Communication Technology and New Media Commons^™

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

The Jjie Virtual World Journalism Project: Experimenting With Virtual Worlds As An Emerging Journalism Platform, Claire M. Bohrer

Symposium of Student Scholars

Although immersive journalism in the virtual world was pioneered by journalist and documentary filmmaker Nonny de la Peña years ago, traditional journalists are just now discovering its potential as an alternative platform to report the news. This study explores the singularities of immersive journalism in virtual worlds using the "Marginalized Youth Voices Amplified on Virtual Worlds" project, which a journalism professor at a southern public university received a grant to develop. The grant came from an Online News Association Challenge Fund for Innovation in Journalism Education, and has been involved in efforts to produce 3D-scenario machinimas (action videos inside virtual …

From Building Vocabulary To Talking About Family Traditions Together: Discussions On The Facebook Group “Hoisan Phrases 學講台山話”, Melissa Chen, Genevieve Leung

Creative Activity and Research Day - CARD

This poster focuses on online discourses of an online Facebook group - “Hoisan Phrases.” “Hoisan Phrases” is used to construct positive ideologies about Hoisan-wa. Using multicompetence and symbolic competence frameworks, these online interactions are sites where Hoisan-wa speakers engage in the ability “to perform and construct various historicities in dialogue with others” (Kramsch & Whiteside). Humor serves as a way of moving beyond negative ideologies of Hoisan-wa. Data comes from a corpus of three years’ worth of posts. The data demonstrates a re-envisioning of the way we view Hoisan-wa vis-à-vis online communication, and expands the domains of language use.

Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio

Honors Projects in Communication

The popular television series American Horror Story has captivated millions of Americans with its shocking and twisted plotlines that never fail to surprise. Perhaps one of the reasons that the show has become so popular is that it uses the horror genre as a way to explore controversial topics. The purpose of this project is to examine the controversial topics that are presented in American Horror Society and compare them with the current views of mainstream society to determine whether the show primarily reflects the views of the larger society or challenges them. In other words, how does American Horror …

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

The Comparison Of Effectiveness Between Print Media & Electronic Media In Terms Of Promotion And Recruitment, Katherine Dayton

Honors Theses

This research project’s objective was to determine whether print media such as brochures and booklets are more or less effective than electronic media such as e-mails and webpage advertisements in attracting consumers. A special interest was taken in higher education recruitment and the research was completed by advertising to high school students who are in the process of choosing a school for their higher education experience. The research featured an advertising campaign launched through both print and electronic platforms, directing the consumers to an online survey they were able to take to provide feedback about the experience. This project led …

He Used The Internet - I Used The Encyclopedia, Rebekah Mccloud

UCF Forum

I was talking recently with one of my students who will graduate in May. He told me about his first year in college and began his reminiscence with: “Back in the day…”

2nd Place Contest Entry: From A Chat In The Parlor To Viral Music Videos: An Analysis Of Music As A Social Occasion, Emma F. Plotnik

Kevin and Tam Ross Undergraduate Research Prize

This is Emma Plotnik's submission for the 2016 Kevin and Tam Ross Undergraduate Research Prize, which won second place. She wrote about the impact of salons on the musical world in past centuries, and created a modern virtual salon of her own.

Emma is a senior at Chapman University, majoring in Music with a minor in Law, Justice, and Social Control. Her faculty mentor is Dr. Jessica Sternfeld.

Implementation Of Software Community Radio Using Low Cost Resources, Amean Shareaf Ghazi Al-Safi

Research and Creative Activities Poster Day

Community radio is the third third model model of radio broadcasting besides besides the commercial and public systems systems. It aims to provide individuals with local news and information that are important to a small community. This poster presented a new method of implementing community community radio using low cost hardware and free software.The transmitter system consists of PC, USRP, and antenna while the receiver side consists of Raspberry Pi, RTL –SDR, and antenna .The main goal is to define and demonstrate a low, cost, flexible transmitter consisting of the USRP N210 and and commodity PC and a receiver consisting …

The Growth Of The Broadband Internet Access Market In California: Deployment, Competition, Adoption, And Challenges For Policy, James E. Prieger

School of Public Policy Working Papers

This report examines the great progress made in availability and adoption in the broadband market over the past few decades and shows how Californian residents and businesses have come to use broadband widely. The policy issues involved with continuing the tremendous strides already made are discussed, along with recommendations for policy-makers.

The report begins by documenting the rapid growth of Internet usage in the U.S. and California. There is a review of the current state of competition in voice and broadband markets, discussing the decline of traditional telephone service, which is rapidly approaching irrelevance, and the rise of wireless and …

Do We Really Need More 'Stuff'?, Michael Bass

UCF Forum

Since most people are busy acquiring more and more things, it may be past time to start thinking about the question: Do we really need more “stuff”? However, it can’t be too late if “stuff” is defined properly.

