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Articles 5401 - 5430 of 16544
Full-Text Articles in Marketing
2020-April-21-Dental Hygiene Student Selected To Represent District At National Conference, University Marketing And Communication, East Tennessee State University
2020-April-21-Dental Hygiene Student Selected To Represent District At National Conference, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 21, 2020) – Emma Tobias, a junior in East Tennessee State University’s Dental Hygiene Program, was selected as the American Dental Hygienists’ Association (ADHA) District VI Delegate.
As the delegate, she will represent dental hygiene students from Tennessee, Alabama, Arkansas, Louisiana and Mississippi at the ADHA’s National Conference, currently planned for June 12-14 in New Orleans.
“At the conference, I will have the opportunity to make decisions to help the dental hygiene field nationwide,” said Tobias. “I will attend district workshops, attend all sessions of the ADHA House of Delegates, and become familiar with the ADHA’s Annual …
2021-April-21-Kaleb Meredith Selected For All State Honors, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2021-April-21-Kaleb Meredith Selected For All State Honors, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2021-April-21-Soccer News - Bucs Defeat West Greene 4-0, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2021-April-21-Soccer News - Bucs Defeat West Greene 4-0, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-April-20-Paleoartist Mauricio AntóN To Speak In Virtual Lecture, University Marketing And Communication, East Tennessee State University
2020-April-20-Paleoartist Mauricio AntóN To Speak In Virtual Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (UPDATED April 20, 2020) – World-renowned paleoartist Mauricio Antón will discuss his work in a free public virtual lecture on Tuesday, April 21.
“First-Hand Study of Extant Animals as a Reference for Natural History Reconstructions: From Dissection to Wildlife Observation” will begin at 7 p.m. and may be accessed via Zoom. The previously published Zoom access information has changed. To access the lecture, go to zoom.com and join the webinar by using meeting ID 963 2470 9325. The lecture is sponsored by East Tennessee State University’s Center of Excellence in Paleontology, Department of Geosciences and Department of Art …
2020-April-20-Hagemeier Polaha And Quinn Named As Presidential Fellows At Etsu, University Marketing And Communication, East Tennessee State University
2020-April-20-Hagemeier Polaha And Quinn Named As Presidential Fellows At Etsu, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 20, 202) – East Tennessee State University President Brian Noland has named Dr. Nicholas Hagemeier, Dr. Jodi Polaha and Dr. Megan Quinn as Presidential Fellows for the fall 2020 semester.
As fellows, the three faculty members will develop and execute a project that is aligned with one of the university’s major initiatives in teaching, learning and service. The fellows will work closely with President Noland, his leadership team and ETSU Center for Teaching Excellence staff.
Hagemeier has been at ETSU since 2011. He is vice chair and associate professor of Pharmacy Practice and director of Student Professional …
2020-April-17-Twenty Under 20 Honorees, University Marketing And Communication, East Tennessee State University
2020-April-17-Twenty Under 20 Honorees, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 17, 2020) – East Tennessee State University students Marah Mullins and Shivam Patel are among the recipients of 2020 Appalachian Highlands Twenty Under 20 honors.
Earlier this spring, STREAMWORKS, powered by Eastman Education, recognized 20 students for exemplary achievements in community service, entrepreneurialism, leadership, academics and STEM activities. The honorees serve as ambassadors and role models in their communities.
Marah Mullins
Shivam Patel
Marah Mullins (Gate City, Virginia)is majoring in elementary education in the Clemmer College at ETSU. Her goal is to obtain a bachelor’s degree in elementary education, a master’s in educational leadership and …
2020-April-16-Teaching Pe Online, University Marketing And Communication, East Tennessee State University
2020-April-16-Teaching Pe Online, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (April 16, 2020) -- For physical education teachers, instructing students how to play tennis, do squats and perform other types of body movements can be challenging in an all-online learning environment. Dr. Kason O’Neil from East Tennessee State University is part of a group of researchers who are leading a grassroots effort to provide strategies, resources and other virtual teaching techniques to the physical education community across the nation.
