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Articles 5551 - 5580 of 16544
Full-Text Articles in Marketing
2020-February-20-Hooper Named Associate Dean Of Research And Scholarship At Etsu College Of Nursing, University Marketing And Communication, East Tennessee State University
2020-February-20-Hooper Named Associate Dean Of Research And Scholarship At Etsu College Of Nursing, University Marketing And Communication, East Tennessee State University
ETSU News
Dr. Vallire Hooper
JOHNSON CITY (Feb. 20, 2020) – Dr. Vallire Hooper has been named Associate Dean of Research and Scholarship and Director of the PhD program at East Tennessee State University’s College of Nursing.
“I am very excited to have Dr. Hooper join our faculty and serve as Associate Dean for Research and Scholarship,” said Dr. Wendy Nehring, dean of the College of Nursing. “She brings excellent experience in successful grant writing and sustained scholarship. I believe that she can be instrumental in taking our college to the next level in scholarship and research funding.”
For the last nine …
2020-February-20-Three Emerging Writers, University Marketing And Communication, East Tennessee State University
2020-February-20-Three Emerging Writers, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 20, 2020) – “Three Emerging Writers” – poets J. Scott Brownlee, Kristin Robertson and Matthew Wimberley – will visit East Tennessee State University on Monday, March 2, to work with university students and to give a free public poetry reading.
The reading will begin at 4 p.m. in the Reece Museum. Each writer will present a 20- to 30-minute reading, and the public will have the opportunity to interact with each poet during a Q&A and book-signing.
The “Three Emerging Writers” series is a popular and well-attended program featuring public poetry and fiction readings and class visits …
2020-February-19-Carter Railroad Museum Heritage Day, University Marketing And Communication, East Tennessee State University
2020-February-19-Carter Railroad Museum Heritage Day, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 19, 2020) – For the first time ever, East Tennessee State University’s George L. Carter Railroad Museum will hold its monthly Heritage Day about America’s railroading industry on Saturday Feb. 29, leap day.
During this free event, several of the Heritage Day layouts will focus on the simpler days of American railroads. Normally operating less than 200 miles of track, short lines were just what the name implies, railroad companies that ran local and rural train movements. Some companies operated alone while others were owned by corporations that invested in them to access specific areas. These operations …
2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing And Communication, East Tennessee State University
2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 19, 2020) – “The Healthy Campus: Well-Being and Your Campus Community” is the focus of the 2020 Student Success Symposium to be hosted by ETSU’s Division of Student Life and Enrollment on Friday, March 27, from 8 a.m.-4 p.m. in the D.P. Culp Student Center.
Keynote speaker Dr. Nance Lucas will address “Uplifting Well-Being in Higher Education.”
Lucas is executive director of the Center for the Advancement of Well-Being at George Mason University, where she is the co-founder of Leading to Well-Being programs, MasonLeads, and the Leadership Legacy Program, for which she also serves as the senior …
2020-February-19-Professional Characters In Westerns, University Marketing And Communication, East Tennessee State University
2020-February-19-Professional Characters In Westerns, University Marketing And Communication, East Tennessee State University
ETSU News
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JOHNSON CITY (Feb. 19, 2020) – “Professional Characters in Westerns” is the topic of a free public lecture to be given by Dr. Ken Hall at East Tennessee State University on Wednesday, Feb. 26, at 3:30 p.m. in the Reece Museum.
Hall’s talk is part of the Sigma Tau Delta Lecture Series sponsored by ETSU’s chapter of the international English honor society that promotes universal literacy, excellence in writing and appreciation of the literary arts.
Hall, a professor of Spanish in the ETSU Department of Literature and Language, will base his talk on material from his new book, “Professionals …
2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing And Communication, East Tennessee State University
2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 19, 2020) – Dr. Megan Quinn and Dr. Shimin Zheng, associate professors in the East Tennessee State University College of Public Health’s Department of Biostatistics and Epidemiology, have been awarded a Research Development Committee Major Grant for a pilot study to assess how adverse childhood experiences (ACEs) affect a patient’s readiness to adhere to HIV treatment.
The researchers will collaborate with ETSU Health’s Center of Excellence for HIV/AIDS and the Center of Excellence in Inflammation, Infectious Disease and Immunity. This project stemmed from work that Quinn completed with Elaine Loudermilk, a doctor of public health student in …
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
Atlantic Marketing Association Proceedings
No abstract provided.
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Atlantic Marketing Association Proceedings
No abstract provided.
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas
Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
Atlantic Marketing Association Proceedings
No abstract provided.
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Atlantic Marketing Association Proceedings
No abstract provided.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti
The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti
Atlantic Marketing Association Proceedings
No abstract provided.
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha
Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons
Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons
Atlantic Marketing Association Proceedings
No abstract provided.
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk
Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu
Atlantic Marketing Association Proceedings
No abstract provided.
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung
Atlantic Marketing Association Proceedings
No abstract provided.
Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.
Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis
Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis
Atlantic Marketing Association Proceedings
No abstract provided.