Marketing Commons^™

2021-September-03-Innovative Leader, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 3, 2021) Philip Stuckey, founder and chief executive officer of FC Renew, has been inducted into the fifth cohort of Innovation Crossroads. The program, held at Oak Ridge National Laboratory, allows leading innovators from across the country to develop their research for commercialization. To support his research and entrepreneurial efforts, Stuckey is an affiliate member of the East Tennessee State University Innovation Lab.

Audrey Depelteau, Innovation Lab director, has known Stuckey since 2012 when he first became a member of the Innovation Lab.

“Dr. Stuckey has impressive academic and scientific credentials as well as an entrepreneurial …

2021-September-03-Slocumb Galleries Hosts Collaboration Now Exhibition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 3, 2021) — On Tuesday, Sept. 7, from 5-7 p.m., Slocumb Galleries at East Tennessee State University will host a reception for its printmaking exhibition “Collaboration Now,” a collection of works by 18 artists created during their residencies with five different international printmaking studios. 

These studios include Jackalope Editions and Brimstone Editions of the United States, Silver Magic Ships of Spain, Paper Plains Editions of Belgium and Pulp Editions of Singapore.

Curated by Chen Shitong and Jake Ingram, “Collaboration Now” runs through Sept. 17 and aims to shine a spotlight on the medium of printmaking and the …

Counting Monopoly Money Twice: Resale Discounting In Consumer-To-Consumer Exchange, Catherine A. Armstrong Soule, Sara Hanson

Marketing Faculty Publications

Consumer-to-consumer (C2C) secondhand exchange activity has exploded due to increased user connectivity stemming from widespread digital platform development and adoption. This research focuses on the effects of participation in secondhand exchange collectives on price perceptions. In three studies, the authors find that participation in secondhand exchange leads to price perception changes at various stages of the buying and reselling process, including traditional retail purchase decisions via resale discounting, a novel decision making bias. This research demonstrates that secondhand markets can cause individuals who are considering a purchase to (1) view firsthand prices as more reasonable and (2) increase purchase likelihood …

2021-September-02-Etsu Host Free Application Month During September, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (September 2, 2021) Prospective freshmen and transfer students interested in East Tennessee State University will have the opportunity to apply for free during “TN Free Application Month” Sept. 1-30. This opportunity is for residents of Tennessee and the select border counties in North Carolina and Virginia that are eligible for in-state tuition and scholarships at ETSU.

Interested applicants should visit etsu.edu/apply and use the code TNFreeApp22 to have the standard $25 application fee waived.

ETSU is offering this opportunity in support of the Tennessee Higher Education Commission’s Path to College series of events.  September is Tennessee College …

2021-September-02-Etsu's Care Womens Health Continues To Grow With Recent $3m Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2021) — The East Tennessee State University Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health) continues to grow with a $3,192,884 research award in 2021 for a total of approximately $18 million in grant funding since 2017.

Dr. Amal Khoury, director of CARE Women’s Health and a professor in the ETSU College of Public Health, said the latest award will expand and extend research and evaluation on priority women’s health issues at the center.

“Obviously, this helps us advance the mission of the center, which is to improve the lives of …

2021-September-02-Tyree Daye To Give Lecture, Poetry Reading, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2021) – Poet and educator Tyree Daye will visit East Tennessee State University on Wednesday, Sept. 8, for a lecture and poetry reading. 

Daye’s appearance at ETSU is the inaugural event in the Black American Writers Series presented by the university’s Black American Studies Program, with additional support provided by the Bert C. Bach Written Word Initiative and Department of Literature and Language.

His lecture, “Nina Simone and Tone,” will begin at 2 p.m. in The Cave in the D.P. Culp Student Center. Later, at 7 p.m. in the Culp Center’s Martha Street Culp Auditorium, Daye …

The Impact Of Covid-19 On Utah Women And Work: Health Impacts, Marin Christensen, Susan R. Madsen, Jenna Dyckman, Dianne Mcadams-Jones

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–21 has affected workers across the globe, and women in the workforce have been disproportionately impacted, including those who live in Utah. The pandemic affected every aspect of life, especially physical and mental health. While the fatality rate has been higher for men, the pandemic impacted women’s mental health at a higher rate with more women being laid off or furloughed in certain industries (e.g., retail, food services, hospitality), experiencing increased workloads in other sectors (e.g., healthcare, education), absorbing greater unpaid caregiving responsibilities from homeschooling and childcare disruptions, and reporting elevated instances of domestic violence. These …

