Spatial Audio Studies,
2025
Rhode Island School of Design
Investigating Leadership Influence On Adoption Of Artificial Intelligence In Corporate Communication,
2025
Aga Khan University
Investigating Leadership Influence On Adoption Of Artificial Intelligence In Corporate Communication, Ernest Cornel Oduor
Master of Arts in Digital Journalism
This study investigated the influence of leadership on adopting Artificial Intelligence (AI) in corporate communication within two civil society organizations (CSOs)—the Kenya Human Rights Commission (KHRC) and Transparency International-Kenya (TI-Kenya). The study used a qualitative method to identify AI tools in corporate communication, examine leadership approaches that influence AI adoption, scrutinize employee perceptions of leadership influence on AI use, and identify the motivators and barriers to adopting AI. Data collected through interviews and Focus Group Discussions (FGDs) revealed that 23 AI tools were employed across various corporate communication functions to enhance efficiency and productivity. The overall finding was that, among …
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms,
2025
Aga Khan University
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Master of Arts in Digital Journalism
Integrating AI in Kenyan digital media houses presents opportunities and challenges, underscoring the need for formal guidelines in newsrooms. This study examined the status of AI use guidelines in the editorial policies of Kenyan media houses, along with the challenges involved in formulating and implementing these guidelines. Semi-structured interviews served as the primary data collection method, conducted with editors and reporters from four purposively selected media houses: Nation Media Group (NMG), Kenyans.co.ke, Nairobileo.co.ke, and Sauce.co.ke, all based in Nairobi. A total of 14 journalists were interviewed. Additionally, editorial policies of the selected media houses were analysed to assess if AI …
Investigating Consumer Determinants Of News Subscriptions Among Media In Kenya: The Case Study Of Nation Media Group,
2025
Aga Khan University
Investigating Consumer Determinants Of News Subscriptions Among Media In Kenya: The Case Study Of Nation Media Group, Gerald Andae
Master of Arts in Digital Journalism
The changing media landscape in a digital era has compelled media organisations in Kenya to transition to subscription-based business model in efforts to stay afloat amid dwindling advertising revenues. While an upward trajectory of online readership has driven this shift, consumers have shown slow adoption to subscription models posing a challenge to financial viability of traditional media organisations. This study investigates the determinants influencing digital news subscriptions in Kenya, focusing on Nation Media Group's (NMG) platform, Nation.Africa. The research uses a mixed-methods approach to analyse perceived value, psychographic factors, and socioeconomic influences shaping consumer subscription behaviour. The findings reveal that …
The Impact Of Layoffs On Journalists Who Remain Employed By Media Organisations In Kenya,
2025
Aga Khan University
The Impact Of Layoffs On Journalists Who Remain Employed By Media Organisations In Kenya, Gloria Lihavi Aradi
Master of Arts in Digital Journalism
The digital revolution in Kenya has caused a mass migration of audiences from traditional to digital media platforms, leading to record drops in legacy media revenues and profits. To cope with the continued shrinking of revenues, legacy media entities in Kenya frequently implement workforce reductions. In mid-2024, Kenya’s two largest media companies, NMG and SG, announced hundreds of job cuts, marking one of the biggest downsizings in the history of the country’s media industry. The move of one of the country’s biggest newspapers, People Daily, to a fully online publication in November 2024 could also signal more job cuts. However, …
Critical Environmental Communication Framework,
2025
Virginia Tech University
Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen
Media Studies - All Scholarship
This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …
Re-Centering Relation In Media Literacy Practice,
2025
Emerson College
Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson
Media Studies - All Scholarship
As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …
Journalists Perception Of The Effectiveness Of Wellness Programs At Vision Group,
2025
Aga Khan University
Journalists Perception Of The Effectiveness Of Wellness Programs At Vision Group, Edna Ruth Mubiru
Executive Masters in Media Leadership and Innovation
Employee wellness is increasingly recognized as critical to organizational success. This study investigates employee perceptions of wellness programs at Vision Group, Uganda’s largest media house. With over 200 editorial staff, Vision Group operates in a high-pressure environment characterized by tight deadlines and financial constraints. Midst growing evidence linking wellness to productivity, this research evaluates the types, effectiveness and potential improvements for wellness initiatives at Vision Group. The study utilizes a cross-sectional design with mixed qualitative and quantitative approaches. Data collection includes a survey of editorial staff, an interview with the Human Resources personnel and analysis of secondary data such as …
Strategy For Establishment Of A Swahili Creative Economy And Innovation Ecosystem: Kiwandeo Kreative District, Lamu, Kenya,
2025
Aga Khan University
Strategy For Establishment Of A Swahili Creative Economy And Innovation Ecosystem: Kiwandeo Kreative District, Lamu, Kenya, Omar Swaleh Abubakar
Executive Masters in Media Leadership and Innovation
