Social Media Commons^™

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing In The 2008 Presidential Election, Abigail Michaelsen

CMC Senior Theses

In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant …

Tweeting Away Our Blues: An Interpretative Phenomenological Approach To Exploring Black Women's Use Of Social Media To Combat Misogynoir, Kelly Macias

Department of Conflict Resolution Studies Theses and Dissertations

In the age of social media, many Black women use online platforms and social networks as a means of connecting with other Black women and to share their experiences of social oppression and misogynoir, anti-Black misogyny. Examining the ways that Black women use technology as a tool to actively wage resistance to racial, gender and class oppression is critical for understanding their role in the human struggle for greater peace, beauty, freedom and justice. This study explored the experiences of 12 Black women in the United States and Britain who use social media for storytelling and testimony about their lives …

Bloggers And Their Impact On Contemporary Social Movements: A Phenomenological Examination Of The Role Of Blogs And Their Creators In The Lgbt Social Movements In Modern United States, Bobby K. Huen

Department of Conflict Resolution Studies Theses and Dissertations

The Internet is a ubiquitous feature in everyday life, but its application to social movements has yet to be completely understood. This phenomenological study examines the lived experiences of bloggers who focused on the gay, lesbian, bisexual, and transgender (LGBT) movement in the United States to understand the impact bloggers and their work as online activists have on existing LGBT social movement organization and operation. Data collection is gathered from semi-structured and open-ended interviews with four social movement bloggers using web-conference software over the course of three months. The results of this study indicated that internet has empowered individual activists, …

Relationship Management On Facebook: Male College Students, Kathleen M. Aikin

Communication & Leadership Dissertations and Theses

Facebook as a social media technology is prominent in a variety of scenarios, including interpersonal relationship management. There have been numerous studies on how social dynamics are informed by social media, especially in regards to young adults. Within this group, female social dynamics have garnered much attention; however, there is a dearth of research, which explicitly examines how males utilize the technology. Thus, this study collected data via an online survey of college students that examined various aspects of online interpersonal relationship dynamics. The theoretical framework of this study was based on Petronio’s (1991) communication privacy management theory, Baxter and …

Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter

Masters Theses

Previous research on organizational legitimacy has determined that legitimacy is necessary for organizational survival, but also places a constraint upon the organization's actions. This project examines the roles of authenticity and social identity as constraints of legitimacy in the craft beer through a case study of four craft breweries that merged with Anheuser-Busch InBev. This study examined the social media communication of four craft breweries prior to their merger announcement as well as the reactions from fans after the announcements were made. Analysis revealed that the breweries used social media to emphasize their authenticity prior to the merger announcement and …

College Students Self-Presentation And Online Social Networks, Lauren J. Stehlik

Masters Theses

College students are active users of social networking sites, and they share a variety of information via their profiles. Employers and graduate schools are one population viewing potential candidate's social networking profiles. This study aimed to explore graduating college students' perception of appropriate or inappropriate content on their social networking sites as they went through the job searching process. College students are users of several social networking sites; however, this study focused on users of Facebook, Twitter, and LinkedIn. The researcher conducted one-on-one interviews and an online analysis site called Reppler.com with seven graduating college seniors to learn about perceptions …

Is The Truth In The Comments? Anti-Feminism And Anti-Immigration In Norwegian Online Newspaper Comment Threads, Iselin Maria Ihrstad

All Graduate Theses, Dissertations, and Other Capstone Projects

Norway has implemented many progressive social policies focused on the equality and inclusion of women, as well as immigrant and non-ethnic Norwegian individuals due to a commitment to state feminism. Yet recently it seems to be a number of anti-feminist and some anti-immigration stances expressed through online discussion threads. In order to highlight and explore the presence of a backlash against feminism and immigration in Norway, this study conducts a feminist textual analysis of online comment threads that follows pro-feminist online opinion pieces published in the two largest newspapers in Norway, Dagbladet and Verdens Gang (VG) published between July 2014 …

The Fuzzin' Facts, Rebel Alliance, Mitch Ohnstad, Rebekka Erks, Erin Prohaska, Ryan Mueksch, Rachel Foehlinger, Laura Bergen, Sean Davis

College of Journalism and Mass Communications: Student Advertising Projects

The challenge for this campaign is to expose the facts about sexual health and safe sex practices in a light-hearted manner in order to make it a more comfortable topic to talk about so that more people understand the need to get the facts, get tested and get involved to help prevent the spread of sexually transmitted diseases in Nebraska.