What Mayors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren

Marketing and Strategy Faculty Publications

This idea sheet is based on input from 20 former and current mayors representing a variety of cities and towns across Utah. Discussions in the spring of 2021 focused on a myriad of ways mayors can increase the impact of Utah girls and women. For example, mayors discussed the importance of mentorship starting at a young age and continuing into adulthood, as well as building strong networks and relationships. They also discussed the need to champion more inclusive and family-friendly policies and programs. Participants recommended community outreach strategies and ways to support women leading in their community. These mayors insisted …

2021-September-01-Africana Studies Becomes Black American Studies At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2021) – East Tennessee State University’s College of Arts and Sciences announces its new Black American Studies (BAS) Program, formerly known as Africana Studies.

“The new Black American Studies Program is excited to be open for business,” said Dr. Daryl A. Carter, director of the program. Since he took the reins in August 2020, BAS has “changed its name to reflect the program’s focus, pursue opportunities, engage faculty and diligently establish partnerships with a variety of partners on campus and throughout the region.

Program name change reflects focus

2021-September-01-Bot Meeting September 17, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (September 1, 2021) East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, Sept. 17.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room, with limited seating.

Meetings are scheduled as follows:

• Audit Committee – 8 a.m.
• Academic, Research, and Student Success Committee – 9:45 a.m.
• Finance and Administration Committee – 11 a.m.
• Board of Trustees Meeting – 1 p.m.

When they become available, the agenda and accompanying materials for the meeting will be posted at etsu.edu/trustees under “Meeting Schedule & Materials.” …

2021-September-01-Center For Surgical Innovation And Training, University Marketing And Communication, East Tennessee State University

ETSU News

Center for Surgical Innovation and Training

East Tennessee State University's Center for Experiential Learning (CEL) is an educational center located on the Mountain Home VA Campus at ETSU's Quillen College of Medicine. Experiential learning focuses on creating innovative learning opportunities that result in a meaningful impact utilizing the most sophisticated technology available to provide a safe yet realistic environment to develop clinical skills through Healthcare Simulation.

One of the newest areas of the CEL is …

2021-September-01-Etsu And Vanderbilt Researchers Continue Partnership To Study Sepsis, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU, Vanderbilt research partnership

JOHNSON CITY, TN – East Tennessee State University and Vanderbilt University Medical Center researchers are continuing a five-year partnership with a $2.1 million National Institutes of Health (NIH) grant to study trained immunity in sepsis.

Drs. David Williams (ETSU Quillen College of Medicine) and Ed Sherwood (Vanderbilt) have been awarded a grant by the NIH National Institute of General Medical Sciences. This competitive renewal grant titled “Training Innate Immunity: A …

2021-September-01-Cycling Event At Bristol Motor Speedway Promotes Healthier Lifestyles, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — Cyclists of all experience levels will race the World’s Fastest Half-Mile this fall as a full day of relay events roll onto the track at Bristol Motor Speedway (BMS), Saturday, Oct. 16, for The Quillen 100.

 Started in 2019 by students in the East Tennessee State University Quillen College of Medicine, The Quillen 100 aims to positively impact Northeast Tennessee and the Appalachian region by promoting cardiovascular health and exercise through education and engagement. Not only an event, but a non-profit health organization, The Quillen 100 emphasizes wholesome lifestyle choices that lead to healthy heart practices, …

2021-September-01-Etsu Celebrates Healthcare Simulation Week, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, TN — East Tennessee State University is celebrating Healthcare Simulation Week, Sept. 13-19, with special recognition and events planned for the health care simulation professionals who work with the Center for Experiential Learning (CEL) at the Mountain Home VA campus at ETSU.

CENTER FOR EXPERIENTIAL LEARNING

“Experiential learning focuses on creating innovative learning opportunities that …

2021-September-01-Grad Student Lukman Fashina Earns Honors For Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2021) — Maintaining access to a clean water supply and keeping it drinkable is a top priority for the nearly 10% of Tennesseans who get their water from private water sources like karst springs and groundwater wells. To ensure supplies from karst springs located in Northeast Tennessee are safe for consumption, Lukman Fashina, a graduate student in the East Tennessee State University Department of Geosciences is spending some award-winning time in the field and in the research lab.