“Physical education is definitely a hands-on field and our preparation for teachers involves in-person interactions,” said O’Neil, an associate professor of Sport, Exercise, Recreation and Kinesiology in the …
2021-April-15-Soccer Victory, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2021-April-15-Soccer Victory, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-April-15-Etsu Hosts Another Day To Donate Medical Supplies At Drive-Through Site, University Marketing And Communication, East Tennessee State University
2020-April-15-Etsu Hosts Another Day To Donate Medical Supplies At Drive-Through Site, University Marketing And Communication, East Tennessee State University
ETSU News
ETSU Medical Supply Collection
A donor at ETSU's first drive-through medical supply collection drive drops off supplies in the bin. Donors do not need to exit their vehicles at the no-contact collection site on the first floor of ETSU's parking garage. The site will be open again on Saturday, April 18.JOHNSON CITY (April 15, 2020) – The community will have another opportunity to donate medical supplies and thank you cards to health care workers and first responders at a drive-through, no-contact collection drive at East Tennessee State University on Saturday, April 18, from 10 a.m. to 6 p.m.
The …
2020-April-15-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University
2020-April-15-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 15, 2020) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting on Friday, April 24, at 10 a.m.
Due to extraordinary circumstances surrounding the COVID-19 pandemic, the meeting will be conducted permitting participation by electronic or other means of communication if necessary.
The Audit Committee will meet prior to the Board of Trustees, at 8:30 a.m.
Public attendance to both the Board of Trustees and Audit Committee meetings will be available via livestream at www.etsu.edu/trustees/livestream.php. When they become available, the agendas and accompanying materials will be posted online at www.etsu.edu/trustees under “Meeting …
2020-April-14-Etsu Adds Fast-Track Program For Gatton College Of Pharmacy, University Marketing And Communication, East Tennessee State University
2020-April-14-Etsu Adds Fast-Track Program For Gatton College Of Pharmacy, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 14, 2020) – East Tennessee State University is expanding early admission opportunities for ETSU undergraduates who want to attend Bill Gatton College of Pharmacy.
The university recently approved a new 3+1 degree completion program for biology and chemistry majors in the College of Arts and Sciences and health sciences majors in the College of Public Health.
The 3+1 program allows students in these majors to matriculate after three years to Gatton College of Pharmacy, if accepted, and complete their Bachelor of Science in their respective majors after successful completion of their first year in the PharmD program. …
How Can Libraries Move Towards A More Inclusive Model Of Reference? A Practical Approach To Serve Distance Students, Lauren Puzier, Camille Chesley, Amanda M. Lowe
How Can Libraries Move Towards A More Inclusive Model Of Reference? A Practical Approach To Serve Distance Students, Lauren Puzier, Camille Chesley, Amanda M. Lowe
University Libraries Faculty Scholarship
Research consultations are a valuable service offered by academic libraries for students who are able to visit the library, however, many students enrolled in online degree programs or considering enrollment have limited access to campus services. We designed and tested a virtual reference consultation service for distance learners and graduate students. This interactive poster outlines a practical approach for designing and initiating a virtual research consultation service to offer equitable access to library services and a positive user experience for distance learners.
2020-April-13-Adobe Certification, University Marketing And Communication, East Tennessee State University
2020-April-13-Adobe Certification, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 13, 2020) – The East Tennessee State University Department of Media and Communication is offering its students the opportunity to train and test in five Adobe Creative Cloud programs while social distancing and working from home.
Students choose one or two programs to study – Photoshop, InDesign, Premiere Pro, Illustrator and/or After Effects – and then take the Adobe Certified Associate (ACA) exam. All training and testing is delivered 100% online, and participation is free to ETSU Media and Communication majors. Currently there are 89 students participating in the program.
