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Full-Text Articles in Marketing

2018-June-20-Addiction Medicine Fellowship, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-20-Addiction Medicine Fellowship, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-20-New Etsu Police Chief, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-20-New Etsu Police Chief, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-20-Rick Lang Music Scholarship, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-20-Rick Lang Music Scholarship, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Marketing Plan For Create: Art Studio And Workshop, Rachel Marter Jun 2018

Marketing Plan For Create: Art Studio And Workshop, Rachel Marter

Honors Projects

CREATE: Art Studio and Workshop is a privately-owned art studio that hosts classes, workshops, and camps for both children and adults of varying skill levels. They offer topics such as painting, drawing, hand lettering, and other mixed media options. Although they teach courses for all age groups, their primary focus is the children’s classes. CREATE is owned by two Perrysburg moms: Deborah Lambdin and Kerry Wellstein. They founded the studio in 2014 and are currently in their fifth year of business. They thrive on the idea that art is not solely about the finished product, but rather the process, and …


2018-June-14-Pharmacy Students Earn National Honor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jun 2018

2018-June-14-Pharmacy Students Earn National Honor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 14, 2018) – East Tennessee State University’s Bill Gatton College of Pharmacy continues to earn national recognition for its student groups.

Recently, Gatton’s chapter of the Student National Pharmaceutical Association and the Student Society of Health-System Pharmacy, led by Dr. Kelly Covert, assistant professor of pharmacy practice, sought to raise awareness about organ donation through the 2017-18 American Society of Transplantation’s Organ Donation Challenge.

The students’ initiative earned “Best New Project” at the 2018 American Transplant Congress in Seattle.

Earlier this year, for the third year in a row, the American Pharmacists Association – Academy of Student …


2018-June-14-Jessie Rogers, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-14-Jessie Rogers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-14-National Recognition, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-14-National Recognition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-13-Poster Presenter, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-13-Poster Presenter, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-12-Adult Student Info, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-12-Adult Student Info, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-12-Research Award, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-12-Research Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-11-Going For Gold, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-11-Going For Gold, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-11-Miller Story Concert, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-11-Miller Story Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-11-Sevier Hazard Mitigation, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-11-Sevier Hazard Mitigation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-11-New Perspectives, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-11-New Perspectives, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali Jun 2018

Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali

The Qualitative Report

Entrepreneurs make important decisions regarding different aspects of their enterprises. Given the bulk of uncertainty, complexity as well as the rapid rate of change in their business environment, entrepreneurs’ decisions, including their marketing decisions, are prone to decision-making biases. Previous research has mainly focused on the negative outcomes of decision-making biases for entrepreneurs. We argue that sometimes entrepreneurial decision-making biases could have positive outcomes, too. Ignoring these positive outcomes has led to a serious research gap in the field of entrepreneurship. Thus, in this paper, we attempted to explore positive outcomes of decision-making biases in entrepreneurs’ marketing decisions with a …


2018-June-07-Cara Carter, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-07-Cara Carter, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-06-Gotterbarn Receives Acm Award, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-06-Gotterbarn Receives Acm Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-06-Staff Awards, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-06-Staff Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-06-Digital Innovation, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-06-Digital Innovation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen Jun 2018

What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 school counselors from Utah junior high and high schools to discuss ways they can support young women in Utah, particularly in terms of educational aspirations and success. Their insights focus on influencing culture, advocacy, capacity building, and external engagement, as well as ideas for professional development to improve counselors’ abilities to engage and support young women in the state.


2018-June-05-Lymphoma Research, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-05-Lymphoma Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Center Appropriation, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Center Appropriation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Commencement, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Staff Awards, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Staff Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Innovaton Lab Impact Award, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Innovaton Lab Impact Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-New Employees, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-New Employees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Dr. Tammy Ozment, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Dr. Tammy Ozment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Peace Corp Prep, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Peace Corp Prep, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Dr. Evan Los, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Dr. Evan Los, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-June-04-Retirees May, University Marketing And Communications, East Tennessee State University Jun 2018

2018-June-04-Retirees May, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.