Communication Technology and New Media Commons^™

Using A Non-Judgmental Stance To Promote Trustworthiness In Action Research, Serge Gabarre, Cécile Gabarre, Rosseni Din

The Qualitative Report

This article describes the use of action research to increase trustworthiness through a non-judgmental approach. Two foreign language lecturers implemented an action research to improve their teaching with the use of Facebook and mobile devices. In order to remain open to all possible interpretation of the events and to incite their students to provide them with honest feedback, they openly adopted a non-judgmental stance. As a result, students freely revealed how they used funds which were given to them to access mobile Internet. Findings showed that not all students used the money as was anticipated by the lecturers, and that …

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett

Celebration of Learning

Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.

Jumpin’ Jacks: Social Marketing Campaign Aimed To Increase Awareness Of Healthful Behavior In South Dakota Fourth Grade Students, Megan N. Olesen, Kendra Kattelmann, Jessica Meendering, Suzanne Stluka

Health and Nutritional Sciences Faculty Publications

This study investigated the influence of utilizing a collegiate mascot as a marketing tool for the promotion of fruit and vegetable intake and physical activity among 4th grade students. The program utilized service learning and formative research for the development of a social marketing campaign comprised of nutrition education and brand marketing. A pre-test/post-test design was used to measure fruit and vegetable intake and physical activity in participants in intervention and control schools. Awareness and understanding of the campaign was assessed post-intervention. There were no changes in fruit and vegetable intake or physical activity. However, 91% of the intervention students …

Mobile Audience, Social Media, And Action Research: An Examination Of Non-Profits And Mobile Engagement, Rebekah Bjork, Brian Palaggi, Ryan Mckee

Concordia Journal of Communication Research

Non-profit organizations in the United States are becoming more dependent on the use of social media accounts, to market to their mobile audiences, because they are free to use. With the constant advancements in technology, True Friends marketing department struggles to keep up with the lack of staff and necessary resources. The researchers chose to investigate how True Friends Organization could improve the quality of their mobile engagement through the analysis of their social media and Google analytics accounts. Specifically, the researchers implemented action research to evaluate if the increased use of Instagram expands True Friends mobile audience. The researchers …

Annual Report, 2015-16, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Wearing The City: Memory P(A)Laces, Smartphones, And The Rhetorical Invention Of Embodied Space, Jason Kalin, Jordan Frith

Publications

This article extends research on the production of embodied space by focusing on the relations between place and memory. Beginning with a consideration of how wearable technologies enable new spatial practices within the constructed order of the city, we develop a conceptual framework to understand these spatial practices by returning to the rhetorical art of memory and the building of memory palaces. The art of memory, exemplified by memory palaces, offers a rhetorical resource for understanding how smartphones as wearable technologies may be incorporated—that is, brought into the body, as integral to the production of embodied spatial memories. We argue …

Texting Etiquette And Its Effects On Our Perceptions Of Intimate Relationships, Taylor Clarke

Communication Studies

Abstract

This study seeks to understand the association between texting habits and characteristics and partner perceptions of intimate relationships. This study investigates multiple aspects of texting such as: temporality, participants’ perceived satisfaction with their significant other, length of text messages, frequency of communication, among others. It is hypothesized that texting etiquette and its various sub-components will be influential in how participants will rate their level of satisfaction (closeness, intimacy, emotional support, and effort) with their significant other. Ten in-depth interviews were conducted with college-aged participants. They were asked questions regarding the texting etiquette of their significant other as well as …

Pretty Princess And Hurdling Heroes: A Content Analysis Of Walt Disney Studio Movies, Jessica Noll

Communication Studies

This study investigated the portrayal of active and passive behaviors of male and female characters in Walt Disney Studio original animated films. It was hypothesized that males would exhibit more active behaviors than their female counterparts and that females would exhibit more passive behaviors than their male counterparts. The results indicated that both of these hypotheses were supported. The study also found that the least likely interaction of male and female characters was when the male character was being passive and the female character was being active. The most likely was male characters performing active behaviors and female characters performing …

Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr.

