Marketing Commons^™

The Status Of Women Leaders In Utah Higher Education: A 2021 Update, Nancy E. Hauck, Jessica C. Hill, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled, “The Status of Women Leaders in Utah Education,” and in 2017 an update brief was published. These reports focused on the status of women’s leadership in both K–12 and postsecondary education across the state of Utah. This brief provides an update for 2021, focused only on the higher education portion of the previous briefs. The purpose of this brief is to determine what, if any, progress has been made in women’s leadership within Utah’s higher education sector, including public and the two largest private …

“Us” To Co-Create Value And Hate “Them”: Examining The Interplay Of Consumer-Brand Identification, Peer Identification, Value Co-Creation Among Consumers, Competitor Brand Hate And Individualism, Omar S. Itani

Marketing Faculty Publications

Purpose

The purpose of this paper is to understand the role of identity-based relationships, customer brand identification and peer identification, in driving customer outcomes including customer experiential hedonic value, social influence and repurchase intentions through the effects on value co-creation among customers and competitor brand hate, while taking into consideration the moderating impact of individualism.

Design/methodology/approach

The study integrates social identity theory, identity-based marketing perspective and self-construal theory to develop relationships. The data comprises a web-based survey of customers in the USA and was analyzed using structural equation modeling.

Findings

Customer brand identification and peer identification are drivers of value …

2021-April-20-Esports Team Captains, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (April 20, 2021) Two current East Tennessee State University students and a rising freshman signed today as team captains for the three esports varsity teams for the 2021-2022 season.

Ashe Greenberg, who was the founding captain for the Overwatch® team during its inaugural season, signed today as captain for the team’s second year.  Greenberg, of Oak Ridge, is a senior biology major and plans to graduate from ETSU in May 2022.  As captain, she led the team to an 8-1 finish during the regular season and to the final 16 in the National Association of Collegiate …

2021-April-20-Etsu Responds To Chauvin Guilty Verdict, University Marketing And Communication, East Tennessee State University

ETSU News

The following is a message from ETSU leaders to students, faculty and staff on April 20, 2021. 

Dear ETSU Community,

The guilty verdict in the Derek Chauvin murder trial announced earlier today brings with it a flood of emotions for many in our community. Though some may find relief in the idea that justice has been served, the wounds our nation has experienced as a result of centuries of racial and social inequalities will not be healed through the decisions of a single jury or the events of a single day. 

George Floyd’s murder has heightened our collective awareness of …

2021-April-20-Master Of Social Work Program Now Offered Fully Online, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 20, 2021) – East Tennessee State University recently received full accreditation from the Council on Social Work Education to offer its Master of Social Work (MSW) program fully online.

Previously, the MSW program has been offered on-ground on ETSU’s main campus and at distance sites in Asheville, North Carolina, and Abingdon, Virginia. While the on-ground program still will be offered on the main ETSU campus, the new, fully online program will replace the on-ground locations in Asheville and Abingdon, as well as open the program to students who live in other areas.

“Most of our MSW students …

2021-April-19-Spring Concerts, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 19, 2021) – The ETSU Chorale and other ensembles will be featured in two virtual concerts to be livestreamed from the Grand Hall of East Tennessee State University’s new Martin Center for the Arts on Friday and Saturday, April 23-24.

The ETSU Choirs Spring Concert on April 23 at 7:30 p.m. will feature the ETSU Chorale, Greyscale, BucsWorth and East Tennessee Belles performing a program of classical and popular works.

Then, on April 24 at 7:30 p.m., the ETSU Sinfonia, Orchestra and Chorale will present works by Mendelssohn and Lauridsen, as well as the world premieres of …

2021-April-19-Additional Endorsements For Teachers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 19, 2021) Students beginning the Master of Education in Reading program this fall at East Tennessee State University can now complete the program and also earn a PreK-12 Reading Specialist Endorsement as well as an additional endorsement in PreK-12 English as a Second Language or a license for Special Education Interventionist K-8, 6-12 – all without having to take any additional courses.

The two-year program is 100% online and is available for practicing teachers as well as recent graduates.

“This is an opportunity for our teachers to be more competitive in the marketplace and to gain …

2021-April-19-Inaugural Etsu Mentored Substance Use Research Training Program Launches, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 19, 2021) – This spring, East Tennessee State University launched its inaugural ETSU Mentored Substance Use Research (EMSUR) training program, designed to train substance use researchers across multiple disciplines in order to improve health outcomes in Central Appalachia.

