Mass Communication Commons^™

Ua3/9/5 President's Office-Ransdell Speech File, Wku Archives

WKU Archives Collection Inventories

Speeches written and delivered by Gary Ransdell.

Ua1b2/1 Wku-Glasgow Campus Celebrating 25 Years Of The Wku Spirit, Wku Glasgow

WKU Administration Documents

Program for the 25th Anniversary of WKU Glasgow celebration. Includes:

• College Heights
• Terry, Sam. History of WKU-Glasgow
• Harrison, Lowell. From College Heights to Liberty Heights
• WKU Regents. Meeting Minutes, 12/2/1987
• Lessenberry, Robert. Editorial, 12/13/1987
• WKU Fight Song
• Special Thanks

Ua42/1 Wku Winter Term Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of WKU Winter Term course enrollments, college data, course sections and marketing.

Ua19/16/1 Cross Country / Track & Field Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2013-14 season.

Packaging Inspiration: Al Qaeda’S Digital Magazine Inspire In The Self-Radicalization Process, Susan Currie Sivek

Faculty Publications

Al Qaeda is today a fragmented organization, and its strategic communication efforts now focus largely on recruiting individuals in the West to carry out “individual jihad” in their home countries. One Al Qaeda–affiliated publication, Inspire, represents an unusual use of the digital magazine format and content for recruitment. This study examines the content and design of Inspire to determine how the magazine may advance the self-radicalization that it seeks to induce in its readers. This analysis finds that the magazine weaves together jihadist ideology, a narrow interpretation of Islam, and appropriations of Western popular culture to maximize the publication’s …

City Magazines And Social Media: Moving Beyond The Monthly, Susan Currie Sivek

Faculty Publications

City magazines have long been established in many American locales, but digital media of all types are now offering opportunities and challenges to this genre of magazine. Digital media have also complicated the rapidly changing ecosystems of local information in which urban citizens reside. The resources and popularity of newspapers and broadcast news have shifted, and other forms of print, digital, and mobile media are assuming important roles in informing the public. With all these factors at work, this may be a pivotal moment for city magazines as they explore innovative technology, creative business strategies, and the new possibilities for …

There Is No Word For Work In The Dragon Tongue, Kevin Moberly, Brent Moberly

English Faculty Publications

The past decade or so has witnessed a relatively steady stream of scholarly interest in the mundane medieval—in labor, local economies, and their influence upon wider cultural production.¹ Despite this interest (and perhaps as a reaction to it), popular medievalism has continued to emphasize versions of the medieval that are decidedly more heroic—productions that are simultaneously (and paradoxically) more “realistic” and more “fantastic.” Labor plays, at best, a supporting role in these fantasies: while not absent, it rarely, if ever, has the same productive presence as it does in recent scholarly treatments of medieval economies. Inasmuch as popular medievalism …

Empowering And Engaging Students In Learning Research Methods, Rhonda Breit, Shaung Liu

Graduate School of Media and Communications

The capacity to conduct research is essential for university graduates to survive and thrive in their future career. However, research methods courses have often been considered by students as "abstract", "uninteresting", and "hard". Thus, motivating students to engage in the process of learning research methods has become a crucial challenge for lecturers. This paper reports a study which incorporates students' prior (international) experiences into learning academic research in order to enhance relatedness, engagement, and a sense of empowerment. The findings indicate that student attitudes to learning research methods are closely related to the level of their engagement in the learning …

Engaging Young Professionals In Credit Unions: Reviving A Movement Through Online Social Networking, Meet-Ups, And Events, Rebecca Spachek

Capstone Collection

Credit Union young professionals feel distanced from their jobs and comparatively less satisfied than their older coworkers. The industry is failing to retain young talent causing a growing gap between the young professionals and aging leaders. The Cooperative Trust is a network of young professionals working to close this gap by connecting and engaging members with the larger Credit Union Movement. This paper will examine the question, “Have active members of the Cooperative Trust experienced an increase in engagement in the credit union movement since joining the Cooperative Trust?”.

What Is This Music? Auteur Music In The Films Of Wes Anderson, Lara Rose Hrycaj

Wayne State University Dissertations

The purpose of this dissertation is to analyze the different types of music featured in the films of contemporary American film director Wes Anderson utilizing Claudia Gorbman's concepts of auteur music and auteur melomane. This analysis establishes the music in Anderson's films as auteur music and Anderson himself as an auteur melomane - a director with a passion for music. To establish Anderson as a melomane, it is important to look not only at the different types of music found in his films but also the different ways that the music is used within the films and his collaboration with …

Impacts Of Oral Language Proficiency, Television And Internet On Acculturation Of Taiwanese College Students, Huang Yu Lin

Wayne State University Dissertations

The majority of recent cross-cultural research with regard to the media's impact on acculturation has been aimed at Chinese immigrants' acculturation by the media in the United States with relatively little attention to Taiwanese college students' state of change in acculturation by various media sources while acquiring English as a second language. There are significant numbers of studies on assimilation to the host culture by both the ethnic and host media; however, there is a paucity of literature based on the one-dimensional media impact on a particular demographic group which can be easily traced to various types of media affecting …

Combating Violence Against Women Through C4d: The “Use Your Voice” Campaign And Its Implications On Audience-Citizens In Papua New Guinea, Vipul Khosla, Akina Mikami, Lauren B. Frank, Isabel Popal, Klara Debeljak, Amelia Shaw

