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Privacy Considerations For Online Advertising: A Stakeholder’S Perspective To Programmatic Advertising, Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin Pehlivan

Business Faculty Articles and Research

Purpose

Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced in 2020 that Chrome would stop supporting third-party cookies in the near future. At the same time, advertising technology companies are developing alternative solutions for online targeting and consumer privacy controls. This paper aims to explore privacy considerations related to online tracking and targeting methods used for programmatic advertising (i.e. third-party cookies, Privacy Sandbox, Unified ID 2.0) for a variety of stakeholders: consumers, AdTech platforms, advertisers and publishers.

Design/methodology/approach

This study analyzes the topic of internet …

2022-January-26-Alumna Named Tn Board Of Pharmacy Executive Director, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University Bill Gatton College of Pharmacy alumna Lucy A. Shell ('14), PharmD, has been named the next Tennessee Board of Pharmacy Executive Director. Dr. Shell has served at the Tennessee Pharmacists Association (TPA) for the past seven years. Her husband, Eric, is a 2013 Gatton College of Pharmacy alum.

TPA Executive Director Dr. Anthony Pudlo states, “I could not be more excited to work alongside Lucy in her new leadership role for the profession. The wealth of experience and expertise she has gained while working for the members of TPA will benefit the Board of Pharmacy and …

A Closer Look At Csr Practices In Sustainable Fashion: A Guideline For Apparel Brands, Elline Deogracias, Tracie Tung, Natale Zappia

CSU Journal of Sustainability and Climate Change

While it might be greenwashing that impedes consumers' eco-consumption, the researchers posit that this gap is also due to fashion brands’ weak CSR communication and inconsistent understanding of CSR activities. This study aims to 1) determine the ease with which consumers can navigate sustainable fashion brand websites to find corporate social responsibility (CSR) activities, and 2) construct a framework that clearly identifies CSR activities, CSR dimensions, and the business operation stages at which they occur. Website content analyses were conducted on 27 sustainable fashion brands in the United States to investigate their CSR activities. A framework was proposed to better …

2022-January-24-Miranda Lambert, University Marketing And Communication, East Tennessee State University

ETSU News

Click here for "Know Before You Go" information!

JOHNSON CITY, Tenn. (April 24, 2022) – East Tennessee State University will host Miranda Lambert during the Student Government Association’s (SGA) Spring 2022 Concert on Friday, April 29, at the William B. Greene Jr. Stadium.

 The award-winning performer is one of the most well-known country music artists of the 21st century. She received the Grammy Award for Best Female Country Vocal Performance for her 2010 song titled, “The House That Built Me.” Lambert received a second Grammy Award for Best Country Album thanks to her 2014 album titled “Platinum,” and a third …

2022-January-21-Pepper And Pullon, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Jan. 21, 2022) Sgt. Dreama Pullon from East Tennessee State University Public Safety has a new partner. You will see her riding around campus in Sgt. Pullon’s patrol car and also assisting at major events.

And she needs no introduction.

Pepper joined the ETSU Public Safety team in February 2020 as the department’s first therapy dog. She journeyed to ETSU from Florida via the Paws & Stripes Comfort Dog Program. 

Overnight, she became a rock star.

“The students love her, and she loves them,” said Sgt. Pullon, who earlier this week took Pepper to the Dining …

2022-January-20-The Games Begin, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 20, 2022) East Tennessee State University’s League of Legends team will begin its second season this Saturday, January 22 against Florida Polytechnic University.

The game begins at 4 p.m. and can be viewed at twitch.tv/etsuesports or on the 32-foot video wall in the esports arena inside the D.P. Culp Student Center. Livestreaming will start at 3:45 p.m.