Ten ETSU graduate students from multiple colleges and disciplines were selected for the inaugural cohort and are paired with a faculty mentor to train them in substance use research. Ten faculty members are participating as mentors in the program, which is led by Dr. Manik Ahuja, assistant professor in the Department of Health Services Management and Policy in the …

2021-April-16-Oldest Known Rabbits In Appalachians, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 16, 2021) – Over the last 20 years, dozens of extinct animal species have been identified from the five-million-year-old ecosystem of the Gray Fossil Site, including famous large mammals like tapirs, rhinos and mastodons. But in recent years, researchers have been uncovering more information about the small mammals of the site. Now, thanks to a new study published in the journal Eastern Paleontologist, science has its first look at the Gray Site’s fossil rabbits, the oldest known rabbits in the Appalachians.

Small animals at Gray typically aren’t found as whole skeletons, but instead as scattered bones uncovered …

2021-April-16-On Air King Lear, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 16, 2021) The Department of Theatre and Dance at East Tennessee State University will present a virtual online audio performance of “King Lear: Scenes from Shakespeare’s Play.” The show will premiere on April 23 at 7 p.m. and will be available for streaming through April 29.

The ETSU production will be fashioned after “The Mercury Theatre on the Air,” which is regarded as the finest radio drama of the 1930s and was founded by Orson Welles and John Houseman.  During its time on the air, the show performed a number of Shakespearean works, including “Julius Caesar” …

2021-April-15-Alumni Assembly Appalachian Highlands And Asheville, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 15, 2021) – An East Tennessee State University Alumni Assembly with President Dr. Brian Noland will be held for university graduates living in the Appalachian Highlands and Asheville, North Carolina, region on Thursday, April 22.

This virtual town hall event will be held at noon via Zoom.

It is part of a series of assemblies designed to inform, to celebrate, and to engage ETSU alumni. The ETSU National Alumni Association is hosting these events in regions with a high concentration of ETSU alumni, where the university currently has Alumni Clubs, or where the Alumni Association plans to …

2021-April-14-Direct Applications Accepted For Roan Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 14, 2021) – High school seniors throughout the region will have the opportunity to apply directly for the Roan Scholars Leadership Program at East Tennessee State University beginning in fall 2021.

Since the Roan selected its first class 20 years ago, students have been required to be nominated by their high school in order to be considered for the prestigious four-year scholarship program. The Roan has expanded to more than 90 high schools in 27 counties across Northeast Tennessee, Southwest Virginia, and Western North Carolina, but has remained limited to nominees from those schools. A new policy …

Challenger Sports, Veda Mize

Undergraduate Research Conference

No abstract provided.

Tik Tok University: Rusche College Of Business, Johanna Bruhn

Undergraduate Research Conference

Across the country, universities have incorporated the use of social media platforms to target prospective students, keep current students in the loop, and create a stronger online presence overall In a world where certain platforms may rise to the top and others may just be a fading trend, it is even more important for these universities to determine what social media platforms to utilize and perform well on For the last two years, TikTok has become an increasingly popular social media application, particularly in regard to students Although its popularity seemed to only be temporary, the last year has shown …

2021-April-13-Appalachian Places, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 13, 2021) – The East Tennessee State University Appalachian Studies program is set to launch an online magazine later this spring. Appalachian Places will continue the program’s long literary tradition of highlighting the people, places, issues and themes relating to the Appalachian region.

The new magazine will help continue that tradition by following the example of its print-version forerunner, Now & Then magazine, which, with the exception of a two-year hiatus in the early 2000s, ran from 1984 until it ceased publication in 2017. 

“For nearly 30 years, the ETSU Appalachian Studies program published a high-quality print …

2021-April-13-Etsu Health Cancels Johnson And Johnson Janssen Vaccine Clinic Set For April 13, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Following federal guidance released from the FDA and the CDC this morning, ETSU Health is canceling its Johnson & Johnson Janssen COVID-19 vaccine clinic scheduled for Tuesday, April 13, 2021.

All patients who had appointments today will be notified via text messaging and are encouraged to schedule vaccines at alternative vaccine sites that are offering either the Moderna or Pfizer COVID-19 vaccines.

To learn where you can receive a Pfizer or Moderna vaccine, go to www.vaccinefinder.org. To schedule an appointment to receive a Pfizer vaccine from Ballad, go to https://www.balladhealth.org/medical-services/infectious-disease#schedule. Ballad currently has sites in …

2021-April-13-Etsu Lecture Features Expert On Flint Water Crisis, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 13, 2021)  – Dr. Mona Hanna-Attisha, a pediatrician, scientist, author and activist who was instrumental in uncovering the Flint water crisis and leading recovery efforts in its aftermath, will speak at an East Tennessee State University webinar on Tuesday, April 20, from 6-7 p.m.