In normal circumstances, students would have three …
2020-April-13-Fitness Friday Virtual 5k, University Marketing And Communication, East Tennessee State University
2020-April-13-Fitness Friday Virtual 5k, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 13, 2020) – East Tennessee State University’s Department of Campus Recreation is hosting a free Fitness Friday Virtual 5K on Friday, April 17.
As students continue spring courses online, ETSU Campus Recreation has also moved online in response to COVID-19. Savanna Moeller, an avid runner and coordinator of Operations and Aquatics for Campus Recreation, took the idea to connect virtually during this time of social distancing and “ran with it.”
“Many may be wondering–what is a virtual 5K?”
“A virtual 5K is a 3.1 mile run, walk, hike, or wheelchair event to promote physical activity in this …
2021-April-13-Soccer News And Announcements, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2021-April-13-Soccer News And Announcements, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-April-13-Tipton Slocumb Galleries Honored By Tam For Diversity Programming, University Marketing And Communication, East Tennessee State University
2020-April-13-Tipton Slocumb Galleries Honored By Tam For Diversity Programming, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 13, 2020) – East Tennessee State University’s Tipton Gallery and Slocumb Galleries have earned two awards in the 2020 Tennessee Association of Museums (TAM) Awards of Excellence competition for a series of exhibits highlighting diversity.
The honors, which were presented in the budget category of $50,000-$200,000, were the Award of Excellence for Temporary Exhibit and the Award of Commendation for Publication, Book/Catalog/Annual Report.
The TAM Awards of Excellence recognize the projects and accomplishments achieved at museums, historic sites and cultural institutions across the state during the previous year. According to TAM, this year’s competition had over 80 …
Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift
Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift
Scholars Week
Corporate social responsibility (CSR) has become a norm in the business world as consumers call for businesses to be more involved in improving the world. CSR takes many forms ranging from corporate philanthropy to a focus on sustainability. Corporate foundations have been an increasingly popular practice of CSR to enhance public image, although alliances with non-profit organizations and foundations are still quite prevalent. Current research examines how corporate philanthropy can be effective in building trust and perceived impact on the cause being supported. Because there is a plethora of corporate philanthropy practices, businesses must decide on the best possible avenue …
Women's Leadership In Higher Education: Status, Barriers, And Motivators, Susan R. Madsen, Karen A. Longman
Women's Leadership In Higher Education: Status, Barriers, And Motivators, Susan R. Madsen, Karen A. Longman
Marketing and Strategy Faculty Publications
Advancing more women into institutional leadership roles in higher education matters. Although numerous studies have documented the value of involving diverse perspectives in decision-making processes (Donovan & Caplan, 2019; Gero & Garrity, 2018; Williams, 2013; Woolley & Malone, 2011), many individuals and organizations—ranging from the corporate sector and the political realm to postsecondary education—have voiced commitments to increasing the representation of women in higher ranks, yet they have been stymied in achieving measurable results. A variety of examples in the research-based literature reflect the glacial pace of progress for women into leadership roles across a variety of fields. Examining the …
2020-April-09-Pharmacy School No 1 In State Th In Nation For Pgyi Residency Match Rate, University Marketing And Communication, East Tennessee State University
2020-April-09-Pharmacy School No 1 In State Th In Nation For Pgyi Residency Match Rate, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 9, 2020) – East Tennessee State University Bill Gatton College of Pharmacy has ranked first in the state for its Postgraduate Year 1 (PGY1) residency match rate, as well as 12th in the nation.
In total, nearly of half of the Class of 2020, 32 students, participated in the American Society of Health-System Pharmacists (ASHP) match program for PGY1 positions, and 25 (78%) successfully matched.