ETSU announced the formation of its League of Legends varsity team in December 2019 which competed in its first season last winter. The team finished the Collegiate League of Legends with a 4-2 season record. They also placed second …

The Safety Paradox Of Self-Driving Cars, Yeh Jun Lee, Jongwon Park

Asia Marketing Journal

Self-driving cars are undergoing extensive road tests and should enter the market within the decade, but consumers continue to worry about the safety of autonomous vehicles—even though most traffic accidents are caused by human errors that are avoidable with automation technology. Four experiments investigated how a vehicle’s automation level affects its perceived safety, why excessive safety concerns prevail, and how they can be mitigated. In all experiments, participants read descriptions of full-automation (Level 5) and high-automation (Level 4) self-driving cars: Participants consistently perceived Level 5 (vs. Level 4) vehicles as less safe. The effect persisted when objective safety information was …

2022-January-19-Job Secured With Disney, Etsu Student Reflects On What Hes Learned, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 19, 2022) – Anthony Salas happened to notice an email that arrived late one evening announcing a partnership between the United Negro College Fund, also known as UNCF, and the Walt Disney Company.

The Kingsport, Tennessee, native went to work. He connected with professionals on LinkedIn, applied for an internship, interviewed for a post and ultimately learned that he would be a member of the inaugural class of 2021 UNCF Disney Corporate Scholars.  

The East Tennessee State University student, set to graduate this spring, has gotten experience that even seasoned film producers could envy. 

He has …

2022-January-19-University Launches New Etsu Heroes Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (January 28, 2022) East Tennessee State University has launched a new program, known as ETSU Heroes, to recognize and reward outstanding members of the university community. Up to six members of the ETSU community will be acknowledged each year in an annual ceremony. The inaugural ETSU Heroes Recognition Ceremony will take place on Wednesday, March 30.

The ETSU Heroes program is intended to recognize role models within the ETSU community who embody excellence and have contributed significant and innovative accomplishments to the university and the region. ETSU Heroes may be nominated by any peer in the ETSU …

2022-January-19-Etsu Program Will Guarantee Admission At Quillen College Of Medicine, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 19, 2022) – When the fall 2022 semester begins, a handful of East Tennessee State University freshmen will be part of a new early assurance program that guarantees their eventual admission to the ETSU Quillen College of Medicine. 

“This is an unbelievably exciting opportunity to partner on the creation of a premiere program at ETSU,” said Dr. Christopher Keller, dean of the Honors College and senior international officer.

Program will accept eight freshmen

A collaboration between Quillen and the Honors College, the program will accept eight freshmen for the fall. Of those students, five will …

2022-January-18-Isspf Partnership, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 18, 2022) – A collaboration between the Center of Excellence for Sports Science and Coach Education (CESSCE) at East Tennessee State University and the globally acclaimed International Soccer Science and Performance Federation (ISSPF) has resulted in multiple new shared learning opportunities for students at ETSU.

The news comes as a part of an official announcement on behalf of the ISSPF.

 “We are delighted to partner with ETSU. We are extremely excited to play a fundamental part in the development of online sport and soccer science and coaching related individuals in a region known for its love …

Disrupting Thinking Conference 2022 - An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Other Resources

Disrupting Thinking organised by the School of Accounting and Finance at TU Dublin. Disrupting Thinking endeavours to offer a forum that encourages innovative and disruptive studies that help us to gain a better understanding of our economy and its new dynamics. We seek to challenge the status quo and bring new insights into existing economic and financial theories and the way that our global economy interacts with our social, cultural, and political systems. We will host an exciting conference on the theme Covid-19 Global Challenges – The Economic and Financial Dimensions. https://arrow.tudublin.ie/dt/#:~:text=Join%20us%20at%20our%20first,economy%20and%20its%20new%20dynamics.

2022-January-13-Wilhoit Named Director Of Appalachian Highlands Center For Nursing Advancement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 13, 2022) – East Tennessee State University and Ballad Health announced that Dr. Kathryn Wilhoit has been named the inaugural director of the Appalachian Highlands Center for Nursing Advancement. She began her new role on Jan. 1, 2022.

Wilhoit brings more than 40 years of experience in clinical and research-based nursing, administration and leadership experience to this role. Most recently, she served as interim dean of the ETSU College of Nursing from January through August 2021, and then as special assistant to the dean of Nursing from August  through December 2021.

