Marketing Commons^™

2018-Meet Dr. David Roane, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Roane, from Ruston, Louisiana, joined Gatton College of Pharmacy in 2006 as the founding chair of the department of Pharmaceutical Sciences. His initial goals focused on hiring superior faculty and guiding the de novo development of the department. Previously, Dr. Roane served on faculty in the College of Pharmacy and chaired the Department of Biology as the DeGree endowed professor from 1989 to 2006 at the University of Louisiana at Monroe. Since arriving at ETSU, Dr. Roane has spent most of his time on administration, program development, and teaching. He relishes the opportunity to promote the empowerment of …

2018-Meet Dr. David Stewart, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Stewart, from Roan Mountain, Tennessee, joined the faculty of the department of pharmacy practice in 2007. Prior to his appointment of Assistant Professor at ETSU he served as an Assistant Clinical Professor at the Auburn University Harrison School of Pharmacy. Dr. Stewart was promoted to Associate Professor of Pharmacy Practice in 2012 and Professor in 2018. He also serves as Vice Chair for the Department of Pharmacy Practice, Residency Program Director for the college’s PGY2 Internal Medicine Pharmacy Residency Program, and Post-graduate Training Coordinator for the Department of Pharmacy Practice. Over his tenure at the BGCOP he …

Strategies For U.S. Manufacturers To Defend Home Markets From International Competition, Gabrielle Chan

Theses and Dissertations

The existing research on ways U.S. manufacturing firms can improve performance is limited to strategies to grow internally with focus on human resource and financial strategies. Therefore, there is little information regarding how the firms can defend themselves from international competition. With the rise of globalization, firms have to compete on an international level while trying to protect their home market. Large firms have more resources such as wealth and capital to conduct international research and strategize to compete with global competition, but small domestic firms have less resources to dedicate to the protection of their business. This research focuses …

Marketing Plan For Columbus State University, Kaylyn Cockrell

Theses and Dissertations

Marketing is an important tool for capturing customers and sales in business, and it’s equally as important to an institution like Columbus State University (CSU) aiming to capture student customers. The development of a marketing plan through extensive research and planning will contribute to the success of all involved marketing efforts. This marketing plan will include all the standard essential elements: business mission statement, situation (SWOT) analysis, objectives, marketing strategy, implementation, and evaluation control. For the mission statement, the current statement from the 2018-2023 Strategic Plan will be used. The situation analysis will include looking at the current strengths, weakness, …

2018-January-Faculty Member Mindy Herrin Featured In Nashville Arts Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Mindy Herrin Jewelry & Metals professor currently has an article published about her work in this month's Nashville Arts Magazine. Herrin is concurrently exhibitng the work at the Customs House Museum in Clarksville, Tennessee. Narrative Illusions: The Visions of Mindy Herrin will be on display through April 30, 2018. Herrin’s three-dimensional work incorporates realism, organic imagery, and found objects in imaginative ways. There is a trance-like quality to her figures, and sculptures laden with symbolism act like puzzles, leaving the viewer to decipher her vision.

For more information on the exhibit and to read the article please follow this link: …

2018-Faculty Members Andrew S. Ross & Mindy Herrin Congratulations To Our Faculty Members Andrew S Ross And Mindy Herrin Have Their Work In The Hunter Museum Of American Art Invitationals.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

p>Art & Design faculty members Andrew S. Ross (Drawing), and Mindy Herrin (Jewelry & Metals), have their work featured at the The Hunter Museum of American Art Invitational IV. The exhibition organized by the Hunter presents some of the most significant artwork being produced in the Southeast. Conceived in 2007 as a means to look more deeply at artists in our region, the exhibition is the fourth Invitational organized by Hunter Museum Chief Curator Nandini Makrandi. The Invitational will showcase current works by some of the most compelling, innovative artists in the Southeast today. With an eye toward trends …

2018-Now Taking Applications For Art And Design Scholarships.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Apply now for 2018 Art & Design Scholarships. Deadline is March 15th.

