Communication Technology and New Media Commons^™

Reply Stop To Stop, Molly A. M. Garrett

Theses and Dissertations

Over the course of 8 years working in progressive political strategy, 2015–2023, I became increasingly critical of the systems, formulas and tools we were using to communicate with voters. Reply STOP to Stop is documentation of my time at graduate school, of wrestling with ideas of political design, language, communication and distribution. I analyzed my past work — all the texts, emails, social media posts, print ads, web banners, videos and other miscellaneous scripted content — and wondered if we would all be better off without it. Would elections be fairer, would there be less fake news, more community building? …

Engaging The Plus-Size Community Through Social Media And Public Relations, Esperanza Chavez

University of the Pacific Theses and Dissertations

This thesis explores which platform, TikTok or Instagram, best supports engagement andcommunity building for the plus-size audience. Grounded in theories by Goffman, Berger & Luckmann, and David Meerman Scott’s 85-10-5 Rule, the study combines strategic PR methods with digital media tools to elevate plus-size voices. The campaign included 30 Instagram posts, 35 TikToks, street interviews, and a podcast series, all designed and executed for this project. Engagement was measured through likes, comments, shares, saves, follower growth, and qualitative audience feedback.

Is It Real Enough? A Mixed-Methods Study Of Realism, Engagement And Counterargument In Transmedia Edutainment For Sustainable Behaviors, Aya Shata, Michelle Selig

Hank Greenspun School of Journalism and Media Studies Faculty Research

Advancements in technology have driven media convergence, paving the way for innovative storytelling formats like Transmedia Edutainment (TE-E), a new promising strategy for advocating prosocial behaviors. However, there is limited research on narrative processing and the persuasive outcomes of TE-E, particularly in environmental contexts. Therefore, this paper examines TE-E as a new communication strategy that leverages storytelling across multiple platforms to promote pro-environmental messaging. Drawing on entertainment-education literature and narrative persuasion theories, specifically the narrative engagement model and perceived realism as theoretical frameworks in this study, to help understand the role and influence of TE-E. Using a mixed-method design, five …

40 Years Passing By In (A) “Heartbeat”, Christopher Janney

Monsoon: South Asian Studies Association Journal

This article outlines the forty-year history go Christopher Janney’s iconic performance work “HeartBeat.” Trained as an architect and jazz musician, Janney combines these two disciplines to create large interactive light/sound installations and performances. On the one hand, he attempts to make architecture more like music, more “alive” using real-time sensing devices as on his “Harmonic Convergence” installation on the Miami International Airport. On the other hand, he attempts to make music more like architecture, more physical more visual. In his “HeartBeat” performance, a dancer wears a heartbeat device that amplifies his/her heartbeat in “real time.” Over this pulse, live musicians …

Yoga Sūtra Book Four And The Yogabindu, Christopher Key Chapple

Monsoon: South Asian Studies Association Journal

Four themes from the fourth pāda of Patañjali’s Yoga Sūtra are examined here: karma (IV:2-13), individuality (IV:16), humility (IV:20-22), and freedom (IV:29-34). Affirmations and variant interpretations of these four are provided from Haribhadra Virahāṅka’s Yogabindu, most likely composed a century or two later.

Collective Karma: From The Yogasūtra To Taylor Swift, Zoë Slatoff

Monsoon: South Asian Studies Association Journal

The Indian knowledge traditions speak at length about karma, which is divided into three categories—accumulated (saṃcita), ripe (prārabdha), and future (kriyamāṇa). While much is said about our individual karma and how it affects our repeated reincarnation in cyclic existence, how does this affect others and how do others affect us? In other words, as this paper explores, what is our reciprocal and collective karma?

Painting Liberation: A Visual Ontology Of The Interplay Of Mind And Consciousness In Book Four Of The Yoga Sūtras, Melissa Townsend

Monsoon: South Asian Studies Association Journal

This presentation explores how artistic practice can illuminate philosophical questions about the nature of mind, consciousness, and liberation as articulated in Book Four of the Yoga Sūtras of Patañjali. Through a series of paintings that visually translate these sūtras, I propose that art offers a unique, experiential means of engaging with the complex relationship between citta (mind) and puruṣa (consciousness).

