The Gig Economy And Labour Resource Practices: A Case Study Of Africa Uncensored Limited,
2024
Aga Khan University
The Gig Economy And Labour Resource Practices: A Case Study Of Africa Uncensored Limited, John Allan Namu
Executive Masters in Media Leadership and Innovation
The following capstone paper discusses an emergent issue in labour relations within the media sector; contract or “gig” work. It draws on a context of nearly a decade of falling profits and failing business models within the news media sector, juxtaposed against the rising dominance of revenue models that are derivative of digital media businesses. The objectives of the capstone were to determine sustainable remuneration models that can be explored by Africa Uncensored Limited(AUC) staff in gig work and build a framework for engagement with individuals doing gig work. Employing a case- study approach, the researcher facilitated an understanding of …
Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm.,
2024
Aga Khan University
Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm., Muroria Grace Mukiri
Executive Masters in Media Leadership and Innovation
Radio has been a powerful tool for mass communication and entertainment for over a century. In many developing countries, vernacular radio, which broadcasts in local languages, has been very popular and it serves as a platform for promoting local cultures, traditions and events. However, with the advent of modern technology, young people are increasingly turning away from radio as a source of entertainment and information. This trend threatens the future of vernacular radio stations, which must find new ways to engage and attract younger audiences. This project used a case of Muuga FM. Muuga FM is a vernacular radio station …
Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda.,
2024
Aga Khan University
Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala
Executive Masters in Media Leadership and Innovation
Globally, the manner in which people are communicating and interacting has changed mainly due to social media. This change has affectedtraditional media that is print and broadcast because part of the audiences have shifted to Social Media Platforms (SMPs) like Facebook (Meta), Twitter (X), WhatsApp, YouTube, TikTok, Instagram and others where they get all the information. This shift has negatively impacted the revenue base of the traditional media because advertisers have also turned to SMPs to advertise their goods and services. The goal of this study, therefore, was to explore strategies broadcast media houses can use to generate revenue from …
Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer.,
2024
Aga Khan University
Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula
Executive Masters in Media Leadership and Innovation
The study set out to establish the current status of the employability of graduate journalists in modern media houses in Kenya, with Nation Media Group (NMG) as the case study. Specifically, the study sought to identify essential skills that media houses in Kenya currently need from journalism graduates, assess the skills capacity of fresh journalism graduates and determine challenges currently faced by employers in accessing skills needed in modern media houses. The study employed a qualitative research approach, and the researcher conducted in-person interviews with respondents. The study established that the skilling demands on the journalism profession are changing because …
Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya.,
2024
Aga Khan University
Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya., Geoffrey Macharia Wamugo
Executive Masters in Media Leadership and Innovation
Non–Fungible Tokens, also known as NFTs, are a unique digital asset that is a representation of an object in the real world like a piece of art, photo, or video. The use of NFTs is on the rise and several companies as well as individuals are using them to make money. With the changes being experienced in the sector, Media houses like the US Time Magazine who already used its stockpile of historical images to create NFTs are tapping this digital territory to get more revenue. Recently, marathon legend Eliud Kipchoge earned $37,351 after auctioning two videos of his career …
Journalism In The Digital Era: Making The Case For Media Research Department.,
2024
Aga Khan University
Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara
Executive Masters in Media Leadership and Innovation
In a world with social media outlets that are quick on the mark when it comes to breaking news, it is no longer the journalist’s job to be the first or the fastest to break news. That has been disrupted already. What audiences need now more than ever before is confirmation, understanding and analysis of what the news means to them, and how it will affect their lives. What they are looking for is an understanding of the genesis of an event, its progression up until the point the story broke, and why it should matter to them. The study …
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda.,
2024
Aga Khan University
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza
Executive Masters in Media Leadership and Innovation
Many scholars have investigated the impact of digital technologies on journalism ethics, citing falling ethical standards and urging the protection of the basic tenets of journalism. YouTube has emerged as a major conduit of information, thereby helping democratise content. But scholars like Ward have wondered if the old journalistic ideals of objectivity and editorial independence apply to citizen journalists as much. Indeed, Hulin attempted to draw a line between journalists and other online content producers, noting that journalists retain a major responsibility in the promotion of democracy. Democracy, he argues, still needs professional journalists. As such, media outlets need to …
