Social Media Commons^™

A Transformer Based Architecture For Indonesian Sentiment Analysis - Exploring Indobert Variations, Training Size, And Self-Supervised Model Training, Connor F. Shaw

Theses and Dissertations

There is strong motivation in both civilian and military circles to understand the attitudes, motivations, feelings, and emotions of a population of interest. Social media is a rich source of self-disclosed information by individuals from all walks of life about virtually every domain of the human experience, but the vast quantity of data is impossible to effectively analyze without advanced natural language processing algorithms. This research creates a transfer learning based emotion classification model for Indonesian language Twitter data. Transfer learning consists of two steps: pre-training and fine tuning. Three variations of Indonesian Bidirectional Encoder Representations from Transformers (IndoBERT) are …

Nieubuurt On Sloss, 'Tyrants On Twitter: Protecting Democracies From Information Warfare', Joshua Nieubuurt

English Faculty Publications

[First paragraph] Information warfare (IW) in the twenty-first century has become a major issue facing democracies across the globe. In Tyrants on Twitter: Protecting Democracies from Information Warfare, David L. Sloss focuses on how legislation may help stem the tide of nefarious authoritarian state actors. Sloss posits that IW in the twenty-first century is allowing democratic decay and that an allied transnational front based on common legislation is a necessary step in equalizing the playing field. Sloss specifically focuses on state agents of Russia and China, calling for limitations on known state actors and eliminating malevolent agents' ability to …

How Agritourism Operators Make Marketing And Promotion Decisions, Katelyn Miller, Quisto Settle, Audrey E. H. King, Bree Kisling

Journal of Human Sciences and Extension

Agritourism operators in Oklahoma were interviewed to determine how they make promotional decisions. Three themes were found from the interviews. The first was Educated Guessing. Participants were not formally trained in promoting agritourism operations, but they used their past experiences and the resources available to them to make decisions. The second theme was Facebook First. All 10 operations in this interview used Facebook as their primary marketing method based on positive experiences with the site as a promotional tool, followed by other options, such as websites. The third theme was More of the Same. The participants mostly intended to keep …

Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer

Communication Studies

This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …

Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice, Kaden Uribe, April Chapman-Ludwig

DU Undergraduate Research Journal Archive

This literature review examines established research on the concept of pro-environmental behaviors (PEB) and its subsects: activism and consumerism. There are competing opinions regarding the salience of pro-environmental activist behavior. This dichotomy is characterized by the role of social media, which can be simultaneously used for performative identity signaling and as a platform to facilitate global collective activism. The research shows a stark contrast between pro-environmental activism and pro-environmental consumerism, with the former acknowledging historical injustices and addressing the social, economic, and environmental disparities created by neo-liberal policies designed with the purpose of profit extraction at the expense of marginalized …

Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan

Business Faculty Articles and Research

With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic, Pakinam Elgohary

Theses and Dissertations

This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and …

Comparing Social Media Marketing Options For Your Cooperative Extension Program, Laura Justice

EFNEP

With so many different social media platforms available, it’s important to know which platform(s) will be most useful in reaching potential customers. This article will help organizations decipher between different social media platforms and select the platform(s) that best suits their branding purposes, targeted audience, and content strategies. Understanding which platform(s) to engage with customers can help drive sales and reach a new set of potential customers that would have been inaccessible without social media.

