Jrsm 4700: Media Law (Syllabus),
2021
The University of Memphis
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4702: Media, Diversity And Society (Syllabus),
2021
The University of Memphis
Jrsm 4702: Media, Diversity And Society (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jrsm 4910: Social Media And Society (Syllabus),
2021
The University of Memphis
Jrsm 4910: Social Media And Society (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 4910: Social Media And Society Hnrs (Syllabus),
2021
The University of Memphis
Jrsm 4910: Social Media And Society Hnrs (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 3905: Graphics For Strategic Media (Syllabus),
2021
The University of Memphis
Jrsm 3905: Graphics For Strategic Media (Syllabus), Taylor Thompson
Journalism and Strategic Media Syllabi Archive
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Intro To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3400: Intro To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3400: Intro To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3421: Intro Public Relations Writing (Syllabus),
2021
The University of Memphis
Pbrl 3421: Intro Public Relations Writing (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3421: Intro Public Relations Writing (Syllabus),
2021
The University of Memphis
Pbrl 3421: Intro Public Relations Writing (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 4440: Public Relations Campaign (Syllabus),
2021
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus),
2021
The University of Memphis
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Jrsm 4700: Media Law (Syllabus),
2021
The University of Memphis
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Advr 6326: Advertising Research (Syllabus),
2021
The University of Memphis
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 6327: Media Planning (Syllabus),
2021
The University of Memphis
Advr 6327: Media Planning (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Crmm 6500: Web Publish L: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6526: Photojournalism (Syllabus),
2021
The University of Memphis
Crmm 6526: Photojournalism (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