“Dr. Wilhoit is a proven leader …

2022-January-12-Etsu Professor Produces New Work On Tennessee Ernie Ford, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 12, 2022) – Born in Bristol, Tennessee, just after World War I ended, Ernest Jennings Ford – known best as Tennessee Ernie Ford – reached tremendous levels of fame.

A radio and television host and singer who crossed many genres, Ford became especially well known for his 1955 recording of “Sixteen Tons,” one of the biggest country and pop hits of the 1950s.

Dr. Ted Olson

Thanks to the work of East Tennessee State University’s Dr. Ted Olson, fans can learn even more about this performer from Appalachia. 
Olson produced and curated “Tennessee Ernie Ford: Classic …

2022-January-10-Etsu Geosciences Professors, Students Earn Recognitions, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 10, 2022) – Students and professors in the Department of Geosciences at East Tennessee State University are earning prestigious awards and generating important research.

Students in Geosciences on a field trip

“These honors and accolades reflect the phenomenal work happening in Geosciences at ETSU,” said Dr. Arpita Nandi, department chair. “Our faculty are engaged in exceptional mentoring, and our students are producing important contributions to the field.”

A look at some of the work happening in Geosciences:

Dr. Ingrid Luffman, an associate professor in the department, won the Excellence in Undergraduate Mentoring Award from the …

2022-January-10-Rawlins Williams Publishes On Student Pandemic Experience, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 10, 2022) – A study looking at the experiences of college students in the transition from the traditional classroom to online learning during the COVID-19 pandemic was recently published by two East Tennessee researchers. 

This study, published in The Rehabilitation Professional, a publication of the International Association of Rehabilitation Professionals, was authored by Dr. Lee Ann Rawlins Williams of East Tennessee State University and Treyton R. Williams of Walters State Community College. Rawlins Williams is an assistant professor and Rehabilitative Health Sciences program director in the Department of Rehabilitative Sciences in ETSU’s College of Clinical and …

2022-January-09-Free Pharmacy Dual Enrollment Class Registration Deadline Jan. 23, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (January 9, 2022) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free college class for dual enrollment high school students across the region to learn more about the pharmacy profession and how to get into pharmacy school. The course will be free for all students who have a 3.0 high school GPA or above and are dual enrolled. ETSU undergraduate students may also pay to register for the course. This course will be online and asynchronous, meaning students can participate at any point.

REGISTER BY JAN. 23

“Training future pharmacists to serve in …

2022-January-07-'Resilience Reconsidered', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 7, 2022) – “Resilience Reconsidered” is the focus of a talk sponsored by the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI) to be held Tuesday, Jan. 11, at noon via Zoom.

This talk, the second in the SBI’s Resilience Presentation Series, will be given by Dr. Michael Cull, an associate professor in the Department of Health Management and Policy at the University of Kentucky.

Cull says that the critical component in a more resilient, better engineered system of helping is the team.

“Designing collaborative work in professional teams has the potential to transform …

Exploratory Content Analysis Of Direct-To-Consumer Pet Genomics: What Is Being Marketed And What Are Consumers Saying?, Nikki E. Bennett, Silvio Ernesto Mirabal Torres, Peter B. Gray

Anthropology Faculty Research

Mars Petcare introduced the first direct-to-consumer domestic dog genetic test in 2009 and Basepaws introduced the first direct-to-consumer cat genetic test in 2016. Social science research has evaluated numerous aspects of the human direct-to-consumer market, yet no such exploration has evaluated the occurrence of pet owners pursuing pet genetic tests. Using a mixed methods approach, we conducted an exploratory content analysis of direct-to-consumer pet genetic company webpages and consumer reviews shared on Amazon. Initial data reviews indicated some companies may be key industry players, relative to others. Our results present content frequency for each group (key industry players, all other …

2022-January-06-Etsu Professors Publish Work On Mask Making, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 6, 2022) – With the omicron variant sweeping the globe, COVID-19 continues to make headlines.