Please follow this link for more information: https://www.etsu.edu/cas/art/resources/scholarships.php

2018-Professor Emeritus Mike Smith To Exhibit Photographs In Asheville.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Professor Emeritus Mike Smith is currently exhibiting photographs at the Tracey Morgan Gallery in Asheville, North Carolina. The exhibit will run through November 3, 2018. The Lost State of Frankland features a selection of images that span over a decade, including recent works, that are a continuation of his career-long exploration of the character and culture of East Tennessee. Smith has visually investigated one place, remaining aesthetically aware of his surroundings in a manner that has allowed him to beautifully photograph the nuance of Eastern Tennessee over the span of almost 40 years. They hold a narrative that truthfully and …

2018-Etsu Geosciences Field Experience- New Zealand Summer 2018, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Geosciences Field Experience : New Zealand Summer 2018

ETSU Department of Geosciences faculty Dr. Chris Gregg will offer GEOL/GEOG 3700 Field Experience (3 credits) course in summer 2018 to New Zealand. New Zealand straddles the Pacific and Australian plate boundary, forms the tip of an eighth continent—Zealandia, is dominated by geo-hazards linked to subduction, continental rifting & continent-continent collision, is a world leader in hazards and environmental policy, and site of P. Jackson’s Lord of the Rings!  The trip will include access to braided rivers, glaciers, active faults and volcanoes; geothermal, wind, hydro power plants; TePapa National Museum; …

2018-January-01-Athletes Make Team, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Elizabeth Hatch, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Guiding Conversations, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Number Seven, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Reading For Teens, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Online Product Reviews: Effects Of Star Ratings And Valence On Review Perception Among Those High And Low In Need For Cognition, Jacquelyn L. Schreck

Honors Undergraduate Theses

The Internet is becoming the main source for various tasks, from learning, to working, and shopping. There are many websites one can use to shop. Almost all stores have a website from which you can order anything you might want. As online shopping becomes more prominent, it is important to understand the effects of the Internet and its product reviewers and, specific to this study, consumer decision making. This study seeks to understand the effect of star ratings and valence on review perception between the different cognitive levels of individuals. Recognition review perception, and intent to purchase were being measured. …

Sales And Marketing, Nancye Gannaway

Farm Systems and Economics published reports

Plan, prepare, Prosper - workshop

This document is part of the Plan, Prepare, Prosper program that was developed under the Pilot of Drought Reform Measures ('the pilot'), a joint initiative between the Australian Government and the Western Australian Government. The program aims to support businesses to prepare for drought, climate variability, financial and other challenges.

Today we will be working through your marketing program, and possible strategies for increasing its effectiveness and impact.

We will explore the advantages of target marketing - of focusing your marketing on those customers which best suit your business, and have the greatest potential for …

An Exploration Of Organizational Buying Behavior In The Public Sector, Kevin S. Chase

Theses and Dissertations--Marketing and Supply Chain

This dissertation begins with a comprehensive examination of the current state of research regarding organizational buying behavior. Through this review we identify a significant gap in our existing knowledge regarding organizational buying behavior in the public sector. Due to the high level of impact that government purchasing has on the economy, and the nuances that differentiate public from private sector purchasing practices, I further explore organizational buying behavior in the public sector to make the following contributions.

First, I highlight the common practice in business-to-government (B2G) and business-to-business (B2B) transactions where buyers limit suppliers’ access to them during the buying …

The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii

CMC Senior Theses

This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regressions were …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Predictors Of Investors’ Participation In The Egyptian Stock Market: Application Of Theory Of Planned Behavior, Madiha Metawie, Dalia Ahmed Elmosalamy

Business Administration

Despite the opportunities of growth for the Egyptian stock market, it still offers limited potential to attract investors. This paper explores how various factors related to attitudes, subjective norms and perceived behaviour control as indicted by the theory of planned behaviour affect stock market participation (SMP) in the emerging market of Egypt. The aim of this paper is to study how the influence of factors as financial literacy, risk, influence of others, confidence in the regulator among others, affect consumers’ investment decision to participate in the stock market. A pilot study when combined with literature review revealed eight factors that …

Exploring The Extension Of Unified Theory Of Acceptance And Use Of Technology, Utaut2, Factors Effect On Perceived Usefulness And Ease Of Use On Mobile Commerce In Egypt, Noha Bendary Ms., Ibrahim H. Al Sahouly Mr

Business Administration

This paper aims to study the factors that enhance perception of mobile commerce users to promote such form of shopping in Egypt. Researchers explored the factors affecting users of Mobile communication and electronic shopping by identifying all factors considered in technology users' behaviour theories. Researchers conducted an exploratory research, to examine the most relevant factors for mobile commerce adoption, also, tested the reliable and valid measures extracted, for considering its effect on the user’s perception of its usefulness and ease of use. Three factors were considered of main importance: social influence, convenience and hedonic motivations. Researchers tested those factors and …

Effective Internet Marketing Strategies For Online Fashion Jewelry Businesses, Zohreh Daemi

Walden Dissertations and Doctoral Studies

Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in the same business for more than 5 years and generated at least $100,000 in annual revenue. Additionally, …

