Marketing Commons^™

Honors Project- Goodyear, Alexa Moeller, Sara Kleines, Kristyn Gawdyda, Logan Hershberger, Casey Lauber

Williams Honors College, Honors Research Projects

The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.

Are Low Price Guarantees And Price Matching Guarantees Created Equal: Examining The Effects Of Different Types Of Price Guarantees On Consumers’ Evaluations, Swati Verma

Wayne State University Dissertations

Retailers offer one of Low Price Guarantees (LPGs) or Price Matching Guarantees (PMGs) to signal their price position in the marketplace. Past literature has assumed that both LPG and PMG work similarly as signals of low prices, and consequently, LPG and PMG have been used interchangeably in both research and practice. In my dissertation, I posit that LPG and PMG send out different price signals, and therefore have different effects on consumers’ evaluations. Across four studies, I show that LPGs signal lower prices than PMGs, and so LPGs lead to superior evaluations in pre-purchase scenarios, especially for promotion focused consumers …

Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations, Aaron C. Johnson

Wayne State University Dissertations

Consumers’ ratings of products are ubiquitous in the online marketplace (e.g., Amazon; Yelp). The rating scales provided by online businesses typically comprise a set of stars that appear in the form of linear scales. Consumers looking to purchase a certain product likely rely on product ratings based on these rating scales. Although past research confirms the intuitive expectation that a higher star rating for a product elicits more favorable responses from consumers, there is a paucity of research related to effects of the properties of the scales themselves on consumers’ psychology. The literature on cognitive processing of information suggests that …

2017-2017 Designing For Acoustics.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Junior Interior Architecture students discussed the importance of accounting for acoustics in the design phase of their projects.  They discussed how acoustics affects health, safety, comfort and human factors and productivity and what solutions can help alleviate sound issues.  Students worked in teams to explore methods of using this valuable design tool.

Etsu Breaks Ground On Interprofessional Education And Research Center, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY The Academic Health Sciences Center at East Tennessee State University held a ceremonial groundbreaking Thursday that officially kicked off a multi-million-dollar renovation project intended to create a headquarters for interprofessional education and research at the institution.

Through the project, Building 60 on the Mountain Home Veterans Affairs campus will be transformed from the VAs former Quartermasters Storehouse and fire station into ETSUs Interprofessional Education and Research Center. The state-of-the-art educational facility will include simulation labs, research space, classrooms, student study space and more. 

The renovated and repurposed building will not belong to any single health sciences college, but …

Leadership Styles And Employee Motivation In Qatar Organizations, Anas Al Haj

Walden Dissertations and Doctoral Studies

Organizations in the public sector in Qatar have a reputation for delivering inefficient services. Leaders lack an understanding of motivational factors affecting public sector employee performance. The purpose of this correlational research was to examine the relationship between leadership styles and employee motivation in public companies in Qatar. The independent variables were the transformational, transactional, and passive-avoidant leadership styles. The dependent variable was employee motivation. The moderator variables were employee age and salary. A sample of 92 employees from 4 public sector organizations in Qatar responded to the online survey. The full range leadership theory served as the theoretical foundation …

Marketing Strategies: How Small Restaurant Businesses Use Social Media, Tasheenia Bennett

Walden Dissertations and Doctoral Studies

Social media has changed the way businesses relate to their customers. Since the beginning of social media, traditional methods of communicating with customers have begun to decline. The purpose of this multicase study was to determine the strategies of 5 owners of small restaurant businesses in Western North Carolina who successfully used social media marketing for 1 year or more. Rogers's diffusion of innovation theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social media pages and websites from the participating restaurants. These data were analyzed following Yin's …

Taxation, Debt And Relative Prices In The Long Run: The Irish Experience., Vahagn Galstyan, Adnan Velic

Articles

This paper investigates the effects of public debt and distortionary labour taxation on the long-run behaviour of Irish relative non-traded goods prices. We highlight that higher public debt, acting through higher taxes, has an equivocal impact on the relative supply of non-traded goods and, correspondingly, relative prices. Our empirical analysis for Ireland suggests that taxes and public debt play significant roles in the long run, comoving negatively with the relative price of non-tradables. Accordingly, shifts in public debt and taxation bear implications for the country’s international price competitiveness.

2017-Pharmacy Student Featured On Etsu Homepage, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No matter where he goes, 29-year-old Tandy Branham always seems to find himself in leadership positions. Of course, hes been preparing for those roles since he was just a child.

When I was born, my parents were very poor. Neither of them had graduated from high school and neither had a job, says the Pound, Virginia, native. We lived off of Social Security and food stamps pretty much my whole childhood.

By the time he was in second grade, Branhams parents had split up, leaving him as the man of the house at the tender age of 7.

With a …

2017-Meet Brandi Dahl, Pharmd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Brandi Dahl, PharmD, is the newest faculty member in Pharmacy Practice. Originally from Oxford, Kansas, she recently completed her PGY2 Pharmacotherapy Specialty Residency at Texas Tech University Health Sciences Center School of Pharmacy (TTUHSC SOP) and Northwest Texas Hospital in Amarillo, Texas. Dahl received her Doctor of Pharmacy from TTUHSC SOP in May of 2017. She is actively involved in the American College of Clinical Pharmacy, TTUHSC SOP Alumni Association, and American Society of Health-System Pharmacists at both a state and local level. Dahl’s current practice interests include ambulatory care, transitions of care, and academia. 

