ad exposure conditions, personal experiences, and demographic information were major categories of antecedents. Decreased cognitive abilities to recall and recognize ad messages were primary consequences of advertising avoidance. In addition, the survey found that …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Developing The Next-Generation Don Draper, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.

Achievements And Limits Of Strategic Communication For Nation-Building: The Case Of Spain’S Catalan Region (1979-2017), César García

All Faculty Scholarship for the College of Arts and Humanities

This paper explores the use of strategic communication for nation building purposes in Catalonia after the approval of the Second Statute of Autonomy in 1979. During this period, the Generalitat de Catalunya, Catalonia’s self-government political organization, has used the high degree of autonomy in a number of areas involving culture, communications or education, among others, to enhance a Catalan identity opposed to the Spanish identity. Soft power approaches – mainly the promotion of Catalan language, culture, sports and symbols – and the implementation of linguistic laws have resulted in a positive climate of opinion concerning an inclusive Catalan identity in …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Annual Report, 2017-18, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …

Ua35/7 Class Of 2018 Commencement, Wku Gatton Academy Of Mathematics & Science In Kentucky

WKU Administration Documents

Commencement program listing graduates with order of exercises for Gatton Academy of Mathematics & Science.

Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines

Electronic Theses & Dissertations

A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national and local sponsors, and how brand attachment to the university or sponsoring brands effects perception of the sponsorship alliances. Phase One included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and functioned …

Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann

Senior Honors Theses

The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of unity and commonality when the world seemed at odds with itself. While both advertisements sought to convey similar messages, the reception could not have been more different. Coca-Cola has experienced continued praise for their famous “Hilltop” advertisement while Pepsi was forced to take their advertisement down within 24 hours of its release. This paper utilizes semiotic theory to analyze the …

Ua12/2/1 Spring Commencement: Class Of 2018, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine listing graduates.