Community Discovery From Social Media By Low-Rank Matrix Recovery, Jinfeng Zhuang, Mei Tao, Steven C. H. Hoi, Xian-Sheng Hua, Yongdong Zhang

Research Collection School Of Computing and Information Systems

The pervasive usage and reach of social media have attracted a surge of attention in the multimedia research community. Community discovery from social media has therefore become an important yet challenging issue. However, due to the subjective generating process, the explicitly observed communities (e.g., group-user and user-user relationship) are often noisy and incomplete in nature. This paper presents a novel approach to discovering communities from social media, including the group membership and user friend structure, by exploring a low-rank matrix recovery technique. In particular, we take Flickr as one exemplary social media platform. We first model the observed indicator matrix …

Exploring How Social Media Can Be Used To Promote Space Awareness: A Case Study Of The Yuri's Night Web 2.0, Alan Steinberg, Jeffrey Alles, Ryan L. Kobrick

Publications

Despite the importance of social media as an inexpensive and efficient means of communication, it is not clear to what degree space advocacy groups are making a strong organized effort to use the resources available to them. Moreover, there is no previous literature that specifically examines the use of social media tools by space organizations. This study seeks to start a larger dialog regarding how the space advocacy community can make use of these tools to promote their mission. Using a case study approach, this article focuses specifically on the organization of Yuri’s Night to explore how this group is …

Losing Robin Williams: An Analysis Of User-Generated Twitter Content Following The Sudden Death Of A Celebrity, Samantha Mallow

Honors Program Theses

The purpose of my thesis is to examine how people use social media, in this case Twitter, to share content that reflects their attitudes toward the loss of a celebrity and the issue of mental illness. To complete my research, I examined how users of Twitter created content expressing their reactions to the sudden passing of comedian and actor Robin Williams on August 11, 2014. Williams’ death raised mental illness issues that he had faced during his life. After analyzing the data I created a short survey with eight tweets that referred to mental illness. The survey was administered to …

Characteristics Of Social Media Stories, Yasmin Ainoamany, Michele C. Weigle, Michael L. Nelson

Computer Science Faculty Publications

An emerging trend in social media is for users to create and publish "stories", or curated lists of web resources with the purpose of creating a particular narrative of interest to the user. While some stories on the web are automatically generated, such as Facebook’s "Year in Review", one of the most popular storytelling services is "Storify", which provides users with curation tools to select, arrange, and annotate stories with content from social media and the web at large. We would like to use tools like Storify to present automatically created summaries of archival collections. To support automatic story creation, …

The Internet Grows Up?, Neil M. Richards

Scholarship@WashULaw

Danielle Citron’s Hate Crimes in Cyberspace is one of the most important publications to date in the emerging fields of privacy and cyberlaw. In her thoughtful and insightful book, Citron explains the uneven playing field and frequently shocking acts of abuse that women face online, and demonstrates practical steps that we can take to remedy the problem of online hate through law, education, and the development of better, more inclusive norms. Other contributors to this Symposium have examined these contributions in great detail, pointing out important nuances of Citron’s argument, urging her in at least one case to be even …

Why Does Everybody Hate Me? Balance, Status, And Homophily: The Triumvirate Of Signed Tie Formation, Janice Yap, Nicholas Harrigan

Research Collection School of Social Sciences

Despite being one of the foundational theories of signed (positive/negative) tie formation, the evidence for balance theory is far from conclusive. A recent promising alternative is status theory, but a theoretical and explanatory gap still remains, with a dearth of theories and evidence. We put forward and test eight separate theories of signed tie formation on two face-to-face networks of friendship and esteem of 282 students. We use dimension reduction (factor analysis) on the results tables comparing the predictions of these eight theories for 50 ERGM parameters with our estimated models. We find three main paradigms explain the majority of …

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …

The Effects Of Social Media And The Internet On Political Participation, Leslie Orozco

Student Scholar Symposium Abstracts and Posters

The 21st century has been a century of many changes and technological advancements. Arguably the most important and influential technological advancement of this century has been the internet. With the internet came other branches of the internet such as social media that have now become extremely prominent in American daily life and culture. In the last few Presidential elections, candidates have used the internet and social media as an important part of their political campaigns.