Public Diplomacy And Foreign Policy Analysis In The 21st Century: Navigating Uncertainty Through Digital Power And Influence, Amber Brittain-Hale

Graduate Research Conference (GSIS)

In an era defined by digital networks and geopolitical risk, public diplomacy is gaining traction for global leaders to address uncertainty. This paper investigates the use of decentralized politics in public discourse and its implications for leadership. Individual global actors have increased public diplomatic efforts as a focus due to political uncertainty, particularly since 2016. The case of Ukraine and its President Ukraine's President Volodymyr Zelenskyy's use of digital and public diplomacy in the conflict with Russia emphasizes the importance of looking at individual actor impacts in international relations rather than just states. The study should concentrate on how digital …

Digital Flourishing: Conceptualizing And Assessing Positive Perceptions Of Mediated Social Interactions, Sophie H. Janicke-Bowles, Tess M. Buckley, Rikishi T. Rey, Tayah Renea Wozniak, Adrian Meier, Anna Lomanowska

Communication Faculty Articles and Research

Recent research started to apply concepts of well-being to the context of computer mediated communication (e.g., social media, instant messaging). While much research investigates negative perceptions of mediated social interactions (e.g., “problematic” or “addictive” social media use), a multi-dimensional measure that taps into users? positive perceptions is sorely lacking. The present research therefore develops the first comprehensive measure of digital flourishing, defined as positive perceptions of mediated social interactions. Building on a qualitative pre-study that aided the construction of the Digital Flourishing Scale (DFS), Study 1 (N = 474) employed exploratory factor analysis to reveal five subdimensions of …

Detecting And Characterizing Suspicious Behaviors Within Youtube Channels, Oluwaseyi David Adeliyi

Theses and Dissertations

Online social networks have been a target of misinformation and manipulative campaigns in recent years. Although, recent literature has been developed to identify individual suspicious accounts that are connected to coordinated manipulative campaigns on platform such as Twitter, there is a need to detect and characterize large-scale coordinated efforts within other contexts. YouTube is the one of the most popular and visited websites in the world and has also been a target of misinformation and online campaigns in recent years, making analysis of suspicious behaviors within the platform vital for the research community and policymakers at large. In this research, …

The Impact Of Social Network Friendship On Lending Behaviors: An Empirical Analysis Of Peer-To-Peer Lending In China, Xianyun Chen

Fordham Dissertations and Theses

This dissertation builds on the theoretical framework of information asymmetry, signaling theory, and social network, and empirically studies the impact of social network friendship on peer-to-peer lending (P2P). Using the P2P lending data from China, it studies how social network affects the lending willingness in China’s P2P lending. In particular, it examines the effect of social network on the adverse selection in P2P lending in China, and the effect of social network on interest and default rates. It also explores how P2P loans use the advantages in low-cost customer acquisition and fast …

An Analysis Of Social Media Operations In The King Salman Humanitarian Organization Aid And Relief Center, Nasser Abudulrahman Alkhulayfi

Student Theses and Dissertations

Although social media is widely used by non-profit organizations (NPO) to raise funds, little is known about how it is used and how it can be utilized for fundraising. This study provides an analysis of the various aspects of social media and its use for fundraising by focusing on the data of humanitarian aid provisions of King Salman's humanitarian organization in Saudi Arabia. The data collected came from Facebook, Twitter, and Instagram, from October 2019 to May 2022. The study used the search terms: "coronavirus", "quick fix" and "helpful." For data analysis, n-Vivo software was used. The study looks into …

The Relevance Of Shame Across Time And Location, Miranda Vander Berg, Kari Sandouka

SDSU Data Science Symposium

Twitter is used among various entities professionals, politicians, and the general public as an online social network. Many tweets are informational, but others are reactive based on judgment that leads to public shaming. In response to the book “The Shame Machine” (by Cathy O’Neil), we look at Tweets to determine a linguistical and content analysis of shame. The research focuses on content analysis to define if a tweet contains language that is deduced as public shaming. Other factors relating to the tweet are the time, date, location of the author, and if it’s the initial post or a response to …

The Covid-19 Pandemic And International Students: A Mixed-Methods Approach To Relationships Between Social Media Use, Social Support, And Mental Health, Hyunjin Seo, Yuchen Liu, Husain Ebrahim, Muhammad Ittefaq, Donghwa Chung