U.S. Online Romance Scams: A Mixed Methods Analysis Of Factors Associated With Victimization And Exploration Of Lived Experiences Of Victimization,
2024
University of Texas at Arlington
U.S. Online Romance Scams: A Mixed Methods Analysis Of Factors Associated With Victimization And Exploration Of Lived Experiences Of Victimization, Rebecca A. Cole
Social Work Dissertations - Archive
The objective of this dissertation is to understand develop an understanding of experiences of online romance scam1(ORS) victimization and to examine factors associated with ORS victimization. The dissertation samples ORS victims and uses purposive sampling strategies to recruit participants. The research used a mixed methods explanatory design approach. Inclusion criteria included ORS victims 18 and older who lived in the U.S., lost any amount of money in ORS scam, and met the scammer on any Internet platform. Three research manuscripts complete this dissertation. The first manuscript is a scoping review to understand the mental and physical health outcomes …
Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda.,
2024
Aga Khan University
Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke
Master of Arts in Digital Journalism
This study examined social media utility in television news programming using a case study of Urban TV, Uganda. It also provided an understanding of how television stations in the country integrate social media in their news programs by establishing social media utility in Urban Television’s news programs; assessing how Urban TV caters to its broadcast and social media audience in news programs, and exploring how Urban TV’s cross-platform utility caters to its social media audience in news programming. The study is anchored within the technology acceptance Model and uses in-depth interviews with Urban TV staff and direct observation of Urban …
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda,
2024
Aga Khan University
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin
Master of Arts in Digital Journalism
Social Media, particularly Twitter, has increased and eased the news production process by enhancing sourcing, gathering, and distributing news content. This study examined the implications of applying or using witter in the news production process in Ugandan newsrooms. This study focused on Nation Media Group -Uganda (NMG-U) and the New Media Theory guided it. The study applied a qualitative study approach and indepth interviews to collect data from 22 journalists and editors who were purposely selected. The study used a case study design to establish the role of Twitter in news sourcing and the attribution of quotes This study found …
18. Framing Of The 2022 World Cup In Qatar By The Western Media.,
2024
Aga Khan University
18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred
Master of Arts in Digital Journalism
Qatar became the first Arab and Muslim nation to host the FIFA World Cup in 2022. This study aims to analyse Western Media’s framing of the FIFA 2022 World Cup in Qatar. The study relies on framing theory, an extension of the agenda-setting theory that argues that the media is the key institution for framing and significantly shaping our perspectives on current events and issues. This study adopted a descriptive research framework and focused on news articles published by Western Media, including CNN, BBC, and The Guardian, spanning 48 days. The study adopts a quantitative methodology for data collection, with …
Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda.,
2024
Aga Khan University
Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu
Master of Arts in Digital Journalism
Amidst the ever-evolving landscape of digital media's impact on democracy, this study explored the nuanced relationship between X and participatory democracy in Rwanda. Anchored on the Theory of Public Sphere and New Media Theory, this research shed light on the multifaceted interactions between citizens and politicians on X in Rwanda. By quantifying the interactions between politicians and citizens, finding out whether accountability mechanisms exist on the platform, and citizen-driven concerns; the study aimed to offer a comprehensive understanding of X's role in promoting participatory democracy in Rwanda. Situated within the Rwandan political context, this study gains significance as it navigates …
Digital Activism Through Humour And Satire: An Analysis Of The Use Of Tiktok And X For Political Accountability In Uganda.,
2024
Aga Khan University
Digital Activism Through Humour And Satire: An Analysis Of The Use Of Tiktok And X For Political Accountability In Uganda., Shemei Agabo
Master of Arts in Digital Journalism
This study aimed to analyze the use of satire through TikTok and X networking sites as dialogue tools, specifically for political activism in Uganda. The study looked at the two communication platforms as avenues of expanding the civic space for the citizens, in a country faced with a lot of restrictions for legacy media and traditional online platforms. The study is significant because it analyzes how social media platforms can be used for political activism in a country like Uganda, ruled by stringent rules regarding speaking to power. The method of study was an exploratory study design and the qualitative …
Journalists Understanding And Coverage Of Extrajudicial Killings In Kenya.,
2024
Aga Khan University
Journalists Understanding And Coverage Of Extrajudicial Killings In Kenya., Susan Kendi Gitonga
Master of Arts in Digital Journalism
This study investigated the phenomenon of extrajudicial killings in Kenya by examining the journalists' understanding of the issue, the media framing of the articles, and the sourcing of the information. The news media, in its traditional role to inform and interpret, has the responsibility to provide the public with a balanced narrative on the issues that are of public interest, including deaths and killings of citizens. However, in the context of extrajudicial killings, the media’s role and significance have been tested due to the dilemma encountered. Journalists face challenges in their attempt to source for authoritative sources, especially in cases …
