Communication Technology and New Media Commons^™

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Academic Freedom, Public Art, & Private Universities: Examining The Expression Of Communication At Usd, Ivy M. Guild

Undergraduate Honors Theses

This present case study explores how language styles and power distance led to miscommunication between an administrator and student via computer mediated communication. Email exchanges were examined using textual analysis between an administrator and an undergraduate student. Results indicate high-context and low-context communication and power distance roles led to problematic actions and decisions. Furthermore, divergent speech with regard to communication styles was an additional problematic. Implications of the results specific examples of how this interaction could have been prevented were discussed.

Trying To Restrict Her Range: The Backlash In Response To Ree Drummond, “The Pioneer Woman,” And Drummond’S Agency In Constructing And Profiting From A 21st Century Pioneering Persona, Jennifer R. Oskin

Masters Theses, 2010-2019

Ree Drummond is the creator of the wildly popular lifestyle blog, thepioneerwoman.com, and star of the Food Network show, “The Pioneer Woman.” This thesis analyzes the rhetorical practices of Ree Drummond, as “The Pioneer Woman,” and how critics’ responses to this constructed persona have taken shape on blogging platforms. To conduct this analysis, I examined a variety of artifacts from Drummond’s public persona including her blog, cookbooks, television episodes, as well as YouTube videos of her public appearances and speaking engagements. I also analyzed the forums in which people respond to “The Pioneer Woman”; this includes op-eds on the …

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

Mixing It Up: Teaching Information Literacy Concepts Through Different ‘Ways Of Learning’, Lorna M. Dawes

University of Nebraska-Lincoln Libraries: Faculty Publications

The new ACRL Framework for Information Literacy (ACRL, 2015) has propelled librarians into new approaches to teaching that concentrate on the concepts and not the procedures or tasks that relate to the effective use of information. It is known that students vary their learning strategies in response to the context of their learning environment (Richardson, 2011) and so it is imperative that instruction facilitates various ways of learning, that can be accommodated in both the small and large classes. Historically librarians have focused on the teaching of the skills: how to search databases, how to find information, how to evaluate …

The Effects Of Social Media On Music Sharing, Rachel Zucker

Senior Theses

Studying music and its evolution in a society can give researchers a clue about the culture of a group of people as a whole. I believe that studying the way that music is shared is an integral part of this. In my research, I explored the historical roots of the digitization of music, while simultaneously examining the evolution of social media networks and their role in music sharing. Through my research, I gained an understanding of the flow of music exchange in today’s society by identifying the current, dominant social media and music streaming platforms and examining how each platform …

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …

This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler

College of Journalism and Mass Communications: Theses

This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to …

Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo

Masters Theses

In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for its …

All Lives Matter: Media Agenda, Brittany Minard

Masters Theses

This thesis proposal addresses the role that the media play in influencing public opinion with specific attention paid to CNN and Fox News in the way that they covered the shooting of Mike Brown by officer Darren Wilson in August 2014, in Ferguson, Missouri. The research has been divided into several sections starting with an introduction which includes, a statement of the problem being addressed, the significance and purpose of this study, and a section about myself as the researcher. This is followed by a literature review which consists of explaining the Agenda Setting Theory to examine how the media …

Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter

Masters Theses

Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …

The Ebola Crisis: A Communicative Response From Samaritan's Purse, Bailie Porter

Masters Theses

Crisis does not discriminate. It can strike without warning, at any time or place. Managers, organizations, and leaders alike, must be ready at all times to respond to them, whether they are planned for or not. An efficient and quick response is especially necessary when health crises or natural disasters strike, because human life may be at stake. Crisis communication has become more and more important in a world that is daily filled with catastrophes. This study uses W. Timothy Coomb’s situational crisis communication theory as a lens to view the Ebola crisis. The purpose of the research is to …

Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante

Masters Theses

Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be …

Bryn Mawr Digital Competencies Framework, Bryn Mawr College

Blended Learning Research and Open Educational Resources

The digital competencies outlined here are the fruits of both top-down and bottom-up initiatives at Bryn Mawr College. The Board of Trustees' Digital Bryn Mawr Task Force Report has charged Library and Information Technology Services and the College generally with ensuring that students develop the digital competencies needed to succeed in and beyond college. In 2014, Bryn Mawr College received a three-year, $800,000 grant from the Mellon foundation to create curricular and co-curricular opportunities for students to develop these competencies. In working with faculty and students on projects supported by that grant, members of the Educational Technology Services team began …

Toddlers And Technology: An Examination Of How The Digital Surround May Be Related To Prototypic Vocabulary Development And Social Interactions During Play, Hannah Biarnesen Hutcheson

Graduate Theses and Dissertations

This study sought to examine how the digital technology that surrounds young children may be related to prototypic vocabulary development and Social interactions during play. Twenty-six families in the Northwest Arkansas region with children between 15-36 months of age participated in the study. Thirteen children attended a campus preschool, six children attended a grant-funded local preschool, and seven children, all from the Northwest Arkansas area, were part of an earlier home-based study. The materials for the study included a developmental-technology use questionnaire and the MacArthur-Bates Communicative Development Inventories. Archival videotaped play sessions with the seven home-based children utilized a “Little …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

Inspiring Innovation, Suraya Sulaiman, Azim Pawanchik

Asian Management Insights

How large organisations can leverage the digital advantage for innovation.

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …