Mass Communication Commons^™

Pepsi-Cola's Number Fever Fiasco: How The Media Portrays The Actors Of A Crisis, Rick Pulos

Proceedings of the New York State Communication Association

In 1992, Pepsi created a marketing ploy to increase interest in its products in the Philippines. The game was aptly called “Number Fever,” and participants had to look at the number printed underneath the cap of their soft drink bottle and listen to the announcement of the winning numbers on the radio and evening news. Filipinos “went crazy for Number Fever. Everyone was trying their luck. Winners were announced daily and suddenly Pepsi seemed to be everyone’s favorite drink” (Radeska, 2018, para. 3). The number “349” was announced for the jackpot and unfortunately thousands held the winning bottle cap. This …

Throgs Neck: Anatomy Of An Urban Underground Music Scene, Lou Guarneri, Paul Ziek, David Freeman

Proceedings of the New York State Communication Association

Among the many contributions of The Bronx, one that does not receive as much academic attention as it should is the borough’s long tradition of fostering local music scenes. Beyond being the birthplace of salsa and hip-hop, for the past 20 years, the Throgs Neck section of The Bronx has also been home to a vibrant independent, hyperlocal, underground music scene. The current paper uses case study as a strategy to understand the dynamics of this hyperlocal music scene. More specifically, the case study takes an inductive approach and tells the story of a scene that is very different from …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Spartan Daily, November 4, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 34

Spartan Daily, November 3, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 33

Spartan Daily, November 2, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 32

The Guardian, Week Of November 1, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of November 1, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Prospector, November 2, 2021, Utep Student Publications

The Prospector

Headline: All About UTEP Basketball

“Oye, Como Va:” How Streaming Services Have Contributed To The Globalization Of Latin Music, Isabel Caballero

Honors Capstones

No abstract provided.

The Prospector, November 30, 2021, Utep Student Publications

The Prospector

Headline: The Graduation Issue

The Prospector, November 16, 2021, Utep Student Publications

The Prospector

Headline: UTEP Police Department Addresses Delayed Security Response in Forum

Spartan Daily, October 28, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 31

The Media Reproduction Of Racial Violence: A Content Analysis Of News Coverage Following The Death Of George Floyd Jr., Keylon Lovett

USF Tampa Graduate Theses and Dissertations

The media has played a critical role in reproducing anti-Black violence in the United States, which has often harmed African American communities. Historically, the white press has depicted graphic imagery and descriptions of Black people being brutalized, with little ethical regard to their harmful effects. The Black press has historically challenged negative portrayals in the white media and shown more nuance, to protect the Black audience it represents. This dynamic underpins media depictions of racial violence still seen today. Darnella Frazier’s video capture of George Floyd’s death by Minneapolis police, was widely shared in the weeks following the incident, across …

Spartan Daily, October 27, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 30

Spartan Daily, October 26, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 29

The Guardian, Week Of October 22, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of October 22, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Spartan Daily, October 21, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 28

Spartan Daily, October 20, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 27

The Prospector, October 19, 2021, Utep Student Publications

The Prospector

Headline: Halloween

Spartan Daily, October 19, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 26