Mass Communication Commons^™

Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong

Master's Theses

Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …

Spartan Daily, April 28, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 37

Preventing Brand Activism From Backfiring: How The Use Of An Ingroup Model Can Limit The Negative Effects Of One-Time Csr History, Cole C. Dunnam

LSU Master's Theses

Brands are beginning to engage in corporate social advocacy (CSA) with social movements to form deeper connections with their audience, but not all are successful. This thesis asks why a brand’s target audience considers some CSA campaigns as more authentic than others. In Study I, I use Twitter data to conduct an exploratory analysis that applies existing research to two extreme CSA cases: Nike’s Emmy-winning “Dream Crazy” campaign starring Colin Kaepernick and Pepsi’s unsuccessful “Live for Now– Moments” campaign starring Kendall Jenner. Pepsi failed despite its history of corporate social responsibility (CSR) initiatives. I suggest that group identity theory impacts …

Spartan Daily, April 27, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 36

The Current - Volume 32 Issue 24, Nova Southeastern University

Student Newspapers

No abstract provided.

Cross-Issue Agenda Setting From Racism To Immigration: Spreading Activation Or Group Threat?, Martina Santia

LSU Doctoral Dissertations

Little research to date offers evidence for the “cross-issue agenda setting effect,” that is transfer of salience from media coverage of racism to perceived importance of immigration. Laboratory experiments afford the opportunity to facilitate causal inference in determining whether this cross-issue effect is due to a cognitive mechanism of spreading activation (as conventionally assumed in agenda setting research) or to a cumulative, affective process driven by perceived threat to a certain identity group. Observational data, on the other hand, allow to externally validate the experimental results beyond the constrained settings typical of laboratory experimentation.

This dissertation combines the strengths of …

Spartan Daily, April 26, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 35

Ua12/2/1 College Heights Herald: The Social Issue, Vol. 97, No. 7, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period March 21 - April 25, 2022.

• Murray, Debra. How Social Media Shapes Creative Lives – Alexis Mueller, Andre Swai, Gatlin Milam
• West, Christina. The Bottomless Pit of Social Media
• Anderson, Alexandria. Campus Organizations Utilize Social Media to Improve Outreach to Students
• Rutherford, Lucy. WKU Freshman Showcases Passion for Photography with Instagram Challenge – Brett Phelps

Episode 3: Opposites, Lauren Durham

A Rhetorical Study of Twitter Discourse about Justices Ruth Bader Ginsburg and Amy Coney Barrett

In this episode, Durham discusses the discourse that portrayed Ruth Bader Ginsburg and Amy Coney Barrett as opposites.

Episode 1: About The Research, Lauren Durham

A Rhetorical Study of Twitter Discourse about Justices Ruth Bader Ginsburg and Amy Coney Barrett

Durham explores the significance of the topic; summarizes the academic theories applied in the study; presents the research question; and shares methodology and methods.

Episode 4: Barrett As A 'Figure-In-Process', Lauren Durham

A Rhetorical Study of Twitter Discourse about Justices Ruth Bader Ginsburg and Amy Coney Barrett

Durham addresses discourse that portrayed Barrett as a “figure-in-process.”

Episode 2: The Pop Culture Status Of 'Rbg', Lauren Durham

A Rhetorical Study of Twitter Discourse about Justices Ruth Bader Ginsburg and Amy Coney Barrett

In a discussion of the first answer to the research question, Durham focuses on the discourse about the presence and absence of Ruth Bader Ginsburg's iconic appeal in popular culture.

Episode 5: Findings, Plus A Look At Events Following Confirmation, Lauren Durham

A Rhetorical Study of Twitter Discourse about Justices Ruth Bader Ginsburg and Amy Coney Barrett

In this episide, Durham discusses what the research revealed and makes recommendations for further study. She also explores events following Justice Amy Coney Barrett's confirmation.

Exploring Cognitive Associations Of Athletes’ Activism Through Social Issue Primes: A Convergent Analysis, Anthony Ciaramella

LSU Doctoral Dissertations

Contemporary athletes are using their platforms to discuss more social activism issues than ever before. This dissertation examines how attitudes and perceptions of activist athletes may differ based on the social activism issues they advocate for. Further, how different social activism issues may prime individuals to associate different gender and racial stereotypes to the athletes involved. To accomplish this goal, a mixed methods convergent approach was used to explore how certain social activism issues and athletes’ level of activism involvement alter perceptions of the issues and the athletes themselves. This approach combines findings from study 1, in-depth interviews with sports …

Spartan Daily, April 21, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 34

Spartan Daily, April 20, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 33

Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover

Honors Theses

This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …

Spartan Daily, April 19, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 32

The Prospector, April 19, 2022, Utep Student Publications

The Prospector

Headline: "Into the Woods"

The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton

University Libraries Teaching and Learning

You seek fresh strategies for recruiting new collections for your institutional repository (IR). You strive to improve intake workflows and expedite metadata creation for hosted collections. You wonder how to attract users to repository content. If you see yourself in any – or all – of these scenarios, come to this session for inspiration and practical tools.

The Scholarly Communications team will present successful strategies that we’ve developed at the University of Arkansas for recruitment, intake, and promotion, using examples from our work with research centers and student journals.