Assessment Of E-Textbook Usage In A Large Public Speaking Program,
2013
University of Nebraska at Omaha
Assessment Of E-Textbook Usage In A Large Public Speaking Program, Marlina M. Davidson, Karen Kangas Dwyer
Basic Communication Course Annual
This study examined student usage of an e-textbook in a large multi-section basic pubic speaking course that fulfills the oral communication general education requirement at a large state university in the Midwest. The results collected from students surveys (n=598) indicated that they are not yet using e-textbooks across other university classes, they prefer printed textbooks to e-textbooks, they perceive advantages of e-textbooks to be cost, weight, ability to quickly find topics and conveniences, while they perceive advantages of printed textbooks to be the ability to highlight and take notes, ease of reading, and keeping the printed text-book for future reference. …
Assessing Student Public Speaking Competence In The Hybrid Basic Communication Course,
2013
Texas State University - San Marcos
Assessing Student Public Speaking Competence In The Hybrid Basic Communication Course, Kristen Leblanc Farris, Marian L. Houser, Crystal D. Wotipka
Basic Communication Course Annual
Public speaking remains one of the most sought-after skill sets by employers. However, a method to accurately assess these public speaking skills has long been debated by educators and scholars alike (Morreale, Hugenberg, & Worley, 2006). This study sought to ex-amine the assessment tools used to demonstrate student learning of public speaking skills in the hybrid orientation of the basic communication course. Statistical analyses were conducted to determine the validity of two assessment instruments (Informative Presentation Assessment Form and Persuasive Presentation Assessment Form) measuring student public speaking competency. Results established concurrent validity of the two assessment instruments used to measure …
A New Hybrid: Students’ Extensions Of Integrated Communication Content,
2013
University of Kentucky
A New Hybrid: Students’ Extensions Of Integrated Communication Content, Amy L. Housley Gaffney, Brandi N. Frisby
Basic Communication Course Annual
Using Bandura’s (1977) self-efficacy theory, this study examined student perceptions of changes in efficacy and affect toward a variety of communication skills (e.g., interpersonal, writing, visual, public speaking, group collaboration) over a sequence of two hybrid basic course classes. As part of a larger assessment initiative, both quantitative and qualitative data from the first course (n = 793) and the second course (n = 273) were analyzed. Students reported greater affect and efficacy during the second course when compared to the first course. Specifically, students reported six affective changes including expanded knowledge, enhanced collaborative skills, increased openness and acceptance, heightened …
Facing With Non-Nativeness While Teaching: Enacting Voices Of International Teaching Assistants Of Basic Communication Courses,
2013
Nagoya University of Foreign Studies
Facing With Non-Nativeness While Teaching: Enacting Voices Of International Teaching Assistants Of Basic Communication Courses, Arata Miyazaki, Kaori Yamada
Basic Communication Course Annual
This paper presents our voices as international teaching assistants (ITAs) of public speaking courses at American universities and discusses how non-native English speaker identity, or non-nativeness is displayed, developed, and negotiated through our inter-actions with both native and other non-native speakers. Regarding our companionship as ITAs of public speaking as a subject of study, we engage in narrative co-construction about our survival in graduate programs. We argue that non-nativeness is not monolithic but is more relational and multilayered than it tends to be assumed. Obtaining a teaching position was an epiphany for our relationship, changing the perceptions about and attitude …
Effect Of Goal-Setting And Self-Generated Feedback On Student Speechmaking,
2013
Iowa State University
Effect Of Goal-Setting And Self-Generated Feedback On Student Speechmaking, Luke Lefebvre
Basic Communication Course Annual
This investigation examined how goal setting strategies and self-generated feedback from video affects student grade improvement on subsequent speaking occasions. Students (n =140) across ten course sections were conveniently assigned to experimental conditions manipulating video use and goal setting strategies. Significant and meaningful main effects of anticipatory goal setting combined with self-generated feedback from video were obtained when compared to unstructured video replay, only goal setting, and self-reactive goal setting with self-generated feedback from video. Implications for these findings are examined along with the potential of video as an instructional technological tool for student learning in the introductory course.
Author Biographies,
2013
University of Dayton
Index Of Titles And Authors, Volumes 1-24,
2013
University of Dayton
Index Of Titles And Authors, Volumes 1-24
Basic Communication Course Annual
No abstract provided.