Publications from the Center for Applied Rural Innovation (CARI)

A recent Pew Research Center survey revealed that home broadband adoption has plateaued in the United States. In addition, there has been an increase in adults who use a smartphone to access the Internet but do not have traditional broadband service in their home. Given these national trends, how do rural Nebraskans access the Internet? Are they accessing the Internet from their cell phones? Are they subscribing to high-speed Internet services at home? How satisfied are they with their Internet services? How important do they feel Internet access is for various items? This paper provides a detailed analysis of these …

Edward Snowden, Hero Or Traitor? An Analysis Of News Media Framing, Cole N. Caster

Communication Studies

Mainstream news broadcasters such as Fox News, CNN and MSNBC are some of the most popular sources of news in the world. With such a significant responsibility, it is both important and interesting to analyze how news outlets present their stories. This project focuses on the roll of framing in news media. Specifically, how the news broadcasters Fox News, CNN and MSNBC employ the hero and traitor frame in the presentation of Edward Snowden, an ex National Security Administration contractor who leaked thousands of highly classified documents to news outlets.

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Poster: Improving Communication And Communicability With Smarter Use Of Text-Based Messages On Mobile And Wearable Devices, Kenny T. W. Choo

Research Collection School Of Computing and Information Systems

While smartphones have undoubtedly afforded many modern conveniences such as emails, instant messaging or web search, the notifications from smartphones conversely impact our lives through a deluge of information, or stress arising from expectations that we should turn our immediate attention to them (e.g., work emails). In my latest research, we find that the glanceability of smartwatches may provide an opportunity to reduce the perceived disruption from mobile notifications. Text is a common medium for communication in smart devices, the application of natural language processing on text, together with the physical affordances of smartwatches, present exciting opportunities for research to …

Collective Rumor Correction On The Death Hoax Of A Political Figure In Social Media, Alton Y. K. Chua, Sin-Mei Cheah, Dion Hoe-Lian Goh, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Conversations on social media networks that discuss a crisis incident as it unfolds have become a norm in recent years. Left to its own devices, such conversations could quickly degenerate into rumor mills. Little research has thus far examined the correction of rumors on social media. Using the third person effect as a theoretical underpinning, we developed a model of collective rumor correction on social media based on an incident surrounding the death hoax of a political figure. Tweets from Twitter were collected and analyzed for the period when a spike of circulating rumors speculating the demise of Singapore's first …

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Academic Freedom, Public Art, & Private Universities: Examining The Expression Of Communication At Usd, Ivy M. Guild

Undergraduate Honors Theses

This present case study explores how language styles and power distance led to miscommunication between an administrator and student via computer mediated communication. Email exchanges were examined using textual analysis between an administrator and an undergraduate student. Results indicate high-context and low-context communication and power distance roles led to problematic actions and decisions. Furthermore, divergent speech with regard to communication styles was an additional problematic. Implications of the results specific examples of how this interaction could have been prevented were discussed.

Trying To Restrict Her Range: The Backlash In Response To Ree Drummond, “The Pioneer Woman,” And Drummond’S Agency In Constructing And Profiting From A 21st Century Pioneering Persona, Jennifer R. Oskin

Masters Theses, 2010-2019

Ree Drummond is the creator of the wildly popular lifestyle blog, thepioneerwoman.com, and star of the Food Network show, “The Pioneer Woman.” This thesis analyzes the rhetorical practices of Ree Drummond, as “The Pioneer Woman,” and how critics’ responses to this constructed persona have taken shape on blogging platforms. To conduct this analysis, I examined a variety of artifacts from Drummond’s public persona including her blog, cookbooks, television episodes, as well as YouTube videos of her public appearances and speaking engagements. I also analyzed the forums in which people respond to “The Pioneer Woman”; this includes op-eds on the …

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

The Effects Of Social Media On Music Sharing, Rachel Zucker

Senior Theses

Studying music and its evolution in a society can give researchers a clue about the culture of a group of people as a whole. I believe that studying the way that music is shared is an integral part of this. In my research, I explored the historical roots of the digitization of music, while simultaneously examining the evolution of social media networks and their role in music sharing. Through my research, I gained an understanding of the flow of music exchange in today’s society by identifying the current, dominant social media and music streaming platforms and examining how each platform …

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …