Journalism Studies Commons^™

Pbrl 4440: Public Relations Campaign (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

Jour 4185: Social Justice Writing/Report (Syllabus), Laura Faith Kebede

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories on issues concerning social justice.

Jrsm 2121: Media Writing Ll (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Jrsm 3900: Visual Media (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.

The Mental Health Issue, University Of Montana--Missoula. School Of Journalism

Byline

'It Just Happens Here': In a perfect storm of risk factors, Montanans grapple with barriers to mental health care -- The Other End of the Line: Crisis line workers meet struggle with empathy -- 'The Most Eloquent Prayer': How the Chippewa Cree are fighting a suicide crisis on Rocky Boy's Reservation -- Their Own Remedy: Veterans navigate a lack of mental health resources -- Embracing Forest Bathing: Through meditation, guidance and science, locals are centering nature in their healing -- Tripping for Treatment: At the fringes of care options, some Montanans find hope through psychedelics -- The Montana State Hospital: …

Out Of Sight, Out Of Mind: An Exploration Of Wastewater Issues And Possible Solutions In And Out Of Montana, Keely I. Larson

Graduate Student Theses, Dissertations, & Professional Papers

Larson, Keely, M.A., Spring 2023

Major:Environmental and Natural Resources Journalism

Out of sight, out of mind: An exploration of wastewater issues and possible solutions in and out of Montana

Chairperson: Dennis Swibold

Co-Chairpersons: Nadia White, Sarah Halvorson

This is a master’s project, featuring three stories, linked in theme. The first starts with a nationally scoped story about septic systems in resort towns and what happens when too many people want to visit areas like Cape Cod, the Florida Keys or, more locally, Seeley Lake, and overwhelm waste disposal methods. Often in these areas that are more remote, septic systems …

Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising Hon (Syllabus), Garrett Pilgrim

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

Advr 3321: Copywriting (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Crmm 4526: Photojournalism (Syllabus), Daniel Scruggs

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.

Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

Jour 3120: Reporting (Syllabus), Casey Hilder

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.