“I am so proud of these students and their success,” said Dr. Debbie Byrd, dean of the pharmacy school. “Matching with a residency program is a major milestone for a pharmacist …
2020-April-09-Etsu Paleontologists Hosting Virtual Paleo Talks, University Marketing And Communication, East Tennessee State University
2020-April-09-Etsu Paleontologists Hosting Virtual Paleo Talks, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 9, 2020) – East Tennessee State University paleontologists Dr. Blaine Schubert and David Moscato will host a new weekly virtual series, “Paleo Talks,” to engage students and the community during the COVID-19 quarantine.
A new topic will be presented via Zoom each Friday at noon, beginning April 10 with “Early Mastodons of North America” presented by ETSU paleontologist Dr. Chris Widga. Each “Paleo Talk” will be broadcast via Zoom and is open to the public. To join the April 10 presentation, visit https://etsu.zoom.us/j/869754347.
Details on upcoming “Paleo Talks” topics will be available on the Gray Fossil …
2020-April-09-Bucs Help Bucs, University Marketing And Communication, East Tennessee State University
2020-April-09-Bucs Help Bucs, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 9, 2020) – In times of challenge and adversity, the East Tennessee State University family unites to serve the region and support one another.
In other words, “Bucs Help Bucs.”
ETSU launched this new initiative to assist students facing extraordinary circumstances caused by the COVID-19 pandemic. Following spring break, all courses went completely online and most students moved out of campus housing. With safer at home orders in place, many students are confronting job loss, family financial hardships all while continuing to progress in their courses.
“The need for mental health support is great. When we left …
Distribution Channel Choice And Divisional Conflict In Remanufacturing Operations, Tianqin Shi, Dilip Chhajed, Zhixi Wan, Yunchuan Liu
Distribution Channel Choice And Divisional Conflict In Remanufacturing Operations, Tianqin Shi, Dilip Chhajed, Zhixi Wan, Yunchuan Liu
Faculty Publications
We consider a firm consisting of two divisions, one responsible for designing and manufacturing new products and the other responsible for remanufacturing operations. The firm will sell these new and remanufactured products either directly to the consumer (direct selling) or through an independent retailer (indirect selling). Our study demonstrates that a firm’s organizational structure can affect its marketing decisions. Specifically, a decentralized firm with separate manufacturing and remanufacturing divisions can benefit from indirect selling with higher firm profit, supply chain profit, and total consumer demand than direct selling. Moreover, this structure also induces a remanufacturable product design. In contrast, a …
2020-April-08-Pharmacy School Produces Hand Sanitizer, University Marketing And Communication, East Tennessee State University
2020-April-08-Pharmacy School Produces Hand Sanitizer, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 8, 2020) – East Tennessee State University Bill Gatton College of Pharmacy is producing hand sanitizer to help ETSU Health clinics and first responders curb shortages and prevent the spread of COVID-19.
With the local need identified, Dr. Charles Collins, professor of Pharmaceutical Sciences, immediately went to work in the pharmacy school’s compounding lab producing the hand sanitizer.
“During this stressful time, there are numerous instances in providing quality health care when soap and water are not readily or conveniently available,” said Collins. “This hand sanitizer will allow our health care providers and first responders to quickly …
The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi
The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi
Faculty Articles
Recent research to analyze and discuss cultural differences has employed a combination of five major dimensions of individualism–collectivism, power distance, uncertainty avoidance, femininity– masculinity (gender role differentiation), and long-term orientation. Among these dimensions, individualism–collectivism has received the most attention. Chronologically, this cultural attribute has been regarded as one, then two, and more recently, four dimensions of horizontal and vertical individualism and collectivism. However, research on this issue has not been conclusive and some have argued against this expansion. The current study attempts to explain and clarify this discussion by using a shortened version of the scale developed by Singelis et …
2020-April-07-Dr Joseph Baker Co-Authors Book On Causes And Consequences Of Fear In America, University Marketing And Communication, East Tennessee State University
2020-April-07-Dr Joseph Baker Co-Authors Book On Causes And Consequences Of Fear In America, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 7, 2020) – Terrorism. Natural disasters. Spiders. Losing a job. Needles. Financial difficulty. Crime. Public speaking. Yes, zombies. And now, the novel coronavirus and the illness it causes, COVID-19.