Financial Advisors' Marketing Strategies To Minorities, Jonica Rowland

Walden Dissertations and Doctoral Studies

Independent financial advisors face challenges with successful marketing strategies as competition from web-based resources, large U.S. financial services, and wealth advisors' corporations increase. The purpose of this exploratory case study was to understand financial advisors' perceptions, experiences, and marketing strategies to improve their companies' sustainability by targeting a broader population base, including minorities, who need assistance with retirement planning strategies. Consumer culture theory was the conceptual framework for this study. Purposeful sampling was the basis for selecting 7 financial advisors from the mid-Atlantic region of the United States for face-to-face interviews. Semistructured interviews with open-ended questions were used to identify …

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …

Quitting Together: Formative Research To Develop A Social Marketing Plan For Smoking Cessation Among Women In A Residential Treatment Facility For Substance Abuse Recovery, August D. Anderson

Theses and Dissertations--Communication

Both smoking addiction and illicit substance abuse are prevalent issues in the United States today. Furthermore, these are issues that have significant impact on women’s health and mental state. Despite research that shows that smoking cessation coupled with substance abuse recovery can decrease likelihood of relapse post-recovery, few substance abuse recovery facilities today offer smoking cessation programming options. To address the issue of smoking addiction on top of substance abuse recovery, formative research was conducted through this study to determine the underlying causes of smoking habits coupled with recovery efforts and the attitudes. Through focus group sessions with women in …

Advertising Appeals And Willingness To Pay For A Music Streaming Service, Katharine Baird

Undergraduate Honors Thesis Collection

Even with the rise of music streaming services, illegal downloads are costing the music industry $2.7 billion per year. The purpose of this study is to determine what types of advertising appeals will be most effective at enhancing the willingness to pay for a streaming service, thereby decreasing music piracy. This study examined college students’ willingness to pay for, willingness to recommend, interest in, and affective reaction to a music service after being exposed to a digital advertisement that employed either a rational, fear, or guilt appeal for a fictitious music streaming service. It was expected that music involvement, or …

Circuits Of Race: Consumption Of Colorism In Nivea’S “Natural Fairness”Campaign, Gabrielle Burgess-Smith

Master's Theses and Doctoral Dissertations

Colorism is not a Black-White or dark issue; it is a global issue that has emerged into a dynamical power force dividing people from people and, in turn, people from self. It is not solely subjected as a battled issue in America, but it is a global phenomenon where support is gained from all corners of the world—resulting in a worldwide denigration. Psychological and physiological turmoil comes in forms of anxiety, depression, reduced wages, loss of self, and privilege. The blinding processes of colorism through the effects of social media advertisements is a two-way communication process. Through a systematic analyzation …

Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price

Honors Theses and Capstones

As humans continue to use our planet’s resources at a rapid pace, we must act quickly to implement solutions and strategies that will create a positive impact on our environment. The hotel industry represents a huge opportunity for increasing sustainability practices, as these establishments tend to consume tremendous amounts of natural resources through energy and water usage; thus creating quite a bit of waste. For this customer-centric industry, change starts with consumer expectations and intentions to act. The purpose of this study was to assess hotel guests’ values and intentions for sustainable hotels, and compare how this aligns with their …

Sports Celebrity Influence On The Behavioral Intentions Of Generation Z, Kayla M. Farren

Honors Theses and Capstones

The research is to determine what the effects, if any, professional athlete endorsers or spokespersons have on the generation Z cohort. There is a relative lack of published research that investigated the influence sport celebrity endorsers had on generation Z. This study primarily focused on the exploration of the role sports celebrities play as vicarious role models for members of generation, as well as touched upon whether sports celebrity endorsers affected generation Z’s behavioral intentions. In addition, the influence sports celebrity endorsers had on females in comparison to males was also studied. It was found that sports celebrity spokespersons or …

Brand & Celebrity Associations: An Investigation Into Brand & Celebrity Trait Congruence And The Potential For Trait Transference, Pamela S. Merriman

Honors Theses and Capstones

In today’s marketplace, a significant amount of brands are utilizing celebrity endorsers as a marketing tool. Traits of the brand and the endorser are typically not congruent. As a result, trait transference between a brand and a celebrity can occur once the brand and celebrity endorser are linked in the consumer’s mind. Further, celebrity endorsers often endorse multiple brands at one time. Therefore, it may be possible for traits to transfer from one brand to another via a common celebrity endorser. Although research has shown that the traits of celebrity endorsers can influence br and perceptions and vice versa, no …