Marketing Commons^™

The Status Of Women In Utah Politics: Congress, Statewide Executive Offices, And The State Legislature, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

A host of national reports and media (e.g., Chu & Posner, 2013) in the past decade have ranked Utah last or near last in terms of women being in positions of decision making and leadership, and women in Utah politics is foundational to this issue. Raising awareness of the reasons why this is the case is critical to social change efforts focused on improving the representation of women in political roles within the state. Women serving in public office within the state of Utah have positive implications for women’s health. Research shows that when more women are involved in decision-making …

Labor Force Participation Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Over the past half-century or so, Utah women’s participation in the labor force has steadily increased at a rate of about 8% per decade (Utah Women & Leadership Project, 2019). According to the most recent (2017) U.S. Census Bureau estimates, women in Utah make up 45% of the state workforce, which is slightly lower than the U.S. women’s share of the national workforce, 47.8% (United States Census Bureau, 2017a). In general, Utah women are about as likely to be employed as U.S. women, but Utah women are less likely to work full-time year-round (Department of Work-force Services, 2014). Numerous factors …

The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

Several national reports earlier in the past decade ranked Utah last or near last in terms of women being in positions of decision making and leadership, including a 2013 Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” (Chu & Posner, 2013). These and other rankings most often use the following four criteria: 1) gender wage gap, 2) educational attainment, 3) women in management roles, and 4) women serving in state legislatures. Research released through the Utah Women & Leadership Project and the Utah Women & …

2019-December-19-Bishop Earns Accrediting Body’S Highest Public Recognition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-19-The Gift Of Purpose, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 19, 2019) –As he finished putting gifts inside his shoebox that would soon jet around the world to a needy child, Kojo Abakah knew firsthand the potential impact.

He had received an Operation Christmas Child shoebox himself in Ghana, West Africa, which ultimately led him on a journey to pursue his dream of becoming a pharmacist at East Tennessee State University Bill Gatton College of Pharmacy.

In November, Abakah worked with others in ETSU’s Christian Pharmacist Fellowship International chapter to fill 66 shoeboxes as part of Operation Christmas Child, a project of Samaritan's Purse, an international Christian …

Psychographic Persona Development In The Picture Of Dorian Gray, Melody Day

Undergraduate Honors Theses

When interviewed about his Victorian Gothic masterpiece, The Picture of Dorian Gray, Oscar Wilde once observed that “Basil Hallward is what I think I am: Lord Henry is what the world thinks of me: Dorian is what I would like to be—in other ages, perhaps” (Oscar Wilde). These three characters represent widely different types of people; in light of Wilde’s words, then, what does it truly mean to be Basil, Lord Henry, or Dorian Gray? In other words, what interests, opinions, and values held by these characters determine how each of them differ from one another? In my cross-discipline …

2019-December-16-Holiday Message, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-16-Etsu Pharmacy School Students Earn Bachelors Through Degree Completion Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 16, 2019) –During East Tennessee State University’s (ETSU) Fall Commencement, nine students pursuing their Doctor of Pharmacy (Pharm.D.) at ETSU Bill Gatton College of Pharmacy completed their Bachelor of Science in Pharmacy Studies. The commencement and hooding ceremony was held on Saturday, Dec. 14, in ETSU’s Ballad Health Athletic Center (Mini Dome).

Gatton College of Pharmacy’s bachelor’s degree completion program is a way for students enrolled in the college’s Pharm.D. program without a bachelor's degree to complete it while also earning their Pharm.D. 

The following current students earned their Bachelor of Science in Pharmacy Studies:

• Brianna Burdette …

2019-December-15-Etsu Is 'All In', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Virtual Presence On Willingness To Book: The Moderating Role Of Self-Construal And Gender, Sung Jun Joe

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social influence is not limited only to interactive situations but also includes those that occur without a direct interaction such as the mere presence of others (Argo, Dahl, & Manchanda, 2005). Although there is wide agreement that the mere presence of others influences one’s decision-making process, little research is conducted to understand whether the effect of the presence of others influences consumer behaviors in an online context (Naylor, Lamberton, & West, 2012). To address this gap, this study suggests that mere virtual presence (MVP) provides social cues to the customer and influences the customer’s willingness to book (WTB). Specifically, the …

Mental Accounting And Unplanned Purchases In Online Booking: The Role Of Discount, Impulse Buying, And Thinking Style, Esther L. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

To minimize the high cost of commissions of online travel agencies (OTA), the majority of hospitality operators provide member only exclusive rates to encourage consumers to book on their websites directly. However, the revenue cannot be maximized due to the amount of discount. This dissertation suggests that hospitality operators may maximize their profit with the adoption of surprise discount to increase consumers’ unplanned purchases. Applying the mental accounting principle, this dissertation examines how consumers respond to a surprise discount when they make unplanned purchases, such as purchasing add-on items online. This dissertation utilized three experiments in an online hotel booking …

2019-December-13-Class Of '70 Reunion Agents Needed, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-12-Etsu Congratulates Alumna Amythyst Kiah On Grammy Nomination, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-11-Fall 2019 Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-06-Etsu Varsity Esports, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients [Recorded Presentation], Hannah Daab

Steeplechase: An ORCA Student Journal

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.

