Mass Communication Commons^™

Basic Communication Course Annual Vol. 25

Basic Communication Course Annual

Full issue (377 pages, 14.2 MB)

Theories Of Public Opinion, Patricia Moy, Brandon Bosch

Department of Sociology: Faculty Publications

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We argue that in addition to understanding how audiences process media content, theories of public opinion must account for how media content is constructed and disseminated, which is complicated by the ever-changing nature of our media landscape.

The Celebrity Burden: Celebrity Campaigns In The Pursuit Of Humanitarianism, Regina Akosua Dede Baiden

Dissertations, Master's Theses and Master's Reports - Open

Celebrity participation in humanitarianism and politics has received a lot of attention in recent times. Though many researchers have sought to explain the reasons underlying this phenomenon, there appears to be little information as to the efficacy of these celebrity efforts. The present research thus undertakes an analysis of the celebrity's participation through a study on the effectiveness of the celebrity-led campaign. To achieve this, I conduct a discourse and visual analysis of media publications surrounding two celebrity-led campaigns. The research leans heavy on theories underlining the celebrity mechanism and Street et al's framework on celebrity participation in politics. The …

Siue Airs 100th Episode Of “Segue” Radio Show, Aldemaro Romero Jr.

Publications and Research

No abstract provided.

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.

The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook, Christina Persaud

LSU Master's Theses

Communications practitioners have long studied factors related to consumers’ impressions of brands as well as their intent to purchase from brands. While early research has focused on traditional advertising methods, newer research is geared towards understanding how interactive features are changing this relationship. The rise of newer computer-mediated communication (CMC) technologies, specifically social media, has lead to many changes in the way organizations market their brands as they allow for unique, interactive communication between an organization and its publics. While the notion of interactivity, a core feature of CMC, has no one definition, researchers continue to examine its effects within …

Internationalization As De-Westernization Of The Curriculum: The Case Of Journalism At An Australian University, Rhonda Breit, Levi Obijiofor, Richard Fitzgerald

Graduate School of Media and Communications

Internationalization of the curriculum points to the interdependent and interconnected (globalized) world in which higher education operates. However, while international awareness is crucial to the study of journalism, in practice this often means an Anglo-American curriculum based around Western principles of journalism education and training that are deeply rooted in Western values and traditions. This tendency to privilege Western thought, practice, and values obscures from view other journalism practices and renders Western models of journalism desirable, replicable, and transplantable to any part of the world. This article discusses the engagement of a small group of staff in the process of …

A Study Of African American Females' Perceptions Of Body Image And Self Esteem Communication, Rachel Tanner

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops …

International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser

College of Journalism and Mass Communications: Faculty Publications

No abstract provided.

Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Meme World Syndrome: A Critical Discourse Analysis Of The First World Problems And Third World Success Internet Memes, Robert Chandler

Electronic Theses and Dissertations

This thesis applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the First World Problems (FWP) and Third World Success (TWS) Internet memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, the paper analyzes the visual and textual elements of a sample of the FWP and TWS memes. The paper argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of wealth disparity.

“I Took Up The Case Of The Stranger”: Arguments From Faith, History And Law, David H. Michels, David Blaikie

Articles, Book Chapters, & Popular Press

It may seem surprising that faith groups would offer sanctuary to refused refugees, or material support to undocumented migrants. These acts of resistance and compassion require normally law-abiding moral people to make a conscious choice to defy government and perhaps, if necessary, even break the law. The success of sanctuary movements (defined broadly here) relies on broad public support both to attract willing collaborators, and to forestall government intervention. Previous studies have examined the discourse around sanctuary practice, and the ensuing public debates. This chapter adds to this body of work by offering an empirical study of how individuals and …

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout history, …

Engaging Young Professionals In Credit Unions: Reviving A Movement Through Online Social Networking, Meet-Ups, And Events, Rebecca Spachek

Capstone Collection

Credit Union young professionals feel distanced from their jobs and comparatively less satisfied than their older coworkers. The industry is failing to retain young talent causing a growing gap between the young professionals and aging leaders. The Cooperative Trust is a network of young professionals working to close this gap by connecting and engaging members with the larger Credit Union Movement. This paper will examine the question, “Have active members of the Cooperative Trust experienced an increase in engagement in the credit union movement since joining the Cooperative Trust?”.

Solar Energy: A Media Analysis Of Las Vegas, Nv And Phoenix, Az, Jennifer Liese

Brookings Mountain West Publications

In recent years, large government-funded solar energy projects across the nation have received increasing media attention—especially with government funded solar projects going bankrupt. This study examines the evolution of media coverage on solar energy issues, including an analysis of political differences and the role they play within two western cities that sit at the epicenter of solar energy resources in the United States, Las Vegas and Phoenix. These cities are poised to compete for and collaborate on projects for millions of dollars in federal research funds and economic development incentives dedicated to the development of solar energy.

This study conducted …

Information Overload: The Effects Of Advertising Avoidance On Brand Awareness In An Online Environment, Gregory David Salyer

Communication & Leadership Dissertations and Theses

When information overload occurs, an individual consumes information at the expense of other information. Advertising avoidance, or banner blindness, is a protective mechanism that can be triggered when an individual receives too high an informational load. This study uses methods developed from information overload theory, selective attention studies, information entropy and information redundancy to seek the connection between information overload and banner blindness. In aiming to measure the overall effect that these two phenomena have on brand awareness and individual’s ability to recall an ad from a web browsing session, this study relies on prior work in the area of …

Female Pop Singers On Twitter: Use For Branding And Implications For Publicists, Jessica Sincavage

Communication & Leadership Dissertations and Theses

A celebrity’s success depends upon building and maintaining their ‘well-knownness.’ The increase in usage of and access to social media platforms like the micro-blogging platform Twitter have led celebrities and their publicity teams to incorporate social media into their branding and communication strategies. The purpose of this thesis is to examine celebrity presence on and usage of Twitter and its implications for the role of celebrity publicists. The study is based in the narrative paradigm, which recognizes and honors each individual’s story telling abilities. A case study including three influential female pop singers was conducted, and the results were analyzed …

Rhetoric And Framing: Influence On Public Opinion In The Martin/Zimmerman Case, Milagros Figueredo Sowers

Communication & Leadership Dissertations and Theses

This study seeks to analyze the importance of framing on public opinion. This analysis looks at the characteristics of communication and how they are conveyed. It also seeks to examine underlying themes in cases where public opinion was radically shifted and perceptions changed. This style of qualitative measurement is able to provide suggestions on why a media source would present a specific topic one way and then slant a similar topic in a different manner or format . Mass media is looked at in a critical manner with an attempt to hypothesize as to its purpose in use of framing. …