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Articles 7141 - 7170 of 16543
Full-Text Articles in Marketing
2018-July-23-Pharmacy Fellowship Awards, University Marketing And Communications, East Tennessee State University
2018-July-23-Pharmacy Fellowship Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Welfare And Price Discrimination: A Fine Line, Marie Wallmark, Eyal Greenberg, Dan Engels
Consumer Welfare And Price Discrimination: A Fine Line, Marie Wallmark, Eyal Greenberg, Dan Engels
SMU Data Science Review
Traditionally, it was not feasible for businesses to determine the maximum price the buyer was willing to pay, but with the availability of big data and the deployment of sophisticated algorithms, with a great degree of precision businesses can ascertain the maximum willingness price. Some forms of price discrimination are prohibited under the Robinson-Patman Act of Antitrust (1890), provided demographic characteristics such as race and gender are the determining factors. The problem with this interpretation is that sellers are not transparent about what factors are taken into consideration when determining price. Current laws are either limited in their interpretation or …
2018-July-19-Surveying Program Wins Education Award, University Marketing And Communications, East Tennessee State University
2018-July-19-Surveying Program Wins Education Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-18-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2018-July-18-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-18-Liver Disease Research, University Marketing And Communications, East Tennessee State University
2018-July-18-Liver Disease Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Brenda Louw, University Marketing And Communications, East Tennessee State University
2018-July-15-Dr. Brenda Louw, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Nicole Collins, University Marketing And Communications, East Tennessee State University
2018-July-15-Nicole Collins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Sharon Mcgee, University Marketing And Communications, East Tennessee State University
2018-July-15-Dr. Sharon Mcgee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Aaron Polichnowski, University Marketing And Communications, East Tennessee State University
2018-July-15-Dr. Aaron Polichnowski, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Social Work, University Marketing And Communications, East Tennessee State University
2018-July-15-Social Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Tenure And Promotion, University Marketing And Communications, East Tennessee State University
2018-July-15-Tenure And Promotion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Drive To Thrive, University Marketing And Communications, East Tennessee State University
2018-July-15-Drive To Thrive, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Josh Reid Insight Grant, University Marketing And Communications, East Tennessee State University
2018-July-15-Dr. Josh Reid Insight Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-New Employees, University Marketing And Communications, East Tennessee State University
2018-July-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Dr. Christine Mullins, University Marketing And Communications, East Tennessee State University
2018-July-15-Dr. Christine Mullins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Retirees, University Marketing And Communications, East Tennessee State University
2018-July-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-15-Thomas Hill Jr., University Marketing And Communications, East Tennessee State University
2018-July-15-Thomas Hill Jr., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-14-Saro Lynch-Thomason, University Marketing And Communications, East Tennessee State University
2018-July-14-Saro Lynch-Thomason, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-13-New Degree Program, University Marketing And Communications, East Tennessee State University
2018-July-13-New Degree Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-13-“Self-Taught Art By Any Of Its Names,” An Exhibition, University Marketing And Communications, East Tennessee State University
2018-July-13-“Self-Taught Art By Any Of Its Names,” An Exhibition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-12-New Director, University Marketing And Communications, East Tennessee State University
2018-July-12-New Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-11-Labor Day Train Excursion, University Marketing And Communications, East Tennessee State University
2018-July-11-Labor Day Train Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Case For Showrooming, Cristina Nistor, Prashanth Nyer
The Case For Showrooming, Cristina Nistor, Prashanth Nyer
Business Faculty Articles and Research
Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be …
2018-July-09-August Events At Tsbdc, University Marketing And Communications, East Tennessee State University
2018-July-09-August Events At Tsbdc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-09-Bucfest, University Marketing And Communications, East Tennessee State University
2018-July-09-Bucfest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-07-Mahbubur Rahman, University Marketing And Communications, East Tennessee State University
2018-July-07-Mahbubur Rahman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-03-Workshops For Entrepreneurs, University Marketing And Communications, East Tennessee State University
2018-July-03-Workshops For Entrepreneurs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Analytics For Novel Consumer Insights (A Three Essay Dissertation), Utkarsh Shrivastava
Analytics For Novel Consumer Insights (A Three Essay Dissertation), Utkarsh Shrivastava
USF Tampa Graduate Theses and Dissertations
Both literature and practice have investigated how the vast amount of ever increasing customer information can inform marketing strategy and decision making. However, the customer data is often susceptible to modeling bias and misleading findings due to various factors including sample selection and unobservable variables. The available analytics toolkit has continued to develop but in the age of nearly perfect information, the customer decision making has also evolved. The dissertation addresses some of the challenges in deriving valid and useful consumer insights from customer data in the digital age. The first study addresses the limitations of traditional customer purchase measures …
2018-July-01-Alex Lewis, University Marketing And Communications, East Tennessee State University
2018-July-01-Alex Lewis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-July-01-Faculty Tenure/Promotion, University Marketing And Communications, East Tennessee State University
2018-July-01-Faculty Tenure/Promotion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.