School of Communication Studies - Faculty Scholarship

The COVID-19 pandemic and international students: A mixed-methods approach to relationships between social media use, social support, and mental healthThe COVID-19 pandemic has added significant stress to international students in the U.S. who already facemyriad challenges in adjusting to their host country. We used a mixed-method approach combining surveyand interview research involving international students enrolled in undergraduate or graduate programs at aU.S. university to analyze how their social media use and perceived social support and social adjustmentare associated with their sense of mental well-being when taking into account demographic and socialpsychological characteristics. Our findings show that international students spent an …

Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary

Theses and Dissertations

This study extends the growing political communication research on TikTok platform through studying the representation of a major political conflict in modern history; the 2022 Russian Ukrainian conflict. The study is providing a cross cultural comparison by studying the perspectives of English and Arabic speakers about the conflict. The study is based on the analysis of the 500 most liked TikTok videos - in one month duration that starts with the day of the Russian invasion - with top hashtags about the conflict in order to find the common message themes. The study uses a multi-dimensional analysis approach of connective …

Impact Of Social Media  On Public Perception Of Government Covid-19 Response Efforts, Taher Taher

Theses and Dissertations

This research aims to understand this phenomenon to provide insights into how governments can perform better in times of crisis regarding social media and its impact on public opinion. This research aims to understand how social media impacts public perception of government COVID-19 response efforts by studying Facebook comments, likes, and reactions (emoticons).

The study was based on data gathered from Facebook comments on the daily infographic COVID-19 statistics from the official site of the Ministry of Health and Population. The sampling frame is the 52 weeks of 2020, January to December, through random sampling resulting in 546 comments. The …

The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …

Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry

Theses and Dissertations

This paper aims to address artificial intelligence from a communication perspective by looking at the usage of Replika, an AI-based platform. A quantitative survey was conducted to analyze the frequency of usage, attitude toward the application and the level of attachment to it. Moreover, qualitative questions were developed to get in-depth understanding of the type of relationship users have with their Replika application and reasons behind their usage. Results show no significant relationship between demographics and the application consumption except for age where older users communicate more frequently with the application than younger ones. Moreover, attachment levels were related to …

“For The Moment, I Am Not F*Cking,” I Am Tweeting: Platforms Of / As Sexuality, Jacob Johanssen

CLCWeb: Comparative Literature and Culture

This article develops the argument that digital platforms are significantly infused with originary (and unconscious) residues of the sexual. Drawing on Laplancheian conceptualizations of sexuality, I argue that the digital has always been sexual(ised) in itself – a process that precedes and exceeds the erotic or pornographic. For Laplanche, sexuality is constitutive of the human subject as such. Infantile sexuality is shaped and transformed in an enigmatic relation with the caregiver. Drawing on this model as an analogy, I claim that users are drawn to platforms because they (unconsciously) desire to return to infantile sexuality and a holding environment but …

Image Of China Science On International Social Media Platform—Based On Data From Twitter, Zheng Yang, Hepeng Jia, Yanli Wang, Ting Wang

Bulletin of Chinese Academy of Sciences (Chinese Version)

With the increasingly intensified international competition in science and technology and rapidly development of science and technology in China, the national science image has increasingly become an important part of the whole national image that cannot be ignored. Through the analysis of discussions on Chinese science-related topics on Twitter, the international social media platform, it is found that the Western public's current attention to Chinese science-related topics is not high, while it continues to grow. The discussions around Chinese science-related topics are dominated by a small number of major scientific events, and are obviously guided and controlled by the power …

Peran Copywriter Dalam Membangun Brand Awareness Sarimi Puass Di Instagram, Nailul Mona, Revva Rivald Fernanda Pramulia

