Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture,
2016
Liberty University
Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo
Masters Theses
In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for its …
Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel,
2016
Liberty University
Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter
Masters Theses
Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …
The Ebola Crisis: A Communicative Response From Samaritan's Purse,
2016
Liberty University
The Ebola Crisis: A Communicative Response From Samaritan's Purse, Bailie Porter
Masters Theses
Crisis does not discriminate. It can strike without warning, at any time or place. Managers, organizations, and leaders alike, must be ready at all times to respond to them, whether they are planned for or not. An efficient and quick response is especially necessary when health crises or natural disasters strike, because human life may be at stake. Crisis communication has become more and more important in a world that is daily filled with catastrophes. This study uses W. Timothy Coomb’s situational crisis communication theory as a lens to view the Ebola crisis. The purpose of the research is to …
Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals,
2016
Liberty University
Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante
Masters Theses
Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be …
Bryn Mawr Digital Competencies Framework,
2016
Bryn Mawr College
Bryn Mawr Digital Competencies Framework, Bryn Mawr College
Blended Learning Research and Open Educational Resources
The digital competencies outlined here are the fruits of both top-down and bottom-up initiatives at Bryn Mawr College. The Board of Trustees' Digital Bryn Mawr Task Force Report has charged Library and Information Technology Services and the College generally with ensuring that students develop the digital competencies needed to succeed in and beyond college. In 2014, Bryn Mawr College received a three-year, $800,000 grant from the Mellon foundation to create curricular and co-curricular opportunities for students to develop these competencies. In working with faculty and students on projects supported by that grant, members of the Educational Technology Services team began …
This Machine Kills Fascists: Music, Speech And War,
2016
University of Nebraska-Lincoln
This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler
College of Journalism and Mass Communications: Theses
This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to …
Toddlers And Technology: An Examination Of How The Digital Surround May Be Related To Prototypic Vocabulary Development And Social Interactions During Play,
2016
University of Arkansas, Fayetteville
Toddlers And Technology: An Examination Of How The Digital Surround May Be Related To Prototypic Vocabulary Development And Social Interactions During Play, Hannah Biarnesen Hutcheson
Graduate Theses and Dissertations
This study sought to examine how the digital technology that surrounds young children may be related to prototypic vocabulary development and Social interactions during play. Twenty-six families in the Northwest Arkansas region with children between 15-36 months of age participated in the study. Thirteen children attended a campus preschool, six children attended a grant-funded local preschool, and seven children, all from the Northwest Arkansas area, were part of an earlier home-based study. The materials for the study included a developmental-technology use questionnaire and the MacArthur-Bates Communicative Development Inventories. Archival videotaped play sessions with the seven home-based children utilized a “Little …
Inspiring Innovation,
2016
Singapore Management University
Inspiring Innovation, Suraya Sulaiman, Azim Pawanchik
Asian Management Insights
How large organisations can leverage the digital advantage for innovation.
Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence,
2016
Liberty University
Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams
Masters Theses
As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …
"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends,
2016
University of Nevada, Las Vegas
"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero
UNLV Theses, Dissertations, Professional Papers, and Capstones
With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …
Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions,
2016
University of Nevada, Las Vegas
Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao
UNLV Theses, Dissertations, Professional Papers, and Capstones
Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …
Branding Faith: Do Christian Ministries Reach Millennials With Branding?,
2016
Liberty University
Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson
Masters Theses
The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …
Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age,
2016
Liberty University
Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao
Masters Theses
Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …
All Lives Matter: Media Agenda,
2016
Liberty University
All Lives Matter: Media Agenda, Brittany Minard
Masters Theses
This thesis proposal addresses the role that the media play in influencing public opinion with specific attention paid to CNN and Fox News in the way that they covered the shooting of Mike Brown by officer Darren Wilson in August 2014, in Ferguson, Missouri. The research has been divided into several sections starting with an introduction which includes, a statement of the problem being addressed, the significance and purpose of this study, and a section about myself as the researcher. This is followed by a literature review which consists of explaining the Agenda Setting Theory to examine how the media …
Mixing It Up: Teaching Information Literacy Concepts Through Different ‘Ways Of Learning’,
2016
University of Nebraska-Lincoln
Mixing It Up: Teaching Information Literacy Concepts Through Different ‘Ways Of Learning’, Lorna M. Dawes
University of Nebraska-Lincoln Libraries: Faculty Publications
The new ACRL Framework for Information Literacy (ACRL, 2015) has propelled librarians into new approaches to teaching that concentrate on the concepts and not the procedures or tasks that relate to the effective use of information. It is known that students vary their learning strategies in response to the context of their learning environment (Richardson, 2011) and so it is imperative that instruction facilitates various ways of learning, that can be accommodated in both the small and large classes. Historically librarians have focused on the teaching of the skills: how to search databases, how to find information, how to evaluate …
How Android App Developers Manage Power Consumption? An Empirical Study By Mining Power Management Commits,
2016
Singapore Management University
How Android App Developers Manage Power Consumption? An Empirical Study By Mining Power Management Commits, Lingfeng Bao, David Lo, Xin Xia, Xinyu Wang, Cong Tian
Research Collection School Of Computing and Information Systems
As Android platform becomes more and more popular, a large amount of Android applications have been developed. When developers design and implement Android applications, power consumption management is an important factor to consider since it affects the usability of the applications. Thus, it is important to help developers adopt proper strategies to manage power consumption. Interestingly, today, there is a large number of Android application repositories made publicly available in sites such as GitHub. These repositories can be mined to help crystalize common power management activities that developers do. These in turn can be used to help other developers to …
The Jjie Virtual World Journalism Project: Experimenting With Virtual Worlds As An Emerging Journalism Platform,
2016
Kennesaw State University
The Jjie Virtual World Journalism Project: Experimenting With Virtual Worlds As An Emerging Journalism Platform, Claire M. Bohrer
Symposium of Student Scholars
Although immersive journalism in the virtual world was pioneered by journalist and documentary filmmaker Nonny de la Peña years ago, traditional journalists are just now discovering its potential as an alternative platform to report the news. This study explores the singularities of immersive journalism in virtual worlds using the "Marginalized Youth Voices Amplified on Virtual Worlds" project, which a journalism professor at a southern public university received a grant to develop. The grant came from an Online News Association Challenge Fund for Innovation in Journalism Education, and has been involved in efforts to produce 3D-scenario machinimas (action videos inside virtual …
From Building Vocabulary To Talking About Family Traditions Together: Discussions On The Facebook Group “Hoisan Phrases 學講台山話”,
2016
University of San Francisco
From Building Vocabulary To Talking About Family Traditions Together: Discussions On The Facebook Group “Hoisan Phrases 學講台山話”, Melissa Chen, Genevieve Leung
Creative Activity and Research Day - CARD
This poster focuses on online discourses of an online Facebook group - “Hoisan Phrases.” “Hoisan Phrases” is used to construct positive ideologies about Hoisan-wa. Using multicompetence and symbolic competence frameworks, these online interactions are sites where Hoisan-wa speakers engage in the ability “to perform and construct various historicities in dialogue with others” (Kramsch & Whiteside). Humor serves as a way of moving beyond negative ideologies of Hoisan-wa. Data comes from a corpus of three years’ worth of posts. The data demonstrates a re-envisioning of the way we view Hoisan-wa vis-à-vis online communication, and expands the domains of language use.
Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story.,
2016
Bryant University
Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio
Honors Projects in Communication
The popular television series American Horror Story has captivated millions of Americans with its shocking and twisted plotlines that never fail to surprise. Perhaps one of the reasons that the show has become so popular is that it uses the horror genre as a way to explore controversial topics. The purpose of this project is to examine the controversial topics that are presented in American Horror Society and compare them with the current views of mainstream society to determine whether the show primarily reflects the views of the larger society or challenges them. In other words, how does American Horror …
News In Virtual Reality,
2016
Western Michigan University
News In Virtual Reality, Samantha Macy
Honors Theses
Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …
