Graphic Communications Commons^™

Transmedial Documentation For Non-Visual Image Access, Melody J. Mccotter

Proceedings from the Document Academy

In my doctoral studies on information accessibility for the individual who is blind or visually impaired, I’ve been exploring the ways we can make image documents more accessible. This requires using an alternative sensory modality, and translating the document into a different format. The questions that arise when we consider this process are many, but among them are:

• Is it the same document once we’ve converted it to an audio narrative about the work, or a 3D topographic map of an artwork, or a musical interpretation?
• If it is not the same document, how truthful can the “trans-medial” translation be …

Cannons To Cannon, Ann M. Sasala

SURGE

I’ll never forget the first moment, I truly realized who Batman was. No, I’m not talking about (SARCASTIC SPOILER ALERT) his alternate identity as Bruce Wayne, but instead his depth as a character, his uncompromising morals and never-ending cycle of battles with the Joker. Batman, his mythology, and his backstory encompass so much more than the movies; he is alive for me in a way he will never be on screen. From an early age, comics provided my escape; Batman was there to drop kick depression and side-swipe thoughts of suicide. [excerpt]

Development Of Mno2 Cathode Inks For Flexographically Printed Rechargeable Zinc-Based Battery, Zuoqian Wang, Rich Winslow, Deepa Madan, Paul K. Wright, James W. Evans, Malcolm Keif, Xiaoying Rong

Graphic Communication

A novel roll-to-roll flexographic printing process for rechargeable zinc-based battery manufacturing was presented in this paper. Based on the fundamental operating mechanism of flexography, key criteria for developing functional flexographic printing inks were established, including composite ink rheology (steady-state viscosity and yield stress), ink wettability as well as ink dispersing qualities. A variety of MnO2 cathode inks were developed and analyzed comprehensively based on these criteria. A novel type of aqueous cathode ink based on PSBR polymeric binder showed excellent flexographic printability as well as promising electrochemical performance.

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …

How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez

Graphic Communication

The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.

Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …

Hope, Faith And Trust: Conversations With Tibetans In Exile, William Lukas Gramlich

Graduate Theses and Dissertations

The goal of Hope, Faith and Trust: Conversations with Tibetans in Exile was to create a documentary to serve as a platform for Tibetan refugees living in India to tell, in their own words, the story of the Tibetan peoples' political struggles since the Chinese government occupied Tibet in the 1950s. To achieve this goal, this project utilized oral-history interviews with Tibetan exiles, gathered as part of the University of Arkansas TEXT Program. The TEXT Program, short for Tibetans in Exile Today, is a study abroad oral-history project in which undergraduate students conduct interviews with Tibetans living in India. The …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.

Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds

Senior Honors Theses

For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out …

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

User Interface Design For Online Social Media, Jackie R. Hayes

Graphic Communication

The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within …

Graduate Record 2014: Dawg Nation, Southwestern Oklahoma State University

SWOSU Yearbooks

The 2014 Graduate Record was designed by SWOSU students of the Specialized Publications Class in the Communications Department.

Visualization, Viewer And Emotion: An Empirical Study Of Cognition And Affective Responses To Infographics Used For Crisis Communication, Sean M. Stewart

Theses and Dissertations

A 3 (crisis response strategy) x 3 (medium) factorial design experiment was conducted to determine if information graphics conveyed through online news sources may be more beneficial for organizational reputations during some crisis situations than the use of news videos and text-based news stories. Variables examined include cognitive and affective appraisal, third-person effect, behavioral response and crisis response strategy.

Recent research in organizational crisis communications has pointed to the fact that more information is needed regarding how individuals react cognitively and affectively to crisis communications. Current crisis communications literature is also sparse concerning the behavioral aspects of crisis message reception …

Graphic Communications Industry Trends And Their Impact On The Required Competencies Of Personnel, Sara B. Smith

Dissertations and Theses @ UNI

The graphic communications industry is far-reaching and touches most people‘s lives on a day-to-day basis. The products affected are as diverse as computers and medical supplies, business cards and billboards, packaging and photos, and a car’s dashboard to the image on a t-shirt. As the current employees are retiring in record numbers, and the technology and business processes in the field are changing at a rapid rate, the need for well-prepared employees is greater than ever. In order to best prepare current students for positions in the field, educators need specific information to guide their curriculum development. This has been …

Development And Manufacture Of Printable Next-Generation Gel Polymer Ionic Liquid Electrolyte For Zn/Mno2 Batteries, R. Winslow, C.H. Wu, Z. Wang, B. Kim, M. Keif, J. Evans, P. Wright

Graphic Communication

While much energy storage research focuses on the performance of individual components, such as the electrolyte or a single electrode, few investigate the electrochemical system as a whole. This research reports on the design, composition, and performance of a Zn/MnO₂ battery as affected by the manufacturing method and next-generation gel polymer electrolyte composed of the ionic liquid [BMIM][Otf], ZnOtf salt, and PVDF-HFP polymer binder. Materials and manufacturing tests are discussed with a focus on water concentration, surface features as produced by printing processes, and the effect of including a gel polymer phase. Cells produced for this research generated open …

Revisioning A Japanese Spiritual Recovery Through Manga: Kobayashi Yoshinori’S ‘Gōmanism’ As Aesthetics And Ideology, James Mark Shields

Faculty Journal Articles

This essay provides a critical analysis of the aesthetic ideology of “Gomanism” in the manga of Kobayashi Yoshinori (b. 1953), particularly Yasukuniron (On Yasukuni, 2005) and Tennōron (On the Emperor, 2009), in order to flesh out the implications of the author’s “revisionist” approach to Japanese religion, politics and history.

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

"It Could Have Been Me": The 1983 Death Of A Nyc Graffiti Artist, Erik Nielson

School of Professional and Continuing Studies Faculty Publications

"It could have been me. It could have been me."
These were the words uttered by painter Jean-Michel Basquiat, who was deeply shaken after he heard the story of a black graffiti artist who was beaten to death by New York City police. Seeing his own life reflected in the death of a fellow artist, Basquiat went on to create Defacement (The Death of Michael Stewart), not only to commemorate the young man's death, but also to challenge the state-sanctioned brutality that men of color could face for pursuing their art in public spaces.