Submission Guidelines,
2013
University of Dayton
Back Cover,
2013
University of Dayton
Basic Communication Course Annual Vol. 25,
2013
University of Dayton
Basic Communication Course Annual Vol. 25
Basic Communication Course Annual
Full issue (377 pages, 14.2 MB)
The Rebranding Of The Brooklyn Nets : A Discourse Analysis,
2013
Louisiana State University and Agricultural and Mechanical College
The Rebranding Of The Brooklyn Nets : A Discourse Analysis, Michael Shane Wunderlich
LSU Master's Theses
This study examined the rebranding of the Brooklyn Nets. A discourse analysis was conducted that observed messages generated by the Brooklyn Nets, selected media sources and fans regarding a number of elements relating to the Brooklyn Nets’ rebrand. Branding is important to businesses and building brand equity and brand associations with the external public is important for businesses looking to succeed in a profit driven world. This is no different for professional sports franchises who also focus on building brand equity and brand associations with sports fans and other members of the general public. By first examining the methods taken …
The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook,
2013
Louisiana State University and Agricultural and Mechanical College
The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook, Christina Persaud
LSU Master's Theses
Communications practitioners have long studied factors related to consumers’ impressions of brands as well as their intent to purchase from brands. While early research has focused on traditional advertising methods, newer research is geared towards understanding how interactive features are changing this relationship. The rise of newer computer-mediated communication (CMC) technologies, specifically social media, has lead to many changes in the way organizations market their brands as they allow for unique, interactive communication between an organization and its publics. While the notion of interactivity, a core feature of CMC, has no one definition, researchers continue to examine its effects within …
Chronic Pain In Entertainment Media: Using Empathy To Reduce Stigma,
2013
Louisiana State University and Agricultural and Mechanical College
Chronic Pain In Entertainment Media: Using Empathy To Reduce Stigma, Rebecca Lang
LSU Master's Theses
Entertainment media represent a primary source of health information, making it a prime area of research for wide-spread health issues such as chronic pain. Chronic pain conditions can elicit stigmatization due to pain representing a subjective experience; coming to understand the experience of a person in pain can reduce stigma for that person as well as the entire group of people with chronic pain. Entertainment media, through the use of an engaging narrative and characters, can portray an illness experience that potentially elicits empathy and reduces stigma for chronic pain conditions. This study is among the few to employ empathy …
Medical Issue Or Policy? A Framing Analysis Of The Medical Marijuana Issue In U.S. Newspapers,
2013
Louisiana State University and Agricultural and Mechanical College
Medical Issue Or Policy? A Framing Analysis Of The Medical Marijuana Issue In U.S. Newspapers, Christopher Lee Kaiser
LSU Master's Theses
This study conducted a framing analysis of the medical marijuana issue in United States print media. In addition, this analysis investigated whether the medical marijuana issue was portrayed as a policy issue or a medical issue, and based the inquiry in public opinion and health communication literature. This analysis extracted a sample (N=240) from newspaper stories that reported the issue within the past five years in states that have enacted medical marijuana legislation. The framing analysis measured the occurrence of frames in three different categories: gain vs. loss, types of frames, and policy vs. medical. Furthermore, this analysis determined if …
Theories Of Public Opinion,
2013
University of Washington
Theories Of Public Opinion, Patricia Moy, Brandon Bosch
Department of Sociology: Faculty Publications
While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We argue that in addition to understanding how audiences process media content, theories of public opinion must account for how media content is constructed and disseminated, which is complicated by the ever-changing nature of our media landscape.
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity,
2013
Louisiana State University and Agricultural and Mechanical College
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson
LSU Master's Theses
This study examined on-screen hashtags and Twitter activity associated with four television programs (The Walking Dead, Pretty Little Liars, Scandal and Hannibal). Twitter facilitates real time discussions, allowing “water cooler conversations” about television to occur while shows air live. Hashtags organize these conversations around topics of interest. Active viewers will migrate to new media sources, searching for additional content that interests them. The act of complementarity increases their level of media enjoyment. The desire for this additional content dictates the viewer’s behavior. Network producers also promote media convergence, utilizing websites and social media to build word of mouth advertising for …
Multitude Of Needs Met By An Online Mom Community,
2013
Louisiana State University and Agricultural and Mechanical College
Multitude Of Needs Met By An Online Mom Community, Shannon Alexis Snell
LSU Master's Theses
Online communities for expectant mothers have existed for many years, but newer social media sites are allowing these groups to exist in different formats. This study features an online community of 94 women that originated from TheBump.com’s forums who then formed their own community, a Facebook group for February 2012 moms. The women exist in many different social media spheres including the group, Facebook, Twitter, Instagram, and a separate Buy/Sell/Trade Facebook group. This study used a survey questionnaire to determine whether these different social media sites and platforms met different needs for this specific group of women. The study also …
An Analysis Of Femininity : How Popular Female Characters In The Media Portray Contemporary Womanhood,
2013
Louisiana State University and Agricultural and Mechanical College
An Analysis Of Femininity : How Popular Female Characters In The Media Portray Contemporary Womanhood, Stephanie Ortego Roussell
LSU Master's Theses
The impact of the media on adolescent girls has received greater theoretical, legal and societal focus over the last few decades. Several studies link the development of women’s gendered identities, healthy sexual activity and self-efficacy to how the media portray women. Restrictive or unrealistic themes of womanhood or femininity in the media can impact a young girl’s social construction of identity and provide limited examples of what it means to be a woman in today’s society. This study qualitatively examines femininity in contemporary media by analyzing—via textual analysis and focus groups—how popular female characters embody, portray and promote different conceptualizations …
March Madness For Men,
2013
Louisiana State University and Agricultural and Mechanical College
March Madness For Men, Gabrielle P. Jones
LSU Master's Theses
The purpose of this study is to examine the manner in which the media covers men’s and women’s athletics and how it may affect the public’s perception of women’s athletics. The study also seeks to examine how the hegemonic devices and primes that the sports media use can affect viewers’ enjoyment of women’s athletic coverage as well as the effect that sports fandom plays on viewers perceptions. Using an experiment exposing participants to heavy men’s college and women’s college basketball coverage, the results showed that sports media coverage did not elicit negative perceptions toward women’s athletics.
When Your Good Friends Wear Prada : A Study Of Parasocial Relationships, Attractiveness, And Life Satisfaction,
2013
Louisiana State University and Agricultural and Mechanical College
When Your Good Friends Wear Prada : A Study Of Parasocial Relationships, Attractiveness, And Life Satisfaction, Kristen Marie Higdon
LSU Master's Theses
This study focuses on how viewers’ relationships with their favorite media characters can impact their outlook on their own lives. Through the examination of parasocial relationships (PSRs), attractiveness, and the traits of materialism and envy, this study looks at the consequences of such traits on one’s life satisfaction. Overall, the theoretical model presented argues to make the connection from one’s PSR to his or her life satisfaction. Using a sample of undergraduate students, participants were asked to complete a survey that examined individuals' relationships with their favorite fictional media character through the study of various characteristics, habits, and media uses. …