For his master’s thesis, Fashina received the 2021 Richard A. Herbert Memorial Education Scholarship from American Water Resources …

2021-September-01-Knoxville Tva Employees Credit Union Stage Opens, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Leaders from East Tennessee State University announced today that the stage area in the D.P. Culp Student Center Cave will be named the Knoxville TVA Employees Credit Union Stage.

The naming recognizes a recent $75,000 pledge from Knoxville TVA Employees Credit Union.

“We are honored to be part of the exciting renovation that has taken place within the D.P. Culp Student Center and to support the experience of students at East Tennessee State University,” said Charlotte Havely, Knoxville TVA Employees Credit Union’s Vice President for Marketing.  “The Cave within the Culp Student Center is a popular place …

2021-September-01-Gray Fossil Site Volunteers Can Help Uncover The Ancient Past, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Individuals who would like to join East Tennessee State University’s world-class team of paleontologists exploring the ancient history of East Tennessee are invited to volunteer this fall at the Gray Fossil Site and Museum.

Volunteers needed!

At top: Wet screening takes place on the grounds of the Gray Fossil Site, behind the museum. This essential process has relied on volunteer help for …

2021-September-01-Pharmacy Medicine Going On Admissions Tour Across Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Admissions representatives from East Tennessee State University Bill Gatton College of Pharmacy and Quillen College of Medicine are going on the road across the state of Tennessee to visit college students who are interested in a career in pharmacy or medicine.

The tour includes stops at:

• Monday, Sept. 27, 1-3 p.m. CT: Tennessee Tech University, Lab Science Commons Building
• Tuesday, Sept. 28, 11 a.m.- 1 p.m. CT: Union University, White Hall room 322  (Quillen College of Medicine only)
• Tuesday, Sept. 28, 11:30 a.m.-1 p.m.: Jackson State Community College, Science Building Atrium (Gatton College …

2021-September-01-Professor, Grad Student Author Article On Covid-19 And Nutrition, University Marketing And Communication, East Tennessee State University

ETSU News

COVID-19 and Nutrition

JOHNSON CITY, TN – An East Tennessee State University professor and graduate student have co-authored an article addressing the ways in which COVID-19 has changed the practice of nutrition.

The article titled “COVID & Nutrition: How the Pandemic has Changed Practice” was co-authored by Dr. Michelle Johnson, associate professor and director of the Dietetic Internship Program in ETSU’s College of …

Tapping Into Food Industry: A Comparative Dual-Model Study Of Religion And Culture On Food Products’ Purchase Intention, Sumera Syed, Fauziah S. Ahmad, Syed R. H. Shah

Journal of Mediterranean Tourism Research

Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal food, make it equally favorable for consumption to non-Muslims. However, this vast area of Halal food sector still needs further exploration. Though recent studies have, to some extent, tried to explore the impact of religiosity on Halal food purchase intention, but still the impact of religion on Halal food purchase intention remains unexplored. Moreover, almost …

Importance-Implementation Of Disability Management Practices In Hotels: The Moderating Effect Of Team Orientation, Zakaria Elkhwesky, Islam Elbayoumi Salem, Mona Barakat

Journal of Mediterranean Tourism Research

The purpose of this study is to examine the importance of disability management practices (DMPs) and the level of implementation from the viewpoint of food and beverage (F & B) managers, F & B entry-level employees, working in F & B departments, and human resources (HRs) managers in five-star hotels in Egypt. It also analyzed the moderating role of team orientation (TO) between the importance and the implementation of DMPs. Data were collected from 400 respondents. The association between the importance and the implementation of DMPs is significant, moderate, and positive. The results also exhibited that the correlation between the …

Competing Through Coopetition: A Strategy For Success In Hotel Marketing Consortia, Sofia Almeida, Ana Cláudia Campos, Carlos Costa, José Manuel Simões

Journal of Mediterranean Tourism Research

Coopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The …

Do Masks Matter? Consumer Perceptions Of Social Media Influencers Who Wear Face Masks Amid The Covid-19 Pandemic, Sona Klucarova

