Marketing Commons^™

Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert

Mahurin Honors College Capstone Experience/Thesis Projects

Social media is a medium that is becoming increasingly relevant in the marketplace, especially in the arts arena. It is the marketing tool that allows for the more customized engagement between a brand and the target market, often at a lower price than traditional outlets. As a visual industry, dance has a lot of opportunities for content in digital marketing. Other industries in the entertainment realm, such as professional sports or concert music have similar goals with their intended target audiences: develop relationships with consumers to inevitably increase patronage to the organizations’ events. Social media content marketing allows organizations to …

2017-December-06-Screening 'Vials', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-05-Citizen Science Project, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-04-Bucky's Career Closet, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-04-Fall Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Canines For Disabled Kids, Erin Jerrett, Margarita Mnatsakanyan, Colleen Reynolds, Yin Wang

School of Professional Studies

Canines for Disabled Kids have been working on behalf of children and their families to educate communities and promote service dog partnerships for almost twenty years. Their advocacy with local legislatures, business owners, and community leaders highlighted the difficulties encountered when differentiating service dogs from emotional support/comfort dogs. Service dogs are entitled to access by the Americans with Disabilities Act (ADA), while emotional support/comfort dogs are not protected under the federal statute or to the same rights. Canines for Disabled Kids proposed a study to obtain a current count of licensed service dogs in the Commonwealth and investigate the feasibility …

2017-December-01-A Grand Master Fiddler, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-01-Commencement Address, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-01-Reunion Agents, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-01-New Nursing Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran

Public Administration Master’s Projects

This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts …

The Role Of Emotions And Collective Satisfaction In The Customer Journey From Service Experience To Customer Engagement, Azam Ghazal Ghahghaei

Marketing Dissertations - Archive

Service providers serving business customers face some unique challenges in assessing and building customer satisfaction. These challenges arise when service providers have to deal with a team or a group of people within the client’s organization. Each of these individuals, depending on their role in the service provision, go through a unique customer journey and have a distinctive service experience. Imagine yourself in a situation with several bosses with different expectations and evaluations. Not only is it challenging to meet their expectations, but it is also hard to know if they are truly satisfied with you. This dissertation explores the …

Examining The Role Of Sales-Based Crm Technology And Social Media Use On Post-Sale Service Behaviors In India, Raj Agnihotri, Kevin J. Trainor, Omar S. Itani, Michael Rodriguez

Marketing Faculty Publications

Despite the growing recognition of the critical role of post-sale service on the salesperson-customer relationship, few studies have explored how salesperson service behaviors (SSB) are enhanced through tools such as sales-based customer relationship management (CRM) technology and social media. Using dyadic salesperson-customer data within a business-to-business context, this study analyzes the direct effects of sales-based CRM technology on the behaviors of diligence, information communication, inducements, empathy and sportsmanship. Additionally, the study examines the interactive effects of sales-based CRM technology and social media on these behaviors. The results indicate that sales-based CRM technology has a positive influence on SSBs and that …

Social Media Marketing Strategies In The Organic Food Industry, John Haff

Senior Theses

This study used content analysis to review the social media marketing strategies of the organic food industry. The results reveal which social media channels are being used and which social media marketing strategies are being used. Qualitative techniques were used to generate a pool of eight organic companies. The social media channels used were highlighted by Chanthinok, Ussahawanitichakit, and Jhundra-indra (2015) as those used by frequency and the ability of the application to achieve the desired marketing goal. The marketing strategies assessed were categorized first as transformational or informational and then further subcategorized by the way it is perceived by …

2017-December-Mfa Alum David Mazure Featured In Print Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

East Stoudsburg Unviersity art and design professor, and ETSU MFA alum David Mazure is currently being featured in the Fall 2017 issue of Print Magazine. Mazure along with philosophy professor T. Storm Heter taught a “Human Rights and Freedom” class that produced 30 posters on an inclusion project. In early December 2017 the posters were hung throughout the ESU campus, displaying various views on political, racial/ethical, cultural, gender differences, barriers, and multiple other topics that take on issues people face every day. To view the article please visit this link: http://www.printmag.com/daily-heller/academic-freedom-sides/

2017-December-01-2018 Grammy Nomination, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-01-Ross: Tennessee Artist Fellow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Hormonal Influence On Female Consumption Of Revealing And Sexy Fashion Products, Ngoc B. Pham

Theses and Dissertations

This doctoral dissertation addresses the biological and psychological components of consumers’ decision-making processes. Particularly, it investigates the impact of female sex hormones on women’s consumption behaviors regarding fashion products. These hormones reach peak level when women are near ovulation, and this research examines how these hormones, when at peak level, influence women’s attitudes and purchase intention towards sexy and revealing fashion products.

The research is based on two theoretical frameworks: ovulatory shift hypothesis (OSH) and theory of reasoned action (TRA). Specifically, the OSH, based on the female ovulatory cycle postulates that women change their sexual preferences for men with perceived …

Interns Matter: Maximizing Integration Of Interns Into Community Agencies, Valerie Garcia

Capstone Projects and Master's Theses

Hope Services is a non-profit agency serving individuals with developmental disabilities in six counties. Over the years, there have been many agencies that have formed connections with Hope Services. One of these collaborative partnerships has been with CSU Monterey Bay’s (CSUMB) integration of interns through their field placement program. However, recently former Hope Services South District Manager, Greg Dinsmore, witnessed a lack of utilization and integration of interns across all Hope Services agencies. Through firsthand experience as a mentor, he witnessed the benefits of utilizing interns and saw the need for further advocacy and support for the integration of interns …

2017 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases from December of 2017.

What Happens Online Stays Online? Segment-Specific Online And Offline Effects Of Banner Advertisements, Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Research Collection Lee Kong Chian School Of Business

Many firms allocate increasing parts of their advertising budgets to banner advertising. Yet, for firms that predominantly sell offline, existing research provides little guidance on online advertising decisions. In this study, the authors analyze the impact of banner advertising on consumers' online and offline behavior across multiple distinct campaigns for one focal firm, which predominantly sells through the offline channel. Results suggest that banner and TV advertising increase website visit incidence for consumers who had not visited the focal firm's website in the previous four weeks (non-recent online consumers). For these consumers, banner and TV advertisements indirectly increase offline sales …

An Assessment Of When, Where And Under What Conditions In-Store Sampling Is Most Effective, Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu

Research Collection Lee Kong Chian School Of Business

In-store product sampling is a commonly used promotional technique designed to give prospective consumers an opportunity to experience a product prior to purchase. While prior research has documented a positive relationship between short-term sales and perceptual measures of the customer shopping experience, little is known about the long-term impact of sampling or factors that moderate its success. In this paper, we develop an empirical approach that allows us to study the short-term and long-term effects of in-store sampling on both own and competitive products. We apply our approach to six store-level scanner data sets across four different product categories and …

Marketing For The Beginner: Resources From The Acrl Library Marketing And Outreach Interest Group, Lindsay Davis, Jennifer Park, Sabine J. Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit

Faculty and Staff Publications & Presentations

Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.

2017-November-30-Reducing The Spread, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-30-Jazz Ensemble Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Anne Burkholder (YWCA Utah), Renata Forste (BYU), Julie de Azevedo Hanks (therapist, researcher), Danny Harris (AARP), Erin Holmes (BYU), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Robbyn Scribner (UWLP, UVU), LaDawn Stoddard (UServeUtah), Becky Utz (University of Utah)

2017-November-29-Military Friendly Designatio, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-22-Lego Tournament, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-22-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-22-Dietitian Alexa Scully, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.