This capstone explores the strategic establishment of the Kiwandeo Kreative District, a focal point of Swahili creative economy and innovation ecosystem in Lamu, Kenya. It examines how Lamu’s rich Swahili cultural heritage, coupled with global trends in creative economies, can drive economic transformation through the establishment of a creative district. A comprehensive literature review explores concepts such as creative districts, media leadership, partnerships, infrastructure and capacity development, highlighting best practices and identifying gaps addressed by this study. This study highlights key challenges, including lack of networking opportunities, weak policy frameworks, limited capacity development and infrastructure deficits while uncovering opportunities in …
An Analysis Of Kenya Sign Language In Children’S Programming On Kenyan Tv: Towards Effective Strategies For Incorporating Ksl On Akili Tv Programs,
2025
Aga Khan University
An Analysis Of Kenya Sign Language In Children’S Programming On Kenyan Tv: Towards Effective Strategies For Incorporating Ksl On Akili Tv Programs, Anne Junny Sato
Executive Masters in Media Leadership and Innovation
In Kenya, the inclusion of Kenya Sign Language (KSL) in children's programs on television holds significant potential for fostering inclusivity and accessibility for the Deaf and Hard of Hearing (DHH) community. However, the effective integration of KSL into children's programming requires careful planning, consideration of linguistic and cultural nuances, and utilization of appropriate strategies. This capstone project aims to analyse the utilisation of KSL in children’s TV programming and propose effective strategies for incorporating KSL in children's programs on Akili TV, a prominent television channel in Kenya. Drawing from linguistic theories, such as Chomsky's Language Acquisition Device (LAD), and global …
Ai Adoption In Content Management At Nation Media Group,
2025
Aga Khan University
Ai Adoption In Content Management At Nation Media Group, Grace Kerongo
Executive Masters in Media Leadership and Innovation
This qualitative study focuses on the unique challenges faced by Kenyan newsrooms, particularly within the Nation Media Group (NMG), as they navigate the adoption of Artificial Intelligence (AI) technologies. Through in-depth interviews with personnel directly involved in digital content management under Nation. Africa, Business Daily and Taifa Leo the research investigates the influence of AI on various aspects of content management, including veracity, tagging, categorization, content generation and production. The findings reveal that while NMG is making strides in AI adoption, it grapples with significant barriers such as financial constraints, technical skill gaps among staff, and professional reservations regarding the …
An Assessment Of Participation And Contribution Of Women Journalists In News Processes: A Case Of Vision Group, Uganda,
2025
Aga Khan University
An Assessment Of Participation And Contribution Of Women Journalists In News Processes: A Case Of Vision Group, Uganda, Caroline Arinaitwe
Executive Masters in Media Leadership and Innovation
This research assesses the participation and contribution of women in news processes at Vision Group, Uganda. Through a descriptive survey design, the study employs In-depth interviews and newsroom observations to achieve its objectives. These objectives include assessing women journalists' participation and contribution to news processes, Identifying if any gaps in the news production process would hinder the nurturing and promotion of gender-sensitive content and the viability and effectiveness of establishing a Gender desk to promote and nurture gender-sensitive content to stem the flagging audiences. The findings reveal that women's limited contribution and participation at the content-gathering level for news, politics, …
An Analysis Of The User-Needs For Premium Content Subscribers: The Case Monitor Publications Limited,
2025
Aga Khan University
An Analysis Of The User-Needs For Premium Content Subscribers: The Case Monitor Publications Limited, Emmanuel Mutaizibwa
Executive Masters in Media Leadership and Innovation
This capstone study investigated the user needs model at Monitor Publications Limited, the leading independent media house in Uganda under the Nation Media Group (NMG) stable. The study evaluated the role user needs’ in addressing audience preferences in the evolving media landscape. Using qualitative methods including document analysis, which interpreted thematic patterns in the textual data and interviews (KII) of editors and the digital analytics team, the study examined the importance of user needs as a framework that can identify peculiar preferences of audiences and the most relevant user needs dimensions that fit specific audience personas. The study probed the …
Understanding The Determinants Of Blockchain Adoption: An Empirical Study,
2025
University of Southern Maine
Understanding The Determinants Of Blockchain Adoption: An Empirical Study, Amarpreet Kohli, Nihar Kumthekar, Piyush Shah, Rebecca Jauch
Journal of International Technology and Information Management
Blockchain technology (BT) has the potential to enhance security and robustness of transactions through a distributed ledger bookkeeping process. This study employs technology-organization-environment (TOE) framework and threat-rigidity theory (TRT) to examine whether perceived disruption caused by COVID-19 pandemic significantly impacted the adoption of BT, and inclination to adopt BT in the US. The COVID-19 pandemic provided a unique backdrop, as it affected businesses across all industries, sizes, and geographies. Results show a non-significant effect of perceived pandemic disruption on the current stage of BT adoption and intention to adopt BT. However, disruption readiness positively influences the current stage of BT …
Comparing Vr And Tv In Nigeria And The U.S.: Impacts On Empathy, Engagement, And Enjoyment,