This research project looks at the effects that social media and the internet has had on political participation during the most recent Presidential elections using …

What’S Cookin’ Good Lookin’: The Rise And Phenomena Of The Female Foodie Performer Through Social Media, Alison Weiss

Student Scholar Symposium Abstracts and Posters

Once seen in black and white terms as human sustenance or luxury, eating has become not only a hobby, but an obsession. Whereas chefs and cooks were previously regarded as average, behind-the-scenes workers, they have now stepped out from the kitchen and into the spotlight, becoming celebrated public idols – and performers. With images tailored to different demographics right down to their clothing and hairstyles, chefs and cooks no longer merely prepare food: they put on a show. The foodie phenomena has been pioneered by females, largely in part to the parallel-running infatuation with health, fitness, and food trends that …

Maximizing Sharability And Persuasiveness On Web 2.0, Yuhua (Jake) Liang, Christina Lopez, Tim Seavey, Shelby Stanton

Student Scholar Symposium Abstracts and Posters

Online marketing efforts usually focus on the persuasiveness or sharability of a message. However, research has not established where these two concepts overlap. The current study explores this overlap. Web 2.0 platforms facilitate the delivery of different content and statistics to convey the persuasiveness and the sharability. An original experiment varied message quality (high argument strength, direct message, and emotional message) and web cues (i.e., ratio of views, likes, and shares) to signal self-presentation (favorable and unfavorable). Prospective participants will view mock webpages for internet news and donation collection, followed by measures of the content persuasiveness and sharability.

Docam 2014 Founders Lecture: Photocutionary Acts, Selfies And Public Knowledge, Brian C. O'Connor

Proceedings from the Document Academy

This paper is drawn from the DOCAM 2014 Founders Lecture Selfies and Public Knowledge: DOCAM 2014 Founders Lecture, "Selfies and Public Knowledge: Technology & Situational Documents"

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Participatory Democracy In The Chinese Cyber World: Case Studies From Weibo, Duyi Li

Master's Theses

This thesis discusses features of citizen communication on Weibo, the Chinese social media platform, and its relationship to participatory democracy in China. Weibo is a complex social space due to the interplay of different forces and social actors. On the one hand, Weibo provides the space for bottom-up political participation: it expands the horizontal discursive space where plural discourses coexist and interact; provides a social sphere where counter-discourses are created; a space where the culture of resistance is formed; and serves as an alternative source for information. On the other hand, the vertical political control of the state, and the …

Data Preparation For Social Network Mining And Analysis, Yazhe Wang

Dissertations and Theses Collection (Open Access)

This dissertation studies the problem of preparing good-quality social network data for data analysis and mining. Modern online social networks such as Twitter, Facebook, and LinkedIn have rapidly grown in popularity. The consequent availability of a wealth of social network data provides an unprecedented opportunity for data analysis and mining researchers to determine useful and actionable information in a wide variety of fields such as social sciences, marketing, management, and security. However, raw social network data are vast, noisy, distributed, and sensitive in nature, which challenge data mining and analysis tasks in storage, efficiency, accuracy, etc. Many mining algorithms cannot …

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

Social Media In The Church, Derick Ray Mckinney

Graduate Theses and Dissertations

This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in …

Is The Smartphone Smart In Kathmandu?, Seth Bird

Independent Study Project (ISP) Collection

This is the extensive study of the smartphone in the developing country of Nepal, specifically the Kathmandu valley. Throughout my research I conducted various interviews with businesses, Tibetan refugees, and Nepali millennials (18yrs-33yrs) with the goal of identifying how the smartphone is used and understood. I chose the Kathmandu valley as my main area of research because the usage of smartphones in rural Nepal is extremely limited, and the valley represents the economic hub where progressive thinking flourishes. As a main objective I sought to understand how, if at all, the smartphone is used differently between Nepal and America. All …