Public Relations and Advertising Commons^™

Three Ouachita Seniors Intern For U.S. Sen. John Boozman, Addie Woods, Ouachita News Bureau

Press Releases

Three students from Ouachita Baptist University completed a five-week congressional internship for U.S. Sen. John Boozman this summer. Noah Sanders, a senior political science and Christian studies double major from Little Rock, Ark., and Sarah Spakes, a senior political science and public history double major from Benton, Ark., interned in Boozman’s Washington, D.C., office while Kathryn Totty, a senior political science and communications & media double major from Camden, Ark., interned in Boozman’s El Dorado office.

Local Organization Responses To Black Lives Matters Protests: Embracing An “Ethic Of Care” When Engaging Community Crises By Convention Visitors Bureaus, Jeffrey D. Brand

Journal of International Crisis and Risk Communication Research

Since the death of George Floyd in Minneapolis, at least 140 cities across the United States have experienced protests resulting in vandalism, looting, shootings, and other violence. These protests represent a challenge for community organizations such as convention and visitors bureaus (CVBs), whose responsibility is to promote their local community as a place for tourism, meetings, conferences, and other activities. This study explores the response of Visit Aurora, a Colorado CVB to engage their local protests inspired by the BLM movement, and a local case—the death of Elijah McClain. Within the paper a model for crisis engagement will be discussed, …

Buffer Or Backfire? Effects Of Corporate Social Responsibility Activities In Organizational Crises, Thomas Koch, Benno Viererbl

Journal of International Crisis and Risk Communication Research

Corporate social responsibility (CSR) activities can help an organization to build a favorable reputation; such activities can thereby serve as a buffer in times of crisis. However, research also suggests that these activities can backfire and reinforce the reputational damage caused by a crisis because they can lead to elevated expectations among the stakeholders. Drawing on prior research on buffering and backfire effects, this study examines the possible moderating effects of crisis type and severity. Two experiments show that CSR activities positively affect the perceptions of a company’s affective image. In times of crisis, this image boost indeed serves as …

What Motivates Information Seeking And Sharing During A Public Health Crisis? A Combined Perspective From The Uses And Gratifications Theory And The Social- Mediated Crisis Communication Model, Yuan Wang, Junhan Chen

Journal of International Crisis and Risk Communication Research

Combining the uses and gratifications theory (U&G) and the social-mediated crisis communication model (SMCC), this study examined why and how Chinese publics sought and shared information during a public health crisis in China—the Quanjian crisis. Through a survey of 309 Chinese adults, we found that Chinese publics sought and shared crisis information to gratify socializing, guidance, medium appeal, mood management, and habitual diversion gratifications. In addition, publics sought medium appeal gratification through information seeking and sought competence and reciprocity gratifications through information sharing. Moreover, the study examined the relationships between gratifications-sought and forms (i.e., traditional media, social media, offline word-of-mouth …

Editorial Essay: Innovation In Risk And Crisis Communication: Toward New Topics, Theories, And Methods, Florian Meissner, Audra Diers-Lawson

Journal of International Crisis and Risk Communication Research

Editorial Essay: Innovation in Risk and Crisis Communication: Toward New Topics, Theories, and Methods

A Light In The Darkness: Cedarville Senior Spreads The Gospel In Her Home Country, Mark D. Weinstein

News Releases

Students at Cedarville University are encouraged to go on at least one international or domestic mission trip during their four years of college. For Angela Aad, however, missions is a way of life.

Pharmacy School Builds Model To Help Solve Food Insecurities, Mark D. Weinstein

News Releases

Being a pharmacist is all about helping others. Inspired to help college students avoid issues like food insecurities, Cedarville University’s School of Pharmacy and the Kroger Company are continuing their partnership that provides the university’s Doctor of Pharmacy and Prepharmacy students with a food pantry.

Framing Esports’ Jedi Issues: A Case Study In Media Irresponsibility, David Painter, Brittani Sahm

Faculty Publications

Purpose: This investigation analyzes Asian, European, and North American coverage of esports’ justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations’ communications on these topics.

Design/methodology/approach: This quantitative content analysis describes coverage of esports’ race, gender, age, and social class issues to draw inferences about media organizations’ abilities to meet their social responsibilities when reporting on organizational JEDI issues.

Findings: There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports’ race or social class issues.

