Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus),
2023
The University of Memphis
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Advr 6328: Strategic Advertising Campaign (Syllabus),
2023
The University of Memphis
Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Crmm 6500: Web Publish L: Html/Css (Syllabus),
2023
The University of Memphis
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6526: Photojournalism (Syllabus),
2023
The University of Memphis
Crmm 6526: Photojournalism (Syllabus), Daniel Scruggs
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L),
2023
The University of Memphis
Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L), Laura Faith Kebede
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jour 6639: Tv News Producing (Syllabus),
2023
The University of Memphis
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 6998: Multimedia News Lab (Syllabus),
2023
The University of Memphis
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Crmm 6900: Creative Media Lab (Syllabus),
2023
The University of Memphis
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jrsm 7002: Pro Seminar (Syllabus),
2023
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7050: Mass Comm Theory (Syllabus),
2023
The University of Memphis
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7080: Quantitative Research Methods (Syllabus),
2023
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2023
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7080: Quantitative Research Methods (Syllabus),
2023
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2023
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7320: Mass Media & Diversity (Syllabus),
2023
The University of Memphis
Jrsm 7320: Mass Media & Diversity (Syllabus), Chalise Macklin
Journalism and Strategic Media Syllabi Archive
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Jrsm 7350: Advanced Multimedia Reporting (Syllabus),
2023
The University of Memphis
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.
Jrsm 7412: Social Media Analytics (Syllabus),
2023
The University of Memphis
Jrsm 7412: Social Media Analytics (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.
Jrsm 7990: Media Portfolio (Syllabus),
2023
The University of Memphis
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Jrsm 7990: Media Portfolio (Syllabus),
2023
The University of Memphis
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Pbrl 6301: Event Planning For Pr (Syllabus),
2023
The University of Memphis
Pbrl 6301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; special attention will be given to the needs of the public relations industry as well as advertising and public relations tactics for non-profit, for profit, and community-based initiatives and organizations. Hands-on experience will be integrated into the curriculum.