Why did you …

2017-Meet Dr. Whitney Aultman, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Dr. Whitney Aultman, from Mt. Pleasant, Michigan, Clinical Assistant Professor in the Department of Pharmacy Practice. She also holds a Clinical Pharmacist appointment at State of Franklin Healthcare Associates (SoFHA) where she works collaboratively with multiple providers to optimize medication therapy for patients including those transitioning from hospital discharge.  Dr. Aultman is originally from Mt. Pleasant, MI and relocated to Johnson City, TN, to join the department in 2017. Prior to her appointment at ETSU she completed her PGY-1 residency and PGY-2 Ambulatory Care residency at Beaumont Hospital in Royal Oak, MI (a suburb of Detroit). Her current clinical …

2017-Gatton College Of Pharmacy Student, Fellow Earn Prestigious National Scholarships, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY A student and a research fellow in East Tennessee State Universitys Gatton College of Pharmacy recently returned from a trip to Nashville where they participated in the American Association of Colleges of Pharmacys annual meeting and related activities. 

Irene Abia, a fourth-year student pharmacist, and Dr. KariLynn Dowling, a post-graduate research fellow, are among just 85 individuals across the nation to receive the 2017 AACP Walmart Scholar Program scholarship that allowed them to attend the events on July 15-19 in Nashville with their faculty mentors.

The program aims to strengthen participants skills and commitment to a career in …

2017-Generation Rx Wins Best Overall Third Year In A Row, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

While the national recognition for their efforts certainly is nice, members of the Gatton Generation Rx chapter say it is the difference they are able to make in people’s lives that is the real reward.

“It is very humbling to interact with others and hear the stories about how their lives have been saved or their loved ones are still here because of what we are out doing,” said Dawnna Metcalfe, a second-year student pharmacist. “We really work hard to get knowledge out there about safe medication practices for all ages.”

Since its inception, the ETSU Generation Rx chapter has …

2017-January-01-Mbmsota Spring 2017, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-Isaac Kinser - East Tennessee State University Featured Student, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

University School Alumni Isaac Kinser is featured on the East Tennessee State University Home Page.....Click here to View Article , also listed below:

Meet Isaac Kinser

Isaac Kinser is no stranger to ETSU. He’s been on campus since enrolling at University School in fifth grade.  The junior exercise science major plans to commission as an Army officer once he graduates from ETSU, but he didn’t always feel so confident in his future. The Army ROTC program has helped him find direction and given him an opportunity to focus on his passion for physical fitness by participating in the Army Ranger …

2017-University School Class Of '97 Alumni Reunion, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The University School Class of '97 is planning a reunion for this summer (2017) during the weekend of June 17th. There will be a family day on Saturday at the school.

The contact person for this event is K. Nicole Street-Lutz, phone 423-426-1340 or email [email protected].

Looking forward to a great time! Love our Bucs, past and present!!!

2017-Jason Stopa To Give Curators Talk At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

“A New Subjectivity: Figurative Painting After 2000" is composed entirely of paintings by women, and attempts to categorize Expressionism in new terms,” says curator Jason Stopa, a New York City writer and painter and who holds an M.F.A. from Pratt Institute. Originally from the Pratt Manhattan Gallery in New York, “A New Subjectivity” features female artists Gina Beavers, Katherine Bernhardt, Katherine Bradford, Jackie Gendel, Liz Markus, and Rose Wylie. The exhibit will be on display at the Reece Museum until December 15th, 2017.

There will be a curator's talk and exhibit reception on Thursday, November 9 from 5-7pm. The …

2017-Harvest- New Ceramics By Lindsay Rogers To Be Presented At Tipton Gallery.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Harvest exhibition features Lindsay Rogers series of new, unfired seed collection baskets titled American Monolith, in collaboration with Sow True Seeds. It also includes her tablescape of contemporary functional ware and select sculptural vessels from her graduate thesis series, Close to Home.

Rogers, an assistant professor of ceramics in the ETSU Department of Art & Design, uses her work as a ceramic artist to advocate for a more locally based, sustainable food system. She has participated in collaborations with other artists, chefs and farmers, and her pottery, writing and words can be found in a range of …

2017-2017 Wounded Warrior Project.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Mr. Charles (Charlie) Young and Mr. Doug Able are veteran speakers and serving as mentors throughout the Sophomore Studio 3 Wounded Warrior project.  During their interaction with the students they discussed both the physical and psychological issues related to designing for veterans: more specifically Vietnam veterans.  The students were really engaged asking intelligent questions and giving the veteran's feedback from personal experiences with friends and family members.

