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Articles 8311 - 8340 of 16543
Full-Text Articles in Marketing
2017-May-07-Corey Stewart, University Marketing And Communications, East Tennessee State University
2017-May-07-Corey Stewart, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University
2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Andrew Doran, University Marketing And Communications, East Tennessee State University
2017-May-07-Andrew Doran, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin
Senior Honors Projects, 2010-2019
This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards. We extend findings from the Quesenberry et al. (2012) study by investigating IMC touchpoint data within award-winning Effie campaigns from 2011-2016. Data was collected from the Effie database and then analyzed to explore how touchpoints have evolved. Results indicate that there are several new categories of touchpoints used in recent campaigns. We refer to these categories as Emerging Touchpoint Categories as a comparison against Quesenberry et al.’s category findings, hereafter referred …
Creative Advertising Portfolio, Hayley E. Sunderman
Creative Advertising Portfolio, Hayley E. Sunderman
Senior Honors Projects, 2010-2019
Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …
2017-May-05-Elevating Mathematics, University Marketing And Communications, East Tennessee State University
2017-May-05-Elevating Mathematics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-05-Alumni Awards, University Marketing And Communications, East Tennessee State University
2017-May-05-Alumni Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut
Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut
Markets, Globalization & Development Review
As Dholakia and Atik (2016) emphasize in the opening article of MGDR, we can “live with” labels such as advanced and emerging, rich, mid-income and poor, ancient and modern (and postmodern), Third World and First World. In addition to these labels, this review brings out labels and dualities such as able and disabled, reasonable and unreasonable. Introducing disability studies to the marketing field, this review analyzes Jenny Slater’s book which helps us gain a critical perspective on disability research.
Nick Dyer-Witheford And Greig De Peuter, Games Of Empire: Global Capitalism And Video Games (2009), Ian Reyes
Nick Dyer-Witheford And Greig De Peuter, Games Of Empire: Global Capitalism And Video Games (2009), Ian Reyes
Markets, Globalization & Development Review
No abstract provided.
Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson
Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson
Markets, Globalization & Development Review
No abstract provided.
Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler
Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler
Markets, Globalization & Development Review
We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …
Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani
Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani
Markets, Globalization & Development Review
The best way to reduce poverty is to focus on raising the productive capacity – not the consumption capacity – of the poor. This implies poverty reduction efforts must focus on two dimensions: raising income of the poor, and providing the poor access to basic public services (such as public health, education, sanitation, infrastructure and security). First, the best way to raise income is to create employment opportunities for the poor. The private sector is clearly the best engine for job creation; the government can play a useful facilitating role. Second, governments are responsible for, and should be held accountable …
The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli
The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli
Markets, Globalization & Development Review
In continuation of our previous work, “The Impact of Ethical Concerns on Fashion Consumerism: A Review,” we present here empirically based reports to support our argument that ethical concerns in the fashion industry affect consumer behavior. In line with Paper I, the initial paper of this series, we address the concept of ethical marketing, with a focus on the two dimensions of sustainable environmental practices and societally appropriate messaging. The linkages of ethical concerns in fashion with corporate image and financial performance are explored, using a set of 15 real-life cases and anecdotes. We identify challenges in this area, offer …
Adam Smith, Market And Social Change: Then And Now, Dominique Bouchet
Adam Smith, Market And Social Change: Then And Now, Dominique Bouchet
Markets, Globalization & Development Review
Adam Smith (1723-1790) provided us with a remarkable synthesis of the economic and political ideas of his time and developed a conceptual system to analyze social interactions that mattered for the wealth of nations. He proposed a radically different roadmap for the future development of the society he lived in. The fact that his original analyses were rooted in a given historical context and were founded on a well thought-through conceptual system should not be ignored. The dribs and drabs of Adam Smith ideas that are bandied about, particularly to support ‘free’ market and anti-regulatory policies, are a far cry …
Is A New Epoch Possible?, Deniz Atik, Nikhilesh Dholakia
Is A New Epoch Possible?, Deniz Atik, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
2017-May-04-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
2017-May-04-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-04-Renaissance Child, University Marketing And Communications, East Tennessee State University
2017-May-04-Renaissance Child, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-03-Called Bot Meeting, University Marketing And Communications, East Tennessee State University
2017-May-03-Called Bot Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-03-Dr. Paul Kamolnick, University Marketing And Communications, East Tennessee State University
2017-May-03-Dr. Paul Kamolnick, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
One Hundred Dollars Now Or A Half Million Dollars Later?, Phuong Nguyen, Dr. Sheila Goins
One Hundred Dollars Now Or A Half Million Dollars Later?, Phuong Nguyen, Dr. Sheila Goins
Celebration of Learning
Most people do not think about retirement savings early enough and miss years of compound interest earnings. According to Investopedia, the average 55-64 year old American has approximately $104,000 in retirement savings, which translates into $310 income per month. The prospect of millions of seniors living well below the poverty level is not ideal. The purpose of our study is to determine if different methods of envisioning the future can prompt millennials to increase their savings early in life. Land-use management experts use a “backcasting” approach to generate future scenarios that enable planners to easily identify strategies to achieve those …
Exploring The Meaning Of Luxury To Gen Z, Lauren Mabuni
Exploring The Meaning Of Luxury To Gen Z, Lauren Mabuni
Honors Thesis
In an age when marketers are spending five times more to reach Millennials than all other demographics combined (Swant 2015), Generation Z, Millennials’ entrepreneurial and diverse younger siblings born from the mid-1990’s to 2010’s, are quietly becoming one of the of the most powerful consumer segments in the U.S. and around the world. Despite the fact that most brands are still clamoring for their piece of the Millennial pie, Generation Z is already influencing a staggering $829 billion in household spending in the U.S. alone (IBM 2017). Diverse, ambitious and predicted to account for 40% of the population in key …
The Status Of Women Leaders In Utah Business: A 2018 Update, Susan R. Madsen, Shirlayne Quayle, Robbyn T. Scribner
The Status Of Women Leaders In Utah Business: A 2018 Update, Susan R. Madsen, Shirlayne Quayle, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled “The Status of Women Leaders in Utah Business.” The document was one of four released in 2014 that focused on understanding the status of women’s leadership in politics, education, nonprofits, and business. This brief provides a four-year update to determine what, if any, progress has been made in women’s leadership within Utah’s business sector. The brief compares Utah data with national data and reviews the applicable literature dealing specifically with women in the highest levels of business leadership, including C-level positions and presence on …
2017-May-02-New Rti Certificate, University Marketing And Communications, East Tennessee State University
2017-May-02-New Rti Certificate, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Lcw Marketing Newsletter Volume 7 Issue 1, Touro College Lander College For Women, Lander College For Women
Lcw Marketing Newsletter Volume 7 Issue 1, Touro College Lander College For Women, Lander College For Women
Yearbooks and Newsletters
No abstract provided.
