The Impact Of Media On Teen Sexual Health,
2013
Gonzaga University
The Impact Of Media On Teen Sexual Health, Michaela Ciesynski
Communication & Leadership Dissertations and Theses
This thesis presents an analysis of research gathered in order to explore the impact of the media on teenage views of sexual health. The chosen research highlights the prevalence of sex in today’s television and how these portrayals can influence teens’ views on “normal” sexual behavior. The research shows that teens receive valuable information on social cues, or normalized behavior, from media outlets like popular television shows. Its impact on societal concepts in teenagers can create different view points on what it means to not only engage in sexual behavior, but what sexual behavior is expected. With this ability to …
What Changes Await Local Tv News?,
2013
Gonzaga University
What Changes Await Local Tv News?, Stephanie Ann Vigil
Communication & Leadership Dissertations and Theses
Over the years, local television news stations across the nation have seen a dramatic decrease in viewership. Much like newspapers, fewer people are relying on television news for several reasons. Two of the biggest culprits are the age of new technology and social media. These two factors alone have reprogrammed people’s daily habits, changing the landscape of television news viewership and resulting in uncertain times at local television news stations. Few studies have been done on the future of local television news. Of the studies that have been conducted, it is clear to see that local news is still relevant …
Social Media In Higher Education: Networked Tools In A Traditional Strategy Organization,
2013
Gonzaga University
Social Media In Higher Education: Networked Tools In A Traditional Strategy Organization, Trace M. Eddington
Communication & Leadership Dissertations and Theses
This study examined (a) how the traditional organizational communication strategy in place at a university impacts the utilization and effectiveness of social media as a university communication tool, (b) to what extent and how effectively have relational and networked approaches been incorporated into the traditional structure of communication at a university, and (c) how the flow of communication and the social media strategy on campus are impacted by the traditional structure of the university, identifying any potential communication bottlenecks and workarounds. The literature review examined the theoretical underpinnings behind traditional strategy organizations and the communication challenges that can arise in …
News Media Influence On Perceptions Of Veteran Mental Health,
2013
Gonzaga University
News Media Influence On Perceptions Of Veteran Mental Health, Elizabeth Faye Weber
Communication & Leadership Dissertations and Theses
This study investigated how news media communications affect public awareness and perceptions of the mental health concerns of post-deployed military of the recent Iraq war. Focus group research included 22 adult participants from the same geographic location with discussions on news media consumption behaviors and their perceptions of the mental health issues of veterans. Results revealed that news media consumption is preferred at a national level versus a local level, and that online news sources are utilized more frequently than television or print news sources. Participants with the least news media exposure admitted to the lowest awareness of veteran mental …
Twitter And #Television,
2013
Arcadia University
Twitter And #Television, Rachel M. Bellwoar
Faculty Curated Undergraduate Works
This essay discusses the significance of the hashtag phrases that now appear in the corner of television screens during shows. Television networks are trying to utilize Twitter to promote watching their programs live and generate discussion among fans, as well as potential new fans. Other uses for the social network that are being explored is the collection of feedback, for use in renewal and creative decisions, and viewer numbers, to entice advertisers.
