Mass Communication Commons^™

Analysis Of Teens' Attitudes Toward Health Claims On Branded, Prepackaged Foods, Michael J. Mcateer

Theses, Dissertations and Capstones

In the 31 years since Stuart Hall added a defiant read to audience reception analysis, several scholars have broadened its use beyond television discourse. The current study used directed focus groups to attempt the same. Encoding/decoding (1980) revolutionized modern critical thought by expanding audience interpretation. Gone were notions that mass audiences simply bowed to their message overlords in every case without thought or conviction. The oppositional read was a breakthrough with few comparisons. Still present and true to standard critical thought, was the preferred read—an interpretation of text that closely followed authorial intent (Hall,1980, p. 107). The negotiated read yielded …

Performing The Self: Character Agency And Impression Management Within The Narrative Of Survivor: Samoa, Carolyn Davis Hedges

Mass Communications - Dissertations

This study used an in-depth textual analysis of the television show Survivor: Samoa to demonstrate that the unscripted characters of the program and shows like it have agency within the narrative. In addition to the 19th season of the Survivor series, the sample also included Jeff Probst's (host and executive producer of the series) weekly blog for EntertainmentWeekly.com. Unlike most popular television narratives, the unscripted characters of Survivor: Samoa have the opportunity to tell their own story. This doctoral project was an in-depth analysis at how that authorial power was shared between the Producers of the show and the individual …

Ua12/4 Stall Street Journal, Vol. 3, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls.

Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua30/2 2011-2012 Parking 101, Wku Parking & Transportation Services

WKU Administration Documents

2011-2012 parking map and instructions which includes list of possible fines for Western Kentucky University.

Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.

Audience Engagement With Mother-Daughter Relationships In Prime-Time Television Of The 21st Century: A Qualitative Analysis Of Interpretation, Sensemaking, And Perceived Effects, Meghan L. O'Briend

Mass Communications - Dissertations

This qualitative analysis examines audience engagement with fictional portrayals of mother-daughter relationships in prime-time television of the 21st century. I used in-depth interviews with women of different backgrounds to explore how real mothers and daughters interpret portrayals of mother-daughter relationships on television; how they make sense of their own mother-daughter relationships through their engagement with these portrayals; and how and to what extent their engagement with these portrayals influences their own lives and mother-daughter relationships.

The results of this study uncovered a process of audience engagement with mother-daughter relationships on television that involved the viewing experience, interpretation, sensemaking, and perceived …

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves

Scholarship and Professional Work - LAS

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

Postwar Media Manifestations And Don Delillo, Joshua Adam Boldt

Online Theses and Dissertations

Media's influence on postwar American culture is undeniable. Don DeLillo's fiction is often a commentary on that influence. Hyperreality, Simulacra, Consumerism, and News Addiction are all regular themes in DeLillo's novels; this paper explores all of these concepts through the lens of media theory. Special attention is given to the novels White Noise, Americana, and Mao II, as well as to the media theorists Jean Baudrillard, Walter Benjamin, and Antonio Gramsci. The paper is both a history and a critique of postwar consumer culture and the role that media plays in the construction of that culture.

Ua98/1 Potter College For Young Ladies Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by Potter College. This series consists of catalogs, yearbooks and the college newsletter.

Ua12/3/2 Student Government Association - Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Student Government Association. Series includes newsletters, annual reports, brochures and posters.

Media Effects In Context, Brian O'Neill

Books/Book chapters

The media effects tradition occupies a hugely influential and dominant role within mainstream communications research. It is unquestionably the longest running tradition within the field of audience studies, spanning nearly its entire history, yet it continues to divide opinion, both methodologically and with regard to its fundamental approach towards the study of media audiences.  Its influence extends well beyond the academy, and the powerful influence exerted by its research agenda on public and political understanding of the impact of media is perhaps one of its most significant achievements.

