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Articles 361 - 390 of 16742
Full-Text Articles in Marketing
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting
Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting
Atlantic Marketing Association Proceedings
No abstract provided.
A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner
A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Atlantic Marketing Association Proceedings
No abstract provided.
Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra
Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra
Atlantic Marketing Association Proceedings
No abstract provided.
Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows
Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker
Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker
Atlantic Marketing Association Proceedings
No abstract provided.
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Atlantic Marketing Association Proceedings
No abstract provided.
How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han
Atlantic Marketing Association Proceedings
No abstract provided.
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter
Atlantic Marketing Association Proceedings
No abstract provided.
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Atlantic Marketing Association Proceedings
No abstract provided.
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Atlantic Marketing Association Proceedings
No abstract provided.
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols
Atlantic Marketing Association Proceedings
No abstract provided.
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Atlantic Marketing Association Proceedings
No abstract provided.
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
Atlantic Marketing Association Proceedings
No abstract provided.
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Atlantic Marketing Association Proceedings
No abstract provided.
Design And Implementation Of A Customer Retention And Voice Ai System For El Nopal, Brando Medina
Design And Implementation Of A Customer Retention And Voice Ai System For El Nopal, Brando Medina
Undergraduate Theses
This Honors Applied Thesis documents the design and implementation of a live Customer Retention and Voice AI System for El Nopal, a full-service restaurant, to improve customer follow-up, routine communication handling, and cross-channel engagement. The project was developed for El Nopal’s Tyler Center location on Taylorsville Road and focused on building a practical artifact rather than primarily evaluating long-term business outcomes. The completed v1 system consists of three modules: a Customer Retention System centered on a QR-based VIP rewards workflow, a Voice AI System for routine phone support, and a Cross-Channel Integration Layer that connects voice interactions to CRM-based SMS …
Raffe Studio, Inc. Repositioning To Meet The Evolving "Influencer" Industry, Eryn V. Oft Ms.
Raffe Studio, Inc. Repositioning To Meet The Evolving "Influencer" Industry, Eryn V. Oft Ms.
Atlantic Marketing Association Student Proceedings
Synopsis - Since 2001, the music business Raffe Studio, Inc. (formerly Raffe Reeds) has served music communities as a multifaceted bassoon corporation. Raffe Studio is nestled in the foothills of Alabama between Atlanta and Birmingham. The founder, Eryn Oft, began the organization to cultivate growth in local music communities through educational outreach, professional performances and the sale of music materials. In 2014, Raffe Studio realized a larger global need. The organization expanded the products and services available and increased social media marketing. As platforms have evolved, Raffe Studio has recognized a need to reposition the corporate marketing strategy to better …
Geofencing In Tourism & Recreation: A Revolution In How Marketing-Centric Data Is Collected & Employed?, Aubrey B. Whiddon
Geofencing In Tourism & Recreation: A Revolution In How Marketing-Centric Data Is Collected & Employed?, Aubrey B. Whiddon
Atlantic Marketing Association Student Proceedings
This study aims to delve into, analyze, and ultimately divulge what geofencing technology is and decipher whether it is an effective tool to employ in making marketing decisions. Geofencing, a location-based service that triggers actions based on visitors’ real-time location, has revolutionized tourism marketing, enhanced visitor experiences, and facilitated crowd management. Additionally, this research analyzes a study that was conducted with the purpose of proving the validity and accuracy of geofencing. This study compares primary data to data collected through Placer.AI, a geofencing platform, and how the findings from both collection methods are highly correlated.
Ideal Leadership And Marketing Strategies During Times Of Transition, Kaia S. Thomson
Ideal Leadership And Marketing Strategies During Times Of Transition, Kaia S. Thomson
Atlantic Marketing Association Student Proceedings
This study investigates the effects of transitional leadership in an organization on marketing strategies. The qualitative research, gathered through semi-structured interviews with four leaders at different stages of transition, highlights key themes such as the development of trust, adaptability, relationship-building, and the importance of gradual change. The results suggest that the most successful leaders in transition prioritize humility, respect the history of the firm, and focus on developing relationships with stakeholders. Further, these leaders focus marketing strategies on the core products or services of the organization to better understand customer preferences and create long-tern relationships. The study indicates that successful …
Overconsumption And The Role Of The Marketer, Anchiella Angelle
Overconsumption And The Role Of The Marketer, Anchiella Angelle
Atlantic Marketing Association Student Proceedings
Consumers value ethical brands and are willing to pay more and repurchase from companies that hold similar values. Consequently, overconsumption initiatives from companies have been shown to benefit brand image and can lead to increased sales due to increased trust. Younger generations, particularly Gen Z and Millennials, are showing a preference for CSR and ESG claims. For this research, a study was carried out with 111 participants to measure repurchase intentions given an impulse purchase from an ethical, neutral, and unethical company. From the study conducted, it was shown that participants have a higher intention to repurchase a product from …