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Articles 9421 - 9450 of 16545
Full-Text Articles in Marketing
Legal Marketing Through The Decades: Pitfalls Of Current Marketing Trends, Tanya M. Marcum, Elizabeth A. Campbell
Legal Marketing Through The Decades: Pitfalls Of Current Marketing Trends, Tanya M. Marcum, Elizabeth A. Campbell
St. Mary's Journal on Legal Malpractice & Ethics
Historically, states did not place restrictions on advertising by professionals; it was not until the beginning of the twentieth century that jurisdictions began to enact prohibitions on marketing of professional services. Eventually, the U.S. Supreme Court recognized the right of professionals to advertise their services and has continued to define the right in the decades since. While lawyers have long advertised in traditional media, such as billboards and television, thanks to the exploding popularity of social media websites like Facebook and Twitter, the available platforms lawyers may use to market their services will continue to multiply.
New and creative approaches …
Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali
Alternatives Unlimited Inc. Property Service Application, Jalpa Dave, Pennie Nataliya, Neelakshi Bali
School of Professional Studies
The purpose of this project is to propose Property service application to be enforced for documenting and managing the work orders raised throughout the residencies. The company is looking into an application that would facilitate to track and monitor the maintenance request received in a systematic order and ensuring priority work request is resolved within the set time frame. The project is to enhance the property service's work more efficiently as this will provide a high level of charge for the occupants by providing quicker response to their requests. The Objectives set to achieve for this project are realistic and …
Sidestepping The Rock And The Hard Place: The Private Avoidance Of Prosocial Requests, Stephanie C. Lin, Rebecca L. Schaumberg, Taly Reich
Sidestepping The Rock And The Hard Place: The Private Avoidance Of Prosocial Requests, Stephanie C. Lin, Rebecca L. Schaumberg, Taly Reich
Research Collection Lee Kong Chian School Of Business
For some, facing a prosocial request feels like being trapped between a rock and a hard place, requiring either a resource (e.g., money) or psychological (e.g., self-reproach) cost. Because both outcomes are dissatisfying, we propose that these people are motivated to avoid prosocial requests, even when they face these requests in private, anonymous contexts. In two experiments, in which participants' anonymity and privacy was assured, participants avoided facing prosocial requests and were willing to do so at a personal cost. This was true both for people who would have otherwise complied with the request and those who would have otherwise …
Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao
Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao
UNLV Theses, Dissertations, Professional Papers, and Capstones
Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …
2016-April-30-Faculty/Staff Activities, University Marketing And Communications, East Tennessee State University
2016-April-30-Faculty/Staff Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Interaction Effects Of Arousal Level Of Positive Ambient Emotion And Advertisement Type On Product Evaluation, Nak Hwan Choi, Tamir Oyunbileg
Interaction Effects Of Arousal Level Of Positive Ambient Emotion And Advertisement Type On Product Evaluation, Nak Hwan Choi, Tamir Oyunbileg
Asia Marketing Journal
The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion …
Asia Marketing Journal Vol. 18 No. 1 목차
Exploring The Customization Decision Support System Using Waypoint Solutions, Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Nakagawa
Exploring The Customization Decision Support System Using Waypoint Solutions, Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Nakagawa
Asia Marketing Journal
Product customization has been popular since Internet shopping began. Many firms have introduced customization configuration systems, allowing customers to choose a wide range of product attributes, attracting them to participate in the shopping process, and increasing customer satisfaction. Paradoxically, the attribute-by-attribute (AbA) choice in the customization process requires a high-information processing load resulting in shopper confusion. To reduce this confusion, the CvSS (customization via starting solution) system has recently been developed. However, this system provides solution support only for the starting point of the configuration process. Thus, in this study, the authors proposes the CvWS (Customization via Waypoint Solutions) system, …
National Culture And Relational Selling, Jeong Eun Park, George D. Deitz
National Culture And Relational Selling, Jeong Eun Park, George D. Deitz
Asia Marketing Journal
Globalization and the emergence of new markets has placed increased emphasis on cross-cultural sales and marketing research. Despite considerable advances in the personal selling literature, little is known about the cross-cultural transferability of key constructs. Given the degree to which wellaccepted relational sales behaviors such as ASB and customer oriented selling reflect Western values such as individualism and low uncertainty avoidance, the relative efficacy of such practices in alternative cultural context is less clear. Using a Korean sample, our results confirm the beneficial direct effects of these relational selling practices upon performance. However, we also find strong workgroup interdependence diminishes …
