Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (7751)
- Higher Education (7416)
- Social and Behavioral Sciences (2892)
- Advertising and Promotion Management (1280)
- Business and Corporate Communications (1119)
-
- Public Affairs, Public Policy and Public Administration (873)
- Business Administration, Management, and Operations (840)
- Communication (816)
- Economics (771)
- Finance and Financial Management (584)
- Public Affairs (570)
- E-Commerce (560)
- Accounting (545)
- Entrepreneurial and Small Business Operations (539)
- Other Business (512)
- Sales and Merchandising (512)
- Arts and Humanities (500)
- Technology and Innovation (455)
- Sociology (406)
- Tourism and Travel (373)
- International Business (371)
- Hospitality Administration and Management (355)
- Physical Sciences and Mathematics (344)
- Management Information Systems (327)
- Public Relations and Advertising (317)
- Business Analytics (314)
- Organizational Behavior and Theory (312)
- Social Media (304)
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (704)
- Asia Marketing Journal (AMJ) (668)
- Morehead State University (667)
-
- Singapore Management University (476)
- De La Salle University (300)
- Technological University Dublin (249)
- Universitas Indonesia (234)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (194)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (161)
- University of Nevada, Las Vegas (155)
- Illinois State University (147)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (132)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (82)
- Western Michigan University (82)
- Clark University (77)
- Keyword
-
- Marketing (1021)
- Social media (277)
- Advertising (193)
- Consumer behavior (187)
- Branding (164)
-
- Social Media (134)
- Sustainability (125)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- SIEC Historical Documents (82)
- Trust (81)
- Women (80)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- COVID-19 (76)
- Ethics (75)
- Innovation (75)
- Consumer Behavior (73)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (62)
- Tourism (62)
- Marketing strategy (61)
- Demographics (60)
- Management (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (668)
- Morehead State Press Release Archive, 1961 to the Present (567)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (319)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (252)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (165)
- Honors Theses (144)
- International Journal for Business Education (139)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- AMTP Proceedings 2022 (67)
- Publication Type
- File Type
Articles 6481 - 6510 of 16539
Full-Text Articles in Marketing
The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen
The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen
Journal of Global Business Insights
The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring …
A Longitudinal Examination Of Fda Warning And Untitled Letters Issued To Pharmaceutical Companies For Violations In Drug Promotion Standards, Yam Limbu, Christopher Mckinley, Valerio Temperini
A Longitudinal Examination Of Fda Warning And Untitled Letters Issued To Pharmaceutical Companies For Violations In Drug Promotion Standards, Yam Limbu, Christopher Mckinley, Valerio Temperini
Department of Marketing Faculty Scholarship and Creative Works
This study examined over-time differences in the nature and frequency of Food and Drug Administration warning and untitled letters issued to pharmaceutical companies. Across a 12-year time frame, results indicate that frequency of letters and specific violations rose steadily from 2005 to 2010 but have since fallen dramatically. When infractions do occur, they continue to result from the omission or lack of risk information, misleading/false claims, omission of material facts, and labeling issues. In addition, the findings show that violations occur most frequently on brochures, sales aids, corporate websites, and print ads, with the proportion of violations on Internet media …
Ethical Foundations For Exchange In Service Ecosystems, Patrick E. Murphy, Gene R. Laczniak
Ethical Foundations For Exchange In Service Ecosystems, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
2019 March, Morehead State University. Office Of Communications And Marketing
2019 March, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2019.
Priming From The Pulpit: Extending Regulatory Focus Theory To Church Services, Clark D. Johnson, Brittney C. Bauer, Christine Christine Ascencio, Yunmei Kuang
Priming From The Pulpit: Extending Regulatory Focus Theory To Church Services, Clark D. Johnson, Brittney C. Bauer, Christine Christine Ascencio, Yunmei Kuang
School of Business: Faculty Publications and Other Works
The purpose of this research note is to extend a powerful cognitive psychology theory—regulatory focus theory— to a specific nonprofit organization: churches. We apply this theory to the design of church services to model how church leaders can structure services to enhance congregant experience and generate positive behavioral outcomes. We present an experiment utilizing 126 adult Americans as initial evidence for our framework. The results indicate that using appropriate regulatory focus priming strategies can increase congregant donations.
Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W. G. Van Zuijlen
Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W. G. Van Zuijlen
Research Collection Lee Kong Chian School Of Business
Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a difference-in-difference …
Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl
Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl
School of Business: Faculty Publications and Other Works
Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Atlantic Marketing Association Proceedings
No abstract provided.
Millennial Consumer Behavior And Classical Concert Design, Terry Damron
Millennial Consumer Behavior And Classical Concert Design, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
Atlantic Marketing Association Proceedings
No abstract provided.
Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia
Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Atlantic Marketing Association Proceedings
No abstract provided.
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
Atlantic Marketing Association Proceedings
No abstract provided.
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Atlantic Marketing Association Proceedings
No abstract provided.
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
What's Brand Love Got To Do With It ... Everything, Brad Taylor
What's Brand Love Got To Do With It ... Everything, Brad Taylor
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Atlantic Marketing Association Proceedings
No abstract provided.
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Atlantic Marketing Association Proceedings
No abstract provided.
Content Marketing Today, Pj Forrest
Content Marketing Today, Pj Forrest
Atlantic Marketing Association Proceedings
No abstract provided.
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
Atlantic Marketing Association Proceedings
No abstract provided.
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Atlantic Marketing Association Proceedings
No abstract provided.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Atlantic Marketing Association Proceedings
No abstract provided.
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Atlantic Marketing Association Proceedings
No abstract provided.
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
Atlantic Marketing Association Proceedings
No abstract provided.
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Atlantic Marketing Association Proceedings
No abstract provided.