Mass Communication Commons^™

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Wright State University Libraries Access Newsletter Summer 2012, Wright State University Libraries

Access Newsletter

A four page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Reclaiming "Victim" Through Untold Stories: An Analysis Of The Personal Stories Of Women Who Have Survived Violence, Ashley K. Collette

Master's Theses (2009 -)

Around the world one in every three women has been the victim of gender-based violence (Amnesty International USA, 2012). Be it sexual, physical, or psychological, violence against women is an epidemic that needs to end. Past research in the field of Communication has mainly focused on news media coverage of violent crimes. The accounts portrayed in news media were largely edited and focused on a hegemonic version of the experiences (Benedict, 1992; Meyers, 1997; Carll, 2003; Dowler, 2006). These news accounts generally ignore the lived experiences of the female victims, which leaves them feeling isolated in their victimization. Victims’ stories …

Visual Resistance: How To Challenge Brand Messages Visually, Daria S. Kempka

Master's Theses (2009 -)

No abstract provided.

Centennial Newsletter, Utep 2014 Commission

UTEP 2014 Commission

Monthly e-newsletter of the UTEP 2014 Commission.

Crime In The News: How Do People Feel About Crime Reporting In Portland, Oregon?, Kris R. Henning, Brian Renauer, Greg Stewart

Criminal Justice Policy Research Institute Research Briefs

This research brief summarizes the results of a recent survey with residents in Portland, Oregon assessing public opinions on the local news media’s coverage of various crime topics.

Prospectus, June 27, 2012, Spencer Brown, Matt Crosby, Buster Bytes, Mark Roughton, Mace Mackiewicz

Prospectus 2012

NEW FITNESS CENTER TO AID IN RECRUITING, Rural Newcomers: Young, Educated, There by Choice, A "Healthy" Food Stamp, or Just a Heavy Hand?, Construction of the Student Services Center Continues, Up-and-Coming Social Media Websites, Title IX Anniversary Brings Out the Statistics, Nostalgia and Knives, The Story the Media Got Right, Essay Mills - a Coarse Lesson on Cheating, Two Former Cobras Taken in MLB Draft, Products, Games Unveiled at E3 Expo

The Prospector, June 27, 2012, Utep Student Publications

The Prospector

Headline: Defining the Future

The Prospector, June 20, 2012, Utep Student Publications

The Prospector

Headline: Dreamers Get A Second Chance

The Prospector, June 13, 2012, Utep Student Publications

The Prospector

Headline: Alcohol Ban Still Looms Over Title Bout

The Guardian, June 6, 2012, Wright State University Student Body

The Guardian Student Newspaper

Sixteen page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Exploring Consumers' Attitudes And Behavior Toward Product Placement In Television Shows, Eun Seon Kwon

Media Studies - Theses

In recent years, many studies have investigated consumers' attitudes toward product placement in media content such as movies and television shows. However, few studies have used systematic framework to assess influence of social structural variables and socialization agents on consumers' product placement attitudes and purchase intentions for product placements in television shows. Based on Consumer Socialization framework and agenda-setting, cultivation theory, current study investigates product placement attitudes and behavioral intentions among college students. The results show that peer communication, one of the socialization agents, has strongest relationship with for both placement-related attitudes and purchase intentions. Findings also show the associations …

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

Centennial Newsletter, Utep 2014 Commission

UTEP 2014 Commission

Monthly e-newsletter of the UTEP 2014 Commission.

Prospectus, May 30, 2012, Shane Rogers, Mark Roughton, Spencer Brown, Kelsey Hosea, Mace Mackiewicz

Prospectus 2012

THERE'S NO PLACE LIKE SUMMER CAMP, Cobra's Softball Season Closes With Third Place Finish, Summer Camp Music Festival 2012, Parkland Hosts Jump Rope for Heart, The Benefits of Summer Classes at Parkland College, R.I.P., Encyclopedia Britannica, In Life and Economics, A Little Friction Can Smooth Things Out, Mast Resigns, Leaving a Trail of Success, William M. Staerkel Planetarium Summer Preview

The Guardian, May 30, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

A Content Analysis Of The Media Agenda Setting In The Saudi National Newscasts, Faisal Adnan Sabir

Student Theses and Dissertations

Employing the agenda setting perspective, this study examined the values in two Saudi national channels' newscasts. These government owned channels have been content analyzed. They are: KSA 1 which is targeting Arabic viewers, and KSA 2 which broadcasts in English. The results support and reinforce the understanding of the various postulates of the agenda setting theory, such as influencing the dynamics of opinion expression and formation on the viewers, as well as, applying the agenda setting theory on the Saudi national TV to understand the relationship between public, media and policy agenda setting. The media agenda setting is strongly correlated …

The Guardian, May 23, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

The Guardian, May 16, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.