2016-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
2016-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Exploring Factors And Elements Of Coordination Between Key Account Management Units And Non-Key Account Management Units, Shoko Tonai
Asia Marketing Journal
Studies in key account management (KAM) have identified the importance of cross-functional coordination in firms to effectively implement KAM. However, these studies have ignored how companies integrate KAM and other customer management (non-KAM). This paper explores coordination design between KAM units and non-KAM units by analyzing a case study through three dimensions: frontend coordination, back-end-coordination, and organizational translation at the beginning of research. The case study shows that non-KAM conditions can require a modification of the coordination design. This research performs an in-depth analysis of changes in the implementation of sales reforms for an IT-related machinery and system vendor in …
The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity, Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi
The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity, Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi
Asia Marketing Journal
With continuous news headlines related to patents in the public media, awareness of patents’ value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism of the effects of patent infringement litigation (PIL) on customers. More specifically, this study examines the influence of PIL on customer-based brand equity (CBBE) and brand innovation image (BII). Based on this study’s findings, PIL’s outcomes directly affect BII, which in turn indirectly affects CBBE. That is, people will evaluate a winning brand as a highly innovative brand, which …
2016-April-30-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University
2016-April-30-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Reunions: Class Of '66, Golden Fifties, University Marketing And Communications, East Tennessee State University
2016-April-29-Reunions: Class Of '66, Golden Fifties, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Student-Led Bands, University Marketing And Communications, East Tennessee State University
2016-April-29-Student-Led Bands, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Sensational Seasonings, University Marketing And Communications, East Tennessee State University
2016-April-29-Sensational Seasonings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Percussion Ensemble Spring Concert, University Marketing And Communications, East Tennessee State University
2016-April-29-Percussion Ensemble Spring Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Arbor Day Tree Giveaway, University Marketing And Communications, East Tennessee State University
2016-April-29-Arbor Day Tree Giveaway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University
2016-April-29-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-28-America's Best Award 2016, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
2016-April-28-America's Best Award 2016, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-28-Health Heroes, University Marketing And Communications, East Tennessee State University
2016-April-28-Health Heroes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-28-Number 9, University Marketing And Communications, East Tennessee State University
2016-April-28-Number 9, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-27-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
2016-April-27-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey
The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey
Honors Projects
As a composer, I am passionate about introducing audiences to contemporary classical music. I chose to compose a twenty-five-minute children's ballet titled The Wishing Well based on the fairytale Diamonds and Toads. It premiered on April 2, 2016 at the Bowling Green Performing Arts Center in collaboration with choreographer Sophia Schmitz and conductor Robert Ragoonanan. Other elements of the project included set design, costuming, lighting, audio and video recording, and marketing. The mission was to provide the local community with a free arts event, introduce young audiences to music and ballet, enrich people’s lives through music and dance, provide …
2016-April-26-Fossil And Artifact Id Night, University Marketing And Communications, East Tennessee State University
2016-April-26-Fossil And Artifact Id Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-26-Street Scholarship Endowment, University Marketing And Communications, East Tennessee State University
2016-April-26-Street Scholarship Endowment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Sreb-State Doctoral Scholars, University Marketing And Communications, East Tennessee State University
2016-April-25-Sreb-State Doctoral Scholars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Etsu Spring Commencement, University Marketing And Communications, East Tennessee State University
2016-April-25-Etsu Spring Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.