Communication Technology and New Media Commons^™

Gender Mainstreaming In Journalism Education, Margaretha Geertsema-Sligh

Scholarship and Professional Work - Communication

In a time of swift technological changes in the news media, much of journalism education is focused on preparing students for careers in a new media landscape instead of focusing on gender or other diversity issues. For example, Pavlik (2013, p.213) argued in a recent article that a curriculum that ‘emphasized innovation and digital media entrepreneurship is one of the keys to a robust professional future for the field and students seeking a media career’. Even so, Pavlik (2013, p.217) recognised that most programmes in media education are holding on to an outdated professional model of journalism and mass communication, …

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Scholarship and Professional Work - Communication

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Scholarship and Professional Work - Communication

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Media Versus Individual Frames And Horizontal Knowledge Gaps: A Study Of The 2010 Health Care Reform Debate Online, Kevin Y. Wang, David J. Atkin, Tuen-Yu Lau

Scholarship and Professional Work - Communication

This study explores the relationship between online news coverage, media use, and political knowledge in the contemporary media environment. Using the debate over health care reform legislation in 2010 as the backdrop, content analysis was performed on 1,268 stories from 10 online news outlets over a 1-month period to identify the media frames being perpetuated by more ideologically partisan versus nonpartisan media organizations. A survey was then conducted with 333 participants to investigate media audience news consumption patterns and their individual frames regarding the issue of health care reform. Results suggest that a person’s individual frames held concerning health care …

Get @ Us! Using Social Media To Market Libraries, Assist Patrons And Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer

Roesch Library Faculty Publications

The rise of social media created a whole new world for libraries in terms of public relations, marketing, and outreach-and it has created a new world for library staff members as well. Social media, outreach, and marketing are integral parts of our day-to-day work at university libraries.

Our duties include managing our libraries' social media channel, through platforms that can reach thousands of people in an instant. These platforms provide jumping-off points for opportunities and challenges: keeping up with social media's charge to be instantaneous, fresh, and innovative while maintaining libraries' core values of helping users and facilitating knowledge.

We …

การสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามและการรับรู้ความงามของผู้บริโภค, ชุติมา ลิ้มเจริญรัตน์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยในครั้งนี้มีวัตถุประสงค์เพื่อศึกษาการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงาม และการรับรู้ด้านความงามของผู้บริโภค ใช้ระเบียบวิธีวิจัยเชิงคุณภาพ โดยการวิเคราะห์เอกสารจากการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามทั้ง 6 ประเภท ได้แก่ 1. การโฆษณา 2. การประชาสัมพันธ์ 3. การส่งเสริมการขาย 4.การขายโดยบุคคล 5. การตลาดทางตรง 6.การสื่อสารออนไลน์ และวิเคราะห์การนำเสนอความงามทั้ง 6 รูปแบบ ได้แก่ 1. ความสวยคลาสสิคและดูเป็นผู้หญิง 2. ความสวยอย่างยั่วยวน 3. ความสวยเซ็กซี่และดูขี้เล่น 4. ความสวยน่ารัก 5. ความสวยเรียบดูเป็นธรรมชาติ 6. ความสวยทันสมัย ประกอบกับวีธีวิจัยเชิงปริมาณ โดยใช้แบบสอบถาม ในการเก็บข้อมูลจากผู้บริโภคผู้หญิง และผู้ชาย อายุ 18 ปีขึ้นไปที่เคยซื้อผลิตภัณฑ์เสริมอาหารเพื่อความงามในกรุงเทพมหานคร จำนวน 400 คน ผลการวิจัยเชิงคุณภาพพบว่าผลิตภัณฑ์เสริมอาหารเพื่อความงามทั้ง 3 ตราสินค้า ได้แก่ ตราสินค้านิวทริไลท์ แบรนด์ และสก๊อต มีการใช้การสื่อสารการตลาดแบบบูรณาการครบทั้ง 6 ประเภท และมีการนำเสนอความงามครบทั้ง 6 รูปแบบ นอกจากนี้ ผลการวิจัยเชิงปริมาณพบว่าผู้บริโภคเปิดรับการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามประเภทการสื่อสารออนไลน์มากที่สุด และแหล่งข้อมูลที่มีอิทธิพลต่อการซื้อมากที่สุด คือแหล่งทดลองและแหล่งการค้า และมีการรับรู้ความงามในรูปแบบความสวยทันสมัยมากที่สุด ผลจากการทดสอบสมมติฐานพบว่าการเปิดรับการสื่อสารการตลาดแบบบูรณาการของผู้บริโภคมีความสัมพันธ์กับการรับรู้ความงาม และยังพบความสัมพันธ์ระหว่างการเปิดรับการสื่อสารการตลาดแบบบูรณาการและแหล่งข้อมูลที่มีอิทธิพลต่อการซื้ออีกด้วย

