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Articles 6481 - 6510 of 16743
Full-Text Articles in Marketing
2019-May-15-Twenty Under 20 Award Recipients, University Marketing And Communications, East Tennessee State University
2019-May-15-Twenty Under 20 Award Recipients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Power Of Promotional Marketing To Millennials, Colleen Longley
The Power Of Promotional Marketing To Millennials, Colleen Longley
Honors Program Theses and Projects
As Millennials are currently at the forefront of the consumer population, their business is an essential partnership. When targeting the Millennial Generation; the most effective component of the Marketing Mix is Promotion. The main purpose of this thesis is to highlight the importance of adaptability and increased targeting toward the Millennial Generation. The methodology will include: a combination of data from primary and secondary research on the Millennial’s Promotional Marketing experience, and an analysis of successful promotional strategies from the corporate and industry level. The research will clearly identify the overall importance and benefit of the Promotional Marketing Strategy of …
2019-May 14-College Of Nursing Reports 100% Dnp Pass Rate For 2018, University Marketing And Communications, East Tennessee State University
2019-May 14-College Of Nursing Reports 100% Dnp Pass Rate For 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-14-University School Is Ranked Ninth, University Marketing And Communications, East Tennessee State University
2019-May-14-University School Is Ranked Ninth, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-13-Free Talks To Address Recovery-Related Options For Opioid Users, Babies, University Marketing And Communications, East Tennessee State University
2019-May-13-Free Talks To Address Recovery-Related Options For Opioid Users, Babies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
Honors Projects
In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).
525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …
Investing In Faculty To Improve Attendance At Collegiate Athletic Events, Nicholas Ocampo
Investing In Faculty To Improve Attendance At Collegiate Athletic Events, Nicholas Ocampo
Honors Projects
NCAA Division I institutions across the nation have consistently experienced declining attendance numbers at home athletic events over the past few years. Acknowledging this downward trend, this study explores how making an investment in faculty can positively influence attendance numbers and faculty involvement in athletics. In addition, studies have supported the notion that a high level of fan support and attendance at athletic events can be correlated to team success. Accordingly, Bowling Green State University (BGSU), a mid-major school that sponsors 18 NCAA Division I varsity athletic programs, has implemented a faculty, staff and retiree ticketing program in order to …
The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic
The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic
M.A. in Leadership Studies: Capstone Project Papers
Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to …
Brand Expansion Vs. Strong Consumer Relationships, Julia Da Motta, Mitchell Hamilton
Brand Expansion Vs. Strong Consumer Relationships, Julia Da Motta, Mitchell Hamilton
Honors Thesis
Brand transgressions are defined as violations of the norms defined by the relationship between the brand and its consumers. In other words, it is when a brand takes an action that goes against what they promised their consumers, or what the consumers expected, based on the repeated interactions between the brand and the consumers. When brands are highly adopted by a very specific group of consumers, these controversial actions might give these consumers the idea that the brand is “cheating” on them, moving away from them and going against the image and personality that the brand has worked so hard …
2019-May-10-Grant Writing Workshop, University Marketing And Communications, East Tennessee State University
2019-May-10-Grant Writing Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-10-Shuaib Siddiqui, University Marketing And Communications, East Tennessee State University
2019-May-10-Shuaib Siddiqui, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-10-A New Species Of Rhino, University Marketing And Communications, East Tennessee State University
2019-May-10-A New Species Of Rhino, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-10-2019 Distinguished Staff Awards, University Marketing And Communications, East Tennessee State University
2019-May-10-2019 Distinguished Staff Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Creating The Level Up Festival: Marketing & Production Plan, Lauren Jean Cunningham
Creating The Level Up Festival: Marketing & Production Plan, Lauren Jean Cunningham
Honors Theses
The following document is a case study which began on May 20th of 2018 and was researched for the next couple of months over the course of several different internships in the entertainment industry. The purpose of the study was to compare several companies within different arenas of the entertainment industry, along with current market research in order to develop an event marketing plan for the newest live entertainment trend, esports. There were many different methods of research conducted in order to reach the final conclusion. The first method of research was done during several internships over the course of …
Political Consumerism And Branding: An Analysis Of The Exploitation Of Political Movements For Brand Equity And Profit, Ashley Simkovitch
Political Consumerism And Branding: An Analysis Of The Exploitation Of Political Movements For Brand Equity And Profit, Ashley Simkovitch
Honors College Theses
