Jrsm 4720: Presidents And The Press (Syllabus),
2020
The University of Memphis
Jrsm 4720: Presidents And The Press (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Conflict and symbiosis between the White House and the news media; studies of history, journalism, and politics; how various presidents used or failed to use the media, how they were covered and represented, and how that relationship has changed over the years.
Jrsm 4910: Social Media & Society (Syllabus),
2020
The University of Memphis
Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 4700: Media Law (Syllabus),
2020
The University of Memphis
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4910: Social Media & Society (Syllabus),
2020
The University of Memphis
Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 4910: Social Media & Society (Syllabus),
2020
The University of Memphis
Jrsm 4910: Social Media & Society (Syllabus), Melissa L. Janoske Mclean
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Jrsm 4940: Student Media Practicum (Syllabus),
2020
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jrsm 4940: Student Media Practicum (Syllabus),
2020
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jrsm 4940: Student Media Practicum (Syllabus),
2020
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Pbrl 3400: Introduction To Public Relations (Syllabus),
2020
The University of Memphis
Pbrl 3400: Introduction To Public Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Pbrl 3400: Introduction To Public Relations (Syllabus),
2020
The University of Memphis
Pbrl 3400: Introduction To Public Relations (Syllabus), Rachel Stark
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Pbrl 3400: Introduction To Public Relations (Syllabus),
2020
The University of Memphis
Pbrl 3400: Introduction To Public Relations (Syllabus), Rachel Stark
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Pbrl 3400: Introduction To Public Relations (Syllabus),
2020
The University of Memphis
Pbrl 3400: Introduction To Public Relations (Syllabus), Taylor Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Jrsm 4930: Media Internship (Syllabus),
2020
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3421: Public Relations Writing (Syllabus),
2020
The University of Memphis
Pbrl 3421: Public Relations Writing (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.
Pbrl 3431: Advanced Pr Writing (Syllabus),
2020
The University of Memphis
Pbrl 3431: Advanced Pr Writing (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos, and materials for special events and crises.
Pbrl 4301: Event Planning For Pr (Syllabus),
2020
The University of Memphis
Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Pbrl 4410: Public Relations Research (Syllabus),
2020
The University of Memphis
Pbrl 4410: Public Relations Research (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Pbrl 4431: Music Promotion & Public Relations (Syllabus),
2020
The University of Memphis
Pbrl 4431: Music Promotion & Public Relations (Syllabus), Kathryn Hobgood Ray
Journalism and Strategic Media Syllabi Archive
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, media relations and pitching, social media marketing and guerrilla marketing techniques.
Pbrl 4802: Special Topics: Podcasting In Public Relations (Syllabus),
2020
The University of Memphis
Pbrl 4802: Special Topics: Podcasting In Public Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice and analysis in podcasting for public relations purposes, including research, planning, organization, branding, content creation, and promotion. The course will focus on podcasting best-practices to meet organizational objectives and maximize community outreach and development.
Pbrl 4440: Public Relations Campaign (Syllabus),
2020
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