Flashback to March 2020, when news about the virus was spreading rapidly, women in Appalachia were gathering information about prevention efforts and acting quickly with what resources they had. These women provided homemade masks for themselves, their families and the community.

Research focuses on Appalachian women

That’s according to East Tennessee State University professors Dr. Melanie B. Richards and Dr. Mildred F. Perreault, who have provided important analysis when it comes to health communication.

Their findings, featured in “Survive & …

2022-January-06-Etsu Health Ophthalmologist Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan, 6, 2022)  – Dr. Brent Aebi, ophthalmologist, has joined ETSU Health to further his passion for providing care for others.

He is accepting new patients at ETSU Health Surgery.

Aebi has advanced training and experience treating diabetic eye disease, corneal disease, retinal disease, glaucoma, cataracts and other eye conditions. He offers cataract surgery with advanced intraocular lens technology.

“When a patient chooses me as their physician, I have a responsibility to give them my full attention and effort. I do not take that responsibility lightly,” Aebi said. “I believe you should treat every person with dignity …

2022-January-05-Researchers Investigate Sars-Cov-2 Immune Response, University Marketing And Communication, East Tennessee State University

ETSU News

Making Strides in COVID-19 Research

JOHNSON CITY (Jan. 5, 2022) — Members of the Center of Excellence in Inflammation, Infectious Disease, and Immunity (CIIDI) at East Tennessee State University have been making strides in understanding SARS-CoV-2, recently publishing their second article describing a study examining the immune reaction to SARS-CoV-2 (the virus responsible for COVID-19). 

The article, “SARS-CoV-2 specific memory T cell epitopes identified in COVID-19-recovered subjects,” was published in Virus Research.  

Given that …

2022-January-05-P4 Rotation At Cherokee Indian Reservation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Noma Mgutshini, 2nd from left, served on her APPE rotation at Cherokee Indian Hospital Authority in Cherokee, North Carolina.

JOHNSON CITY, Tenn. (Jan. 25, 2022)—East Tennessee State University Bill Gatton College of Pharmacy P4 Noma Mgutshini recently served on her APPE rotation at Cherokee Indian Hospital Authority in Cherokee, North Carolina. 

Cherokee Indian Hospital Authority (CIHA) is a family practice-based hospital and clinic located on the Eastern Band of Cherokee Indian Reservation in western North Carolina. It serves approximately 14,000 Native Americans across a five-county area through a variety of programs funded and operated through both the Indian Health Service …

Invited Perspective - Nutritional Needs And Implications For Children In Subsistence Marketplaces, Nagendra Rangavajla

Subsistence Marketplaces

Today, while the number of stunted children is decreasing in all geographies, the progress is not consistent. Moreover, there is an increasing prevalence of overweight and obesity among children and adolescent. Globally, about half of all children under five do not receive essential nutrients, often unnoticed until too late. On the other end of the spectrum, the incidence of overweight and obesity in 5-19 year old has increased from 4% in 1975 to 18% in 2016 ¹. These trends reflect a ‘triple burden of malnutrition’, a burden that impacts the survival, growth, and development of children, and in turn, …

Big Events, Little Change: Extreme Climatic Events Have No Region-Wide Effect On Great Barrier Reef Governance, Amber Datta, Michele L. Barnes, Brian C. Chaffin, Theresa M. Floyd, Tiffany Morrison, Sarah Sutcliffe

Management and Marketing Faculty Publications

Extreme climatic events trigger changes in ecosystems with potential negative impacts for people. These events may provide an opportunity for environmental managers and decision-makers to improve the governance of social-ecological systems, however there is conflicting evidence regarding whether these actors are indeed able to change governance after extreme climatic events. In addition, the majority of research to date has focused on changes in specific policies or organizations after crises. A broader investigation of governance actors’ activities is needed to more fully understand whether or not crises trigger change. Here we demonstrate the use of a social network analysis of management …

