The Impact Of Artificial Intelligence On College Sport Communications,
2025
Eastern Illinois University
The Impact Of Artificial Intelligence On College Sport Communications, Will Barnhart
Masters Theses
As Artificial Intelligence technology (AI) becomes increasingly accessible, the importance of understanding its impact on peoples’ work lives is also increasing. One field that has received very little attention in relation to this subject is college sport communications. Prior research has focused on AI within the closely related fields of journalism and public relations, but no previous studies have been conducted on AI and college sport communicators specifically. To address that knowledge gap, this study surveyed members of the College Sport Communicators (CSC) on their attitudes toward AI and their usage of such technology. The data analysis showed that while …
The Influence Of Family-School Communication On Junior High School Students’ Academic Success,
2025
Eastern Illinois University
The Influence Of Family-School Communication On Junior High School Students’ Academic Success, Stephen Junior Amoah
Masters Theses
This study examines the influence of family-school communication on students' academic success in the context of Ghana, with a particular focus on Junior High School (JHS) students. While existing research emphasizes the importance of family involvement in educational outcomes, limited studies explore how family-school communication directly affects academic success in Ghana. By using a mixed-methods approach, the study combines quantitative and qualitative data collection. The quantitative component includes an online survey distributed to JHS graduates, assessing the frequency, impact, methods, and barriers of communication between families and schools, as well as their perceived effect on academic performance. The survey includes …
Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape,
2025
University of Kentucky
Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape, Nadia Rahman
Theses and Dissertations--Communication
With the relentless progression of technological advancements, artificial intelligence (AI) has become a transformative force across various sectors, and newsrooms are no exception. Developed nations have already integrated AI into journalistic practices, showcasing its versatility in different news functions. However, the developing nations, including Bangladesh, a south Asian nation faces challenges in catching up, marked by technological and economic disparities. As an emerging economic force Bangladesh encounters different obstacles in the adoption of AI in its media landscape. Despite the expansiveness of its media industry, the country grapples with limited technological support and inadequate training opportunities. These challenges bring up …
Cybersecurity Training As Risk Communication: A Theory-Informed Model Of Employee Learning And Behavior Change,
2025
University of Kentucky
Cybersecurity Training As Risk Communication: A Theory-Informed Model Of Employee Learning And Behavior Change, Daniel Chaney
Theses and Dissertations--Communication
Cybersecurity threats like phishing remain a persistent and costly challenge for organizations. Despite widespread corporate cybersecurity training (CCT) programs, many fail to produce lasting behavior change. This dissertation introduces the Training Knowledge Flow (TKF) Model to assess why such efforts often fall short. Grounded in communication theory, risk messaging, and adult learning principles, the TKF Model conceptualizes cybersecurity training as a staged process of learning, application, and behavioral adaptation. The model includes three phases: (1) Employee as Learner, focusing on message clarity and cognitive engagement; (2) Employee as Practitioner, assessing workplace transfer and training relevance; and (3) Employee …
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum,
2025
Aga Khan University
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi
Master of Arts in Digital Journalism
Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …
Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor),
2025
Aga Khan University
Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva
Master of Arts in Digital Journalism
Like many other technologies before it, Artificial Intelligence (AI) in the media has presented both opportunities and challenges for the industry. One of the opportunities it presents is that it could make the journalists more efficient and productive in their practices such as gathering stories, editing them and distributing them to the public. However, bias, finances, ignorance have kept the media from completely embracing it and only use it for particular purposes. Nation Media Group-Uganda (NMG-U) is one of the companies that has adopted the use of AI, although not officially. The company has been using AI since 2016 but …
What Year Is It?,
2025
Rhode Island School of Design
Surveillance Studies,
2025
Rhode Island School of Design
Stereoscope Studies,
2025
Rhode Island School of Design
Rheology,
2025
Rhode Island School of Design
Commercial Attention Spaces: A Century Of Discourses, Measurements, And Models Of Attention In The Construction Of U.S. Advertising Markets,
2025
University of Kentucky
Commercial Attention Spaces: A Century Of Discourses, Measurements, And Models Of Attention In The Construction Of U.S. Advertising Markets, Jacob Saindon
Theses and Dissertations--Geography
A vast assemblage of networked devices populate our everyday spaces. Concomitant with the increasing ubiquity of media devices are advertisements. Indeed, many networked devices, specifically the “free-to-use” software applications, websites, or platforms displayed through them, are advertising-dependent. An assortment of firms within the commercial media industry—brands, agencies, publishers, vendors—work in concert to sustain a market for advertising. The core operation of the commercial media industry, I argue, is the production and exchange of attention as an economic object. In this study, I approach the production of attention and the framing of its markets as spatial processes. The continued growth of …
A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance,
2025
University of Kentucky
A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance, Yujia He, Ka Zeng
Patterson School of Diplomacy and International Commerce Faculty Publications
Recent literature on the behavior of rising powers in digital trade and data governance highlights their discourses of data sovereignty and desire to preserve domestic policy autonomy. This article contributes to the literature by employing a political economy lens that shifts the focus from the nation-state/inter-state framework towards the dynamics of state–capital relations, allowing for a more historical and contextual understanding of the geopolitics of data governance in emerging economies. Using China and India—two of the largest emerging economies—as comparative cases, and drawing on secondary data from government documents and other sources, the article argues that the interplay between the …
Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising,
2025
Claremont Colleges
Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres
CMC Senior Theses
What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …
Donald Trump's Digital Media Campaign: How Podcasts Shaped The Political Views Of Young Men,
2025
Claremont McKenna College
Donald Trump's Digital Media Campaign: How Podcasts Shaped The Political Views Of Young Men, Natalie Teare
CMC Senior Theses
This paper investigates the increase in Donald Trump’s young male voters in the 2024 presidential election through his digital media campaign. Trump was a guest on over 15 podcasts and livestreams, almost exclusively hosted by men. This paper examines three podcasts to discover what techniques Trump used to appeal to male voters: Impaulsive with Logan Paul, This Past Weekend with Theo Von, and The Joe Rogan Experience. The demographic of young men has specific interests, fears, and challenges that affect the strategies politicians use to garner their support. The advents of social media and podcasting have allowed young …
Apocalyptic Technical Communication From Clockface To Briefcase: Revealing The Spurious Coin Of Nuclear-Security Rhetoric,
2025
Missouri University of Science and Technology
Apocalyptic Technical Communication From Clockface To Briefcase: Revealing The Spurious Coin Of Nuclear-Security Rhetoric, Ryan Cheek
English and Technical Communication Faculty Research & Creative Works
This article the Doomsday Clock and the Nuclear Football as interconnected technical communication artifacts that function as two sides of a "spurious coin" in the securitization of nuclear deterrence. While the Clock externalizes existential risk through apocalyptic rhetoric, the Football internalizes it within exclusive military command structures—together legitimizing perpetual nuclear crisis. Drawing on technical communication scholarship and critical security studies, the analysis argues that both artifacts sustain nuclearist ideology by reinforcing deterrence as common sense. The Clock's ominous countdown and the Football's ever-present launch capability are mutually validating and together normalize nuclear brinkmanship as the price of global security.
Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication,
2025
Faculty of Communication Arts
Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research was to examine how passengers perceive crisis communication during routine operational disruptions (RODs) within Southeast Asian low-cost carriers (LCCs), and to determine whether perceived communication quality predicts passenger attitudes and willingness to fly. This study also aimed to assess the relationship between passengers’ attitudes toward airlines’ disruption management and their subsequent willingness to fly after experiencing RODs. A total of 201 respondents who had previously flown with LCCs completed an online self-administered questionnaire. Simple linear regression analyses revealed that perceived crisis communication had a significant positive effect on passengers’ attitudes toward disruption management. Attitude, in …
The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity,
2025
Faculty of Communication Arts
The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing
Chulalongkorn University Theses and Dissertations (Chula ETD)
This qualitative study examines the role of food influencers in shaping consumer attitudes and purchase intentions toward local food and beverage (F&B) brands in Myanmar during a period of foreign product scarcity. Framed by influencer marketing strategy, framing theory, and the source credibility model, the research explores how influencers navigate authenticity, credibility, and identity while promoting domestic brands amid the “empty void” left by the scarcity of foreign products. Using purposive sampling, semi-structured in-depth interviews were conducted with five Myanmar-based food influencers active on Facebook and Tik Tok. Thematic analysis revealed that influencers strategically construct authenticity through personal brand alignment, …
The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia,
2025
Faculty of Communication Arts
The Influence Of Seventeen As A Celebrity Endorser On Brand Attitude And Purchase Intention Toward Indomilk Products In Indonesia, Francesca Diva Rachmaputri
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to examine the influence of the K-pop group SEVENTEEN as celebrity endorsers on consumers’ brand attitudes and purchase intentions toward Indomilk among Indonesian consumers. A quantitative survey was conducted with 266 respondents who were familiar with both SEVENTEEN and the campaign. The results indicate that the credibility of SEVENTEEN significantly affects consumers’ brand attitudes, with trustworthiness and attractiveness being the most influential dimensions. Moreover, consumers’ brand attitudes significantly impact their purchase intentions. The findings demonstrate the effectiveness of using K-pop artists to influence consumer behavior and highlight the importance of selecting highly credible endorsers to enhance the …
The Influence Of Social Media Influencer Credibility On Chinese Gen Z’S Attitude And Travel Intentions Toward Thailand,
2025
Faculty of Communication Arts
The Influence Of Social Media Influencer Credibility On Chinese Gen Z’S Attitude And Travel Intentions Toward Thailand, Haijing Shen
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research uses Stimulus-Organism-Response model and source credibility framework to examine the influence of social media influencer perceived credibility on Chinese Gen Z’s attitude and travel intention toward Thailand after Wang Xing kidnapping crisis. Via utilizing Pearson correlation coefficient and Regression analysis to analyze the data collected by an online survey with 277 respondents as valid sample size, the perceived credibility of social media influencers, especially perceived trustworthiness, has significant influence on affecting Chinese Gen Z’s attitude. Meanwhile, attitude is the strongest factor on influencing Chinese Gen Z’s intention. Noticeably, the result is indicating the mediating role of attitude between …
The Influence Of Butterbear Mascot Attractiveness On Brand Attitude,
2025
Faculty of Communication Arts
The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research examines the influence of mascot’s perceived attractiveness on the brand attitude towards Butterbear. Data were collected via online survey from 220 male and female respondents (aged 18-26) residing in Bangkok, who had been exposed to content from Butterbear brand within the past three months. Overall, participants perceived Butterbear mascot as highly attractive (M = 4.39) and reported positive attitudes towards the Butterbear brand (M = 4.30). Furthermore, the findings revealed that all six dimensions underlying mascot attractiveness (Brand Impact, Brand Expertise, Mascot Uniqueness, Mascot Anthropomorphism, Mascot Intimacy, and Mascot Consistency) showed statistically significant correlations with the brand attitude. …
