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Articles 6841 - 6870 of 16543
Full-Text Articles in Marketing
The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction, Kunal Shah
The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction, Kunal Shah
USF Tampa Graduate Theses and Dissertations
Increasingly competitive markets lead brand managers to search for new methods to improve customer satisfaction, increase revenue, and promote customer loyalty. Sensory marketing has the potential to meet those objectives. Sensory marketing programs are designed to engage consumers’ senses and affect perceptions, judgments, and behaviors. Ambient light color is an environmental variable with the potential to influence the customer experience in lodging industry sensory marketing programs. Contrast theory and disconfirmation of expectations served as the theoretical framework for this study. The purpose of this quantitative comparative study was to examine the relationships between ambient light color, consumer spending, and perceptions …
The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate, Denise Hunter Gravatt
The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate, Denise Hunter Gravatt
USF Tampa Graduate Theses and Dissertations
In the competitive and fast-paced industry of residential real estate, digital marketing strategies must effectively meet the information needs and demands of the industry’s three key stakeholders: buyers, sellers, and agents. Digital house hunting is the predominant search strategy for prospective homebuyers who scour the Internet looking for homes to purchase. Property sellers and real estate professionals, whose shared end-goal is to transact a successful sale, must discern which digital marketing choices are optimal for marketing for-sale properties online in the digital channels where buyers are searching.
A 2008 settlement agreement between the Department of Justice and the National Association …
2018-November-15-David P. Atkins As Dean Of University Libraries, University Marketing And Communications, East Tennessee State University
2018-November-15-David P. Atkins As Dean Of University Libraries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Lactation Suite, University Marketing And Communications, East Tennessee State University
2018-November-15-Lactation Suite, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Millennium Center, University Marketing And Communications, East Tennessee State University
2018-November-15-Millennium Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-New Employees, University Marketing And Communications, East Tennessee State University
2018-November-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Notable Women, University Marketing And Communications, East Tennessee State University
2018-November-15-Notable Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Retirees, University Marketing And Communications, East Tennessee State University
2018-November-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Sane Grant, University Marketing And Communications, East Tennessee State University
2018-November-15-Sane Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Dr. Dana Harrison, University Marketing And Communications, East Tennessee State University
2018-November-15-Dr. Dana Harrison, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Dual Enrollment Partnership, University Marketing And Communication, East Tennessee State University
2018-November-15-Dual Enrollment Partnership, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 15, 2018) – Building on strong histories of providing quality educational opportunities, East Tennessee State University and the Niswonger Foundation are partnering to provide online dual enrollment opportunities for high school students in East Tennessee and beyond. Through Niswonger Online, students can earn both high school and college credit at ETSU with application and qualifying course fees waived as part of memorandum of understanding between the two entities.
With this new partnership, which is aimed to support the state of Tennessee’s “Drive to ‘55” initiative, ETSU, through Niswonger Online, will provide an extensive inventory of college courses …
2018-November-15-Iper, University Marketing And Communications, East Tennessee State University
2018-November-15-Iper, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Archives Anniversary, University Marketing And Communications, East Tennessee State University
2018-November-15-Archives Anniversary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Yi-Yang Chen, University Marketing And Communications, East Tennessee State University
2018-November-15-Yi-Yang Chen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Tema Stauffer, University Marketing And Communications, East Tennessee State University
2018-November-15-Tema Stauffer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-14-Leading Voices Lecture, University Marketing And Communication, East Tennessee State University
2018-November-14-Leading Voices Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
NOTE: This event has been postponed. Rescheduled lecture to be announced spring 2019.
JOHNSON CITY (Nov. 14, 2018) – Dr. Daniel Martinez Garcia, a pediatric advisor for Doctors Without Borders, will speak at East Tennessee State University on Tuesday, Nov. 27, at 6 p.m. in The James and Nellie Brinkley Center ballroom.
In addition to his role in the Medical Department of Médecins Sans Frontières (MSF), or Doctors Without Borders, in Geneva, Switzerland, Garcia is a core member of the organization’s International Pediatric Working Group and a clinical coordinator for the Telemedicine platform. He grew up in both France and …
Place-Brand Stereotypes: Does Stereotype-Consistent Messaging Matter?, Brittney C. Bauer, Clark D. Johnson, Nitish Singh
Place-Brand Stereotypes: Does Stereotype-Consistent Messaging Matter?, Brittney C. Bauer, Clark D. Johnson, Nitish Singh
School of Business: Faculty Publications and Other Works
Purpose: This research seeks to address an overarching question: Does matching consumer place-brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement?