These are just some of the things that Americans admit to being afraid of. What are the root causes of fears, and how do these fears affect the lives of those who hold them?
Those are some of the questions examined in a new book co-authored by East Tennessee State University sociologist Dr. Joseph O. Baker titled “Fear Itself: The Causes and Consequences of Fear in America,” which …
2020-April-07-Medical Supply Collection Drive, University Marketing And Communication, East Tennessee State University
2020-April-07-Medical Supply Collection Drive, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 7, 2020) – Students at East Tennessee State University’s Quillen College of Medicine are partnering with the Washington County Emergency Management Agency to host a no-contact, drive-through medical supply and card collection drive from April 9-12.
The drive-through collection site will be open on the first floor of the ETSU Parking Garage, located at 1043 Jack Vest Drive, from noon to 6 p.m. on Thursday, April 9, and Friday, April 10, and from 9 a.m. to 3 p.m. on Saturday, April 11, and Sunday, April 12.
The students are requesting donations of hand sanitizer, disinfecting wipes, liquid …
2020-April-07-Sport Management Students Zoom With Sports Legends, University Marketing And Communication, East Tennessee State University
2020-April-07-Sport Management Students Zoom With Sports Legends, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (April 7, 2020) From their laptop computers, students in Dr. Natalie Smith’s “International Sport” course at East Tennessee State University have the opportunity to ask questions of sport legends and leaders from around the world.
This week is “Pro Athlete Week in International Sport” and students have already chatted via Zoom with Anita Asante, English professional soccer standout who currently plays for the Chelsea Football Club. She played in the London 2012 Olympics and the 2011 World Cup.
Later this week, students will have a Q&A with French professional basketball player Axel Toupane, a current Euro League …
2020-April-07-Student Receives Msw Student Of The Year Honor, University Marketing And Communication, East Tennessee State University
2020-April-07-Student Receives Msw Student Of The Year Honor, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 7, 2020) – Megan (Meg) Dew, a second-year master of social work (M.S.W.) student at East Tennessee State University, recently was named the recipient of the 2020 National Association of Social Workers (NASW) Tennessee Chapter M.S.W. Student of the Year.
The award is usually presented at Social Work Day on the Hill in Nashville. However, due to the COVID-19 pandemic, the ceremony was cancelled, and the ETSU Department of Social Work, located in the College of Clinical and Rehabilitative Health Sciences, was notified of Dew’s award.
“This is a highly competitive award, with nominations coming for students …
Successful Strategies For Content Creation And Design Of Online Classes, Antje R. H. Graul
Successful Strategies For Content Creation And Design Of Online Classes, Antje R. H. Graul
Journal on Empowering Teaching Excellence
Given the increasing demand for an education that is compatible with a students’ professional or private life, there is a growing need for higher-educational bodies to launch high-quality online classes that allow students to pursue their education while fitting it around their individual commitments. Thus, more than ever, guidance is needed on how to design an online class successfully. Drawing on the design of an asynchronous Digital Marketing online class, this article discusses strategic decisions regarding content creation, personalization, assignments, and assessment ideas that may hold the potential to increase students’ engagement in an online class. The insights provided may …
2020-April-03-Virtual Film Screenings, University Marketing And Communication, East Tennessee State University
2020-April-03-Virtual Film Screenings, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (April 3, 2020) – The South Arts Southern Circuit Tour of Independent Filmmakers, sponsored by Mary B. Martin School of the Arts at East Tennessee State University, will present free online virtual screenings of four films from the tour series’ “Purple Circuit.”
One film will be screened online every Monday in April at 7:30 p.m., and each will be followed by a real-time online conversation with the filmmaker or filmmakers. The link to each screening will be provided on the Martin School of the Arts website, www.etsu.edu/cas/martin/.
“We thought our spring season might be over far too …