This article discusses the ways in which companies and brands project certain political affiliations to consumers. The exploitation or co-option of political or social movements in branding and advertising has been seen for decades, and it is now particularly prevalent since the election of President Trump. In order to be competitive in an era of political consumerism and an age when brands are expected to make a statement or take action regarding political movements, they are facing an increased pressure to integrate values into their brand identities in order to connect to consumers. In this essay, I ask how the …
How Individual Traits Affect Type Ii Diabetics’ Intentions To Use Wearable Technologies, Ashna Anita Sethi
How Individual Traits Affect Type Ii Diabetics’ Intentions To Use Wearable Technologies, Ashna Anita Sethi
Honors Theses
This research aims to uncover personality traits that affect type II diabetics’ intentions to use wearable technologies. Survey data of 321 responses were used for data analysis to measure results. Data was analyzed using SPSS software to determine the effects of individual traits on current usage and purchase intentions of wearable technologies explored in the research. The individual traits studied were involvement, impulsivity, and self-consciousness. Smartwatches, smart socks, insulin pumps, and continuous glucose monitors were the wearables studied in this research. Results found that involvement has an impact on future purchase intentions of wearable technologies. However, impulsivity has partial statistical …
2019-May-08-College Of Public Health Tackles Appalachia's Pressing Health Concerns, University Marketing And Communications, East Tennessee State University
2019-May-08-College Of Public Health Tackles Appalachia's Pressing Health Concerns, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-08-2019 Faculty Tenure/Promotion Listing, University Marketing And Communications, East Tennessee State University
2019-May-08-2019 Faculty Tenure/Promotion Listing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-08-Lydia Wilson Exhibition, University Marketing And Communications, East Tennessee State University
2019-May-08-Lydia Wilson Exhibition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Text Versus Pictures In Advertising: Effects Of Psychological Distance And Product Type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, Yeonshin Kim
Text Versus Pictures In Advertising: Effects Of Psychological Distance And Product Type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, Yeonshin Kim
Marketing Department Faculty Journal Articles
The authors examine effects of marketing messages that use text or pictures for advertising durable or nondurable products appealing to consumers’ perceptions of close versus far psychological distance. In three studies, ads featuring text (pictures) evoke more favourable attitudes and purchase intentions toward products to be purchased in the distant (close) future or at a distant (close) location. In addition, ads featuring text (pictures) evoke more favourable attitudes and purchase intentions for durable (nondurable) goods. The research shows that marketers will be most persuasive if they ensure congruence among message formats, product types, and psychological distance.
2019-May-08-Danisha Davis, University Marketing And Communications, East Tennessee State University
2019-May-08-Danisha Davis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-07-Unexpected Finds In Underwater Cave, University Marketing And Communications, East Tennessee State University
2019-May-07-Unexpected Finds In Underwater Cave, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Privacy Concerns About Genetic Testing: Does Ethnicity Matter?, Queen Deinde-Smith
Privacy Concerns About Genetic Testing: Does Ethnicity Matter?, Queen Deinde-Smith
KSU Journey Honors College Capstones and Theses
The direct-to-consumer genetic testing market is predicted to reach $340 million by 2020 (Seward, 2018). DTC genetic tests (DTC-GTs) are DNA kits purchased and taken by consumers in their homes to learn about their ancestry, trait/disease propensity, etc. Although, many companies state in their privacy policies that they share genetic information with third parties, it’s not evident that consumers completely understand how their information will be used e.g., for research or law enforcement. Prior research has found some ethnicities have low awareness of DTC-GTs e.g., African Americans and Hispanic Americans (Salloum et. al, 2018) but it’s not clear if this …
2019-May-07-Peppy Party Book Release, University Marketing And Communications, East Tennessee State University
2019-May-07-Peppy Party Book Release, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-06-A Passion To Change Health Care, University Marketing And Communications, East Tennessee State University
2019-May-06-A Passion To Change Health Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-06-Quillen College Of Medicine Holds Military Commissioning Ceremony, University Marketing And Communications, East Tennessee State University
2019-May-06-Quillen College Of Medicine Holds Military Commissioning Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-06-Advancing Stem, University Marketing And Communications, East Tennessee State University
2019-May-06-Advancing Stem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Senior Honors Projects, 2010-2019
Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.
2019-May-03-Quillen College Of Medicine Celebrates Commencement, University Marketing And Communications, East Tennessee State University
2019-May-03-Quillen College Of Medicine Celebrates Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-03-2019 Alumni Awards, University Marketing And Communications, East Tennessee State University
2019-May-03-2019 Alumni Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.