Emphasizing “Me” Or “We”: Training Framing And Self-Concept In Network-Based Leadership Development, Theresa M. Floyd, Kristin L. Cullen-Lester, Houston F. Lester, Travis J. Grosser

Management and Marketing Faculty Publications

This study explores how the motivational framing of a network training program may positively or (inadvertently) adversely impact participants' discomfort with strategic networking and motivation to network. We examine the impact of a “me-focused” framing (i.e., on the personal career benefits that individuals can accrue through strategic networking) and a “we-focused” framing (i.e., on the benefits to the team/organization of individuals' strategic networking) compared to a control group in two field-based quasi-experiments. In both studies, we found no difference between the two training frames in their effect on the two training outcomes when looking at participants' reactions, on average. However, …

A Social Network Perspective On Workplace Inclusion: The Role Of Network Closure, Network Centrality, And Need For Affiliation, Travis J. Grosser, Christopher M. Sterling, Rohit S. Piplani, Kristin L. Cullen-Lester, Theresa M. Floyd

Management and Marketing Faculty Publications

Organizations are increasingly recognizing the important role employee inclusion perceptions play in promoting positive employee attitudes and behaviors. Although social networks are frequently cited as being a driver of perceived inclusion, little empirical work has examined the social network conditions that give rise to it. We address this gap by examining how both network position (indegree centrality) and network structure (network closure) relate to perceived workplace inclusion. We test our hypotheses with a sample of 364 professionals in a multinational pharmaceutical firm. We find that both indegree centrality and network closure are positively related to perceived workplace inclusion. The relationship …

Adaptive Capacity Beyond The Household: A Systematic Review Of Empirical Social-Ecological Research, Sechindra Vallury, Ada P. Smith, Brian C. Chaffin, Holly K. Nesbitt, Sapana Lohani, Sabrina Gulab, Simanti Banerjee, Theresa M. Floyd, Alexander L. Metcalf, Elizabeth Covelli Metcalf, Dirac Twidwell, Daniel R. Uden, Matthew A. Williamson, Craig R. Allen

Management and Marketing Faculty Publications

The concept of adaptive capacity has received significant attention within social-ecological and environmental change research. Within both the resilience and vulnerability literatures specifically, adaptive capacity has emerged as a fundamental concept for assessing the ability of social-ecological systems to adapt to environmental change. Although methods and indicators used to evaluate adaptive capacity are broad, the focus of existing scholarship has predominately been at the individual- and household- levels. However, the capacities necessary for humans to adapt to global environmental change are often a function of individual and societal characteristics, as well as cumulative and emergent capacities across communities and jurisdictions. …

“Old Boys' Club”: Barriers To Digital Marketing In Small B2b Firms, Justina Setkute, Sally Dibb Prof

Articles

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been slow to adopt these practices. These firms' characteristics and ways of working mean that digital marketing as practiced in B2C or in larger firms may be unsuitable. This paper aims to increase understanding about digital marketing in B2B SMEs, by examining the barriers they face and the digital practices that work for them. A qualitative research methodology is used to focus on these previously unexplored practices in small B2B firms operating with the oil and gas industry. The study identifies the internal and external factors linked to …

The New Solar Kiosk Model: A Sustainable Solution To Address The Uptake And Access Of Renewable Technologies To Create Energy Kiosks That Improve Women’S Income In Kiryandongo Refugee Settlement, Kiryandongo District, Northern Uganda., Musiimenta Joy Kellen

Regis University Student Publications (comprehensive collection)

This thesis was carried out in the Kiryandongo Refugee Settlement in Northern Uganda to test a new model to improve access to clean energy technologies in the refugee settlement. The settlement hosts more than seventy-five thousand refugees, including the Internally Displaced Persons (IDPs) from the Bududa landslides in Eastern Uganda. The literature review shows the challenges faced in the humanitarian sector. The challenge is met in providing lighting and improved cooking technologies to all refugees in settlements and camps globally. The refugees tend to cut down trees in the surrounding forest, and the wood is used for firewood to cook …