Advr 3300: Introduction To Advertising (Syllabus),
2020
The University of Memphis
Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Introduction To Advertising (Syllabus),
2020
The University of Memphis
Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3324: Creative Strategy (Syllabus),
2020
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Advr 3330: Analytics & Evaluation (Syllabus),
2020
The University of Memphis
Advr 3330: Analytics & Evaluation (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Advr 3330: Analytics & Evaluation (Syllabus),
2020
The University of Memphis
Advr 3330: Analytics & Evaluation (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Advr 4326: Advertising Research (Syllabus),
2020
The University of Memphis
Advr 4326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 4327: Media Planning (Syllabus),
2020
The University of Memphis
Advr 4327: Media Planning (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Advr 6326: Advertising Research (Syllabus),
2020
The University of Memphis
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 6327: Media Planning (Syllabus),
2020
The University of Memphis
Advr 6327: Media Planning (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Crmm 4500: Web Publishing I: Html/Css (Syllabus),
2020
The University of Memphis
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4526: Advanced Photojournalism (Syllabus),
2020
The University of Memphis
Crmm 4526: Advanced Photojournalism (Syllabus), Justin Fox Burks
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus),
2020
The University of Memphis
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus),
2020
The University of Memphis
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Crmm 4560: Interactive Media Design (Syllabus),
2020
The University of Memphis
Crmm 4560: Interactive Media Design (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6500: Web Publishing I: Html/Css (Syllabus),
2020
The University of Memphis
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6500: Web Publishing I: Html/Css (Syllabus),
2020
The University of Memphis
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6526: Advanced Photojournalism (Syllabus),
2020
The University of Memphis
Crmm 6526: Advanced Photojournalism (Syllabus), Justin Fox Burks
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Crmm 6550: Web Publishing Ii: Html/Css (Syllabus),
2020
The University of Memphis
Crmm 6550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Jour 3120: Reporting (Syllabus),
2020
The University of Memphis
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 3526: Multimedia Storytelling (Syllabus),
2020
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