Charles Young is a Staff Sergeant E6 who served in Vietnam War.  He has 15 years of service to the military.  He served 2 years in the 25^th Infantry Division in Vietnam. …

2017-Cormark International.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Cormark International, (Weaverville, NC) importers of fine exotic hardwoods, is a 27-year-old South African based, family owned business with strong ties in the African lumber industry hosted INTD sophomore students last weekend.  Jason talked to students about sustainable foresting practices and importing woods from all over the world.  A particular interesting example was how a log is selected for sustainable harvesting, whole logs milled and kept together(shown), imported in the USA, and finally dried in Cormark’s kilns before being sold.  Thank you Jason for an incredible tour of your business and its commitment to sustainable practices.

To learn more about …

2017-Estimating Construction Costs.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

One important aspect that drives most design decisions is cost.  Learning how to estimate those costs early in the design process is critical to completing a successful design.  Dr. Kellogg, ETSU’s Construction Engineering Program Coordinator, discussed how to use R.S. Means Books with junior design students.  RS Means show the typical costs and materials needed for a particular type of construction.  Students learned how to estimate costs and will use that knowledge on their next project.

2017-2017 Interior Architecture Student Visits Congress.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Sophomore Interior Architecture Student Taylor Starlin was one of two ETSU students to experience the National Student Leadership Forum.  This forum focused on leadership where we learned special skills on how to be a leader.  Taylor visited with Congress on the floor for the house where the president gives the state of the union address. She made friends from all over the United States. 

2017-Design As Social Responsibility.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

In their last studio at ETSU, senior design students presented their projects on how design can address a social issue. This semester long project included research papers, multiple presentations using various types of delivery methods (Skype, PowerPoint and large presentation boards - shown). All during the semester they worked with regional professional mentors who works with them each week. Topics included homelessness, Greek life center, and social artistry. Great job and we are proud of you!

2017-Diversity And Human Factors.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

In order to help understand diversity and human factors, Interior Design Students have exercises on Ethnic Cultures, Aging Myths and Realities and Simulation Activities. In the Simulation Activity participants are divided into groups of three or four individuals and perform activities that simulate motor and sensory changes that may accompany aging or life events. They are required to perform activities of daily living (ADL). Participants are asked to perform the tasks in their impaired state and cannot remove simulating devices until the exercise is completed. In each group there is one participant caregiver with no impairment and that person is …

2017-Iarc 2017 Conference Award.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU sophomores and juniors attended in this year’s Unity for Design Event at the High Point Design Center in High Point, NC.   They attended a continuing education lecture hosted by Sherwin Williams and toured lighting, furniture, textile, and accessory showrooms throughout the city.  Emily Ducko and Heather Raymond represented ETSU in a Showroom Display Design Challenge, where they competed against established design professionals to create a living room display located in various cities.  Our team drew Nantucket as their location and (with a little help from the group) created a beautiful beach-themed vignette from their findings in the Braxton-Culler …

2017-New Storage Cubbies.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The new storage cubbies in the studio are ready for the Fall 2015 semester.  Students now have a way to store items in a large secure manner and help keep the studio cleaner as student numbers are increasing.  Thanks needs to be given to sophomore design student Taylor Cochran for all his efforts in designing and building the cubbies – THANKS TAYLOR 

Product Packaging, Pester Power, & Preschoolers, Casie Prible

Online Theses and Dissertations

The purpose of this thesis is to lay the groundwork that could lead to future research by exploring the pester power of preschoolers in reference to product packaging and grocery shopping and with regard to gender, age, and birth order. Preschoolers can act as powerful persuaders on parental spending, specifically through the use of nagging, pestering, or aggressive behaviors. Marketers often employ techniques such as using child-oriented packaging to attract a child to certain products in order to motivate a desire for purchase and thus affecting the buying decisions of parents. This study analyzes preschoolers (2 to 5 years-of-age) in …

2017-Etsu Geosciences Field Experience Pacific Northwest Summer, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Eighteen students and two faculty Dr. Ingrid Luffman and Dr. Mick Whitelaw, spent 10 days studying the geography and geology of the Pacific Northwest. The first week was devoted to volcanoes and associated landforms and processes. We hiked part of Mt. Ranier and saw glaciers and meltwater streams, viewed Mt. St. Helens from multiple angles, including a hike through a lava tube south of the volcano. At Crater Lake, students traveled by boat to Wizard Island, a small volcano-within-a-volcano, and had the opportunity to swim in the cold, clear waters of the lake. The return to Seattle was along the …

2017-High Point Furniture Market.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

One of the most anticipated spring trips is when sophomore students visit High Point, NC to experience the Spring Furniture Market.  High Point Market is the largest furnishings trade show in the world!  Students are given tours of several of the vendors showrooms and are given time to explore on their own the 11.5 million square feet of vendor spaces.   Lorraine Hayes, Showroom manager of Braxton-Culler, gave the students an extended tour of their products and treated them to lunch.  Styles trending include industrial and like last year more 1980′s acrylic & chrome.  Needless to say everyone was exhausted but …

2017-Students Learn About Wall Construction.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The first exercise of the freshmen studio course is to learn about basic wall construction by building a full-size wall.  Students measured, cut and assembled a wood stud wall so they learned about all the parts of a basic wall.  This basic construction knowledge is then used in their first project appropriately names, “Walls” where they use walls to direct visitors through a view pavilion in the Imperial Gardens in Kyoto, Japan.