Why Do Many Consumers Prefer To Pay Now When They Could Pay Later?, Arvind Agrawal, James W. Gentry

Marketing & Entrepreneurship Faculty Publications

Payment timing is conceptualized as a payment characteristic useful in explaining motivations to prefer payment types. Cash, debit cards, and online banking represent consumers' preferences to pay now, while credit cards and loans represent the inclination to pay later. Based on a grounded theory study, a payment‐timing model is developed to theorize consumers' choices of payment types with differences in payment timing. The model presents four motivations for payment‐timing preferences: (1) the extent of rewards salience, (2) the perception of financial stress, (3) adopting heuristics for money management, and (4) the influence of perceived financial ability. Consumers choose payment‐timing options …

2019-December-05-Quillen College Of Medicine Students Chosen For National Leadership Positions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Cassidy, Paul S., 1908-1998 (Sc 3497), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 3497. Letters written by Paul S. Cassidy, likely in the 1950s, soliciting clients for the sale or purchase of small rental houses on behalf of a company called "The Rental Pool" in Bowling Green, Kentucky.

What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 university academic advisors. Female college students in Utah face unique challenges and have lagged their national peers in terms of college completion. Informed academic advisors are well-positioned to help Utah women gain the many lifelong benefits that come from finishing a college degree.

2019-December-03-Research: Prenatal Opioid Exposure, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

College Of Business, Business Career Accelerator, Qualitative Research Study On Student Involvement In Professional Development Activities, Madison Vincent

Honors Projects

The creation and execution of this project began by analyzing the honors project specifications, to design a project that met the Honors College criteria. To meet these criteria, a market research study was conducted to assist the College of Business’s Business Career Accelerator management in understanding the student market of the College of Business. In addition, the study’s goal is to make recommendations utilizing marketing and education frameworks to maintain and increase student usage of the center. The project was executed using traditional market research frameworks, which required conducting in-depth interviews of College of Business students to determine student attitudes …

2019-December-02-Pharmacy Professor Adding An Appalachian Perspective To Introductory Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-02-Studies Examine Medication Adherence Among Hiv-Infected Patients, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

Destructive Selling: An Empirical View From The Perspective Of University Level Business Students, Dennis Bristow, Rajesh Gulati, David Titus, Garth Harris, Zhan Wang

Atlantic Marketing Journal

Preliminary evidence indicates that salespeople working in a variety of industries hold the perception that destructive selling (defined as the intentional use of unethical tactics including lying, misrepresenting product/service performance, misleading the client, spreading rumors about the competition, etc. by professional salespeople) does occur in the professional selling discipline. A rich history of related research provides further evidence that university students exhibit negative perceptions and attitudes towards professional selling. In the work reported in this manuscript, the authors employed the survey research method to empirically study the perceptions held by university level pre-business and business students regarding the presence of …

2019 Annual Report, Imsa Fund

IMSA Fund Reports

No abstract provided.

Art And Design Faculty Member To Receive Individual Artist Fellowship.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Faculty member Travis Graves, an associate professor of sculpture, recently received an Individual Artist Fellowship through the Tennessee Arts Commission. The TAC awards IAF's to professional artists who have shown exceptional talent in their chosen disciplines. Graves work examines the relationship between nature, culture, and society's dependence on nature.

For more information on Graves please follow this link:
http://artsmagazine.info/articles.php

Faculty Member Vanessa Mayoraz Interviewed By Burnaway.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Vanessa Mayoraz, who relocated from Geneva to Johnson City, Tennessee, spoke with Seed Space's Rachel Bubis about coming to Appalachia with fresh eyes, experimenting with technology and vegetation, and working outside of a major cultural hub in a Question & Answer session for Burnaway.

Mayoraz's work includes site-specific installations to public participatory projects, themes of memory, fragility and the body to unite her work. She defines her practice, the diverse needs of artists, as well as her experience living and working in a small Tennessee city.

To read the article please follow this link: https://burnaway.org/interview/vanessa-mayoraz/

Bfa Alum Matthew Jessie Featured In Landscape Stories.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BFA photography alum Matthew Jessie's project It's Hills and Valleys is currently featured online in Landscape Stories. His ongoing series of large format color photographs portray realities of the region of East Tennessee alternate to the history of representation that has defined it for generations.

For more information on the project please follow this link:http://landscape-stories.tumblr.com/tagged/Matthew-Jessie