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Articles 9871 - 9900 of 16545
Full-Text Articles in Marketing
Young Consumers’ Brand Communications Literacy In A Social Networking Site Context, Margaret-Anne Lawlor, Aine Dunne, Jennifer Rowley
Young Consumers’ Brand Communications Literacy In A Social Networking Site Context, Margaret-Anne Lawlor, Aine Dunne, Jennifer Rowley
Articles
Purpose - Whilst substantial scholarly attention has been given to children’s understanding of advertising in the context of traditional advertising channels, there is a gap in the literature with regard to children’s commercial awareness in the context of online social networking sites (SNS). This paper seeks to explore the nature and extent of advertising literacy amongst young consumers in the context of their use of SNS, namely Facebook and Bebo.
Design/methodology/approach - A three-stage study was conducted with 12-14 year old girls, using focus group discussions, participant observation and in-depth interviews.
Findings - The study illustrates that the increasingly blurred …
Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana
Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana
Capstones
Over the past two years, the world has changed its perception of daily fantasy sports. FanDuel and DraftKings have taken the world by storm, making huge profits off even the casual fans desire to win money everyday, instead of just once at the end of a season. Lawmakers have noticed and are eager to regulate the business or ban it altogether, as seen in New York. What was once a weekend hobby is now a multi-billion dollar business. A business lawmakers say is just another form of gambling and doesn't require skill.
Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe
Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe
Capstones
Imagine a world where every leisure activity is tracked, recorded, and then analyzed as market research according to your age and gender demographic. Imagine the next phase after smartphone payments, when a chip linking your finances isn’t in your phone, but on your wrist. Imagine a vast field of fellow fun-‐seekers, eating, drinking and dancing in hedonistic, chemically enhanced utopia. Such a scene certainly requires some open-‐ mindedness and improvisation, sure, a willingness to submit oneself to a vulnerable environment of whimsy. Now imagine being subtly exposed to advertisements in such a mindset. It’s no Orwellian controlled dystopia, really. You’ve …
2015-December-23-Student Group Helps Give Young Woman The Gift Of Hearing, University Marketing And Communications, East Tennessee State University
2015-December-23-Student Group Helps Give Young Woman The Gift Of Hearing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-22-Etsu Partners With Peace Corps To Offer New Academic Program, University Marketing And Communications, East Tennessee State University
2015-December-22-Etsu Partners With Peace Corps To Offer New Academic Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-21-Etsu, Daniel Norris Join To Support Jacob's Nature Park, University Marketing And Communications, East Tennessee State University
2015-December-21-Etsu, Daniel Norris Join To Support Jacob's Nature Park, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-21-Faculty Member Talks Rural Public Health With Policy Makers, University Marketing And Communications, East Tennessee State University
2015-December-21-Faculty Member Talks Rural Public Health With Policy Makers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-12-18-Etsu Names Pat Robertson Award Winners, University Marketing And Communications, East Tennessee State University
2015-12-18-Etsu Names Pat Robertson Award Winners, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-12-18-Mehta Honored For Service To State As Tb Physician, University Marketing And Communications, East Tennessee State University
2015-12-18-Mehta Honored For Service To State As Tb Physician, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-12-18-Giant Mastodont Skeleton Discovered At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2015-12-18-Giant Mastodont Skeleton Discovered At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-12-18-Ethnomusicologist To Serve As Basler Chairholder In Spring 2016, University Marketing And Communications, East Tennessee State University
2015-12-18-Ethnomusicologist To Serve As Basler Chairholder In Spring 2016, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-12-18-Etsu Researcher Funded For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University
2015-12-18-Etsu Researcher Funded For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-12-18-Professor Visits Nation’S Capital To Discuss Rural Public Health, University Marketing And Communications, East Tennessee State University
2015-12-18-Professor Visits Nation’S Capital To Discuss Rural Public Health, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-12-18-New Employees, University Marketing And Communications, East Tennessee State University
2015-12-18-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-December-17-Carter Railroad Museum "Home For Christmas" On December Heritage Day, University Marketing And Communications, East Tennessee State University
2015-December-17-Carter Railroad Museum "Home For Christmas" On December Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-17-Two Faculty Members Co-Author Textbook Chapter, University Marketing And Communications, East Tennessee State University
2015-December-17-Two Faculty Members Co-Author Textbook Chapter, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Preparing And Executing An Effective Sales Call, Mackenzie Wright
Preparing And Executing An Effective Sales Call, Mackenzie Wright
Honors Theses
This thesis is written in a business document format. It will have four main sections: Introduction, Preparation, Execution, and Conclusion. Each section will include subsections. I will be discussing my involvement in the International Collegiate Sales Competition (ICSC), which was my thesis project. I will be comparing my participation in the ICSC to the knowledge I gained during my tenure as a Sales and Business Marketing student in the Haworth College of Business.