Marketing & Entrepreneurship Faculty Publications

The rapid spread of COVID-19 brought about an increased use of face masks among the general public. Focusing on disposable surgical masks in particular, this article examines consumer perceptions of and intentions toward social media influencers who wear such masks amid the pandemic. Drawing on the theory of product symbolism, this research experimentally demonstrates that masked (vs. unmasked) influencers remind consumers of highly competent healthcare professionals, leading in turn to greater competence inferences about and more favorable behavioral intentions toward these influencers. Additional analysis demonstrates that this effect might not hold for other groups of professionals who are considered relatively …

2021-September-01-Bucky's Fafsa Challenge, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University is launching Bucky’s FAFSA Challenge, an initiative aimed at encouraging current and potential college students to file the 2022-2023 Free Application for Federal Student Aid.

“The FAFSA is your gateway to all federal financial aid, as well as the starting point for many other funding opportunities,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at ETSU. “Put simply, filing the FAFSA accurately and timely is incredibly important, and we want to provide any assistance you might need.”

To complete Bucky’s FAFSA Challenge, students must file the 2022-2023 FAFSA …

2021-September-01-Simulation Standardized Patient (Sp) Program, University Marketing And Communication, East Tennessee State University

ETSU News

The Role of a Standardized Patient

"Being an SP takes a special mix of skills: teaching, acting and a love of working with students," said Perry Butler, Simulation SP Manager.

East Tennessee State University's Simulation Standardized Patient (SP) program is used to train students in all five of the health sciences colleges, including Quillen College of Medicine, Bill Gatton College of Pharmacy, College of Nursing, College of Public Health, and College of Clinical and Rehabilitative Health Sciences.

A standardized patient (SP) is a person trained to portray a realistic patient, their family member or others to recreate a scenario accurately …

2021-September-01-Meet Mason Mosier, University Marketing And Communication, East Tennessee State University

ETSU News

The desire to give back drives Mason Mosier in most everything he does – from academics to public service.

The Student Government Association President for 2021-22 is a junior University Honors Scholar from nearby Piney Flats, with a double major in political science and media and communication.

“I’ve really been blessed,” Mosier said. “My mother was a single mother for a number of years until my stepfather, who became my father, came into our lives, and there were a lot of things that we had to overcome. She showed me that through hard work and perseverance, you can do anything. …

2021-September-Etsu Geosciences Graduate Student Devotes Research To Ensure Clean Drinking Water For Netn Residents, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU graduate student, Lukman Fashina, devotes research to ensure clean drinking water for NETN residents.

2021-September-01-The Simulation Laboratory, University Marketing And Communication, East Tennessee State University

ETSU News

Simulation Laboratory

The Simulation Laboratory at ETSU consists of six simulation rooms at ETSU’s Bishop Hall (Interprofessional Education and Research Center) that mimic the real-life patient care setting. In these labs, users practice their skills on human patient (mannequin) simulators in a controlled environment so that they have the necessary skills and confidence needed to transfer to a real-world hospital setting. 

Lab Manager Andy Berry describes the capabilities of the …

2021-September-01-Etsu Earns State, National Recognition For Interprofessional Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. — East Tennessee State University’s Interprofessional Education and Research (IPER) program recently earned two statewide awards recognizing its work in championing and cultivating interprofessional education and practice. 

The Tennessee Interprofessional Practice and Education Consortium (TIPEC) presented the People’s Choice Award and the Poster Award to ETSU for a presentation showcasing ETSU’s relationship with interprofessional teams during the Remote Area Medical (RAM) clinic that occurs each November in Gray.

Interprofessional education is rooted in students learning and practicing team-based, collaborative care in order to improve health outcomes for patients.  

“The annual RAM clinic in Gray is a true …

2021-September-01-New Semg Lab At Etsu Publishes First Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — As a result of an extensive, ongoing collaboration between three East Tennessee State University colleges, which has resulted in creation of a new research lab at the school, the ETSU Spatial Epidemiology and Medical Geography (SEMG) Lab has had its first COVID-19 research paper published in the Journal of Appalachian Health with a second expected to publish this month.

Part of a major interdisciplinary alliance between the College of Arts and Sciences Department of Geosciences/Geoinformatics and Disaster Science (GADS) Lab, the College of Public Health Department of Biostatistics and Epidemiology, and Quillen College of Medicine Department of …