The paintings function as a form of “visual ontology,” inviting viewers to engage with abstract philosophical concepts in a sensory, tangible way. By depicting the interplay between the mutable processes of the mind and the unchanging awareness of consciousness, these …

Spatial Audio Studies, Kameron Neal, Movement Lab

Personal Work

Listen to Hi Song audio recording.

“Take Eight Bits And Call Me In The Morning” Video Games, Well-Being, And The Psychology Of Nostalgia, Nicholas Bowman

Media Studies - All Scholarship

For nearly 60 years, video games have arrested the attention of players, inviting us to interact and interface with on-screen content. More than just short-term entertainment experiences, video games are part of a broader cultural milieu—they are the most profitable media entertainment sector (global revenues nearly $400 billion USD in 2023) with more than 3.5 billion players globally (Clement, 2023). Similar to other entertainment media, some video game intellectual properties have transcended generations and, in many cases, grown beyond the medium itself: common cultural touchstones include Super Mario Bros. and Sonic the Hedgehog, along with seemingly endless subcultures of devoted …

Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi

Occasional Papers on Religion in Eastern Europe

This article examines the intersection of Orthodox digital media and political populism in Eastern Europe, focusing on how religious institutions utilize digital platforms to facilitate political mobilization, reinforce nationalistic narratives, and undermine democratic institutions. Drawing on a comparative analysis of six countries–Russia, Ukraine, Romania, Serbia, Georgia, and Montenegro–the study identifies a shared ideological matrix that fuses populist rhetoric with theological motifs. The research highlights the strategic use of digital media by Orthodox actors to construct moral binaries, sacralize political resistance, and disseminate disinformation framed in religious language. Particular attention is given to the role of the Russian Orthodox Church and …

Meme Wars As Socially Situated Learning: Learning In Online Communities Of Hate, Conspiracy, And Insurgency, Kevin M. Clark

Midwest Social Sciences Journal

Learning is important in a pluralistic democracy, to enable citizens to make informed decisions. However, with the rise of the internet and social media, we need more than ever to understand how learning is shaped by social context and intertwined with issues of identity and belonging. One theoretical framework that addresses these social aspects of learning comes from the work of Jean Lave and Etienne Wenger on socially situated learning in communities of practice. This article focuses on what many would consider to be the darker side of learning—the rise of hate, disinformation/conspiracy, and insurgency in online communities. Specifically, it …

Exploring The Shadows: How Taylor Swift's Music Embodies Dark Sound As A Popular Music Artist, Kristyn E. Cole

Theses and Dissertations (Comprehensive)

To challenge the conceptual matter of “dark sound”, this major research paper centers around the popular music artist, Taylor Swift to demonstrate an overarching feminist wisdom in an alternative style of music to identify how Taylor Swift presents and embodies qualities of “dark sound”. Research done by D. Ferrett, Theodor Adorno, Roland Barthes and Paul C. Jasen are used to examine her popular music, and its intersections and influence on our culture and society. Using multimodal critical discourse analysis, this research paper discusses three of Swift’s songs; “willow” (evermore, 2020) for her sound, All Too Well: The Short …

Framing Palestine Celebgrams On Instagram Social Media Post The Events Of October 7 2023, Labiq Yafuz, Subaidi Subaidi

Journal Of Middle East and Islamic Studies

This research examines the framing conducted by Palestinian influencers on the social media platform Instagram following the Hamas attack on Israel on October 7, 2023. The study analyzes how these influencers use the platform to convey information about the conditions in Gaza after the attack. The methodology used is content analysis of several Palestinian influencers' accounts to observe differences in their content presentation. The findings indicate that the content uploaded by these influencers focuses on daily life, social impacts, and geographical conditions post-attack. This content aims to provide information and education to viewers about the current situation in Gaza. The …

Beyond Fear: Opportunities And Positive Use Of Ict Among Children And Adolescents, Mariana Buenestado-Fernández, Rosa García-Ruiz, Estefanía Jiménez-Iglesias, Rosario Barba-González

Journal of Media Literacy Education

This study aimed to understand the advantages of digital connectivity in children and teenagers up to 18 years. Utilizing the PRISMA protocol, a decade’s worth of literature was reviewed, analyzing 128 articles from WOS and Scopus databases. The research highlighted five key areas where digital connectivity can exert a positive impact on children: 1) Entertainment, information, and communication; 2) Emotional and social development; 3) Healthy lifestyle; 4) Citizen participation; and 5) education. Recent trends show a rise in studies related to education and training, mainly employing qualitative methods, and predominantly focusing on European adolescents (12 to 18). The research’s goal …