Jurnal Sosial Humaniora Terapan

Copywriter merupakan salah satu peran yang penting dalam perusahaan periklanan. Copywriter berperan untuk merancang konsep komunikasi iklan dan seluruh eksekusi berbasis tulisan sesuai dengan kebutuhan klien. Termasuk ketika sebuah produk ingin membangun awareness dari produk yang baru diluncurkan. Tulisan ini membahas peran copywriter pada agensi Isobar Indonesia dalam menjawab kebutuhan Sarimi untuk membangun awareness dari produk Sarimi Puass Mi Goreng Rasa Fried Chicken. Secara berkelanjutan, tujuan pemasaran yang diharapkan adalah meningkatkan penjualan produk Sarimi Puass. Dalam kampanye periklanan ini, media yang digunakan adalah Instagram resmi Sarimi @sarimi_id. Strategi pemasaran dan Copywriting disesuaikan dengan karakteristik target audiens kampanye Sarimi Puass yaitu …

Pengaruh Budaya Organisasi Dan Komitmen Organisasi Terhadap Kepuasan Kerja Dan Turnover Intention Pada Perawat Rsia Eria Bunda Pekanbaru, Umi Kalsum, Harlen Harlen, Machasin Machasin

Jurnal Sosial Humaniora Terapan

Dalam usaha pencapaian tujuan oleh lembaga yang bergerak di bidang kesehatan, manajemen rumah sakit tidak hanya menghadapi permasalahan pada bahan mentah atau peralatan saja, namun juga perawat yang dimilikinya. Rumah Sakit Ibu dan Anak Eria Bunda adalah sebuah perusahaan penyedia layanan kesehatan yang berada di kota Pekanbaru. Peneliti melakukan penelitian berdasarkan fenomena yang terjadi tentang budaya organisasi dan komitmen organisasi terhadap kepuasan kerja dan turnover intention di RSIA Eria Bunda Pekanbaru. Populasi dalam penelitian ini yaitu seluruh perawat di RSIA Eria Bunda Pekanbaru yang berjumlah 83 orang, karena populasi yang terbatas maka populasi dijadikan sampel. Teknik analisis data yang digunakan …

Pengaruh Kepemimpinan Dan Etos Kerja Terhadap Prestasi Kerja Pegawai Melalui Komitmen Organisasi Pada Kantor Dinas Pertanian Dan Perikanan Kabupaten Indragiri Hulu, Venty Dwi Putri, Zulfadil Zulfadil, Ando Fahda Aulia

Jurnal Sosial Humaniora Terapan

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kepemimpinan dan etos kerja terhadap prestasi kerja pegawai melalui komitmen organisasi pada Kantor Dinas Pertanian dan Perikanan Kabupaten Indragiri Hulu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis secara deskriptif. Adapun penelitian ini memiliki 112 sampel dari total populasi sebanyak 157 orang dengan pengambilan jumlah sampel menggunakan metode Isaac and Michael dan Proportionate stratified random sampling sebagai teknik pengambilan sampel. Data yang digunakan terdiri dari data primer dan data sekunder. Pengumpulan data dilakukan dengan menggunakan kuesioner. Metode analisis deskriptif digunakan untuk menggambarkan karakteristik responden dan hipotesis penelitian dengan menggunakan uji statistik yang …

Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Usaha Rumah Kos Di Panam Pekanbaru Dengan Kepuasan Pelanggan Sebagai Variabel Mediator Pekanbaru, Agustinus Hary Wibowo, Alvi Furwanti Alwie, Tri Sukirno Putro

Jurnal Sosial Humaniora Terapan

Dalam usaha pencapaian tujuan oleh lembaga yang bergerak di bidang jasa sewa kamar, manajemen pengelolaan jasa rumah kos tidak hanya menghadapi permasalahan pada tingkat hunian namun juga kesiapan menghadapi perubahan metode belajar yang menurunkan tingkat hunian. Untuk mempertahankan pelanggan maka pemilik kos harus melakukan strategi Pemasaran Jasa serta kualitas pelayanan sehingga terciptanya kepuasan dan loyalitas dari penghuni kamar kos terhadap layanan pengelola. Jika pengelola kos-kosan kehilangan penghuninya, maka kehilangan tidak hanya keuntungan dari transaksi yang telah terjadi, tetapi juga kemungkinan penjualan kamar kos di masa yang akan datang pun akan terancam. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh bauran …