The webinar, titled “Dr. Mona Hanna-Attisha in Conversation with Drs. Randy Wykoff and Amy Johnson,” is part of the ETSU College of Public Health’s Leading Voices in Public Health lecture series. This lecture is co-sponsored by the ETSU Office of the Provost and the Office of Equity and Inclusion. It is free and …

2021-April-13-Etsu Health Cancela La ClíNica De Vacunas Johnson Y Johnson Janssen Programada Para El 13 De Abril, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (13 de abril de 2021) – ETSU Health decidió cancelar la clínica de vacunación que tenía programada para hoy, martes, 13 de Abril de 2021, debido a las pautas federales publicadas por FDA y los CDC esta mañana.

Todos los pacientes que tenían citas hoy serán notificados a través de mensajes de texto y se les anima a programar las vacunas en sitios de vacunas alternativos que ofrezcan las vacunas Moderna o Pfizer contra la COVID-19.

Para saber dónde puede recibir una vacuna Pfizer o Moderna, visite www.vaccinefinder.org. Para programar una cita para recibir una vacuna Pfizer …

2021-April-12-Etsu Launches The Center For Cardiovascular Risks Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 12, 2021) – East Tennessee State University’s College of Public Health has launched a new research center that aims to reduce cardiovascular disease and associated risk factors in Central Appalachia, while addressing the health disparities and health care inequities experienced by residents of the region.

The Center for Cardiovascular Risks Research (CCRR) is a cross-disciplinary, interprofessional research center led by Dr. Hadii Mamudu, professor in the Department of Health Services Management and Policy. The center’s co-director is Dr. Timir Paul, cardiologist and associate professor at ETSU’s Quillen College of Medicine.

Drs. Krishna Singh (Quillen College of Medicine), …

Exploring Research Methods Workshop Presentation Tu Dublin - An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis), Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy Dr

Other Resources

This study aims to further the overall understanding of Social Media Influencers (SMIs) and to specifically predict who will be susceptible to influence by them. The main objective of this research relies on to determine whether there is a specific personality profile that predisposes young people to undue influence by social media influencers. Based on previous research published by the journal Frontiers in Psychology titled “The Role of Social Media Influencers in the Lives of Children and Adolescents ¹”, a list of potentially harmful content will be compiled. Participants (N=40) in phase one will then be given …

2021-April-09-Etsu Health Covid-19 Vaccine Clinics April 10 And 13, University Marketing And Communication, East Tennessee State University

ETSU News

Following federal guidance released from the FDA and the CDC this morning, ETSU Health is canceling its Johnson & Johnson Janssen COVID-19 vaccine clinic scheduled for Tuesday, April 13, 2021.  All patients who had appointments today will be notified via text messaging and are encouraged to schedule vaccines at alternative vaccine sites that are offering either the Moderna or Pfizer COVID-19 vaccines. To learn where you can receive a Pfizer or Moderna vaccine, go to www.vaccinefinder.org. To schedule an appointment to receive a Pfizer vaccine from Ballad, go to https://www.balladhealth.org/medical-services/infectious-disease#schedule. Ballad currently has sites in Elizabethton, Kingsport, and …

2021-April-09-Etsu Health Tendrá ClíNicas De VacunacióN De La Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (9 de abril de 2021) - ETSU Health albergará clínicas de vacunación contra la COVID-19 el sábado 10 de abril y el martes 13 de abril. Estas clínicas están abiertas a cualquier persona mayor de 18 años, independientemente de su estado de salud.

La clínica de vacunas de ETSU Health administrará la vacuna Janssen COVID-19 de Johnson & Johnson, que solo requiere una inyección. Las citas están disponibles en línea en ETSUHealth.org para el 10 de abril de 10 a.m. a 2 p.m. y el 13 de abril de 15 a 19 h.

Las clínicas de vacunación se …

2021-April-09-Financial Aid Priority Date Is April 15, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 9, 2021) – At East Tennessee State University, April 15 isn’t “Tax Day” – it is Financial Aid Priority Date. This is the priority date for current and incoming students to have their financial aid ready for fall 2021.

“It is so important that students meet this priority date,” said Catherine Morgan, director of Financial Aid and Scholarships at ETSU. “For one thing, doing so will help ease some stress and allow students to breathe a little easier as the fall semester approaches. For another, some funding opportunities are limited, operating on a first-come, first-served basis.”

Students, …

2021-April-07-National Leadership Post, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 7, 2021) Dr. Cathy Galyon, a faculty member in the Clemmer College at East Tennessee State University, has been elected incoming chair of the American Council on Rural Special Education (ACRES).

ACRES is a national organization of nearly 200 members dedicated to advancing the delivery of special education in rural locations.

Galyon, who teaches in ETSU’s Department of Educational Foundations and Special Education, says that while there is a high turnover of special education teachers across the country, the issue is especially problematic in rural areas.

“In some places, there may be only one special education …

2021-April-07-Etsu Releases Modified Stage 4 Operations Plan, University Marketing And Communication, East Tennessee State University

ETSU News

Wednesday, April 7, 2021

Dear ETSU community,

News of expanded access to the COVID-19 vaccine brings renewed hope to our campus and our nation as we make plans to move forward from the pandemic. Throughout these challenging times, our priority has always been ensuring the health and safety of our campus and our community. A complete timeline of our response to the COVID-19 pandemic can be found here. 

I am pleased to report that based on the guidance from the Senior Leadership Team and our Medical Response Team, East Tennessee State University will begin transitioning to the next phase …

Consumer Experience Of Animal Crossing: New Horizons Players During Covid-19 Lockdowns, Raquel Holliday, David Rogers, Natalie A. Mitchell

Showcase of Osprey Advancements in Research and Scholarship (SOARS)

Project of Merit Winner

The Consumer Experience of Animal Crossing: New Horizons Players During COVID-19 Lockdowns Raquel Holliday, David Rogers, Dr. Natalie A. Mitchell Abstract Due to COVID-19 global lockdowns in March 2020, Nintendo’s spring release game, Animal Crossing: New Horizons (ACHN), garnered massive popularity and unprecedented sales. The simulation game involves creating a new life on an island. As life events such as high school and college graduations, proms, weddings were cancelled, and consumers experienced anguish due to isolation, consumers took to ACHN to recreate the same life events within a digital world. Instant success led to broad acceptance …

2021-April-07-Dr Daryl Carter Named To Ths Board, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Daryl A. Carter

JOHNSON CITY (April 7, 2021) – Dr. Daryl A. Carter of East Tennessee State University was recently selected to serve a three-year term on the Tennessee Historical Society (THS) board of directors.

Founded in 1849, the THS is the oldest continually operating historical organization in Tennessee. Its early collection of documents and artifacts related to the state’s natural, aboriginal and civil history became the basis for the Tennessee State Museum, and the documents, which include manuscripts dating …

The Impact Of Covid-19 On Utah Women And Work: Changes, Burnout, & Hope, Jared Hansen, Chris Hartwell, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–2021 has impacted all Utahns in profound ways. Yet, a host of national and global reports have argued that women’s employment and careers have been disproportionately impacted during this time. For example, a McKinsey & Company and Lean In report stated that women are more likely to have been laid off or furloughed, leading to greater financial instability and stalled careers. The Institute for Women’s Policy Research reported that women, and particularly women of color, have unduly experienced job losses and have had greater struggles with managing paid work, caregiving responsibilities, and other types of unpaid …

2021-April-06-Laura Martin Chosen As Delegate For American Dental Hygienists Association, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 6, 2021) – Laura Martin, a junior in East Tennessee State University’s Dental Hygiene Program, was selected as the 2021 American Dental Hygienists’ Association (ADHA) District VI Delegate.

As the delegate, she will represent dental hygiene students from Tennessee, Alabama, Arkansas, Louisiana and Mississippi at the ADHA’s National Conference, which will be held in person and virtually this year.

“My district has chosen to attend the virtual conference, which will take place June 28-30,” Martin said. “At the virtual conference, I will get to voice my opinions on policies that will affect dental hygienists and dental hygiene …

2021-April-05-Emergency Notification Systems Test, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 5, 2021) – As part of its continued emphasis on campus safety, East Tennessee State University will test its emergency mass notification systems on Tuesday, April 6, at 9 a.m.

ETSU’s mass notification systems were installed in 2008, and include an outdoor warning siren system with five large speakers strategically placed on the main campus and on the VA campus, emergency text and email messaging, desktop messaging for computers connected to the ETSU system, an alert message on the ETSU homepage, and a public address system in select university buildings.

ETSU’s outdoor siren system will sound at …