Craft Publishing: A Proposal For A Programmatic Paradigm Shift In Academic Libraries, Sue Ann Gardner, Paul Royster, Linnea Fredrickson, Brian Rosenblum, L. Ada Emmett

University of Nebraska-Lincoln Libraries: Presentations

This presentation will include the parameters by which an effective, at-cost publishing program may be structured in academic libraries. With advances in technology, electronic storage, and connectivity, and contrary to the claim that such activities may result in a “race to the bottom,” libraries have proven to be natural entities within which to effect a paradigm change in scholarly publishing. Activities to date, however, have been more often than not underfunded and understaffed. Even among those that have been well supported, efforts across the community have been ad hoc. Within the context of recent initiatives and discussions, the authors will …

Technical Communication In Place-Making Professions: Exploring The Network Pictures Of Urban Designers, Fernando Sanchez

Open Access Dissertations

This dissertation addresses how professional writing as a field can pay attention to broader definitions of design in order to help further conversations of spatial justice (the act of helping to promote equity in matters of development in urban spaces). I begin by noting the conversations that have circulated regarding the relationship between urban design and rhetoric, noting that professional writing can help add a unique lens to the conversation. The second chapter provides an overview of how design is discussed in technical communication scholarship. Here, I showcase how most of these discussions regarding research in design have centered on …

From Consumers To Creators: Wikistoriograhy And The Consensus Of Collaborative Learning In The Landscape Of Web 2.0, Curran Mcquade

Selected Honors Theses

This thesis reviews the significance of Wikipedia in an approach to internet historiography. Wikipedia incorporates Web 2.0 methods to create a new way to study and revise history through a consensus of multiple users and editors. The argument of the thesis is structured to address some of the qualms many academics have about Wikipedia, examine how historiography functions in an internet driven world, and finally how Wikipedia fits into the puzzle of internet historiography. It concludes that Wikipedia, the largest user-based information site in the world, must be at the forefront of discussion surrounding internet historiography.

Effects Of Data Collection Mode And Response Entry Device On Survey Response Quality, Louisa Ha, Chenjie Zhang, Weiwei Jiang

School of Media and Communication Faculty Publications

Survey has been widely used as a data collection method for both academic andadministrative research. Different modes of conducting surveys have been created andcontinuously developed (Groves, 2011). With the fast-growing penetration of smartphones andother mobile media, survey researchers are faced with the challenge of how to make use of themin surveys while ensuring high data quality and minimizing bias in the coverage (Watson,Zamith, Cavanah & Lewis, 2015). It is especially important to note that Web surveys are nowdisplayed on different devices with different screen sizes and entry methods. So how responseentry devices affect response quality is another important question for …

Chinese To English Translation: Identifying Problems And Providing Solutions, Shihua Brazill

Graduate Theses & Non-Theses

The purpose of this study was to identify problems and provide solutions for improving Chinese to English translation quality, including ways to avoid Chinglish. Both qualitative and quantitative research methods were used, including interviews of 20 faculty members and a survey of over 300 students at 7 universities in China. The study researched four problem areas: Chinglish, cultural awareness, machine translation (MT), and translation profession. The results indicated that causes for Chinglish stem from different levels including vocabulary, syntax, and cultural levels. Cultural awareness was found to be a key factor for improving translation quality, especially when it comes to …

Social Media & Political Engagement: Environmental Organizations, Social Media And Political Engagement, Tyler Cate

Political Science Theses and Capstones

Social media is becoming more important in today’s digital society, but how effective is the use of social media when it comes to political engagement? How do environmental organizations use social media and is it effective in encouraging their “followers” to engage in online and/or offline political activity? I collected Facebook and Twitter data from ten environmental organizations to assess the effectiveness of each posting. I hypothesize that the groups making direct calls for action via social media receive a greater response – beyond “clicktivism” or “slacktivism” – than the groups that do not. The data includes the number of …

Wet Grain Delivery Advice: A Previously Impossible Extension Challenge Solved Through App Technology, Joseph S. Dvorak, Sam Mcneill, Clint Hardy

Biosystems and Agricultural Engineering Faculty Publications

The delivery of wet grain during harvest is a complex and constantly changing problem about which Extension professionals have been unable to offer more than general advice. By capitalizing on important characteristics of mobile devices, a new app enables producers to fully benefit from detailed information universities have generated on grain drying and costs associated with delivery of grain to different locales. Development of such an app demonstrates the power of apps and mobile devices in allowing Extension to deliver previously unattainable services to its clientele.

Personal Communication Networks And Their Positive Effects On Online Collaboration And Outcome Quality On Wikipedia, Michail Tsikerdekis

Information Science Faculty Publications

Online collaborative projects have been utilized in a variety of ways over the past decade, such as bringing people together to build open source software or developing the world's largest free encyclopedia. Personal communication networks as a feature do not exist in all collaborative projects. It is currently unclear if a designer's decision to include a personal communication network in a collaborative project's structure affects outcome quality. In this study, I investigated Wikipedia's personal communication network and analyzed which Wikipedia editors are utilizing it and how they are connected to outcome quality. Evidence suggests that people who utilize these networks …

The Strength Of Weak Social Ties: Social Activism And Facebook, Nichole Akai Giraldi

Sociology & Criminal Justice Theses & Dissertations

The use of Social Networking Sites, Facebook in particular, has become a major avenue of communication; Facebook has become a platform where people can discuss any topic of their choice to include social issues within society. While some argue Facebook is only a disseminator of information, others argue that in addition to being a disseminator of information it is also a motivator of social activism. Facebook profiles consist of one’s social ties, both strong and weak, which have the potential to expose users to different information daily. Using Mark Granovetter’s strength of weak social ties theory as a framework, the …