Marketing Commons^™

The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The respondents to questions about consumer behavior towards general merchandise and grocery retailers revealed distinct divisions among the three large retailers.

This study is in response to the dynamic and chaotic nature of today's retailing. U.S. retail accounts for 16 percent of U.S. GDP with just a few key retailers contributing most heavily.

Mergers and acquisition continue to change the retail landscape, and with Amazon growth and ecommerce on the rise, it was time to check shopper perceptions toward the three major retailers: Walmart, Amazon and Target,

2018-February-Faculty Member David Dixon And Alum Carrie Dyer Featured In Creative Quarterly.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Professor David Dixon and alum Carrie Dyer, have been chosen by Creative Quarterly Magazine as winners in their 100 Best Annual 2017 which is produced in February 2018.

Dixon's work was chosen in the 2017 Top 25: Fine Art category and Dyer's work was chosen in the 2017 Top 25: Graphic Design category.

Both will be published in the international art and design book Creative Quarterly 100 Best Annual 2017, as well as their works appearing in a gallery show in New York City of Creative Quarterly's 100 Best 2017.

For more information on Creative Quarterly please follow this …

2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-01-Bitcoin Cryptocurrencies Forum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-01-Gregory De Roo, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-01-Hometown Hero Cat, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-01-Roan Scholars 2022, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-Mfa Candidate Bradley Marshall's Exhibit On Display At Tipton Gallery.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Hearing Through Walls by Masters of Fine Arts (MFA) candidate Bradley Marshall will be on display from February 19th through March 2nd, 2018 at the Tipton Gallery in downtown Johnson City. The closing reception will be held on Friday, March 2nd, from 6-9p.m.    The exhibition will consist of large archival inkjet photographs and one video installation piece. The work presented by Marshall are the result of a three year study on domesticity, lost youth, and American masculinity. These themes are developed in a visual narrative that simultaneously explores  photographic issues including notions of artifice and the cultural role photographs play …

2018-February-Along The Horizon Contemporary Drawing In Tennessee - Curated By Faculty Members Vanessa Mayoraz And Andrew Scott Ross.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Along the Horizon: Contemporary Drawing in Tennessee curated by Extended Media professor Vanessa Mayoraz and Drawing professor Andrew Scott Ross is concurrently on display at the Slocumb Galleries and the Reece Museum through February 23, 2018. There will be a panel discussion February 15 at 5:30-6:30pm in the Ball Hall auditorium. Speakers are Stephen Wicks, Curator at the Knoxville Museum of Art, Richard A. Lou, Chair of the Department of Art and Design at the University of Memphis, and Denise Stewart-Sanabria, Artist. An artists reception will be held on February 15 from 7-8pm at the Reece Museum. The exhibition …

Consumer Propensity To Adopt Illicit Goods: Theory, Methods, And Results, Sergio Enrique Robles-Avila, Arturo Z. Vasquez-Parraga

Marketing Faculty Publications

The purpose of this study is to examine consumer propensity to adopt illicit goods. The adoption of illicit goods is a worldwide problem that undermines legitimate markets, funds criminal organizations, and harms the most vulnerable in society. International organizations, such as World Economic Forum, have called for the study of the demand of illicit products. Research is crucial to understanding the demand for these products and can contribute to public policy addressing this issue. This research uses two theoretical frameworks: The Theory of Planned Behavior and the Theory of Marketing Ethics. Using the Theory of Planned Behavior, research results suggest …

2018-February-01-Bitcoin Cryptocurrencies Forum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Do You Feel Like A Fraud? How Experiencing The Impostor Phenomenon Influences Consumption Choices, Emily Goldsmith

Dissertations, Theses, and Capstone Projects

Most of us, at one point, have felt like a fraud. Usually we can overcome the negative feelings associated with feeling like a fraud by acknowledging why we deserve our accomplishments. However, there are times when, despite all external evidence, we still feel like an impostor. A person experiences the impostor phenomenon when they are unable to internalize their achievements and they have the constant fear of being exposed as a fraud. The current research examines each of the four behaviors associated with experiencing the impostor phenomenon and examines how they influence our consumption behavior. The impostor cycle is a …

Like What You See? The Influence Of Program Assortment Organization And Viewing Motivation On Video-On-Demand Consumption, Boram Nam

Dissertations, Theses, and Capstone Projects

This research investigates the effect of program assortment organization and consumers’ viewing motivation on Video-on-Demand (VOD) consumption. In doing so, we examine the formation of viewers’ choice set and product interests in the context of the largely unexplored VOD marketplace. Specifically, we test the interaction between program assortment organization and the specificity of consumers’ motivation toward content for viewing on VOD to show that the size of choice set increases when program assortment is organized by content (genre) vs. a non-content specific alternative (recommendation) among consumers with an activity-focused (vs. content-focused) viewing motivation. We also provide preliminary evidence that consumer …

The (Behavioral) Science Behind Baby Milk Formula, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

Peruse the infant-formula aisle in any supermarket.One can easily spot an increasing number of infant formula brands, eachoffering a wide range of ingredients with claims of assorted health benefits.DHA to increase the baby's cognitive development? Check. Taurine to support thebaby's mental and physical development? Prebiotics for a healthy digestivesystem? Iron and zinc to boost the baby's immune system? Check, check, andcheck.

配方奶粉背后的行为科学, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

走进任何一家超级市场，只要仔细观察摆卖婴儿配方奶粉的廊道，就会发现配方奶粉的品牌日增，每一个牌子的奶粉都提供据称能带来各种健康益处的多类营养成分。可促进婴儿认知能力发展的二十二碳六烯酸（DHA）？有；可帮助婴儿的智力和身体发育的牛磺酸（Taurine）？有；可维持健康消化系统的益生元（Prebiotics）？可加强婴儿免疫系统的铁（Iron）和锌（Zinc）？也都有。

Consumer Value And Social Media Usage On Luxury Product For Vietnamese Consumers, Hyowon Hyun, Jungkun Park, Tuan Ba Pham, Ren

Asia Marketing Journal

Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers’ perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers’ value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers’ perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers’ luxury purchase intention.

Effects Of Channel Structure On The Quality Competition Of Exclusively Distributed Products, Yeong Seon Kang

Asia Marketing Journal

This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel- choice model. The two retailers select different levels of …

Consumer Values And Green Consumption, Hyun Ju Lee, Seong-Yeon Park

Asia Marketing Journal

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives.
The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and …

The Impact Of Crisis Responsibility And Risk Perception On Communication Behavior Intention In Sns, Eun Mi Lee

Asia Marketing Journal

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS.
This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect …

Asia Marketing Journal Vol.19 No.4 목차

Asia Marketing Journal

No abstract provided.

2018-January-31-Emergency Test, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Examining Decision-Making Of Participating In Open Innovation Platform, Insoo Son, Jong-Ho Lee, Dongwon Lee

Asia Marketing Journal

Open innovation is based on a different knowledge landscape, with a different logic about the sources and uses of technologies. It implies that firms increasingly rely on external sources of innovation by emphasizing these ideas and resources. Using datasets from the UK biotechnology industry, this paper explores firms’ willingness to participate in open innovation. The results indicate that the switching cost is identified as the direct predictor of the willingness to participate in open innovation. While high commitment based on the trust with partner increases switching costs, IT infrastructure within the firm decreases switching costs to open innovation. Taken together, …

2018-January-30-Darwin Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-30-William Bennett, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-29-Grammy Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-27-Critical Mass, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-26-Audiology Clinic, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-26-Black History Month, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-25-Continental Euphony, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.