2025
Gannon University
Comparing Vr And Tv In Nigeria And The U.S.: Impacts On Empathy, Engagement, And Enjoyment, Jinhee Yoo, Eugene A. Ohu, Radosław Mącik
Journal of International Technology and Information Management
This study (N = 170), involving participants from Nigeria and the U.S., investigated how different technologies (TV and VR) affect users' empathy (α = .93), engagement (α = .93), enjoyment (α = .93), preferences, and likelihood of technology use. Participants watched an animated documentary titled “Is Anna OK?” at two different time points, utilizing VR (Oculus Rift S) and TV, following which they completed measuring empathy, engagement, enjoyment, device preference, and usage likelihood. Analysis via one-way ANOVA and chi-square tests revealed that VR users reported significantly higher empathy and enjoyment compared to TV viewers, particularly on second viewing. Combining both …
Beyond Gatekeeping: Web Series As Entrepreneurial Emancipation In The Contemporary Streaming Era,
2025
Edith Cowan University
Beyond Gatekeeping: Web Series As Entrepreneurial Emancipation In The Contemporary Streaming Era, Sarah De Possesse, Brian Yecies, Steinar Ellingsen, Sue Turnbull
Research outputs 2022 to 2026
This study explores fictional web series as a disruptive alternative to traditional television industry gatekeeping systems, offering actor/producers unprecedented pathways to creative agency and entrepreneurial career development. This research documents how practitioners, industry bodies, broadcasters, and audiences define “successful” web series, examining how “value” is generated beyond traditional economic metrics. Drawing on semi-structured interviews with a cross-section of Australian screen industry representatives, it applies an “entrepreneuring as emancipation” framework to reconceptualize the industrial significance of web series as vehicles for challenging established hierarchies. Finally, it analyzes how the low-budget format enables actor/producers to develop entrepreneurial identities through digital platforms while …
An Updated Social Media Users’ Crisis Response Framework,
2025
Edith Cowan University
An Updated Social Media Users’ Crisis Response Framework, Violetta Wilk, Francesca Stocco, Saiyidi Mat Roni, Ferry Jie
Research outputs 2022 to 2026
Purpose: This exploratory study aims to investigate social media users’ reactions via user-generated content (UGC) to crisis-affected supply chains, through the lens of Situational Crisis Communication Theory, to: (1) ascertain whether the Social Media Users' Crisis Response (SMUCR) Framework is applicable to a prolonged, multi-brand, global crisis and (2) whether there is any evidence of online brand advocacy (OBA) and online brand detraction (OBD). Design/methodology/approach: Natural language processing (NLP) with Leximancer, enabled thematic and sentiment analyses of 295,024 X (Twitter) posts extracted over a three-year period. Findings: This study found that there were nine stages in social media users’ response …
The Impact Of Artificial Intelligence On College Sport Communications,
2025
Eastern Illinois University
The Impact Of Artificial Intelligence On College Sport Communications, Will Barnhart
Masters Theses
As Artificial Intelligence technology (AI) becomes increasingly accessible, the importance of understanding its impact on peoples’ work lives is also increasing. One field that has received very little attention in relation to this subject is college sport communications. Prior research has focused on AI within the closely related fields of journalism and public relations, but no previous studies have been conducted on AI and college sport communicators specifically. To address that knowledge gap, this study surveyed members of the College Sport Communicators (CSC) on their attitudes toward AI and their usage of such technology. The data analysis showed that while …
The Influence Of Family-School Communication On Junior High School Students’ Academic Success,
2025
Eastern Illinois University
The Influence Of Family-School Communication On Junior High School Students’ Academic Success, Stephen Junior Amoah
Masters Theses
This study examines the influence of family-school communication on students' academic success in the context of Ghana, with a particular focus on Junior High School (JHS) students. While existing research emphasizes the importance of family involvement in educational outcomes, limited studies explore how family-school communication directly affects academic success in Ghana. By using a mixed-methods approach, the study combines quantitative and qualitative data collection. The quantitative component includes an online survey distributed to JHS graduates, assessing the frequency, impact, methods, and barriers of communication between families and schools, as well as their perceived effect on academic performance. The survey includes …
Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape,
2025
University of Kentucky
Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape, Nadia Rahman
Theses and Dissertations--Communication
With the relentless progression of technological advancements, artificial intelligence (AI) has become a transformative force across various sectors, and newsrooms are no exception. Developed nations have already integrated AI into journalistic practices, showcasing its versatility in different news functions. However, the developing nations, including Bangladesh, a south Asian nation faces challenges in catching up, marked by technological and economic disparities. As an emerging economic force Bangladesh encounters different obstacles in the adoption of AI in its media landscape. Despite the expansiveness of its media industry, the country grapples with limited technological support and inadequate training opportunities. These challenges bring up …