Changing To A Different Shade Of Blue: Jetblue And The Blueprint For Successful Crisis Communication,
2013
University of Central Florida
Changing To A Different Shade Of Blue: Jetblue And The Blueprint For Successful Crisis Communication, Catherine Renner
Electronic Theses and Dissertations
On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis …
Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization,
2013
University of Central Florida
Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization, Kristy Mcallister
Electronic Theses and Dissertations
This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage – both print and television – to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox …
The Priming Effects Of Media Frames In Regard To News Images And Stereotypes Held By Hispanic Audiences,
2013
University of Central Florida
The Priming Effects Of Media Frames In Regard To News Images And Stereotypes Held By Hispanic Audiences, Meredith Morris
Electronic Theses and Dissertations
This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers’ judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two …
When Social Allergies Flare Up In Close Relationships: A Relational Turbulence Model Explanation,
2013
University of Central Florida
When Social Allergies Flare Up In Close Relationships: A Relational Turbulence Model Explanation, Naomi Hochstadt
Electronic Theses and Dissertations
Romantic relationships commonly endure rough patches. The relational turbulence model and the social allergy phenomenon may account for such rough transitions. A social allergy is an idiosyncratic social behavior that involuntarily stirs up irritation in an individual, either with or without the intention of the transgressor. As the behavior is repeated, tolerance for the bothersome allergen dwindles. This paper investigates the connections between relational turbulence and social allergies. The relational turbulence model describes individuals’ severe reactions to various turning points in an interpersonal relationship, and combines the effects of increased intimacy, relational uncertainty, and partner interference. Based on the turbulence …
Interpreting Racial Politics: Black And Mainstream Press Web Site Tea Party Coverage,
2013
Louisiana State University and Agricultural and Mechanical College
Interpreting Racial Politics: Black And Mainstream Press Web Site Tea Party Coverage, Benjamin Rex Lapoe Ii
LSU Doctoral Dissertations
This dissertation seeks to understand the cultural meanings of the black and mainstream press’ online interpretations of the tea party. Little research exists on the modern black press; what does exist shows that unless the story is about race, the black press mirrors the mainstream press. To my knowledge, no research exists comparing the two presses on a racial issue in an online environment. This dissertation will fill that hole. The tea party narrative was, and continues to be, an intricate story for journalists to tell. Resonant myth offers interpretative templates for journalists to use for crafting cultural meaning while …
The Rebranding Of The Brooklyn Nets : A Discourse Analysis,
2013
Louisiana State University and Agricultural and Mechanical College
The Rebranding Of The Brooklyn Nets : A Discourse Analysis, Michael Shane Wunderlich
LSU Master's Theses
This study examined the rebranding of the Brooklyn Nets. A discourse analysis was conducted that observed messages generated by the Brooklyn Nets, selected media sources and fans regarding a number of elements relating to the Brooklyn Nets’ rebrand. Branding is important to businesses and building brand equity and brand associations with the external public is important for businesses looking to succeed in a profit driven world. This is no different for professional sports franchises who also focus on building brand equity and brand associations with sports fans and other members of the general public. By first examining the methods taken …
Moving Toward A Small-Screen Culture: Examining The Relationship Between Computer And Smartphone User Characteristics And Online Participation And Creation,
2013
Louisiana State University and Agricultural and Mechanical College
Moving Toward A Small-Screen Culture: Examining The Relationship Between Computer And Smartphone User Characteristics And Online Participation And Creation, Amanda Bradford Cortright
LSU Master's Theses
This study investigates the relationship between smartphone and desktop or laptop computer users’ characteristics and online content creation and participation. A survey collected demographic information as well as detailed information on which devices were preferred by the participants in various circumstances. Results showed age and income were the two primary demographic factors in determining a user’s degree of comfort with technology as well as their likelihood to participate with or create online content. Employing the Diffusion of Innovations theory, this research found support for the idea that home computers have seen to fruition the diffusion process, and are not factors …
Medical Issue Or Policy? A Framing Analysis Of The Medical Marijuana Issue In U.S. Newspapers,
2013
Louisiana State University and Agricultural and Mechanical College
Medical Issue Or Policy? A Framing Analysis Of The Medical Marijuana Issue In U.S. Newspapers, Christopher Lee Kaiser
LSU Master's Theses
This study conducted a framing analysis of the medical marijuana issue in United States print media. In addition, this analysis investigated whether the medical marijuana issue was portrayed as a policy issue or a medical issue, and based the inquiry in public opinion and health communication literature. This analysis extracted a sample (N=240) from newspaper stories that reported the issue within the past five years in states that have enacted medical marijuana legislation. The framing analysis measured the occurrence of frames in three different categories: gain vs. loss, types of frames, and policy vs. medical. Furthermore, this analysis determined if …
American-Indian Media: The Past, The Present, And The Promise Of Digital,
2013
Louisiana State University and Agricultural and Mechanical College
American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe
LSU Doctoral Dissertations
This dissertation explores how digital media are changing the rich cultural act of storytelling within Native communities. The norms and routines of the non-Native press often leave consumers with a stereotypical view of American-Indians. The researcher interviewed key Native journalists identified through the Native American Journalists Association. She also observed journalists at a primarily Native newspaper and Native radio station. The study conducted interviews with more than 40 Native journalists around the country to understand how digital media possibly advances the distribution of storytelling within the American-Indian community.
Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy,
2013
Louisiana State University and Agricultural and Mechanical College
Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison
LSU Doctoral Dissertations
This dissertation examined tolerance of polygamists as a result of exposure to television programming. Specifically, it looked at how audiences form attitudes toward the practice of polygamy and its participants in light of viewing its portrayals in popular television entertainment. Using historical research, semi-structured interviews, surveys of viewers and students, and an experiment, I explored the issue of tolerance among different types of Americans. The findings in these studies demonstrate that Americans never cared for polygamy and continue to find little appeal for its practice. Yet, we are captivated by television shows that focus on polygamy. Part of our habit …
Unconscious Awareness Of A Branded Life: Consumer Disillusionment And The Cultivated Commercialization Of Public Health,
2013
Louisiana State University and Agricultural and Mechanical College
Unconscious Awareness Of A Branded Life: Consumer Disillusionment And The Cultivated Commercialization Of Public Health, Laura H. Crosswell
LSU Doctoral Dissertations
By unraveling the intricately powerful influences of pharmaceutical funding, this project examines ways in which product marketing infiltrates and contaminates public awareness efforts in the healthcare industry. Specifically, the following work deconstructs ways in which Merck Pharmaceuticals & Co. crafted a product endorsement through social marketing and nationwide lobbying efforts to most efficiently profit from the company’s Gardasil vaccination. Through means of textual analysis, interviews, focus groups, and eyetracking experimentation, I use Merck’s product endorsement efforts to illuminate the complex dynamics muddling direct-to-consumer marketing and social marketing campaigns. Social cognitive theory (SCT) offers a strong supportive foundation from which to …
Jomc 486: Mass Media Law—A Peer Review Of Teaching Project Benchmark Portfolio,
2013
University of Nebraska - Lincoln
Jomc 486: Mass Media Law—A Peer Review Of Teaching Project Benchmark Portfolio, John R. Bender
UNL Faculty Course Portfolios
Mass Media Law, JOMC 486, is a required course for all majors in the College of Journalism and Mass Communications. This includes majors in journalism (traditional print journalism and online journalism), broadcasting and advertising-public relations. The purpose of this portfolio is to assess whether the learning objectives of the course are achieved. The evidence compiled for this portfolio suggests that the students are learning basic information about mass media law. Further, analysis of the tests shows that they are also learning how to apply the principles of media law to situations they have not encountered, thus preparing them for dealing …
Identity As A Compass For Understanding Media Choice,
2013
Louisiana State University and Agricultural and Mechanical College
Identity As A Compass For Understanding Media Choice, Emily Marie Pfetzer
LSU Doctoral Dissertations
The changes to our socio-technological media environment over the past 30 years have heightened the interest in identity across the social sciences. The spread of networked digital communication technologies and mobile media have increased the urgency for media scholars to better understand how and why individuals consume media as they do. Several media choice scholars have recently started considering how individuals’ identity and self-concept relate to media choice, but have not yet systematically addressed how identity might be related. This dissertation takes the first steps toward advancing an identity-based approach to understanding individual media choice in the 21st century by: …
Facebook Users' Feedback Of Restaurants: Does It Affect Other Users?,
2013
University of South Florida
Facebook Users' Feedback Of Restaurants: Does It Affect Other Users?, Lauren Rose Webber
USF Tampa Graduate Theses and Dissertations
Due to the popularity of social media and an increase in the engagement of social care, traditional word-of-mouth communications has been replaced by electronic word-of-mouth (e-WOM). Facebook, the most popular website in the United States, is home to nearly 18 million brand or business pages and may be accessed by social media-users aiming to engage in social care, which is customer service via social media. Extending existing research, this study employed in-depth interviews to determine whether or not social media-users are affected by the feedback of other users on restaurants' Facebook pages. The results of this study suggest that Facebook …
The Role Of Consumer Gender Identity And Brand Concept Consistency In Evaluating Cross-Gender Brand Extensions,
2013
University of South Florida
The Role Of Consumer Gender Identity And Brand Concept Consistency In Evaluating Cross-Gender Brand Extensions, Laura Rose Frieden
USF Tampa Graduate Theses and Dissertations
Cross-gender brand extensions are a developing and valuable strategy that has quickly grown to become a vital component of strategic communications management. The goal of this study is to gain a greater insight on what makes for a successful cross-gender brand extension. In order to expand upon the Basic Model of Brand Extension Evaluation (Doust & Esfahlan, 2012), this study examines how marketing factors, more specifically product positioning, combined with consumer gender roles and brand concept, affect how consumers evaluate cross-gender brand extensions. In the past gender and brand concept have been studied within cross-gender brand extension research. Yet, the …
