Graphic Communications Commons^™

Art And Space: Impacting The Workplace, Erin V. Mccool

Senior Honors Theses

Art in its various forms and applications has always been a part of the human experience. Art can be intrusive, thought provoking, or simply beautiful. Although art comes in many different styles and forms, art continues to capture our imagination. The purposes of this thesis are to discover how art affects human activity in the workplace as well as the qualities that make artwork in the workplace successful. Based on the findings of this study, artwork will be created for the Center for the Advancement of Faculty Excellence at Liberty University in order to create a lively, creative environment. By …

The Drawn-Out Battle Against Stigma: Mental Health In Modern American Comics And Graphic Novels, Swee Khee Brenda Seah

Annual Undergraduate Conference on Health and Society

The discussion of mental health issues in the media significantly shapes public perceptions, most notably in negative portrayals that contribute to the stereotyping of mental health patients. Perhaps surprisingly, comics and graphic novels are forms of media that have potential to mitigate such stigma, despite earlier criticism of mental health stereotypes propagated in some comics. This is reflected in a recent trend of comics treating mental health issues in more sympathetic ways. This paper discusses three American comics from the last decade, examining depictions of post-traumatic stress disorder in Garry Trudeau's comic strip, Doonesbury, around 2005-2006, schizophrenia in Nate …

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …

Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks

Graphic Communication

Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …

Graduate Record 2012: Paws For Reflection., Southwestern Oklahoma State University

SWOSU Yearbooks

The 2012 Graduate Record was produced by the communications department.

Advertising The Thin Ideal-The Effect On Women, Christine Murphy

Irish Business Journal

Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …

Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens

Electronic Theses and Dissertations

This dissertation describes and presents a new type of interactive visualization for communicating about evolutionary biology, the dynamic evolutionary map. This web-based tool utilizes a novel map-based metaphor to visualize evolution, rather than the traditional "tree of life." The dissertation begins with an analysis of the conceptual affordances of the traditional tree of life as the dominant metaphor for evolution. Next, theories from digital media, visualization, and cognitive science research are synthesized to support the assertion that digital media tools can extend the types of visual metaphors we use in science communication in order to overcome conceptual limitations of traditional …

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal

Architecture Masters of Science Program: Theses

Past study on Interior Design has been primarily looked at through the lenses of aesthetics and functionality. Only recently have scholars begun to see the influence marketing, in the form of branding, can have on the Interior Design process in targeting specific lifestyle groups. The purpose of this research is to understand the fabric of the postmodern Young Urban Professional lifestyle as a marketing tool for branding and designing services in the form of entertainment and nightlife. With an increasing lack of community and social connectedness in today’s postmodern society, Young Urban Professionals tend to consume entertainment and nightlife as …

Photo Manipulation In The Media, Stephanie Coffaney

Graphic Communication

In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware …

A Report On The State Of Education And Graphic Communication Industry In Russia And Ukraine: A Five Week Journey, Ken Macro

Graphic Communication

No abstract provided.

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone

Graphic Communication

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.

Calling Bulls**T On The Lanham Act: The 2(A) Bar For Immoral, Scandalous, And Disparaging Marks, Megan M. Carpenter, Kathryn T. Murphy

Law Faculty Scholarship

As the Lanham Act approaches the age of 65, it is a good time to take stock of its application to, and place within, the object and purpose of trademark law. Trademark law seeks to promote fair competition by reducing consumer search costs and preventing confusion in the minds of consumers as to the source of goods and services. However, Section 2(a) of the Lanham Act prevents registration of marks that are “immoral,” “scandalous,” “disparaging,” “deceptive,” or which “create a false association” with persons, institutions, beliefs, or national symbols. The 2(a) bar expands trademark law well beyond its basic goals. …

Developing Strategies For Beginning T-Shirt Companies, Amy Laun

Graphic Communication

This study explores the success of distributed print collateral to drive potential markets to electronic commerce sites for T-shirt companies. It also examines the trends in purchasing and distribution of T-shirt sales.

Variability Of Electroluminescent Displays, Christopher (C.) Michael Shedd, Nathan Ostrout

Graphic Communication

No abstract provided.

Comparing Components Of Flexography Printing For The Application Of Oxygen Barrier Inks On Films, Kasey Renee Reed

Graphic Communication

The purpose of this study is to appraise typical components used in flexographic printing to provide more knowledge on the use of printing with functional inks on filmic substrates when printing packaged products inline. An oxygen barrier coating was applied using different plate-screening technologies and anilox rolls. Comparing two plate-screening technologies and three different anilox rolls using oxygen permeability tests helped to conclude the optimum plate and anilox roll solution that best apply the ink for proper functionality of the coating, with minimal ink application as to reduce waste.

Further knowledge of printing oxygen barrier coatings inline will yield results …

Electronic Readers Versus Printed Material: An Ecological Comparison, Daniel Lloyd

Graphic Communication

Abstract

With accelerating adaptation rates of technological devices, the benefit of electronics in our society has been under scrutiny for some time. People want to know how much are these advancements truly going to benefit the environment instead of harming it as previous practices have done? This study set out to research the current trend of Electronic Readers, also known as E-readers, by comparing them to already established concerns with printed material.

This report was written in order to expose truthfulness in regards to the E-readers' footprint on the environment and the current inadequacies found in observation of practices offered …

Adaptation Of The Nevada Climate Change Data Portal Web Interface To Small-Screen Mobile Devices, Tsvetan Komarov

Festival of Communities: UG Symposium (Posters)

Robust and convenient access to the Nevada Climate Change Data Portal is vital for the project’s success, because of the researchers’ need to gather and analyze large volumes of data with minimal effort. However, the current version of the data portal web interface is not optimized for small-screen mobile devices such as mobile phones, PDAs, iPads, NetBooks, and others. The proposed research will address this issue by exploring the current methods for creating a client-aware web interface adaptable to the variety of small-screen devices, designing and implementing the most appropriate solution, and finally, user testing of the implemented solution.

Trends In Social Networking And Variable Data Printing, Chelsea Mcallister

Graphic Communication

No abstract provided.

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …