Communication Technology and New Media Commons^™

Facebook: A Marketing Tool For Small Business, Michaela Willer

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Mode, Method, And Medium: The Affordance Of Online Tutorials In The Writing Center, Erik V. Holtz

Honors Scholar Theses

While the body of literature regarding online tutorials in the writing center is growing, researchers seem hesitant to fully endorse, or even commend, online writing tutorials. This seems appropriate for work in communication theory and human-computer interaction; working across a medium may be different, but this could create new and interesting ways of tutoring. This research reports on a comparative analysis of online and in-person tutoring at three different universities, focusing on tutor self-perceptions and on affordances, a concept drawn from systems engineering, human-computer interaction and ecological psychology. Unstructured interviewing is used to create a set of preliminary affordances of …

Designing Emotion Awareness Interface For Group Recommender Systems, Yu Chen, Pearl Pu

Faculty Publications, Information Systems & Technology

Group recommender systems help users to find items of interest collaboratively. Support for such collaboration has been mainly provided by interfaces that visualize membership awareness, preference awareness and decision awareness. In this paper, we are interested in investigating the roles of emotion awareness interfaces and how they may enable positive group influence. We first describe the design process behind an emotion annotation tool, which we call CoFeel. We then show that it allows users to annotate and visualize group members' emotions in GroupFun, a group music recommender.

With Whom To Coordinate, Why And How In Ad-Hoc Social Media Communications During Crisis Response, Hemant Purohit, Shreyansh Bhatt, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John M. Flach

Kno.e.sis Publications

During crises affected people, well-wishers, and observers join social media communities to discuss the event. They often share useful information relevant to response coordination, for example, specific resource needs. However, responders face the challenge of massive data overload and lack the time to monitor social media traffic for important information. Analysis shows that only a small number of event related conversations are actionable. Moreover, responders do not know which sources are trustworthy. To address these challenges, response teams may apply manual filtering methods, resulting in limited coverage and quality. We propose a framework and interface for extracting specific resource-related information …

Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends, Ryan Dearbone

Masters Theses & Specialist Projects

This research examined how college students feel about their professors requesting them to be a Facebook friend. Recognizing the ways in which professors and students communicating through social networking could produce additional educational opportunities for collaboration and instruction, while also causing tension or awkwardness as the process develops. Semistructured interviews were utilized by the researcher to obtain information from the selected participants, and the data were analyzed by comparative methods. Through this study, it was revealed that students are split on the appropriateness of professors as Facebook friends. They prefer little to no self-disclosure from their professors. They do not …

Using Statistical Methods To Determine Geolocation Via Twitter, Christopher M. Wright

Masters Theses & Specialist Projects

With the ever expanding usage of social media websites such as Twitter, it is possible to use statistical inquires to form a geographic location of a person using solely the content of their tweets. According to a study done in 2010, Zhiyuan Cheng, was able to detect a location of a Twitter user within 100 miles of their actual location 51% of the time. While this may seem like an already significant find, this study was done while Twitter was still finding its ground to stand on. In 2010, Twitter had 75 million unique users registered, as of March 2013, …

Mining Contrast Subspaces, Lei Duan, Guanting Tang, Jian Pei, James Bailey, Guozhu Dong, Akiko Campbell, Changjie Tang

Kno.e.sis Publications

In this paper, we tackle a novel problem of mining contrast subspaces. Given a set of multidimensional objects in two classes C₊  and C₋ and a query object o, we want to find top-k subspaces S that maximize the ratio of likelihood of o in C₊  against that in C₋. We demonstrate that this problem has important applications, and at the same time, is very challenging. It even does not allow polynomial time approximation. We present CSMiner, a mining method with various pruning techniques. CSMiner is substantially faster than the baseline method. Our …

“Parallel Poleis”: Towards A Theoretical Framework Of The Modern Public Sphere, Civic Engagement And The Structural Advantages Of The Internet To Foster And Maintain Parallel Socio-Political Institutions, Taso Logos, Ted Coopman, Jonathan Tomhave

Faculty Publications

The role of the internet in large-scale demonstrations, as witnessed in the Arab Spring, has been debated and reflects continued interest in the intermingling of social movements and digital technology. Yet behind these large photogenic events stand other less obvious social activities that may be equally profound, particularly in the form of alternative institutional frameworks that better meet the social needs of individuals than current models. We categorize these “dissident” frameworks as “parallel poleis” as developed by Czech philosopher and activist Vaclav Benda and offer two case studies to support this contention. At the heart of parallel poleis lies the …

Media And Information Literacy Policies In Ireland (2013), Brian O'Neill

Reports

This report is produced as part of the ANR Translit and COST IS0906 Transforming Audiences, Transforming Societies project.

The "transliteracy" includes three meanings of Information = news (in relation to the device in press) = Information Document (in relation to digital media), Information = data (in relation to social, occupational and cognitive Web ).

Web Accessibility Of The Higher Education Institute Websites Based On The World Wide Web Consortium And Section 508 Of The Rehabilitation Act, Najma Habib Alam

Graduate Theses and Dissertations

The problem observed in this study is the low level of compliance of higher education website accessibility with Section 508 of the Rehabilitation Act of 1973. The literature supports the non-compliance of websites with the federal policy in general. Studies were performed to analyze the accessibility of fifty-four sample web pages using automated testing via auto-validation tools and using manual testing via assistive technology, followed by a comparative analysis of the findings of the auto validation tools. The auto-validation tools utilized on the sample web pages were comprised of three W3C validation tools. The results showed that two-thirds of the …

21st Century Radicalization: The Role Of The Internet User And Nonuser In Terrorist Outcomes, David Wayne Woodring

Graduate Theses and Dissertations

This study examines differences between users and nonusers of information communication technologies (ICTs) within the pre-incident planning processes for domestic terrorist movements operating within the United States. In addition, this study is the first quantitative exploration of the prevalence, types, and purposes of ICT use within terrorist movements, specifically environmental, far-right, and Islamic extremist movements. Using "officially designated" federal terrorism investigations from the American Terrorism Study (ATS), we analyzed extracted evidence of ICT usage among individuals (n =331) engaged in the pre-incident planning processes as members of terrorist movements between 1995-2011. While we find significant differences in terrorist ICT use …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Attributions And Coping Behaviors Communicated Among Bullied Students: An Analysis Of Bullying Blogs, Carly Marie Danielson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Student bullying is a growing and damaging problem in society today. This study investigates the role of bullied students' attributions and coping strategies through Heider's (1958) attribution theory (AT) and Crick and Dodge's (1994) social information processing model (SIP). Rich data are obtained from bullying blogs that showcase how bullied individuals make sense of their experiences online. The important findings that emerge from this investigation relate to similarities in men's and women's attributions and differences in their coping strategies and resources to manage victimization. Additionally, both men and women experienced similar negative outcomes with particular coping strategies and resources, suggesting …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

An Exploratory Study Of Generational Differences In Health Information Seeking And Smoking Behaviors In Bulgaria, Iva Stoyneva

Communication & Theatre Arts Theses

Smoking is a serious global public health threat that causes more than 6 million deaths annually (WHO, 2013). Smoking is also the single, most preventable cause of death (CDC, 2014). According to a recent study, Bulgaria was ranked as one of onlyl 1 countries in the world, in which half of the adult male population smokes, as well as one of 11 countries in which more than one-quarter of the adult female population smokes. Research suggests that the most significant predictors of smoking behavior in Bulgaria were age and geographic location (Balabanova, Bobak & McKee, 1998). Contributing to these finings, …

Humanity Hyper-Externalized, Josh Gloe

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Gender Construction Through Adolescent Sexting, Elizabeth A. Severson

Celebrating Scholarship & Creativity Day (2011-2017)

Sexting is a behavior that is a result of male and female adolescents trying to adopt masculine and feminine characteristics, which are created by our cultural definitions of gender.

Media Impact On Science Knowledge, Joanna Richardson

Undergraduate Research Symposium

This year, the worldwide web celebrates twenty-five years of existence. Its popularity has grown tremendously and we now see a majority of the population utilizing the Internet’s various outlets to achieve greater amounts of knowledge in lesser amounts of time. The broad spectrum of media sources enables a greater access of information to all people, increasingly impacting their level of science knowledge. The current study looked to explore the relationship between level of science knowledge, preferred media source and frequency of exposure. One hundred thirty-five participants were surveyed. Questions from the Pew Research Center’s “Science and Technology Knowledge Quiz” were …

Tie Strength, Embeddedness, And Social Influence: A Large-Scale Networked Experiment, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We leverage the newly emerging business analytical capability to rapidly deploy and iterate large-scale, microlevel, in vivo randomized experiments to understand how social influence in networks impacts consumer demand. Understanding peer influence is critical to estimating product demand and diffusion, creating effective viral marketing, and designing “network interventions” to promote positive social change. But several statistical challenges make it difficult to econometrically identify peer influence in networks. Though some recent studies use experiments to identify influence, they have not investigated the social or structural conditions under which influence is strongest. By randomly manipulating messages sent by adopters of a Facebook …