Here We Are Now, Entertain Us: Defining The Line Between Personal And Professional Context On Social Media, 35 Pace L. Rev. 398 (2014), Raizel Liebler, Keidra Chaney

UIC Law Open Access Faculty Scholarship

Social media platforms such as Facebook, Twitter, and Instagram allow individuals and companies to connect directly and regularly with an audience of peers or with the public at large. These websites combine the audience-building platforms of mass media with the personal data and relationships of in-person social networks. Due to a combination of evolving user activity and frequent updates to functionality and user features, social media tools blur the line of whether a speaker is perceived as speaking to a specific and presumed private audience, a public expression of one’s own personal views, or a representative viewpoint of an entire …

Who Are Fans Of Facebook Fan Pages? An Electronic Word-Of-Mouth Communication Perspective, Xiao Hu, Louisa Ha, Simeng Mo, Ying Xu

School of Media and Communication Faculty Publications

Given its great business value and popularity, Facebook fan pages have attracted more and more attention in both industry and academia. Fans of Facebook fan pages play an important role in electronic word-of-mouth (eWOM) communication. This study focused on the population of fans on Facebook fan pages and examined the differences between fans and non-fans in terms of demographics, social network sites (SNS) use, Internet use, and online shopping behaviors. The results indicated that fans used SNS more frequently than non-fans. Additionally, from the eWOM perspective, the researchers moderated product types in the model of people’s word-of-mouth (WOM) preferences and …

Personal Electronic Device Use In Face-To-Face Organizational Meetings: How It Is Perceived And The Factors Influencing Perceptions, Kimber Goodwin

All Graduate Theses, Dissertations, and Other Capstone Projects

The use of personal electronic devices by professionals can both increase efficiency and create distractions. Because of this dichotomy, perceptions of the use of personal electronic devices in meetings may be divided. The purpose of this study is to determine how personal electronic device use in face-to-face organizational meetings is perceived, how perceptions are changing over time, which factor has the greatest influence on perceptions, and how this influential factor shapes and guides perceptions. In order to make these determinations, a two-phase study is conducted. In phase one, a content analysis of comments left in response to articles and blogs …

Employee Internet Privacy: A Proposed Act That Balances Legitimate Employer Rights And Employee Privacy, Susan Park

Management Faculty Publications and Presentations

When Justin Basset interviewed for a job in New York City in 2012, he expected to respond to questions one is typically asked in a job interview. However, his interview took a modern technological twist when the interviewer opened her computer and attempted to look at Mr. Basset’s Facebook profile on her computer. Unable to see the details of his profile because he had taken advantage of Facebook’s privacy options to limit public viewing, she asked for his login information to access his account. He declined and withdrew his application.¹ In 2010, Robert Collins, a Maryland Department of Public …

Location Prediction Of Twitter Users Using Wikipedia, Revathy Krishnamurthy, Pavan Kapanipathi, Amit P. Sheth, Krishnaprasad Thirunarayan

Kno.e.sis Publications

The mining of user generated content in social media has proven very effective in domains ranging from personalization and recommendation systems to crisis management. The knowledge of online users locations makes their tweets more informative and adds another dimension to their analysis. Existing approaches to predict the location of Twitter users are purely data-driven and require large training data sets of geo-tagged tweets. The collection and modelling process of tweets can be time intensive. To overcome this drawback, we propose a novel knowledge based approach that does not require any training data. Our approach uses information in Wikipedia, about cities …