The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak
The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak
Senior Honors Projects
Over the past few years, cause-related marketing has become a prevalent aspect of brand building in many businesses. Cause-related marketing (CRM) can be defined as “a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit” (Pringle & Thompson, 1999, pg.1). The key word in this definition is “strategic” because a brand must think strategically about which cause they want to associate with their brand in order to differentiate their brand and be relevant to consumers. In today’s world, consumers want to have a connection and feel confident in …
An Analysis Of Structural And Psychological Barriers To The Adoption Of Demand Response Smart Grid Technologies: Lessons Learned, John M. Richards
An Analysis Of Structural And Psychological Barriers To The Adoption Of Demand Response Smart Grid Technologies: Lessons Learned, John M. Richards
Sustainability and Social Justice
Over the past decade, America’s utility grid has undergone fundamental changes on a scale not seen during the past 100 years (Energetics Incorporated, 2014). These changes have largely been driven by the need to replace aging infrastructure, modernize the grid, incorporate new sources of energy, and better balance the supply and demand of energy. In order to address some of these changes, utilities have increasingly implemented smart grid programs that provide customers with consumer-focused demand response technologies that aim to reduce peak demand. This report examined the success these technologies have in reducing peak demand for smart grid programs by …
Crowdfunding: Financing Ventures In The Digital Era, Srinivas K. Reddy, Yee Heng Tan
Crowdfunding: Financing Ventures In The Digital Era, Srinivas K. Reddy, Yee Heng Tan
Research Collection Lee Kong Chian School of Business
Over the past few years, digital platforms have emerged as a new way to disrupt industries. These platforms not only connect riders and drivers, like Uber, or hosts and guests, like Airbnb, but also ventures and funders. Crowdfunding platforms like Lendingclub or Kickstarter have gained widespread visibility and acceptance in recent years. Crowdfunding was virtually non-existent until 2010 but has been growing exponentially since 2010. In 2015, the volume rose to US$34.4 billion, slightly surpassing the venture capitalist industry and is expected to continue growing quickly.
Umass Memorial Healthcare Information System Job Ladder, Matthew Simoncini, Vamsi Kavuru, Antariksh Nanda, Tahaseen Mahaboob Basha, Vikram Patil
Umass Memorial Healthcare Information System Job Ladder, Matthew Simoncini, Vamsi Kavuru, Antariksh Nanda, Tahaseen Mahaboob Basha, Vikram Patil
School of Professional Studies
The capstone project report emphasizes the importance of a job ladder and the need of an hour to implement it at UMASS Memorial health care. The scope of this project is to create a well-established job ladder at UMASS with pre-defined standards on job levels related to Information Technology department that would facilitate in hiring, developing and promoting employees at various stages.
A Learning Framework For The Ywca Central Massachusetts, Dayna Ankermann, Manjushree Burdekar, Priyanka Joshi, Ying Song, Yumeng Chen, Xing Xie
A Learning Framework For The Ywca Central Massachusetts, Dayna Ankermann, Manjushree Burdekar, Priyanka Joshi, Ying Song, Yumeng Chen, Xing Xie
School of Professional Studies
After meeting with the Director of Wellness and Health Equity at the YWCA Central Massachusetts (which will be referred to as the YWCA from here on out), we learned that as a non-profit gym and health center, it is heavily underfunded. The main focus of the project was to determine how to upkeep the facility while bringing in new customers with limited resources and budget. Due to the needs of the YWCA, our group focused on six aspects: revenue stream, donor retention, increasing membership, customer experience, social media marketing, and membership fee structure. After completing extensive research, we were able …
Human Services Management (Hsm) Certificate Program Expansion To Western Massachusetts Feasibility Study, Paul Campbell, Patrick Deschenes, Maria Pacheco, Bradley Paul, Elizabeth Vittum, Jing Zhang
Human Services Management (Hsm) Certificate Program Expansion To Western Massachusetts Feasibility Study, Paul Campbell, Patrick Deschenes, Maria Pacheco, Bradley Paul, Elizabeth Vittum, Jing Zhang
School of Professional Studies
One of the most popular cost-savings programs that the Providers’ Council currently offers its members is a Certificate in Nonprofit Human Service Management (HSM) provided in partnership with Clark University and Suffolk University. As human services providers are struggling to hire and retain qualified staff, the need to provide professional development opportunities to help grow and expand a skilled health and human services workforce is a critical issue facing nonprofit organizations and communities in Massachusetts. This feasibility study examines the viability of Providers’ Council and Clark University expanding its HSM Certificate Program to organizations and staff located in western Massachusetts. …