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Articles 8371 - 8400 of 16543
Full-Text Articles in Marketing
Organization Restructuring And Leadership Development, Elizabeth Rogers, Danielle Wolf
Organization Restructuring And Leadership Development, Elizabeth Rogers, Danielle Wolf
Senior Honors Projects
The University of Rhode Island’s chapter of the American Marketing Association (AMA) has progressively grown as a student run organization throughout the past decade. During this period, the leadership team faced the challenge of engaging members and transitioning smoothly from year to year. These two issues were linked to the chapter organizational structure and the leadership transition processes, respectively. In order to improve and become competitive on a national level with other AMA collegiate chapters and marketing degree programs, it is important to continuously reevaluate the chapter’s strategy. This research aims to seek best practices that can be applied for …
#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda
#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda
Senior Honors Projects
Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E.S and URI Habitat …
Warm Weather Leads To Safe Choices, Shilpa Madan
Warm Weather Leads To Safe Choices, Shilpa Madan
Research Collection Lee Kong Chian School Of Business
Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, such as feeling hot in summertime, can influence the way consumers perceive people and things, and shape preferences and choices, without conscious thought.
Digital Transformation And Value Creation: Sea Change Ahead, Srinivas K. Reddy, Werner Reinartz
Digital Transformation And Value Creation: Sea Change Ahead, Srinivas K. Reddy, Werner Reinartz
Research Collection Lee Kong Chian School Of Business
Digital transformation is taking place all around us and there is hardly a single aspect of life that has not been affected. In a traditional sense, digital transformation refers to the use of computer and internet technology for a more efficient and effective economic value creation process. In a broader sense, it refers to the changes that new technology has on the whole; on how we operate, interact, and configure, and how wealth is created within this system. It has become clear by now that the digital transformation has an obvious, lasting, and even revolutionary impact, not only on the …
Moral Traps: When Self-Serving Attributions Backfire In Prosocial Behavior, Stephanie C. Lin, Julian J. Zlatev, Dale T. Miller
Moral Traps: When Self-Serving Attributions Backfire In Prosocial Behavior, Stephanie C. Lin, Julian J. Zlatev, Dale T. Miller
Research Collection Lee Kong Chian School Of Business
Two assumptions guide the current research. First, people's desire to see themselves as moral disposes them to make attributions that enhance or protect their moral self-image: When approached with a prosocial request, people are inclined to attribute their own noncompliance to external factors, while attributing their own compliance to internal factors. Second, these attributions can backfire when put to a material test. Studies 1 and 2 demonstrate that people who attribute their refusal of a prosocial request to an external factor (e.g., having an appointment), but then have that excuse removed, are more likely to engage in prosocial behavior than …
A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams
A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams
Graduate Theses and Dissertations
7hills Homeless Center is located in Fayetteville, Arkansas and is committed to ending homelessness in Northwest Arkansas by developing and implementing innovative services to equip the near-homeless and homeless in leading healthy and productive lives through strategic community partnerships with citizens, business, and government agencies. This thesis offers 7hills Homeless Center a comprehensive social marketing plan. The goal is to increase awareness of homelessness in Northwest Arkansas and to increase donor and volunteer involvement with 7hills. In order to accomplish these goals, a social marketing plan was developed by researching target volunteer and donor audiences, homelessness, and successful campaigns from …
Social Crm Applications And Impact In Small Businesses, Levi Bridge
Social Crm Applications And Impact In Small Businesses, Levi Bridge
Doctoral Dissertations and Projects
The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an informal CRM system causing them to not realize the full sales potential or customer engagement that could occur. The qualitative study consisted of 10 small businesses that utilize social media to engage with customers. The agency theory and resource based view served as the theoretical foundation for the study. One-on-one interviews were conducted with the employee responsible for managing the social media content. From the interviews, three themes emerged that are critical for social CRM success: visibility, interactivity, …
To Conform Or Not To Conform : Mixed Conformity Model, Yongjee Han
To Conform Or Not To Conform : Mixed Conformity Model, Yongjee Han
Asia Marketing Journal
This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of …
2017-April-30-Harris Recordings, University Marketing And Communications, East Tennessee State University
2017-April-30-Harris Recordings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-Pharmacy Technician Training, University Marketing And Communications, East Tennessee State University
2017-April-30-Pharmacy Technician Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Consumer Evaluation On The Cause-Related Marketing, Chia-Lin Lee
The Impact Of Consumer Evaluation On The Cause-Related Marketing, Chia-Lin Lee
Asia Marketing Journal
Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap. Specifically, we employ the schema theory to explore circumstances in which the CrM alliance cannot achieve a success. We use a theoretical modeling approach to report that, when consumers’ typicality-based cognitive process is assumed, the CrM activity with the partners’ more-discrepant attribute profile cannot be evaluated favorably, but the attribute-level uncertainty about the CrM alliance is less likely to feedback to the two partners. Furthermore, we …
Asia Marketing Journal Vol.19 No.1 목차
How Network Structure Impacts Firm Performance, Kyunghee Kim, Jeongtae Kim, Junhong Min, Ryu
How Network Structure Impacts Firm Performance, Kyunghee Kim, Jeongtae Kim, Junhong Min, Ryu
Asia Marketing Journal
Despite the importance of the impact of network structure on the relationships between firms and firm performance, few studies have investigated these effects. This study investigates how network openness influences the relationships between TSI, opportunism, technological uncertainty, and supplier performance. We also try to figure out how network openness functions as a governance mechanism.
Peer Effects In Service Usage, Sangyoung Song
Peer Effects In Service Usage, Sangyoung Song
Asia Marketing Journal
Researchers in marketing, sociology, and economics have been interested in the role of social interactions in consumer choice and consumption behaviors. Social interactions, labeled variously as peer effects, social contagion, and neighborhood effects, have important implications for firms’ allocation of marketing efforts. In this research, we test and provide empirical evidence for peer effects in consumers’ service usage in the context of gym-going behaviors. Using a detailed individual-level membership and attendance data at one of the largest health club chains in the U.S., we document that a focal member’s gym-going behavior is influenced by the behaviors and characteristics of the …
2017-April-30-University School Ranked Number 10 In State By Us News And World Report, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
2017-April-30-University School Ranked Number 10 In State By Us News And World Report, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-Alumni Banquet, University Marketing And Communications, East Tennessee State University
2017-April-30-Alumni Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-Cbat Hall Of Fame, University Marketing And Communications, East Tennessee State University
2017-April-30-Cbat Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-Class Reunion 1967, University Marketing And Communications, East Tennessee State University
2017-April-30-Class Reunion 1967, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gospel With A Groove: A Historical Perspective On The Marketing Strategies Of Contemporary Christian Music In Relation To Its Evangelistic Purpose With Recommendations For Future Outreach, Autumn E. Gillen
Selected Honors Theses
Contemporary Christian Music (CCM) is an effective tool for the evangelism of Christianity. With its origins dating back to the late 1960s, CCM resembles musical styles of popular-secular culture while retaining fundamental Christian values in lyrical content. This historical perspective of CCM marketing strategies, CCM music television, CCM and secular music, arts worlds within CCM, and the science of storytelling in CCM aims to provide readers with the context and understanding of the significant role that CCM plays in modern-day evangelism. This thesis will present CCM as an integrational religious style of music, meaning that it targets both Christian and …
Restaurant Entrepreneurship: Theory And Practice, Margaret Leach
Restaurant Entrepreneurship: Theory And Practice, Margaret Leach
Selected Honors Theses
Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.
2017-April-28-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2017-April-28-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-28-Dr. William N. Duncan, University Marketing And Communications, East Tennessee State University
2017-April-28-Dr. William N. Duncan, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-28-Percussion Concert, University Marketing And Communications, East Tennessee State University
2017-April-28-Percussion Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott
A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott
Undergraduate Theses
This study analyzes advertisements in the top sports magazines in the United States and United Kingdom, Sports Illustrated and SPORT respectively, during the 2014 FIFA World Cup. Sports magazines see an increase in sales during the time of the FIFA World Cup, meaning companies will put more effort into the production of their advertisements as the audience is larger and more diverse. The study uses content analysis methods to gain insight into the informational content and gender representation in the advertisements. The results demonstrate both hard and soft-sell approaches to selling goods and services. The study uses predictive analysis to …
2017-April-27-Editorial Board, University Marketing And Communications, East Tennessee State University
2017-April-27-Editorial Board, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-26-Tva Investment Challenge, University Marketing And Communications, East Tennessee State University
2017-April-26-Tva Investment Challenge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-25-Commencement Speakers, University Marketing And Communications, East Tennessee State University
2017-April-25-Commencement Speakers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-25-Spring Sounds, University Marketing And Communications, East Tennessee State University
2017-April-25-Spring Sounds, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-24-Diesel Celebration, University Marketing And Communications, East Tennessee State University
2017-April-24-Diesel Celebration, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-24-Marching Bucs Signing, University Marketing And Communications, East Tennessee State University
2017-April-24-Marching Bucs Signing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.