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Full-Text Articles in Marketing

2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients, Hannah Daab Oct 2019

Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients, Hannah Daab

Scholars Week

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.


2019-October-29-Women On Wednesdays With Angela Hagaman, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-29-Women On Wednesdays With Angela Hagaman, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-29-Roan Scholars Boone Dam Tour, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-29-Roan Scholars Boone Dam Tour, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Threat Recognition In Incumbent Firms: A Case For Organizational Velocity, Alan Amling Oct 2019

Threat Recognition In Incumbent Firms: A Case For Organizational Velocity, Alan Amling

PhD in Business Administration Dissertations

Change is not new, but the speed of change is new. Fueled by a combination of connecting and thinking technologies, the business environment is becoming increasingly dynamic and uncertain. Incumbent firms face a wider variety of threats that vary in frequency of occurrence and financial impact. How effectively firms see these threats, internalize them as important (or not) and act on them in a timely manner (or not) can be critical to their survival. However, the academic literature is incomplete on how firms navigate this threat recognition process from initial observation through action and across different organizational contexts.

This qualitative …


2019-October-29-Quillen 100 Raises More Than $6,000 For Tri-Cities American Heart Association, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-29-Quillen 100 Raises More Than $6,000 For Tri-Cities American Heart Association, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Dental Hygiene Program Celebrates 50 Years, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-28-Dental Hygiene Program Celebrates 50 Years, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Etsu Pharmacy School Partners To ‘Flip The Pharmacy’, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-28-Etsu Pharmacy School Partners To ‘Flip The Pharmacy’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Shifting Strategies Of Political Cinema, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-28-Shifting Strategies Of Political Cinema, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Etsu Pharmacy School Partners To Flip The Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Oct 2019

2019-October-28-Etsu Pharmacy School Partners To Flip The Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News


JOHNSON CITY (Oct. 28, 2019) East Tennessee State University Bill Gatton College of Pharmacy was recently selected to be part of a regional group participating in a national movement to transform and expand the role of community pharmacy.

 By joining the nationally sponsored Flip the Pharmacy initiative during the October launch, faculty and students at the college of pharmacy will serve area community pharmacies as they move from traditional point-in-time, prescription-level care processes to outcomes based, patient-level care models. Services will include one-on-one coaching, administrative support, research and innovation-inspired efforts.

 We are excited to join this nationwide initiative to expand …


2019-October-27-Martin Nekola Lecture, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-27-Martin Nekola Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-26-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-26-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-26-Homecoming '19: "X Marks The Spot", University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-26-Homecoming '19: "X Marks The Spot", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Wood Pellet Industry In The United States South: An Exploratory Study Of Resident Environmental, Social, And Economic Perceptions, Mason Thomas Leblanc Oct 2019

The Wood Pellet Industry In The United States South: An Exploratory Study Of Resident Environmental, Social, And Economic Perceptions, Mason Thomas Leblanc

LSU Master's Theses

This thesis research provides insight into the wood pellet manufacturing industry from the perspectives of residents in the US South, focusing on environmental, social, and economic constructs. The region is the largest producer and exporter of wood pellets in the world. The focus of previous research on wood pellets has focused on environmental, energy, and economic attributes. This study is the first of its kind to expand the research to investigate in-depth socio-economic dynamics and fill a general gap in knowledge of the relationship between the wood pellet industry and public supply-side issues in the region. Two rounds of a …


2019-October-25-Addiction Medicine Fellowship Receives Initial Accreditation, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-25-Addiction Medicine Fellowship Receives Initial Accreditation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-24-Red Flag Campaign, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-24-Red Flag Campaign, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-23-Bishop To Serve On Defense Health Board Public Health Subcommittee, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-23-Bishop To Serve On Defense Health Board Public Health Subcommittee, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-22-Mullins Named Chair Of Department Of Social Work, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-22-Mullins Named Chair Of Department Of Social Work, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-21-Webs: A Circus Confronting Sexualized Violence, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-21-Webs: A Circus Confronting Sexualized Violence, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-21-Journal Editor, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-21-Journal Editor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-17-Physical Therapy Students To Host Trot Or Treat 3k Fun Run, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-17-Physical Therapy Students To Host Trot Or Treat 3k Fun Run, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-17-Online Graduate Program In Sport Science And Coach Education Has Been Ranked Number 10 In The Nation, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-17-Online Graduate Program In Sport Science And Coach Education Has Been Ranked Number 10 In The Nation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-16-Choral Collage, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-16-Choral Collage, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-16-University Registrar, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-16-University Registrar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-16-Fafsa Frenzy, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-16-Fafsa Frenzy, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-17-National Fossil Day, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-17-National Fossil Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Controlling Turnover In An Inside Sales Organization: What Are The Contributing Factors, Dennis H. Kimerer Oct 2019

Controlling Turnover In An Inside Sales Organization: What Are The Contributing Factors, Dennis H. Kimerer

USF Tampa Graduate Theses and Dissertations

The turnover rate for inside sales team, particularly in Central Florida, is exceedingly high. I have experienced this negative scenario managing inside sales teams for two major Telecom companies over the past 11 years, having as many as 40% of the salesforce resign within 30 days. Organizational costs to hire a new salesperson can be as high as 300% of the replaced employee’s salary and take as long as eight months to reach full productivity. The purpose of this research is to determine the internal and external factors that impact a salesperson’s propensity to leave a company. This qualitative research …


2019-October-15-Means Elected To Mastership By American College Of Physicians, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-15-Means Elected To Mastership By American College Of Physicians, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-15-Researchers Studying Ways To Improve Health Care Access For Transgender Individuals, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-15-Researchers Studying Ways To Improve Health Care Access For Transgender Individuals, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-15-Fl3tch3r Exhibit 2019, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-15-Fl3tch3r Exhibit 2019, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.