Any data or information was taken from WMU’s website, the ICSC website, and my knowledge from WMU sales classes.
2015-December-15-Jcchc Offering Free Assistance During Aca Open Enrollment, University Marketing And Communications, East Tennessee State University
2015-December-15-Jcchc Offering Free Assistance During Aca Open Enrollment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-15-Women’S Health Topic Of Wednesday Lecture, University Marketing And Communications, East Tennessee State University
2015-December-15-Women’S Health Topic Of Wednesday Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-15-Dr. Norman Moore To Speak At Alzheimer's Association Luncheon, University Marketing And Communications, East Tennessee State University
2015-December-15-Dr. Norman Moore To Speak At Alzheimer's Association Luncheon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-15-Spring 2016 Season, University Marketing And Communications, East Tennessee State University
2015-December-15-Spring 2016 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Image Of Insurance, Nathalie Dail
The Image Of Insurance, Nathalie Dail
Senior Theses
This paper discusses the concept of brand management. The purpose is to give a brief introductory understanding of brand management and how it relates to the insurance industry. The benefits associated with brand management are detailed and analyzed in order to produce a variation of a SWOT analysis and a lean canvas. Meanwhile, Generation Y is explored as a market segment, along with challenges insurers face. This thesis seeks to explore the effects of branding on the insurance industry, with this market in mind. Consumer base fluctuations and revenue are factors considered when evaluating the effects of branding. Two well …
Competing In The International Collegiate Sales Competition, Christina Cook
Competing In The International Collegiate Sales Competition, Christina Cook
Honors Theses
The following report aims to analyze the process that is involved in competing in the International Collegiate Sales Competition. There will be an overview of the selection process and the competition itself and an analysis of the overall performance at the competition. In addition, there will also be an overview of lessons learned by competing along with general suggestions to future competitors and competition coordinators.
Before examining the details of the competition, this thesis will address the Sales and Business Marketing program at Western Michigan University. In addition, there will be models referenced within Western Michigan University’s sales program that …
Does Social Media Help Create Brand Loyalty?, Ali Russo
Does Social Media Help Create Brand Loyalty?, Ali Russo
Honors Theses
Throughout my time at Haworth College of Business, Social Media has been a big topic of discussion. The issue has not been if companies should use it as a tool to reach consumers but how do companies effectively utilize Social Media sites. Companies have two important ways to utilize these sites: the first is to collect data from users, and the second is to create a platform where they can interact and influence purchasing decisions. I wanted to create a thesis that focused on the interaction side of Social Media. Initially, I wanted to see if Social Media would create …
2015-December-09-Chamber Of Commerce Honors Etsu's Office Of Professional Development, University Marketing And Communications, East Tennessee State University
2015-December-09-Chamber Of Commerce Honors Etsu's Office Of Professional Development, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-09-Students Present Research At Appalachian Teaching Project Symposium, University Marketing And Communications, East Tennessee State University
2015-December-09-Students Present Research At Appalachian Teaching Project Symposium, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-08-Etsu Offers Pharmacy Technician Course, University Marketing And Communications, East Tennessee State University
2015-December-08-Etsu Offers Pharmacy Technician Course, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-08-Gray Fossil Site To Host Paleontology Activity For Children, University Marketing And Communications, East Tennessee State University
2015-December-08-Gray Fossil Site To Host Paleontology Activity For Children, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-08-Dr. Merry Noel Miller Writes Women's Emotional Balance Guide, University Marketing And Communications, East Tennessee State University
2015-December-08-Dr. Merry Noel Miller Writes Women's Emotional Balance Guide, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-07-Student-Led Bluegrass, Country Bands To Perform At Down Home, University Marketing And Communications, East Tennessee State University
2015-December-07-Student-Led Bluegrass, Country Bands To Perform At Down Home, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.