Communication Faculty Publications and Presentations

Violence against women (VAW) is universally identified as a barrier to legal, social, political, and economic equality for women, violating their rights and fundamental freedoms. This article brings together existing literature and empirical research on addressing such violence in Papua New Guinea (PNG), providing results that can inform future work in this area. The literature review examines the causes of violence against women and the role that communication for development (C4D) can play in addressing these issues. The Use Your Voice campaign was implemented in PNG in late 2011 in an effort to promote speaking out against violence and displace …

Power Girls Before Girl Power: 1980s Toy-Based Girl Cartoons, Katia Perea

Publications and Research

The socio/cultural history and partnership of toy advertisement and children’s television is rich and well documented (Schneider 1989, Kunkel 1988, Seiter 1993). In this article I discuss the influence of policy in girl’s cartoon programming as well as the relationship between commercialization and financial motivation in creating a girl cartoon media product. I then discuss the formulaic, gender normative parameters this new genre set in place to identify girl cartoons as well as girl media consumption and how within those parameters girl cartoon characters were able to represent an empowered girl popular culture product a decade before the nomenclature Girl …

Communication At Superfund Sites And The Reification Of Division: Toward A Convergence-Building Model Of Risk Communication, Anna G. Hoover

Theses and Dissertations--Communication

This case study evaluates government communication practices at Superfund sites. I describe agency communication practices in Superfund communities, paying particular attention to the U.S. Environmental Protection Agency's

Seven Cardinal Rules of Risk Communication and its role as a model for federal agencies engaged at these sites. Situating the study within a theoretical milieu that includes sensemaking and symbolic interactionism, I examine whether current practices deepen divisions among stakeholders, reducing the possibility for communicative convergence.

I implement textual analysis and narrative inquiry to examine written and spoken communication about the Paducah Gaseous Diffusion Plant National Priorities List Superfund site. Through …

Solar Energy: A Media Analysis Of Las Vegas, Nv And Phoenix, Az, Jennifer Liese

Brookings Mountain West Publications

In recent years, large government-funded solar energy projects across the nation have received increasing media attention—especially with government funded solar projects going bankrupt. This study examines the evolution of media coverage on solar energy issues, including an analysis of political differences and the role they play within two western cities that sit at the epicenter of solar energy resources in the United States, Las Vegas and Phoenix. These cities are poised to compete for and collaborate on projects for millions of dollars in federal research funds and economic development incentives dedicated to the development of solar energy.

This study conducted …

Information Overload: The Effects Of Advertising Avoidance On Brand Awareness In An Online Environment, Gregory David Salyer

Communication & Leadership Dissertations and Theses

When information overload occurs, an individual consumes information at the expense of other information. Advertising avoidance, or banner blindness, is a protective mechanism that can be triggered when an individual receives too high an informational load. This study uses methods developed from information overload theory, selective attention studies, information entropy and information redundancy to seek the connection between information overload and banner blindness. In aiming to measure the overall effect that these two phenomena have on brand awareness and individual’s ability to recall an ad from a web browsing session, this study relies on prior work in the area of …

Female Pop Singers On Twitter: Use For Branding And Implications For Publicists, Jessica Sincavage

Communication & Leadership Dissertations and Theses

A celebrity’s success depends upon building and maintaining their ‘well-knownness.’ The increase in usage of and access to social media platforms like the micro-blogging platform Twitter have led celebrities and their publicity teams to incorporate social media into their branding and communication strategies. The purpose of this thesis is to examine celebrity presence on and usage of Twitter and its implications for the role of celebrity publicists. The study is based in the narrative paradigm, which recognizes and honors each individual’s story telling abilities. A case study including three influential female pop singers was conducted, and the results were analyzed …

Rhetoric And Framing: Influence On Public Opinion In The Martin/Zimmerman Case, Milagros Figueredo Sowers

Communication & Leadership Dissertations and Theses

This study seeks to analyze the importance of framing on public opinion. This analysis looks at the characteristics of communication and how they are conveyed. It also seeks to examine underlying themes in cases where public opinion was radically shifted and perceptions changed. This style of qualitative measurement is able to provide suggestions on why a media source would present a specific topic one way and then slant a similar topic in a different manner or format . Mass media is looked at in a critical manner with an attempt to hypothesize as to its purpose in use of framing. …

The Impact Of Media On Teen Sexual Health, Michaela Ciesynski

Communication & Leadership Dissertations and Theses

This thesis presents an analysis of research gathered in order to explore the impact of the media on teenage views of sexual health. The chosen research highlights the prevalence of sex in today’s television and how these portrayals can influence teens’ views on “normal” sexual behavior. The research shows that teens receive valuable information on social cues, or normalized behavior, from media outlets like popular television shows. Its impact on societal concepts in teenagers can create different view points on what it means to not only engage in sexual behavior, but what sexual behavior is expected. With this ability to …

What Changes Await Local Tv News?, Stephanie Ann Vigil

Communication & Leadership Dissertations and Theses

Over the years, local television news stations across the nation have seen a dramatic decrease in viewership. Much like newspapers, fewer people are relying on television news for several reasons. Two of the biggest culprits are the age of new technology and social media. These two factors alone have reprogrammed people’s daily habits, changing the landscape of television news viewership and resulting in uncertain times at local television news stations. Few studies have been done on the future of local television news. Of the studies that have been conducted, it is clear to see that local news is still relevant …