Exploring Critical Thinking Of Smartphone Use From Elementary School Students In Kosovo, Muhamet Jahiri, Gëzim Qerimi, Dren Gërguri

Journal of Media Literacy Education

This study examined smartphone usage behaviours of elementary school students and media literacy. Data were gathered from a survey with a sample of 450 students from different schools in seven main regions of Kosovo, aged 10-15. There is no difference between males and females in smartphone access, while there is a slight difference between them in time spent using smartphones. This research clearly shows that elementary school students’ smartphone use is very high, but on the other side, it is not reflected at all in the school curriculum. There is a low level of getting advice from parents and a …

Vulnerability Profiles And Educational Demands Of Spanish University Students In The Face Of Fake News, M. Esther Del Moral Pérez, Jonathan Castañeda Fernández, Nerea López-Bouzas, M. Carmen Bellver Moreno

Journal of Media Literacy Education

This study is part of the Surfing the Waves of Fake News (SURFake) project, involving 543 Spanish university students. Its purpose is to understand the variables related to potentially risky practices students engage in on social media and their educational shortcomings. An opinion questionnaire was used to establish levels of vulnerability to fake news. The results show that the most vulnerable are the youngest and those who spend more time exposed to social media, limit themselves to consuming content, read their news superficially, and lack specific education or training. Respondents who are aware of their limitations request training to recognize …

“That’S Plagiarism!”: The ‘Filmed Vs. Found Footage’ Continuum In A Pedagogical Video Composition Teacher Professional Development Program, Nathan Smith Jones

Journal of Media Literacy Education

This paper describes a qualitative case study conducted in the Intermountain Western United States during the Fall of 2020. Though a few years old, the study remains relevant due to its esoteric subject within research on media production professional development education. Study’s purpose was to explore the processes and participants of an independent, pedagogical video composition (PVC––a.k.a. educational filmmaking) teacher professional development (PD) program. The primary sources of data were interviews of staff of the PD program and teacher graduates of the PD program. This paper focuses on a conclusion from the study: an alarming discrepancy between the attitudes of …

Ela And Social Studies Teachers’ Perspectives On The Importance Of Media Literacy For Student Learning, Hillary Gould, Sam Von Gillern, Matthew Korona, Alicia Haywood

Journal of Media Literacy Education

In this study, researchers aimed to develop an understanding of how English Language Arts and social studies teachers of middle- and high-school students perceive the value of media literacy skills and competencies for their students. The research team reviewed how these teachers rated various media literacy skills utilizing a set of 15 media literacy strategies categorized into three constructs, authors and audiences, messages and meaning, and representations and reality, in a survey demonstrating their perspectives on aspects of media literacy and their importance for student learning. The 860 teachers overwhelmingly recognize the importance of media literacy competencies for their students. …

How To Design An Effective Mooc To Promote Media Literacy: A Study Based On The Educational Design Research Approach, Lílian Tropiano, Pedro Reis

Journal of Media Literacy Education

The research aims to establish a conceptual framework to design a MOOC to promote media literacy in the context of information disorder. Information disorder is a phenomenon that mainly occurs from the large flow of false or incorrect content posted on the internet. Promoting media literacy is a way of helping citizens to face the challenges of disinformation processes. The educational design research involves the development of a MOOC prototype based on the literature review and improvement through successive iterations with groups of experts and MOOC participants. The first stage of investigation is the literature review for the development of …

Subvertising In The Classroom: A Comparative Study On Fostering Critical Media Literacy, Inés Leal-Rico

Journal of Media Literacy Education

Subvertising, traditionally linked to counterculture and anti-consumption, is utilized in education to reveal the manipulative strategies of corporate messaging to students. Classroom use of cut-and-paste methods deconstructs advertisement messages, fostering an understanding of how needs and desires are constructed through appropriation, incorporation, and transformation tactics. This research aims to comprehend fully the implementation and impact of subvertising workshops in educational settings by analyzing six scholarly articles on applied workshops. The data, sourced from a previous scoping review on subvertising, enabled a comprehensive evaluation of methodologies and effective techniques. The study compares these cases to the ten key steps proposed by …