Research limitations/implications: Although all stories analyzed were published in English, the findings extend …

Nationally Recognized Research For Molecular Biology Student, Mark D. Weinstein

News Releases

A freshman-year speech class assignment came full circle for Jenna Martin, now a senior molecular biology major from Hebron, Kentucky.

Professor Takes Questions By Flight, Mark D. Weinstein

News Releases

Dr. Jonathan Arnold has always tried to pass on his love for learning to his students. No matter what the topic, he seeks to ignite a passion for learning more. He strongly believes participation is important because there’s more to education than just getting a degree, and he uses unique teaching methods to encourage this.

Cedarville Students Supporting Families, Protecting Life, Mark D. Weinstein

News Releases

Where do the passions of students in nursing, business, and biblical studies intersect? For seven Cedarville University students, that would be at the Pregnancy Resource Clinic (PRC) of Clark County in Springfield, Ohio.

The Challenge Of Measuring Traditional And Digital Audiences In A Global Market, Jorge Gallardo-Camacho, César García, Belén Puebla-Martínez

All Faculty Scholarship for the College of Arts and Humanities

This monograph titled Audiences and new forms of broadcast: linear, on-demand, streaming and/or social has five articles that represent the complexity of the phenomenon of audiences across fields and from different perspectives: Traditional television consumption, viewing of Netflix, the social audience of video platforms, the new tastes of viewers for vertical formats driven by mobile phones, and the relationship of influencers with their audiences. This number raises the problem of audience measurement, quantification, and comparison in the new digital age. The measurement of audiovisual audiences faces the problem of the lack of a measurement system accepted in all regions and …

Cedarville Retirees “Reconnect” At Monthly Events, Mark D. Weinstein

News Releases

Retirement looks different for everybody – travel, rest, hobbies. For Michael DiCuirci, retired member of Cedarville University’s music faculty, it means reconnecting with his former colleagues.

The Jordanian Daily News Paper Coverage Of The Crisis Snow Storm "Jana": Analysis Study, Ghalib Shatnawi

Association of Arab Universities Journal for Arts مجلة اتحاد الجامعات العربية للآداب

This study aimed to know how the daily Jordanian newspapers covered the crisis of the snowstorm "jana". Using the content analysis as a method, the study analyzed materials about the crisis published in three main daily newspapers: Al-Rai , Addustour and Al-ghad through the period between 19 feb2015-22 feb of the same year. The study reached the following results: 1. News items came first with of the percentage of (17.8%) then the report with the percentage of (21.5%). 2. The Jordanian newspapers depended on several sources on its coverage.Its sources came first with the percentage of (63.6%) , then the …

Ua19/16/1 Bowl Bound, Wku Athletic Media Relations

WKU Archives Records

Media guide for the R+L Carriers New Orleans Bowl, WKU vs. University of South Alabama.

75 Years Later: Faith Through Flames, Mark D. Weinstein

News Releases

Even as an Air Force pilot during the Vietnam War, Daniel Kinnibrugh always kept a calm demeanor and rigid faith. Through countless combat missions, including an 11-day bombing assault over Hanoi, Kinniburgh never gave into a fear of death.

A Heart To Build And Serve: A Student’S Passion For Engineering And Missions, Mark D. Weinstein

News Releases

Can a computer engineer go into full-time missions? Over the summer, Zoe Schmidt learned the answer is yes.

World Traveler Finds Home In Cedarville, Mark D. Weinstein

News Releases

When Alina Leo, instructor of management in Cedarville University’s Robert W. Plaster School of Business, left her hometown in Lithuania at age 22, she never expected to one day find a home in Ohio.

New Leader Seeks Graduate School Growth, Mark D. Weinstein

News Releases

As the Cedarville University Graduate School continues to experience exponential growth, Dr. Brian Shook, who was named assistant vice president for graduate enrollment in the fall of 2022, is preparing the program for the future.

New Venture Challenge Raises $4,442 For Entrepreneurship Programs, Missions, Addie Woods, Ouachita News Bureau

Press Releases

Five teams of students in Ouachita Baptist University’s entrepreneurship program competed to develop and execute an idea to raise money for the program, which is housed in the university’s Frank D. Hickingbotham School of Business. The competition, called the New Venture Challenge, raised $4,442.40, to be directed back into the entrepreneurship program along with helping fund a student-led mission trip to Honduras in the spring.