An Investigation Into The Female Correspondents' Experiences In The Media Industry In Kenya,
2024
Aga Khan University
An Investigation Into The Female Correspondents' Experiences In The Media Industry In Kenya, Pili Chizi Chimerah
Master of Arts in Digital Journalism
Correspondents in the media organizations in Kenya face myriad challenges to remuneration, working conditions, and job security. These challenges have a direct effect on their performance at the workplace. Correspondents play a pivotal role in the success of media organizations, and research shows that they contribute about 80 percent of media content (Devex, 2022). Odhiambo (2002) states that correspondents are paid on retainers and sometimes need reasonable contracts, making them vulnerable. However, female correspondents face double challenges based on their gender. There is a gender bias in newsrooms, with male correspondents dominating (Selva & Andi, 2020). Often, female correspondents are …
Print Media Coverage Of Digital Land Registration In Kenya: A Case Of Daily Nation And Standard Newspapers.,
2024
Aga Khan University
Print Media Coverage Of Digital Land Registration In Kenya: A Case Of Daily Nation And Standard Newspapers., Olgah Aluoch Atellah
Master of Arts in Digital Journalism
Kenya's nascent digital land registration system has already captured the attention of the nation's print media. This study investigated how two prominent newspapers, The Daily Nation and The Standard, framed and presented this complex issue, potentially shaping public perception and influencing policy decisions. Key findings reveal a contrasting media landscape. While existing research explored media coverage of digital land registration elsewhere, understanding its portrayal within Kenya remained a critical gap. Anchored in Framing Theory and agenda-setting Theory, the study employed a strategic selection approach where months were strategically chosen based on their significance or key events because of the buildup …
Understanding The Effects Of Twitter Crisis Events On Brand Reputation: The Case Of Strathmore University And Kfc Kenya.,
2024
Aga Khan University
Understanding The Effects Of Twitter Crisis Events On Brand Reputation: The Case Of Strathmore University And Kfc Kenya., Wambui Gachari
Master of Arts in Digital Journalism
An organisational crisis event on Twitter goes viral within a short period of time. Within that time, sentiments – either negative or positive – are produced through the tweets published as a result of conversations driven by Twitter users. Coverage done by legacy media further amplify the magnitude of organizational crisis events. These sentiments produces by Twitter users become instrumental in shaping the public perception of organisations. This study sought to determine how Twitter users frame crisis events and the subsequent influence on brand reputation of organisations under crisis. The Framing theory and Situational Crisis Communications theory offered insights into …
An Analysis Of The Use Of Whatsapp In The News-Making Process: A Case Of Bbc Africa.,
2024
Aga Khan University
An Analysis Of The Use Of Whatsapp In The News-Making Process: A Case Of Bbc Africa., Maureen Nasimiyu Nyukuri
Master of Arts in Digital Journalism
This study analyses the use of WhatsApp in the newsroom at BBC Africa, with a particular focus on the experiences of journalists, critical success factors and challenges journalists face when using the app. This study was guided by three objectives: To examine the experience of journalists in the use of WhatsApp in the BBC Africa newsroom, to assess the critical factors in the adoption and use of WhatsApp in the BBC Africa newsroom and to explore the challenges that Journalists face when using WhatsApp in the BBC Africa newsroom. It was anchored on the technology acceptance theory (Davis, 1989) and …
An Investigation On Gender Perceptions In Credibility Of Male And Female News Anchors In Kenya.,
2024
Aga Khan University
An Investigation On Gender Perceptions In Credibility Of Male And Female News Anchors In Kenya., Ngumbau Maluti Musau
Master of Arts in Digital Journalism
The success and survival of media houses is based on viewership as informed on audience loyalty that is pegged on perceived credibility of the news items, news anchors and media houses. But, extent of credibility perception as influenced by gender under the gender disparity concept has not been assessed within the Kenyan media space; which forms the focus of this study. The main objective was to investigate gender perceptions in the credibility of male and female news anchors in Kenya. Specifically, the study assessed the perceived credibility of male news anchors in presenting hard news items in Kenya and examined …
An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor.,
2024
Aga Khan University
An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke
Master of Arts in Digital Journalism
The training of journalists has become an important element in enhancing the development of the media due to the popular global conjecture that a developed media consequently helps citizens to make informed decisions. But a number of factors like the choice of areas for training that needs funding and challenges media experiences in enhancing media development have over the time stifled the operations of the Ugandan media limiting its ability to advance issues of public interest (McChesney, 2008:37;Nyarko, 2015).This study therefore sought to identify areas covered by the training grants in the past five years (2019-2023), analyse the contribution of …
