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Articles 6421 - 6450 of 16743
Full-Text Articles in Marketing
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University
2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University
2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University
2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University
2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
Honors Projects
The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …
2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University
2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown
Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown
Honors Projects
Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.
2019-June-05-Honors College Dean, University Marketing And Communications, East Tennessee State University
2019-June-05-Honors College Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-05-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University
2019-June-05-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Was Television Responsible For A New Generation Of Smokers?, Michael Thomas
Was Television Responsible For A New Generation Of Smokers?, Michael Thomas
Marketing
Consumers’ response to mass media can be difficult to assess because individuals choose for themselves the amount of media they consume, and that choice may be correlated with their other consumption decisions. To avoid this selection problem, this article examines the introduction of television to the US, during which some cities gained access to television years before others. This natural experiment makes it possible to estimate the causal impact of television on the decision to start smoking, a consumer behavior with important public health implications. Difference-in-differences analyses of television’s introduction indicate that (1) television did cause people to start smoking, …
What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen
What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.
2019-June-04-Meditations For Chaos, University Marketing And Communications, East Tennessee State University
2019-June-04-Meditations For Chaos, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-04-Tennessee Small Business Development Center Workshop, University Marketing And Communications, East Tennessee State University
2019-June-04-Tennessee Small Business Development Center Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-04-Wyatt Powell, University Marketing And Communications, East Tennessee State University
2019-June-04-Wyatt Powell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.