Pengaruh Personal Resources Dan Workplace Well Being Terhadap Keterikatan Karyawan Dan Turnover Intention Pada Pt. Indah Kiat Pulp And Paper Perawang Divisi Logistic Container, Subari Wiratno Hamif, Isyandi Isyandi, Samsir Samsir

Jurnal Sosial Humaniora Terapan

Penelitian ini dilakukan berdasarkan fenomena yang terjadi saat ini terhadap keterikatan karyawan dan Turnover intention serta didukung jurnal yang ada sehingga peneliti tertarik melakukan penelitian tentang pengaruh Personal resources dan Workplace Well Being terhadap keterikatan karyawan dan Turnover intention pada Pt. Indah Kiat Pulp And Paper Perawang Divisi Logistic Container. Sampel pada penelitian ini yaitu 84 karyawan. Teknik analisis yang digunakan yaitu Smart-PLS. Hasil penelitian menujukkan bahwa Personal resources berpengaruh positif dan signifikan terhadap keterikatan karyawan, Workplace Well Being berpengaruh positif dan signifikan terhadap keterikatan karyawan. keterikatan karyawan tidak berpengaruh terhadap Turnover intention, Personal resources berpengaruh positif dan signifikan terhadap …

Pengaruh Lingkungan Kerja Non Fisik, Kompensasi, Dan Pelatihan Karyawan Terhadap Employee Engagement Melalui Kepuasan Kerja Pada Bank Tabungan Negara Pekanbaru, Yulia Erfeni, Isyandi Isyandi, Raden Lestari Garnasih

Jurnal Sosial Humaniora Terapan

Karyawan yang engaged akan cenderung memberikan kinerja terbaiknya dan melakukan hal-hal yang berhubungan dengan pekerjaan secara maksimal demi mencapai tujuan organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja non fisik, kompensasi dan pelatihan karyawan terhadap kepuasan kerja dan employee engagement. Sampel dalam penelitian ini adalah karyawan PT. Bank Tabungan Negara Kantor Cabang Pekanbaru sebanyak 102 karyawan, mengunakan teknik Cluster sampling Teknik analisis yang digunakan dalam penelitian ini adalah SEM-Smart-PLS. Hasil penelitian menunjukkan bahwa lingkungan kerja non fisik berpengaruh positif dan signifikan terhadap kepuasan kerja. kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja. pelatihan karyawan berpengaruh positif dan signifikan terhadap …

Media Literacy In Public Education: A Mixed-Method Exploration, Jessica Wyers

LSU Doctoral Dissertations

You have to know where you are to know where you’re going. This is the approach I attempt to take to understand next steps in media literacy education and policy. Little research has been done to understand the current state of media literacy education, what is actually happening in the classrooms and education system, to better judge more intentional interventions in the future.

This dissertation explores the current issues in media literacy education in our public schools. I combine the strengths of a qualitative investigation of published public school media literacy curricula with survey data measuring the perceptions of students’ …

Attitudes Of Jordanian University Youth Towards Social Networking Sites In Raising Awareness Of The Phenomenon Of Societal Violence, Marcelle Issa Al Jwaniat, Dana Jamal Sharaireh

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

The study aimed at exploring the attitudes of Jordanian university youth towards digital media applications to raise awareness of the phenomenon of societal violence, where the researcher adopted the descriptive methodology, by developing an online survey as a study tool. The survey was distributed to a non-random sample (the Snowball sample) consisting of 305 university students in three universities (Yarmouk University, University of Jordan and Mutah University). Two media theories were used in the current study: the Media Dependency Theory as a main theory and the Expectancy-value theory as a supporting theory. The study found several results, the most important …