Jrsm 4930: Media Internship (Syllabus),
2023
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2023
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4910: Social Media And Society (Syllabus),
2023
The University of Memphis
Jrsm 4910: Social Media And Society (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 4940: Student Media Practicum (Syllabus),
2023
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2023
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2023
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Intro To Public Relations (Syllabus),
2023
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Jrsm 4940: Student Media Practicum (Syllabus),
2023
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Intro To Public Relations (Syllabus),
2023
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3400: Intro To Public Relations Hnrs (Syllabus),
2023
The University of Memphis
Pbrl 3400: Intro To Public Relations Hnrs (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3421: Intro Public Relations Writing (Syllabus),
2023
The University of Memphis
Pbrl 3421: Intro Public Relations Writing (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus),
2023
The University of Memphis
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 3441: Strategic Writing Social Media (Syllabus),
2023
The University of Memphis
Pbrl 3441: Strategic Writing Social Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.
Pbrl 4301: Event Planning For Pr (Syllabus),
2023
The University of Memphis
Pbrl 4301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; special attention will be given to the needs of the public relations industry as well as advertising and public relations tactics for non-profit, for profit, and community-based initiatives and organizations. Hands-on experience will be integrated into the curriculum.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus),
2023
The University of Memphis
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 4431: Music Promotion And Public Rel (Syllabus),
2023
The University of Memphis
Pbrl 4431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism, advanced writing of collateral material, and planning and working special events for artists in various capacities.
Pbrl 3421: Intro Public Relations Writing (Syllabus),
2023
The University of Memphis
Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 4432: Nonprofit Public Relations (Syllabus),
2023
The University of Memphis
Pbrl 4432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 4440: Public Relations Campaign (Syllabus),
2023
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4450: Social Media Planning & Mgmt (Syllabus),
2023
The University of Memphis
Pbrl 4450: Social Media Planning & Mgmt (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Explores the role of social media in public relations and related fields. Through hands-on experience, develops skills and abilities for social media management including social media strategy, account management, content creation and curation, and evaluation of social media campaigns using platform & other industry-standard analytics tools.
