Mass Communication Commons^™

Ua12/2/1 College Heights Herald, Vol. 87, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Rutledge, Chris. John Carpenter Coming to WKU Film Festival
• McKay, Michael. Cancer Never Sleeps – Relay for Life
• Koch, Cameron. Less Research, More Teaching Track Offered – Faculty
• Mack, Shelby. Best Buddies
• O’Bryan, Abby. A Thousand Words – Brettne Vasek
• Koch, Cameron. Gary Ransdell’s Report Reminds Regents of Tough Budget
• Rogers, Shelby. Unique Fundraiser Hopes to Raise $1K for United Way
• Marsupial Awards
• Fisk, Brent. Gary Ransdell’s Actions Out of Line – Censorship, Free Speech
• Bozeman, Joshua. Hilltoppers for Life Display was Vandalized – Abortion
• Aulbach, Lucas. Weather Mars …

Framing, Media Attribution Of Blame, And Negativity In Newspaper Coverage Of Failing Public Schools: Evidence And Implications For Policy, Amanda Briggs

Honors Capstones

No abstract provided.

Analyzing The Tea Party Movement, The Coffee Party Movement, And The Occupy Wall Street Movement’S Use Of The Internet: Case Study On How The Internet Influences Grassroots Social Movement, Tsubasa Morioka

Renée Crown University Honors Thesis Projects - All

The Tea Party movement and the Occupy Wall Street movement have made great use of the Internet and Information and Communication Technologies (ICT). This phenomenon intrigued my interest in how grassroots social movements have employed all types of media to mobilize, as well as how they furthered their agenda in the past. In order to better understand how the Internet impacted the three movements, my thesis draws on resource mobilization (RM) and new social movement (NSM) theories for theoretical understanding and textual analysis. The movements I reviewed for analysis are the Tea Party Movement (TPM), the Coffee Party Movement (CPM), …

You Should Know Jack: A Qualitative Study Of The Jack Lalanne Show (1951-~1965), Robert Cochrane

UNLV Theses, Dissertations, Professional Papers, and Capstones

Jack LaLanne hosted the first and longest running fitness program in United States broadcast history from 1951 through 1985. Since LaLanne's rise as a broadcasting celebrity, the health and fitness industry has grown from a small, somewhat-maligned field into a multi-billion dollar per year economy of its own. As LaLanne reached iconic status through his show, his name became synonymous with good health and nutrition, but the messages of his show went far beyond simple exercises. He used religious, patriotic, and biomedical messages to get his points across. In addition, he was a showman who sang to his audience, used …

Media Convergence Of Newspapers: A Content Analysis Of The Houston Chronicle's Print- And Web-Based Content, Amanda Sullivan

Masters Theses

The channels of news media have changed. The traditional route of receiving news via a newspaper has evolved into a more digital path, leaving many to question the future of the print publication. This study evaluates the print- and Web-based content of the Houston Chronicle. The researcher adds to the field of research on news media by analyzing the online and print content of the publication, creating a new way to categorize and evaluate the subject matter by placing it into four categories: repetition, adaptation, representation, and unique. The researcher seeks to answer three research questions, discovering how each medium …

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward the …

Ideological “Smackdown”: A Textual Analysis Of Class, Race And Gender In Wwe Televised Professional Wrestling, Casey Brandon Hart

Dissertations

The focus of this study is an in-depth intertextual examination of how the WWE in 2010 and by extension contemporary professional wrestling in general represents a microcosm of modern cultural ideology. The study examines three major areas in which this occurs. The first of these areas is that of class values. This section focuses on the establishment and extension middle-American values, defined as those values generally shared by the middle-class of the United States. The second section of this study focuses on how the WWE uses racial commodification in the treatment of people of color. Using concepts of Marxist power …

Centennial Newsletter, Utep 2014 Commission

UTEP 2014 Commission

Monthly e-newsletter of the UTEP 2014 Commission.

Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff

UNLV Theses, Dissertations, Professional Papers, and Capstones

New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition. Presently, the paper-based medium has enjoyed massive success by catering to readers' individual interests in special interest publications called niche magazines. However, the future of print magazines is unclear as recent technological innovations in digital publishing become the latest contender against print media. Analyzing the possible effects of the new digital medium upon the incumbent print magazine may help publishers prepare to face their …

New Deal Cowboy: Gene Autry And Public Diplomacy, Michael Dean Duchemin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation explains how Gene Autry used his mastery of multiplatform entertainment and the techniques of transmedia storytelling to make the policies of Franklin Delano Roosevelt (FDR), the 32nd President of the United States, more attractive to the American public. Making a case for cultural significance, the work shows how Autry developed a singing cowboy persona to exploit the western genre as his modus operandi, because it appealed to rural, small town and newly-urban Americans in the Midwest, South and Southwest. Examining Autry's oeuvre within a context created by Roosevelt administration policies, the dissertation exposes a process of public diplomacy …

Salud &Saludos: The E-News Of The College Of Health Sciences, College Of Health Sciences

College of Health Sciences

Monthly e-newsletter of the College of Health Sciences.

Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh

Graduate Theses and Dissertations

This thesis investigates United States newspaper coverage of the 2008 financial crisis, with a particular focus on the debate that took place in press coverage surrounding the proposed 700 billion dollar Troubled Asset Relief Program (TARP). Specifically, this study aims to understand how, when faced with a crisis that threatened hegemony, the state and economic elites, working in and through media, were able to effectively convince the subordinate classes to consent to state intervention aimed at perpetuating a financial system that has historically profited from the relative financial insecurity of the subordinate classes. In order to understand media's role in …

Access, May 2012, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

American Propaganda, Popular Media, And The Fall Of Jacobo Arbenz, Zachary Carl Fisher

UNLV Theses, Dissertations, Professional Papers, and Capstones

In June 1954, President Jacobo Arbenz Guzman of Guatemala resigned in the face of a coup led by Colonel Carlos Castillo Armas. While the United States publicly denied involvement, the coup was in fact the culmination of a plan called PBSUCCESS (CIA codeword), led by the Central Intelligence Agency (CIA). Although PBSUCCESS lived up to its namesake, it was aided (both intentionally and unintentionally) by various U.S. media outlets. For the duration of Arbenz Guzman's regime, he and his country had been the subject of U.S. suspicions of undue Communist and Soviet influence. A general anti-Communist attitude permeated virtually all …

The Impact Of Reporter Gender On Print News Coverage Of The 2008 Dole–Hagan U.S. Senate Race In North Carolina, Courtney Hunt Munther

College of Journalism and Mass Communications: Theses

Four reporters covered the 2008 U.S. Senate race between Republican incumbent Elizabeth Dole and Democrat challenger Kay Hagan – two male and two female – all of whom worked for the same news organization. This study analyzed the coverage the four reporters produced about the Dole-Hagan race, looking specifically at story structure, topic selection, descriptive language used, tone and source selection. Due to study limitations, no clear relationships were established between reporter gender and the news coverage of the Dole-Hagan race that reporters produced.

Advisor: John Bender

Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu

Graduate Theses and Dissertations

This study explored Chinese international students' computer mediated communication with both Americans and Chinese during their studying in the U.S. based on a Cross-Cultural Adaptation theory. The specific purpose of this study was to test five theorems of the theory with a sample of Chinese international students and to explore how Chinese international students' intercultural transformation, adaptive personality, host communication competence, and their interpersonal and mass communication with both host and ethnic groups associate together.

Spartan Daily April 30, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 138, Issue 46

Ua12/2/1 College Heights Herald, Vol. 88, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily April 26, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 138, Issue 45

Spartan Daily April 25, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 138, Issue 44