Methodology: This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place-brand warmth vs. competence stereotypes and the use of symbolic vs. utilitarian advertising messaging for both new foreign and domestic brands. Study 2 examines this match for global brands.
Findings: The research reveals that stereotype-consistent messaging increases the perceived fit between the advertisement and the brand for new foreign brands, but not for new …
2018-November-8-Physical Therapy Open House, University Marketing And Communication, East Tennessee State University
2018-November-8-Physical Therapy Open House, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 8, 2018) – An open house and ribbon-cutting ceremony for the newly renovated facilities of East Tennessee State University’s Department of Physical Therapy will be held Wednesday, Nov. 14, from 3-5 p.m. on the second floor of building 2 at the Quillen Veterans Affairs Medical Center campus at Mountain Home.
The Department of Physical Therapy is part of the College of Clinical and Rehabilitative Health Sciences in ETSU’s Academic Health Sciences Center.
The open house will provide opportunities for members of the campus community and the public to tour the department’s facilities, enjoy light refreshments and chat …
2018-November-8-Board Of Trustees November Meeting, University Marketing And Communication, East Tennessee State University
2018-November-8-Board Of Trustees November Meeting, University Marketing And Communication, East Tennessee State University
ETSU News
"
JOHNSON CITY (Nov. 8, 2018) – The quarterly meeting of East Tennessee State University’s Board of Trustees scheduled for Friday, Nov. 16 has been moved to The James and Nellie Brinkley Center.
The meeting of the full Board of Trustees will take place in room 120 beginning at 1 p.m.
Committee meetings will also take place at The James and Nellie Brinkley Center in rooms 115 and 125 at the following times:
- Academic and Student Affairs – 9 a.m.
- Finance and Administration – 9 a.m.
- Audit – 10:45 a.m.
When they become available, the agendas and accompanying materials for …
2018-November-8-Yi-Yang Chen Embassy Series, University Marketing And Communication, East Tennessee State University
2018-November-8-Yi-Yang Chen Embassy Series, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 8, 2018) – Yi-Yang Chen, assistant professor of piano and music theory in the East Tennessee State University Department of Music, has been invited by the embassy of Taiwan to perform at the Arts Club of Washington, D.C., on Nov. 15 as part of the Embassy Series.
The Arts Club of Washington is located at the Cleveland Abbe House. The club draws much of its character and tradition from its home, the center of which is an historic Federal-era mansion that once served as the residence of James Monroe and, for a time, as his official presidential …
2018-November-8-Chamber Concert, University Marketing And Communication, East Tennessee State University
2018-November-8-Chamber Concert, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 8, 2018) – A concert of “Masterworks for Chamber Orchestra” will be presented by the East Tennessee State University Chamber Orchestra and Chamber Orchestra on Friday, Nov. 16.
This concert, directed by Dr. David Kováč, assistant professor of violin and viola in the ETSU Department of Music, will begin at 7:30 p.m. at Munsey Memorial United Methodist Church, 201 E. Market St.
Admission is free, and donations will be accepted. For more information, call the Department of Music at 423-439-4276 or email [email protected]. For disability accommodations, call the ETSU Office of Disability Services at 423-439-8346.Media …
Of Expectations And Experiences: The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. Mcgehee
Of Expectations And Experiences: The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. Mcgehee
Shared Knowledge Conference
Some extant literature argues that expectations drive enjoyment of experiences, while other literature argues that expectations only comparatively influence enjoyment. The current work addresses this discrepancy and demonstrates that while positive expectations do result in favorable enjoyment of experiences, negative expectations result in the comparative process suggested by others.
2018-November-7-Community Of Scholars, University Marketing And Communication, East Tennessee State University
2018-November-7-Community Of Scholars, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 7, 2018) – A new forum has been created at East Tennessee State University to disseminate information from the research community to interested faculty and the Tri-Cities community. The first “Community of Scholars” presentation will be held on Friday, Nov. 16.
Dr. Jonathan Moorman, professor of medicine and section chief for Infectious Diseases at the Quillen Veterans Affairs Medical Center, will discuss “Translational Research in HIV/AIDS” from 9-9:45 a.m. in The James and Nellie Brinkley Center, followed by a question-and-answer session. Then, seed grant recipients from ETSU’s Center of Excellence in Inflammation, Infectious Diseases and Immunity will …
2018-November-7-Aascu Board Of Directors, University Marketing And Communication, East Tennessee State University
2018-November-7-Aascu Board Of Directors, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 7, 2018) – Dr. Brian Noland, president of East Tennessee State University, has been elected to the board of directors for the American Association of State Colleges and Universities (AASCU).