The Logos Of The Blogosphere: Flooding The Zone, Invention, And Attention In The Lott Imbroglio, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay examines the significance of a particular metaphor, flooding the zone, which gained prominence as an account of bloggers' argumentative prowess in the wake of Senator Trent Lott's toast at Strom Thurmond's centennial birthday party. I situate the growth of the blogosphere in the context of the political economy of the institutional mass media at the time and argue that the blogosphere is an alternative site for the invention of public argument. By providing an account of how the blogosphere serves as a site of invention by flooding the zone with densely interlinked coverage of a controversy, this essay …

Community Newspapers Play Significant Role In Election, Lee Shaker

Communication Faculty Publications and Presentations

This article compares coverage of the 2007 Philadelphia mayoral campaign in the city's major daily and community newspapers. The findings show that community newspapers serve as a complement to the dailies but also prove to be sources of campaign information in their own right.

Index Of Titles And Authors, Volumes 1-22

Basic Communication Course Annual

No abstract provided.

Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha

LSU Doctoral Dissertations

ABSTRACT This study investigated factors that influence the strategic decision-making process, specifically, strategy formation and selection during a crisis. It accomplished this by integrating theoretical concepts from both strategic management and crisis communication literature. Key organizational, environmental, and management factors--comprehensiveness, formalization, uncertainty, politicization, external corporate environment, crisis responsibility, impact of the crisis, stakeholder interests, and top management characteristics --were tested for their role in the strategy formation and selection process using regression analysis. This study used both quantitative and qualitative research methods. The quantitative aspect of the research involved conducting online surveys of senior management within the chemical industry and …

Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang

LSU Doctoral Dissertations

The study sought to explore the applicability of national stereotypes for implicit stereotype by measuring reaction times (RTs). Also, the study intended to suggest a more effective national image management in overseas practices by demonstrating the effect of counter-stereotype strategy on country-of-origin (COO) effect. A focus of the study was on China and Chinese people for national stereotypes and Chinese corporations and products made in China for the COO effect, considering unfavorable national images of China in news media and negative impressions on products made in China. The study compared national stereotypes of China and Chinese people and COO effect …

The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen

LSU Master's Theses

The United States maintains a worldwide network of military bases and spends more on military expenses than the rest of the world combined. This project seeks to analyze how the U.S. mainstream media cover and discuss the American Empire both broadly and specifically. I conducted a quantitative content analysis and a qualitative textual analysis of the Media coverage of the 2009 U.S. – Colombian military base agreement, which was protested by Latin American leaders. I analyzed the coverage in the New York Times, Washington Post, CNN.com, and The Miami Herald regarding the US military’s use of bases in Colombia in …

Fandom, Media Consumption, And College Sports Knowledge: A Survey Of College Undergraduates, Theodore Charles Greener

LSU Master's Theses

Sports fandom research often states sports fans know and understand facts surrounding various sports, teams, leagues, and players. College sports literature argues that media involvement increases popularity and revenues, and as a result, competition, controversy, and complexity. The Elaboration Likelihood Model posits that when involvement in a subject is high, so too is motivation and ability to comprehend, and as a result, cognition increases. Given this, results show that sports fandom acts similarly to issue involvement, leading to increased sports-media consumption. Together, both fandom and consumption lead to increased knowledge of facts surrounding college sports. Results imply that general interest …

Indexing And Economic News: Coverage Of The 2009 Economic Stimulus Debate, Portia Levasseur

LSU Master's Theses

Indexing theory predicts that, in certain issue areas, media coverage will index levels of elite debate. Elite controversy, the theory predicts, will embolden the press to include a broader variety of sources and coverage should reflect a more open public debate. This has important implications for public opinion. Proponents of the theory expect that it will operate in a variety of issue areas of news coverage, but support for the theory exists largely in the realm of foreign affairs coverage. This study examines television coverage of the 2009 economic stimulus package to evaluate levels of indexing for a domestic, macroeconomic …