Alignment And Dataset Identification Of Linked Data In Semantic Web, Kalpa Gunaratna, Sarasi Lalithsena, Amit P. Sheth

Kno.e.sis Publications

The Linked Open Data (LOD) cloud has gained significant attention in the Semantic Web community over the past few years. With rapid expansion in size and diversity, it consists of over 800 interlinked datasets with over 60 billion triples. These datasets encapsulate structured data and knowledge spanning over varied domains such as entertainment, life sciences, publications, geography, and government. Applications can take advantage of this by using the knowledge distributed over the interconnected datasets, which is not realistic to find in a single place elsewhere. However, two of the key obstacles in using the LOD cloud are the limited support …

Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte

Journal of Business & Technology Law

No abstract provided.

Journalists, Social Media And Copyright: Demystifing Fair Use In The Emergent Digital Environment, Patricia Aufderheide

Journal of Business & Technology Law

No abstract provided.

Maryland's Social Networking Law: No "Friend" To Employers And Employees, Alexander Borman

Journal of Business & Technology Law

No abstract provided.

The Effect Of Mediated Immediacy Upon State Motivation And Cognitive Learning In An Online Lesson, Gary K. Hughes

Theses and Dissertations--Communication

The role of teacher immediacy and its impact upon student learning within the traditional classroom has been established within the instructional communication discipline in the past 30 years. In recent years, with the advent of computer-mediated distance education (i.e. online courses), some researchers have attempted to apply the same theories and measures of concepts without making the distinction between actual teacher behavioral indicants of immediacy and student perceptions of immediacy, nor recognizing that there may be a different number of variables involved between a single lesson presented online and an entire course presented over a period of time. Building upon …

Examining Cyberbullying Bystander Behavior Using A Multiple Goals Perspective, Sarah E. Jones

Theses and Dissertations--Communication

Cyberbullying, defined as any behavior performed through electronic or digital media by individuals or groups that repeatedly communicates hostile or aggressive messages intended to inflict harm or discomfort on others, is a widespread problem. Bystanders play an integral role in the initiation, maintenance, and prolonged presence of such aggressive behaviors, but have thus far been overlooked in cyberbullying literature. Cyberbullying bystanders are defined in this study as those who witness cyberbullying, either within or outside their personal social network(s) and whose available responses range from inaction to intervention. Operating from a social-ecological perspective and guided by multiple goals theories, this …

Children’S Rights Online: Challenges, Dilemmas And Emerging Directions, Sonia Livingstone, Brian O'Neill

Articles

Although it is widely held that a more inclusive and trusted internet can support a competitive knowledge economy, a digitally skilled labour force, civic participation and a pluralistic media sector, governments and regulators have tended to avoid intervening directly to achieve these aims, believing that industry is best positioned to respond to the fast pace of change in information and communication technologies (ICT).This reflects a wider policy shift away from top-down government measures towards flexible, dispersed and indirect forms of governance, encompassing industry self-regulation as well as elements of cooperation or co-regulation with relevant state agencies.

Mother's Experience Of Social Media: Its Impact On Children And The Home, Abe Van Hatch

Theses : Honours

With the prevalence and accessibility of social media within the last 15 years it has become possible for children to have constant access to their friends and social networks. It is relatively unknown what impact adopting social media has on children and how mothers interpret this. There are gaps in the literature investigating the pervasive effects of modern technology and what meaning mothers ascribe to their children using social media as a method of connecting with the world. The present research aims to explore this phenomenon by investigating the experiences of mothers who have children that have recently adopted social …

Facebook And Dramauthentic Identity: A Post-Goffmanian Model Of Identity Performance On Sns, Dylan E. Wittkower

Philosophy Faculty Publications

Early and persistent scholarly concerns with online identity emphasized the ways that computer–mediated communications have allowed new, inventive, and creative presentations of self, and the lack of connection between online identity and the facts of off–line life. After the ascendency and following ubiquity of Facebook, we find our online lives transformed. We have not only seen online identity reconnected to off–line life, but we have seen, through the particular structures of social networking sites, our online lives subjected to newfound pressures to unify self–presentations from various constitutive communities; pressures different from and in some ways greater than those of off–line …