The AASCU, based in Washington, D.C., is a higher education association of 400 public colleges, universities and systems whose members share a learning- and teaching-centered culture, a historic commitment to underserved student populations, and a dedication to research and creativity that advances their regions’ economic progress and cultural development. The association also advocates for effective public policy at the federal level and provides both federal and state …
2018-November-7-Lactation Suite Reopens, University Marketing And Communication, East Tennessee State University
2018-November-7-Lactation Suite Reopens, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 7, 2018) – ETSU’s Lactation Suite has reopened in room 481 of the Sherrod Library, offering a private and comfortable place for mothers on campus to breastfeed or pump.
Previously located in the D.P. Culp University Center, currently closed for renovation, the Lactation Suite features a comfortable chair with a footstool, blanket, television, soft lamp lighting, electrical outlets and other amenities.
It is available to student, faculty and staff mothers by ID card access on a first come, first served basis. An “in use” sign is on the door to indicate whether the room is occupied.
For …
2018-November-7-Story Slam Family Meals, University Marketing And Communication, East Tennessee State University
2018-November-7-Story Slam Family Meals, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 7, 2018) – “Family Meals” is the theme for November in East Tennessee State University’s “Re-Generation: A Johnson City Story Slam” series.
This free public Story Slam, part of the ongoing series for the 2018-19 academic year, will be held Friday, Nov. 16, at 8 p.m. at JRH Brewing, 458 W. Walnut St. Donations at the door are welcome.
The “Re-Generation” series of unvarnished storytelling concerts opens the door to audience members instead of paid professional tellers. These events follow the story slam concept that originated in 2001 with The Moth, a non-profit literary society from New …
2018-November-7-Jazz Ensemble Dance Music, University Marketing And Communication, East Tennessee State University
2018-November-7-Jazz Ensemble Dance Music, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 7, 2018) – The East Tennessee State University Jazz Ensemble will perform a concert of “Dance Music” from the 1930s, ’40s and ’50s on Friday, Nov. 16, at 7:30 p.m. at First Christian Church, 200 E. Mountcastle Drive.
Favorites by Duke Ellington, Glenn Miller, Count Basie and other legendary musicians will be performed by this student ensemble from the ETSU Department of Music. The Jazz Ensemble will be joined by new department faculty members Dr. Brett Long on trumpet and Dr. Justin Waller on trombone, as well as student dancers and vocalists.
The Jazz Studies program in …
2018-November-6-Veterans Day Ceremony, University Marketing And Communication, East Tennessee State University
2018-November-6-Veterans Day Ceremony, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 6, 2018) — A Veterans Day Ceremony will be held on the campus of East Tennessee State University on Monday, Nov. 12, at 11 a.m. to honor and remember those who have served their country through military service.
The event will take place at the Veterans Memorial in the Quad (behind Gilbreath Hall) and is open to the public. Organizers of the ceremony include ETSU’s Veterans Affairs Standing Committee, Office of Veterans Affairs, Student Veterans of America and Department of Military Science.
Members of the ETSU band and the University School chorus will provide patriotic music. In …
2018-November-6-Notable Women, University Marketing And Communication, East Tennessee State University
2018-November-6-Notable Women, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 6, 2018) – East Tennessee State University’s Women’s Studies Program has announced Drs. Kelly Atkins and Jodi Polaha (Jones) as the 2018 recipients of the Notable Women of ETSU Award.
They will be honored at the annual Notable Women of ETSU Colloquium on Wednesday, Nov. 14, from 5-7 p.m. at the Reece Museum. This event highlights the expertise and accomplishments of women academicians at ETSU; provides a forum for the exchange of ideas, research and projects generated by women faculty; and identifies women faculty whose work advances understanding of women and their lives.
Atkins is an associate …
2018-November-6-Entrepreneurs Club, University Marketing And Communication, East Tennessee State University
2018-November-6-Entrepreneurs Club, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 6, 2018) — The Entrepreneurs’ Club at East Tennessee State University will welcome guest speaker Louie Gump at its meeting on Monday, Nov. 12, at 5 p.m. in Sam Wilson Hall, room 322.
The co-founder of East Tennessee Hospice (first Hospice in Johnson City) and Hands-On Museum will present “Nifty Nuggets about Leadership.” His talk is free and open to the public.
Gump is a native of Johnson City and was a Morehead-Cain Scholar at his alma mater, the University of North Carolina at Chapel Hill. After serving two years in the U.S. Navy as a destroyer …